Music Trade Review

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THE
MUSIC TRADE REVIEW
records into our twenty grammar schools, one
school keeping it a month and then moving it on to
As an Educational Developer in the School
another. This year two of the schools have
Room Paid by Ernest G. Hesser, Super-
bought their own. They have been of special value
visor of Music in the Schools of Pasadena,
in our seventh, eighth and ninth grades, or inter-
Cal.—Details of Great Work Accomplished.
mediate schools, where we study the musical forms,
both vocal and instrumental. After the music form
With the rapid strides which the educational de- has been explained then we illustrate with the best
partment of the Victor Talking Machine Co. has records. The use of the Victrola has made this
been making in the short while that it has been study of forms particularly interesting to the
established, it is indeed pleasing to note that this children.
TAKE ON THE EDISON DISC AGENCY. GREAT TRIBUTE TO THE VICTROLA
(Special to The Review.)
SAN FRANCISCO, CAL., April 19.—Clark Wise
& Co. have added the Edison disc line and
are featuring it quite extensively as well
as Victor and Columbia goods. Mr. Wise says
business has kept up better in the talking machine
department since the first of the year than it has in
the piano end of the business.
J. T. Bowers & Son, who took the agency for
the Edison disc line a short time ago, are now
pretty well stocked. Heretofore they had con-
fined their attention to pianos, but F. T. Bowers is
very well pleased with the interest shown in the
new department. He made a pleasure trip to Hono-
lulu the past month, accompanied by his wife and
an Eastern piano manufacturer and his wife.
PAVLOWA ANDJTHE GRAFONOLA.
The Internationally Famous Russian Dancer
Pays a Great Tribute to the Grafonola and
Columbia Records in Recent Letter.
A most notable testimonial to the merits of the
Grafonola was received this week by the Columbia
Graphophone Co. from Anna Pavlowa, the famous
Kussian dancer, whose tour in this country has
been a continual chain of triumphs. From co.ast
to coast Mile. Pavlowa has been the subject of
the most enthusiastic praise from well-known
critics and artists, and her interpretations of
numerous beautiful dances have been commended
even through the medium of editorial articles in
the country's leading newspapers. Her excep-
tional grace and charm have given a prestige to the
terpsichorean art that has made her internationally
famous.
Mile. Pavlowa's praise of the Columbia Grafo-
Using the Victor to Explain " Lohengrin" in Pasadena School.
department is in daily receipt of photographs ac-
"We also use them for folk dancing and march-
companied by letters of appreciation, portraying in ing, and for general culture work in all the grades
detail how the Victrola is being used ii school from the kindergarten on up. They are also used
rooms from coast to coast. These photographs at our parent-teacher association meetings both
indicate clearly the practical value of the Victrola for culture and enjoyment.
in the school room as an educational factor, and
"It has been of great value to the teachers and
the endorsements by the supervisors of music and to me personally in that it has brought such a great
individual teachers signify impressively the co- wealth of music literature to us and, too, so much
operation which exists between the educational au- that we do not often hear. It is the greatest edu-
thorities and the school room talking machine.
cational device of the age.
"I have been giving our pupils in the upper
In the accompanying illustration a Victrola is
shown in use in the school room of a large school grades something new—I think it is original, at
in Pasadena, Cal., where it is assisting the teacher least I have not heard of it being done elsewhere.
in telling the children the story of "Lohengrin." After having finished with the explaining of all
the component parts of grand opera, then telling
The teacher is personally explaining the story of
this famous opera and by throwing the scenes from the children the story of "Lohengrin" act by act
the opera on the screen and accompanying it on and throwing the scenes from the opera on the
the Victrola, is giving a detailed lesson on this screen (lantern) and accompanied with the Vic-
opera which is being greatly appreciated by the trola, giving the music that goes with the picture.
It has been very successful—not only the children
pupils.
In connection with this photograph, Ernest G. enjoying it, but the parents have turned out and
Hesser, supervisor of music in the schools of Pas- filled our auditorium. I will send you a picture
adena, has written the following letter of apprecia- of this work which shows the class of eighth grade
pupils, the lantern, screen, Victrola, etc. (Signed)
tion to the Victor Talking Machine Co.:
Ernest G. Hesser, Supervisor of Music."
"Last year I put five Victrolas and five sets of
NEW COMPANYJN CLEVELAND.
Mlle. Anna Pavlowa, the Famous Danseuse.
nola and Columbia records, dance selections in par-
ticular, is embodied in the following interesting let-
ter written under date of April 20:
"Since I have been in your country I have been
amazed to see the popularity of the talking ma-
chine record when used with the dance. This so
excited my curiosity that I have made it a great
study and think it is due you to. say that Columbia
instruments and Columbia dance records over all
others have my unqualified endorsement.
"I used your Grafonola and dance records in
my rehearsals with complete satisfaction, and find
your dance records truly represent the very spirit
of the dance. Their tempo, rhythm, clarity and
musical qualities simply charm me. I am con-
vinced that all who dance can get great satisfaction
from the use of your Grafonola and records. Sin-
cerely yours,
(Signed)
ANNA PAVLOWA."
Incorporation of the Grafonola Co. of That City
Marks Success of C. A. Routh in the Talking
Machine Field—Store Handsome and Well
Located in City's Best Business District.
(Special to The Review.)
CLEVELAND, O., April 20.—The incorporation of
the Grafonola Co. is a good example of a youth
starting with ambition and vigor and working up
from the lower ranks to be president and manager
of a company. C. A. Routh started as a boy work-
ing for the Starr Piano Co., of Richmond, Ind.,
learning action regulating, etc. He left the factory
work and engaged in the sales department, and
was considered one of the foremost salesmen in
the piano line. At that time piano men generally
could not see anything in the talking machine
business, and Mr. Routh's associates were very
much surprised at his going into it. He, however,
looked ahead and is now reaping the benefits of
his foresight. Mr. Routh had been with the Co-
lumbia Co. for some time as assistant manager,
and when the company decided to close out its re-
tail business in Cleveland, in his own words, he
"immediately saw a great light," and laid his plans
accordingly to get control of the old location; the
result is that the Grafonola Co. was incorporated,
with C. A. Routh, president and manager, and F.
S. Federman, secretary and treasurer, with a cap-
italization of $15,000.
The Grafonola Co. is handling Columbia goods
exclusively.
H. K. MILLERJTO THE COAST.
H. K. Miller, formerly with the National Phono-
graph Co., in 1907 covering the Pacific Co.ast ter-
ritory, left Philadelphia with his family for Los
Angeles, Cal., April 22, to make their permanent
home on the Coast. Mr. Miller expects to get back
into the talking machine game, and will visit Chi-
cago, St. Paul, Minneapolis, Helena, Spokane,
Seattle and Coast cities on his way out.