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THE MUSIC
TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
B. BIITTAIH WILSON,
A. J. NICKLIN,
CARLETON CHACE,
AUGUST J. TIMPE,
BOSTON OFFICE:
T»_« IT w , , m » *9i Wa.Viinirtnn
Jo»M H. WILSON, 124 Washington M.
Telephone, Main 6950.
PHILADELPHIA:
L. M. ROBINSON,
W M . B. WHITE,
CHICAGO OFFICE:
E. P. VAN HARLINGEN, Consumers' Building.
m
g o State S t f M t
T £ , h o n e > Wabash 5774.
HENRY S. KINGWIIX, Associate,
MINNEAPOLIS and ST. PAUL:
R. W. KAUFTMAN.
GLAD HENDERSON,
L. E. BOWERS.
ADOLJ EMTBK.
ST. LOUIS :
CLYDE JENNINGS,
SAN FRANCISCO: S. H. GRAY, 88 First St.
DETROIT MICH.: MORRIS J. WHITE.
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE. MD.: A. ROBERT FRENCH.
INDIANAPOLIS,IND.: STANLEY H. SMITH.
MILWAUKEE, W I S . L. E. MEYER.
KANSAS CITY, MO.: E. P. ALLEN.
PITTSBURG, PA.: GEORGE G. SNYDBR.
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Pmbllsbed Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
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ADVERTISEMENTS,
$3.00 per inch, single column, per insertion.
On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $90.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman Bill.
PlUVPF Pifinn And
Departments conducted by an expert wherein all ques-
• l a j t l -I MUU ailU
t ; o n s o f a technical nature relating to the tuning, regu-
Tpi*hnipal Flj>nai*fmi>nfc
lating and repairing of pianos and player-pianos are
itXlUllldl ITCpdl Illieilto. d e a ] t w i t h > w i n b e f o u n d i n a n other section of this
paper. We also publish a number of reliable technical works, information concerning which
will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Pri*
Diploma
Paris Exposition, 1000
Silver Medal... Charleston Exposition, 1008
Pan-American Exposition, 1901
Gold Medal
S t Louis Exposition, 1904
Gold Mtda}. .Lewis-Clark Exposition, 1905
CrOVO DISTANCE TELEPSONES—NUMBERS 5982—5983 MADISON 8Q.
Connecting- all Departments
Cable address:
NEW
"Elblll, New York."
Y O R K , MAY 2 ,
1914
EDITORIAL
T
HE value of service in every department of trade is appre-
ciated more and more, and it is impossible to have efficient
service unless there be a warm co-operation existing between every
division of the enterprise.
The average business man perhaps does not realize how a
higher grade of efficiency may be created through intelligent co-
operation.
Some of the greatest and most successful corporations in the
world have been keenly alive to the advantages accruing through
co-operation in all departments of their creating and distributing
enterprises. This element appeals more and more to business men,
because they realize how dependent each one is upon the other.
A man who is conducting a retail establishment cannot con-
tinue a profitable enterprise unless he has the helpful co-operation
of an efficient body of salesmen, no more than a manufacturer can
put forth a product unless he has been successful in eliminating
waste through helpful co-operation of the various departments of
his enterprise.
Along these lines, Frank E. Morton, acoustic engineer of the
American Steel & Wire Co., Chicago, 111., recently delivered an
address before the Tuners' Guild in Cincinnati.
Mr. Morton, in the course of his remarks on service, said:
"Service means co-operation with the manufacturer and with the
workmen, looking to the intelligent utilization of this material. To
this end specialists or experts in the employ of the company are
collaborating with the workmen and the artisan in every possible
manner. You will readily understand that our opportunity for
service in this line is limited by the responsiveness of the manu-
facturer and his employes. An ounce of ca-operation then becomes
much more valuable than a pound of competition. Competition in
this respect means wastefulness. Mutual helpfulness is the secret
of high efficiency. Suppose there were only five men in this
world; then by competition, or each man working for himself,
each roan would receive the results of one man's efforts.
