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THE MUSIC TRADE REVIEW
COLUMBIA CO.'S NEWS GLEANINGS.
Columbia Colonial "Grand" Furnishes the
Music at Tango Teas in Brooklyn Store—
Easton-Rankin Wedding on May 9—L. S.
Sterling Sails for Europe—H. A. Yerkes
Pleased with Conditions in New England.
A. I). Matthews' Sons, Tnc. the prominent
Brooklyn department store, which recently opened
an extensive Columbia department, has been
holding a series of tango teas, which has been
drawing crowded ho.uses at every performance.
The Columbia Colonial "Grand" has been featured
at these recitals, and the adaptability of Columbia
dance records to the proper dancing of the
modern dances is well evidenced by the gratifying
comments of all the visitors to these tango teas.
The marriage of Mortimer D. Easton, so.n of
Edward D. Easton, president of the Columbia
Graphophone Co., to Miss Marie Rankin, will take
place to-day, May 9, at ML-s Rankin's home,
Goshen, N. Y. The wedding will be a private
one, only the near relatives attending. Ac-
cording to present plans, Mr. and Mrs. Easton
will sail for Europe next Tuesday, staying abroad
six weeks, and visiting England, France, Swit-
zerland and Italy, returning to America by way
of the Riviera.
Louis S. Sterling, manager of the British inter-
ests of the Columbia Graphophone Co., sailed for
England Saturday on the "Oceanic" after a
month's stay in this country. While here, Mr.
Sterling attended the wedding of General Mana-
ger Lyle's daughter and the twenty-fifth anniver-
sary dinner of the Columbia Graphopho.ne Co. A.
JI. Brooks, superintendent of the London record-
ing department of the Columbia Co., will probably
sail for England early next week.
H. A. Yerkes, manager of the wholesale depart-
ment of the Columbia Co.., returned to his desk
Thursday after a short trip through New England.
Mr. Yerkes was well pleased with general condi-
tions in this territory, as Columbia dealers report
the closing of an exceptionally fine business since
the first of the year. The Columbia 1 Co,, is
making rapid strides in popularity in New Eng-
land, particularly with high-priced machines.
DANCING HELPS BUSINESS.
Up-State
Merchant Says Demand for
Records Is Active.
Music
"Business up the State is dull," said a merchant
from a northern town yesterday. "There is only
one line of my trade that is active, and that is
growing so fast I can hardly keep up with it. It
is due to the craze for dancing.
"I put in a talking machine department some
time ago, and business in it has been pretty regu-
lar until people began to dance. Lately I have had
to increase my force in that department, and it is
doing a big trade. The biggest demand is for
dancing records. I cannot get them in sufficient
quantities to supply the demand."—New York
Times.
CHANGE MADE IN WAREROOMS.
Talking
Co.
Machine Department of Pease Piano
Brook'yn, Moved to First Floor.
The talking machine department of the Pease
Piano Co.'s branch at 34 Flatbush avenue, Brook-
lyn, handling both Victor and Columbia products,
has been moved from the basement to the first
floor of the store, with the convenience of cus-
tomers as the main object. Three attractive sound-
proof rooms have been fitted up in the rear of the
main warero.oms for the display of talking ma-
chines and the demonstration of records.
The Pease Co. has just brought to a successful
close its annual spring sale of pianos.
ENTERS TERPSjCHOREAN FIELD.
R. M. Huntting Resigns from New York Talk-
ing Machine Co. to Exploit Modern Dances.
R. M. (Bob) Huntting, Jr., one of the popular
members of the road sales staff of the New York
Talking Machine Co., 81 Chambers street, New
York, Victor distributer, resigned from this posi-
tion last week in order to devote all his time
to the exploitation of the modern dances. Mr.
Huntting ranks with the most successful profes-
sional dancers now before the public, being ex-
ceptionally gifted in this direction.
At the present time Mr. Huntting is confining
his dancing primarily to the presentation of the
modern dances in conjunction with Victor products.
Mr. Huntting is calling on many of the leading
Victor dealers and arranging to demonstrate at
their warerooms the adaptability of Victor dance
records to the artistic interpretation of the mod-
ern dances. His many years of experience in the
Victor selling field, coupled with his remarkable
dancing talent, have enabled Mr. Huntting to offer
real co-operative service that has resulted in-the
dealers' closing numerous sales of machines and
dance records.
NEW J . N. ADAM VICTOR MANAGER.
A. N. THOMAS TOJiO TO MANILA.
Experienced and Popular Talking
Machine
Man Sails Next Week to Take Charge of
Large Columbia Department in That City.
A. N. Thomas, connected with the Columbia
Graphophone Co.'s retail department for a num-
ber of years, will sail next week for Manila to
become manager of the talking machine depart-
ment of I. Beck, Inc., a large and progressive
store in that enterprising city.
