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THE MUSIC TRADE REVIEW
PUZZLE PUBLICITY IN MILWAUKEE.
Piano Dealers in That City Aroused to Opposi-
tion at Reappearance of This Objectionable
Form of Advertising—Vigilance Committee
May Take Action on the Subject.
NOW THE SOUTH TEXAS MUSIC CO.
Directors of Mike Goggan, Inc., of San Anto-
nio, Tex., Vote to Change Name of Company.
(Special to The Review.)
SAN ANTONIO, TEX., April 27.—Xhe directors of
Mike
Goggan, Inc., of this city, at a recent meet-
MILWAUKEE, WIS., April 28.—The puzzle con-
test, which has not been seen in Milwaukee piano ing decided to change the name of the concern to
advertisements for at least a year and which local the South Texas Music Co. and to increase the
dealers believed had been discarded once for all, capital stock of the concern from $38,500 to
has "bobbed up" again, much to the displeasure $65,000, the increase to be paid for in cash. There
of practically every local piano house. One of the will be no change in the personnel of the com-
local piano houses is now the transgressor, hav- pany, G. W. Baillio remaining as president and
ing featured an "Abraham Lincoln picture puzzle" C. H. Blakeney as treasurer.
With the increased capitalization the new com-
in all its advertisements last week. The adver-
tisements recite that there are eight faces "hidden" pany is enabled to enlarge its business in vario.us
in the features of the martyred President, but a ways. It will retain the present lines and will add
casual glance at the advertisement shows that the several standard makes of pianos to its stock.
Mr. Baillio, the president, is favorably known in
so-called "puzzle" could be solved by a child of
business
circles as a progressive merchant.
three years. Pocket knives, jewel cases, kitchen
sets, fountain pens, etc., are offered as prizes for
TEL=ELECTRIC COJN GRAND RAPIDS.
the successful ones who "solve" the rebus.
Milwaukee dealers are much disturbed over the Opens Branch at 132 Ottawa Avenue, N. W.,
Under Management of A. Burhkart.
appearance of advertising of this type and it is
practically certain that the vigilance committee,
(Special to The Review.)
made up of representatives of various industries
GRAND RAPIDS, MICH., April 27.—The Tel-
and organized to watch out for violations of the
Electric Co., of New York, opened a branch store
new Wisconsin reform advertising law, will be
to-day at 132 Ottawa avenue, N. W. The
asked to take action in this case. This is the first
new store is under the management of A. Burh-
time that this questionable form of advertising has
kart, who will push the Telektra line vigorously
been seen in Milwaukee since the new reform
in that territory. L. F. Baechle, manager of the
advertising law went into effect a year ago. The
Chicago district, was present to aid in the opening.
leading piano houses have been taking a strong
stand in favor of clean and straightforward ad-
ALVIN SALES CO. INCORPORATED.
vertising and they say that they will not tolerate
anything like the advertisement which is being
The Alvin Sales Co., New York, has been incor-
featured by the house referred to.
porated with capital stock of $5,000 for the pur-
It is understood that several of the local news- pose o.f dealing in musical instruments. The in-
papers, the Milwaukee Journal included, would not corporators are: M. A. Dutton, C. Goldberg and
publish the advertisement in question, but several A. S. Werblin, all of New York.
papers did not seem to have any scruples in re-
gard to the matter.
(Special to The Review.)
TOO MUCH FOR TRADE-INS.
Dealers Say the Proctice Is the Curse of Piano
Sellers—Some Interesting and Timely Com-
ments on the Situation by M. J. Billman.
(Special to The Review.)
J
ALLIANCE, 0., April 22.—Trade here is not very
brisk, although M. J. Billman, of this town, re-;
ports a very satisfactory business. He handles
the line of the National Piano Co., of Boston, as
well as the Weaver, Schulz, Merrifield and Nyse-
vvander pianos in which he is building up a good
business.
He is a close reader of The Review, and says:
"I have been very much interested in the editorials
in The Music Trade Review on the subject of
trade-ins. Let it be old square pianos, old organs
or plain pianos traded in on players, the trade-in
business, to my notion, is the curse of piano selling.
I have been in the business of selling and tuning
for forty-three years, and a great many dealers
preach one price to everybody and if there is an
old instrument to trade in they allow more
than the trade-in cost when new, and still they
call it one price.