By co-
REVIEW
operation, or each man working for each of the other men, each
man then receives the results of five men's labor.
"The present status of the tuner is that of a mechanic, rather
than that of an artisan, because he has failed to interest the public
in the elements of his art and science. The science of acoustics
is a closed book to the public, and the tuner has helped to keep it
closed. A man calls for a tuner much as he calls for the plumber,
the carpenter, the bricklayer, and he knows much les&about the
science of acoustics than he does about mechanics, and tSais is tfue,
largely, because the tuners themselves never have taken • any difect
measures to interest the public in the science of acoustics.;
"The average school child of seven knows that light is
posite, knows that light can be broken up into its component
rts,
each part
p
a different color ranging
gg from red to violet.,. , Be(jjz
jj use
of this we are a people here in the United States whcW
having well-painted pictures upon our walls, beautifully* tfecol; ted
rooms for public assemblages, contrast of color in lanciscapeij ar-
dening, thus placing the artist who paints the picture on a si; tus
other than that of the day laborer or mechanic. When'fcdne^com-
position is taught in our public schools and in our kindergartens,
then will our present tuners and tone regulators become tone build-
ers, classed as they should be classed, their opinions-jfliven full
weight and their ideas utilized in the making of text-boe|lji ™F use
in the public schools and technological institutions of th^'ediy try.
The United States to-day has some of the most able ,-icoiis.tic ans
in the world. Their text-books, however,, have been \V,irittoyn and
compiled by theoreticians, lacking that element of practical ap-
plicability so essential for popularity in a utilitarian race. '**•
"Art is an influence for constructive thought and action.
Therefore, for your own benefit, place your ideas, youTVheories,
your experiences before the world as an artisan, not as a day
laborer. You cannot stop itinerant tuners, and you cannot legis-
late good work, but you can make popular with the people the
study of tone composition. To-day the man who styles t himself
an artist and paints a picture which might be called a Mapb' (Joes
not find an easy market for his output, because the public does
know something about color composition. Just so, when tone com-
position becomes equally well known, will it fare with U man at-
tempting to learn a trade upon his customer's piano." lUi
T
HAT the constructive work of The Review in all 'lines of
journalistic endeavor is becoming more and more accentuated
is admitted by all. Go where you will among piano manufacturers,
merchants, salesmen and tuners and you will find that The Review
has advanced almost phenomenally within the past few years.
We are in receipt of daily communications from men in all
sections who do not hesitate to praise our policy and to frankly
admit the value of The Review to them in their work.
Here is one from J. W. Ong, manager piano departme'tU of Stix,
Baer & Fuller Dry Goods Co., St. Louis, Mo., who write*s. "I am
almost ashamed to admit that I am not a subscriber to Tne! Review.
I do want to say that wherever I have been it has been always in
evidence and I get a great deal of pleasure and helpful'informa-
tion from its pages. I want to thank you for the many notices
you have given me, and for the reason that I consider The Review
one of the cleanest trade publications, and, being in sympathy With
high grade and clean methods, I take pleasure in encasing my
check for $2 to cover subscription for one year.''
Every manager should subscribe, then he does not wait to
have the paper passed around in the house where he is employed.
He has his own copy and can read it at his leisure.
S
PEAKING of how some credit men are so ultra-conservative
that they drive good trade away and deprive their houses of
the patronage of concerns which perhaps are not very strong, but
are making progress, a business man said that the credit depart-
ment that does not think of itself as a business builder, >a leader
in extending its concern's business into new fields and among new
customers, is failing truly to fulfil its functions.
He said that in many cases the term "ultra-conservative" does
not fit at all, rather it is downright indolence which is the matter.
That community, he said, is certainly fortunate which has at
its credit desks big, broad-gauge men, men energetic enough to
delve down and get all the. facts, and broad enough to work v ; th
each other earnestly.