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THE MUSIC TRADE REVIEW
11
DETROIT ASSOCIATION TO MEET.
THE VALUE OF FREE CONCERTS IN PIANO STORES.
Store or Department Bound to Secure Numbers of Excellent Prospects from Among Members
of Large Audiences Attracted to Such Affairs—An Interesting Example of Success.
(Special to The Review.)
BUFFALO, N. Y., April 6.—To begin with, a con-
cert in a piano store is principally an advertise-
ment. By the very fact that hundreds of music
lovers are attracted by the concert and attend it,
the pianos and other musical instruments in the
store where the concert is held, are brought
before the public which gives them much atten-
people on to higher ideals then it is little wonder
that such a store succeeds. Moreover, during the
concerts given in Buffalo, it was observed that
those who attended them came from all classes of
people, rich and poor, and from all over the city,
for these concerts are decidedly entertaining pro-
vided the talent is there. It is evident that those
who wish to buy a piano or any other instrument
Some of the 1,500 People Who Attended J. N. Adam Co. Concert.
tion. Out of the large number of those who at- will go to the place where they were entertained
tend these store concerts there are some who are to make their purchase. Here, again, it is seen
that the fact that these concerts are simply adver-
considering purchasing a piano or another musical
tisements cannot be eliminated.
instrument. It is, therefore, quite natural that
To prove all the foregoing conclusions it is
when the time for buying comes, they will go to
only necessary to refer to the concert just given at
the store where they attended the concert and
the J. N. Adam store, when the Haines Bros, grand
there will purchase what they need.
piano was used by Miss Florence Ralph, pianist;
Next, by holding these concerts, a piano store
Miss Pearl Smith, soloist, and Mrs. D. M. F.
becomes popular, and popularity is the meat of
Leavenworth, soprano. These three artists at-
advertising. If a store is popular with the buyers
tracted 1,600 people to the J. N. Adam piano de-
there is no doubt that it will be a great success.
partment last Tuesday. So jammed was the de-
Concerts bring the piano store into the limelight
partment that Leonard Davis, the manager, had to
and before the public eye, and when any store can
order many of the people away.
catch a glimpse from the public eye, what happens
The aftermath of the concert brought a count-
after that is just a matter of course.
Then, again, concerts in a piano or music store less number of purchasers and, as a result, the day
arc educational. Music, with all its splendor, after the concert proved to be the banner day for
beauty and refinement, educates the human race sales. Mr. Davis began the novelty of having
to higher ideals. When a store caters to the pub- concerts in a piano store here, and expects to
lic, or rather the human race by helping *the maintain the idea by giving them more frequently.
Many Features Planned to Make Interesting
Session on April 14—Traveling Men Scarce
—Frank J. Bayley Takes on Edison Disc
Phonographs—Other News of the Trade.
(Special to The Review.)
DETROIT, MICH., April 7.—A meeting of the De-
troit Music Trades Association has been called for
April 14, at which it is expected tha.t several new
members will be admitted. President Frank J. Bay-
ley, who also is at the head of the membership com-
mittee, plans to interest several non-association
dealers who have, he has been informed, expressed
a willingness to join the association, and then get
them down at a banquet table with the members
of the association before they have time to recon-
sider their good resolutions and show them that
the association is really quite a good fellow in
itself.
Mr. Bayley has an entertaining program in view.
A young business man who is both an interesting
talker and an exponent of the jolly side of life h;is
been invited to make the principal address. His
name is not announced until his final acceptance
is received.
Traveling men are scarce in this locality again.
Only two or three decorated the hotel registers this
week. Herman Selling, of the Haddorff Piano Co-,
was a visitor at Grinnell Bros. Albert N. Page,
secretary of the Melville Clark Piano Co , was at
the J. L. Hudson store for a day. Mr. Curtiss, of
the Columbus Piano Co., called upon Frank J.
Bayley.
The Bayle> piano house now is a house of talk^
ing machines as well as of pianos, Mr. Bayley hav-
ing put in the Edison line. "This does not mean
that we shall do any less piano business, not if we
can help it/' said Mr. Bayley. "It means only that
we intend to sell phonographs to people who think
that pianos cost a little too much for them. The
relative prices of pianos and talking machines are
such that there is no competition between the two
lines, and they go hand in hand as music trade
assets. I think we have made a good move in ex-
panding."
KURT2MANN_ON THE COAST.
W. B. Williams Finds Increasing Evidences in
the Way of Orders, That the Kurtzmann
Pianos Are Popular in the Far West.
(Special to The Review.)
SAN FRANCISCO, CAL., March 31.—W. B. Will-
iams, sales manager of C. Kurtzmann & Co., Buf-
falo, N. Y., arrived in this city from Portland this
morning. Mr. Williams expressed himself opti-
mistically anent conditions in general, and stated
that the business booked had even been larger than
he anticipated, which shows the way the Middle
and Far West dealers regard the Kurtzmann pi-
anos.
The Roy H. Threlkeld Co., the well-known piano
house of Falmouth, Ky., which opened a branch
store in Brooksville a couple of months ago, is
preparing to open a new store in Mt. Olivet, Ky.
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