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THE MUSIC TRADE REVIEW
10
NEW YORK'S PRESENT RETAIL PIANO TRADE CENTER
at Thirty-fourth street and Fifth avenue, which is
still in the center of Piano Row, it decided a few
years since to erect a new building at Forty-sec-
ond street, believing that this street would event-
ually lie the leading crosstown thoroughfare of
the city. Being in the heart of the theatrical and
(Continued from page 9.)
piano houses along Forty-second street closing a
satisfactory and steadily increasing business are
the Pease Piano Co., 128 West Forty-second
street; Jacob Doll & Sons, 11CJ West Forty-second
street, and the Estey Co., 23 West Forty-second
street.
Well-Known Houses on Fifth Avenue.
Aeolian Hall, New York.
the high-class hotel districts, this street appeared
as a sure piano trade center to the Aeolian Co.,
and it accordingly moved into its present artistic
building in the fall of November, 1912. The new
palatial Grand Central Terminal a few blocks east
was another reason for the company's making a
change of location, and it is pleasing to note that
the wisdom and foresight of the company is be-
coming more and more apparent each week, as
Forty-second street is undoubtedly one of the
busiest streets in the city and probably one of the
best-known thoroughfares in the country. Other
Along Fifth avenue the northern part of Piano
Row starts with the attractive warerooms .if Will-
iam Knabe & Co. at 437 Fifth avenue, corner of
Thirty-ninth street; a few doors south at 433 is
Hardman House, one of the show places of the
local trade, and the home of Hardman, Peck &
Co. At 425 Fifth avenue, three doors south of
Hardman House, are located the attractively fur-
nished warerooms of the Behning Piano Co., which
also has an entrance on Thirty-eighth street. Di-
rectly facing these is the new home of Lord &
Taylor, with its beautiful piano department, where
such prominent pianos as the Checkering, Vose,
Kurtzmann and the Welte-Mignon are handled.
At 11") West Fortieth street, a few doors off
Broadway, are the new warerooms of the Rudolph
\\ urlitzer Co., handling the Apollo and Wurlitzcr
lines.
Chas. H. Ditson & Co. maintain spacious piano
warerooms in their building at 8 East Thirty-
fourth street, a few doors east of Fifth avenue,
where the National Piano Co.'s and Poole Piano
Co.'s lines are handled. At Thirty-third street and
Fifth avenue are the recently opened warerooms
of F. G. Smith. Sohmer & Co. have attractive quar-
ters at 315 Fifth avenue, corner of Thirty-second
street, and directly next door, at 313. is the build-
ing of the Mason & Hamlin Co., which is fur-
nished in accordance with this company's high
standing. The John Church Co. presents the Ever-
ett piano in handsome warerooms at 39 West
"I hirty-second street, a few doors off Broadway.
The Tel-Electric Co. occupies the entire building
at 299 Fifth avenue, corner of Thirty-first street,
while M. Welte & Sons conduct a beautiful studio
at 273 Fifth avenue, a few doors north of Twenty-
ninth street and the southern extremity of the
present day Piano Row. The Geo. II. Hubert
Corporation, representing the A. B. Chase Co.,
Norwalk, Ohio, has a suite at 2 West Forty-sev-
enth street, corner of Fifth avenue, and the Gul-
bransen-Dickinson Co. moved this month into new
quarters at 505 Fifth avenue, near Forty-second
street.
Steinway Hall Still in Its Old Location.
There arc still a number of well-known piano
houses along the Piano Row of six years ago,
notably Steinway Hall, the home of Steinway &
Sons, and one of the best known piano warerooms
of the country. This building, at 111 East Four-
teenth street, has been visited at orie time or other
by practically every leading piano merchant in the
country, and as years go by, Steinway Hall gains
in prestige and prominence. With their world-
wide reputation and supremacy in the piano in-
dustry, Steinway & Sons have never had any cause
to be influenced by a northward movement of re-
tail trade, as its warerooms and executive offices
afford them ideal surroundings for the continuance
of their remarkable business.
There are on Fourteenth street a number of
other piano houses which are closing a very satis-
factory business, including James & Holmstrom,
at 23 East Fourteenth street; Christman Sons, 35
West Fourteenth street, and several other smaller
Steinway Hall, New York.
concerns. Paul G. Alehlin & Sons are gaining new
friends year after year in their warerooms at 27
Union Square, near Sixteenth street, while the
piano department of John Wanamakcr, at Astor
place, where the Knabe, Schomacker, Emerson,
Lindonian and Angelus lines are handled, is one
of the best-known piano warerooms in the city.
There is still plenty of business to be closed in
this section of the city despite the northward
movement.
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