"Just quite a short time ago a prospective
player buyer went from my place to a neighboring
city and looked at a $700 player. The selling price
was right. It was a B
player. The dealer
offered to allow $300 on his old piano, that only
sold, when new, for $150, and took the difference
of $400, part cash and part time, in exchange for
the $700 player, and yet this dealer preaches one
price and is an honorable piano man. I think the
National Association or some other association'
should do something with these honorable gentle-
men. A small dealer in a small city, who pays
for his goods, has hard sledding in the face of •
that kind of honorable competition. I know, be-
cause I have tried it. The same thing happens
every day, somewhere, to us small dealers."
SOUTHERN CALIFORNIA MUSIC CO. FORCES HAVE BANQUET
TWO NEW BRADBURY DEALERS.
Hoge & Gumm, of Jackson, Wis., and W.
Danor, of Fond du Lac, Wis., Now Featuring
F. G. Smith Line of Pianos and Players—
Additions to Sales Staff of the F. G. Smith
Piano Co. Strengthens Force Materially.
(Special to The Review.)
Fred Gamble, Western Manager of the Melville Clark Piano Co., of Chicago, Tenders
and Theater Party to His West Coast Friends.
(Special to The Review.)
Los ANGELES, CAL., April 26.—-A most delight-
ful dinner was given in the Blue Banquet Room
of the Los Angeles Athletic Club during the
recent visit to this city of Fred Gamble, West-
ern manager of the Melville Clark Piano Co.,
Chicago, maker of the Apollo player-piano.
Dinner
portraying the hobbies and habits "of the South-
ern California Music Co.'s Merry Piano Men."
Don Turley's magic with money and cards was
decidedly clever and entertaining. Mr. Marigold, ]
Mr. Stitt, Mr. Peterson, Mr. McCartney and;
others kept everyone in an uproar with their humor-
ous and interesting stories. Songs were effectively
MILWAUKEE, WIS., April 28.—Two new dealers
to carry the F. G. Smith line of pianos and players
have been secured in Wisconsin by F. D. D.
Holmes, manager of the Milwaukee and Wiscon-
sin business of the company. Hoge & Gumm, of
Jackson, Wis., and W. Danor, of Fond du Lac,
Wis., are now featuring the F. G. Smith goods
with much success. Mr. Danor sold a Webster
player in Beaver Dam, Wis., the day after he took
up the agency.
It is expected that the Milwaukee branch of
the F. G. Smith Piano Co. will take the agency for
a well-known line of talking machines within the
near future. Manager Holmes says that the ques-
tion of space is the only obstacle at this time.
The F. G. Smith sales force has been increased
by the addition of H. C. Wittman, who is travel-
ing out of Milwaukee. The local sales force has
been increased by C. P. J. Kambe. A. F. Quinn,
a member of the traveling sales force, is now on
Front Table (from left to right)- William Hathaway, . K Man, V\ . I. I 'hut-man, Fred Gamble, I. E. Stamate,
O. A. Lovejoy, Wm. IT. Richardson Don Turley, R. M. Ilovey, J. McCartney, J. A. Apffel, C. H. Rundel, J. W.
an extensive road trip in Wisconsin. John Stenger
Hinkle, E. H. Parker, H. J, Kitzele,
recently returned from Neillsville, where he
Rear Table (from left to right)—James A. Stitt treasurer; G. S- Marigold, vice-president; Frank J. Hart, president; .
F. K. Peterson, secretary; A. J. Morse, sales manager.
closed a deal for the sale of two instruments. M.
The officers, managers and salesmen of the
sung by Mr. Morse. Mr. Rundel also willingly
H. Greulich, sales manager at the local store, has
made some fine sales of Bradbury, Webster and Southern California Music Co., including Frank J. added to the evening's entertainment.
Hart, president, met in the spacious club parlors
Frank J. Hart, president of the company, made
Henning pianos of late.
and proceeded to the banquet room. The photo- an interesting address after which Mr. Gamble gave
The Kuloche Corporation, Wilmington, Del., has graph herewith was taken as soon as the party a theater party at the Majestic, where everyone [
been chartered under the laws of Delaware with was seated around an attractively decorated table, enjoyed Al Jolson in "The Honeymoon Express." j
The Apollo line is now handled by the South-
capital stock of $500,000 for the purpose of manu- and a colored "Howdy Band" kept all happy and
smiling until "tailormade limericks" were sung ern California Music Co.
facturing and dealing in musical instruments.
WINTER & CO.
220 SOUTHERN BOULEVARD, N E W YORK
Manufacturers of
Superior Pianos
and Player Pianos