TAKES CHARGE OF DEPARTMENT.
John Y. Shepard has been appointed manager
of the Victrola department of the Lawson Piano
Co., Third avenue and 150th street, New York.
Although Mr. Shepard is inexperienced in the
merchandising of Victor machines and records
lie lias started work in his new connection with
vim and vigor, and his sales for the past fort-
night have been very gratifying, showing a sub-
stantial increase over the corresponding period
of last year. Before assuming charge of the
Lawson Co.'s Victrola department Mr. Shepard
visited the establishment o.f one of the leading
local Victrola distributers, where he spent several
days acquiring a detailed knowledge of stock
systems and selling methods, which information
he is using to excellent advantage.
PATHE FRERES C O ^ N E W QUARTERS.
The Pathe Freres Phonograph Co. has leased
the entire second floor of the building just erected
at 29-33 West Thirty-eighth street, New York.
The company will announce its plans for the usa^e
of this 5,000 square feet of floor space in the very
near future.
LYNCH APPOINTED MANAGER.
\V. Lynch, formerly connected with Landay
Bros, and Sol Bloom, well-known local Victor
representatives, was this week appointed manager
of the Victrola department of the O'Neill-Adams
Co., New York. John L. Post, manager of this
store's piano department, had also been acting as
manager of the Victrola department prior to Mr.
Lynch's appointment.
Westley R. Clifford, formerly connected with the
Victrola department of the Forbes & Wallace store
at Springfield, Mass., has been appointed manager
of the Victrola department of J. N. Adam & Co.,
Buffalo, N. Y., one o,f the stores controlled by the
Musical Instrument Sales Co., New York. E. 'P.
Cornell, Victrola purchasing agent of the M. I. S.
To know every detail, to gain an insight into
Co., visited Buffalo this week to attend Mr. Clif- each secret, to learn every method, to secure every
ford's installation as manager.
kind of skill, are the prime necessities of success
in any art, craft or trade. iSlo, time is too long, no
study too hard, no discipline too severe, for the
If the whale were a more persistent advertiser
he wouldn't get in so bad.. As it is, he comes up attainment of complete familiarity with one's
work and complete ease and skill in doing it.
to blow about himself, and gets the harpoon.
THINGS NECESSARY TO SUCCESS.
NEW VICTOR BOOKLET ILLUSTRATES POPULAR DANCES.
"Three Modern Dances" Contains, Among Other Features, Reproductions from Motion Pictures
of Leading Dances as Posed for by Mr. and Mrs. Vernon Castle.
The Victor Talking Machine Co., with its cus-
tomary aggressiveness and dealer co-operation,
sent out to its trade this week a most valuable
publication
entitled "Three Modern Dances." This
EASTERN T. MJDEALERS DINE.
book illustrates by the means of moving pictures
In another section of The Review will be found
the one-step, hesitation and tango, the three popu-
an account of the annual dinner of the Eastern
lar dances of the modern dance series. These
Talking Machine Dealers' Association, which took
moving pictures were all posed by Mr. and Mrs.
place Wednesday night at the Kaiserhof, Thirty-
Vernon Castle, the most successful exponents of
ninth street and Broadway, New York. A number
the present day dances, who supervise the produc-
of prominent talking machine men had promised
tion of all Victor dance records.
to deliver interesting addresses at this dinner.
The detailed moving pictures of these three
dances are remarkably clear and distinct, giving
MANAGER OF GRAFONOLA SHOP.
simple instructions that will help the beginner to
August Bowers, formerly manager of the talking learn all the dances when used in conjunction
machine department of Bloomingdale Bros., Fifty- with the rhythm and tempo of Victor dance
ninth street and Third avenue, New York, has records. The value to the dealer of this new-book
'been appointed manager of the Grafonola Shop, is incalculable, as he can undoubtedly use it as a
143 West 125th street, the new Columbia repre- medium for attracting new trade to his establish-
ment, in addition to its use as a means for selling
sentative, which was formally opened this week.
the latest dance records to his present customers,
The fame and prestige of Mr. and Mrs. Vernon
Castle give a weight and influence to this Victor
publication that will give it a ready entree in the
homes of the most enthusiastic lo.vers of the mod-
ern dances, as every dance is shown step by step
through its various formations. Five different
styles of the one-step, five hesitation waltz steps
and six different versions of the popular tango are
all illustrated in this dance publication, affording a
wide range of steps for all dance lo.vers.
The supply of these new books is limited, and
the company suggests that. Victor dealers dis-
tribute them discriminately, making the presenta-
tion of eack book a personal matter, and asking the
customer to visit the store for an individual copy.
The Victor Co.. is to be congratulated on the
high-class and dignified appearance of its latest
aid to Victor dealers, as every page is typical of
the high-grade character of all Victor publicity.