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THE MUSIC TRADE REVIEW
52
TALKING MACHINE EXPORTS.
VICTROLA SCORES GREAT HIT.
New Invention of the Victor Telephone Co.,
the Muslaphone, Utilized to Convey Victor
Music Throughout Elmwood Music Hall
Where the Great Electric Show Took Place.
The
Figures for January Presented—Reports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGTON, D. C, March 16.—In the sum-
COLUMBIA CO^BRIEFLETS.
Dance Records Highly Praised by Teacher—
"Regent" Machine to Be Featured in Na-
tional Advertising—New Record on Sale
April 1—Important Deals Closed.
The Columbia Graphophone Co. received this
week an interesting letter of appreciation from
Vincent, a master of modern dancing with a studio
at 2650 Broadway, New York, and prominent as
an exponent of the modern dances. This letter
reads as follows: "When I combine the time and
rhythm of Columbia records with my methods of
teaching the modern dances I have yet to have a
pupil who has not succeeded. In my opinion the
music is 50 per cent, of the dance, and when danc-
ing to Columbia records, if one follows the time
of the music, it is next to impossible to go out of
step. Columbia records are bound to make one
dance right. Very truly yours (Signed)"
The handsome "Regent" machine will be fea-
tured
prominently in a number of impressive ad-
Portchester Victor Dealer Will Have New Store
vertisements to be inserted this month in national
Ready on March 24—Splendidly Equipped
magazines. This popular model, which retails at
—Plans Three Days of Victor Recitals.
$225, is also the center of attraction in a well con-
Fred H. Ponty, 17 North Main street Portches- ceived window display at the Chambers street store
ter, N. Y., an enterprising Victor dealer, is plan- of the Columbia Co. The "Regent," being of the
ning to open his new store about March 25. Mr. table type of machine, lends itself particularly to
Ponty, who also conducts an extensive office and artistic window displays.
photographic supply establishment, is paying par-
In accordance with its new plan of putting out
ticular attentio.n to the detailed decorations of his two special records monthly, the Columbia Co. will
Victrola display and demonstration rooms, and put on sale April 1 a double-faced record with two
when the new store is fo.rmally opened this depart- popular selections featured thereon. Since an-
ment will be one of the finest in Westchester and nouncing this new method of introducing special
Fairfield counties.
records twice a month the company has been in
The main Victor parlor will be 22x30 feet, with receipt of many letters of commendation from
two adjoining demonstration booths. On the sec- dealers, who are well pleased with this innovation.
ond floor of the building will be three more dem-
The wholesale department of the Columbia Co.
onstration rooms, all tastefully furnished and closed a number of important deals this week which
PROFITS MADE IN PHONOGRAPHS,
decorated. All modern conveniences will be a will be announced by Wholesale Manager Yerkes
part of Mr. Po.nty's Victor department, the com- in the very near future. These new Columbia
Many Dealers Handling the Edison Disc Phono-
fort of the patrons being fully considered.
agencies include well-known mercantile houses in
graphs with Most Satisfactory Results—How
To properly introduce his new store, Mr. Ponty various parts of the country, particularly piano
the Trade of the Pardee-Ellenberger Co. Has
is planning a three-day series of Victor recitals, houses.
Developed Throughout New England.
featuring Easter music as particularly appropriate
The Columbia advertisement in this week's Sat-
(Special to The Review.)
for this time o.f the year. A number of well- urday Evening Post has been the subject of gen-
BOSTON, MASS., March 16.—In a chat with a
known local artists will appear at these concerts, eral comment from the company's dealers, who are
representative o.f The Music Trade Review, F. H. invitations for which are being sent out to music placing substantial orders for the "Jewel" machine
Silliman, manager of the Pardee-Ellenberger Co., lovers in Mr. Ponty's territory.
in order to be in a position to handle inquiries re-
66 Batterymarch street, this city, spoke very en-
sulting from this publicity.
thusiastically over the profits now being made by
UTILIZING VICTOR PUBLICITY.
many piano dealers who pay some attention to
TO CONTINUEJTHE BUSINESS.
V.
W
. Moody Has Some Recent Illustrations
their Edison phonograph department.
Receiver of Pooley Furniture Co. Wants to
Framed
Which
Tell
an
Impressive
Story
of
With the introduction of the Edison disc phon-
Continue Business Until Such Time as It Is
Victor Enterprise and Advance.
ograph, with retail prices running from $60 to
Turned Over to Parties Now Negotiating.
$400, and also an exclusive list of Edison disc
V. W. Moody, sales manager of the New York
records at prices from $1 up, the conditions have Talking Machine Co.., 81 Chambers street, New
(Special to The Review.)
changed so that this line admirably fits in with York, Victor distributer, recently had framed an
PHILADELPHIA, PA., March 16.—On Friday next,
piano prices.
March 20, M. Weinmann, receiver of the Pooley
interesting picture that makes a'valuable piece of
Continuing the conversation, Mr. Siliiman re- publicity for the live-wire Victor dealer. This Furniture Co., will present a petition to the Court
marked : "Every sale of an Edison disc machine
picture shows the $500,000 yacht "Vanadis," belong- of Common Pleas, No. 1, asking leave to continue
lowers the overhead cost of each piano sold, to. ing to C. K. G. Billings, the multi-millionaire, and
the business for not more than five months in order
say nothing of the excellent profit that is derived
internationally prominent. Four views of the that it may be continued as a going business until
from the initial sale of the phonograph. More yacht's interior are shown, including the lounging
such time as it may be turned over as such under
talk is heard abo.ut the Edison disc phonograph
room, the gymnasium, a bedroom and the smok- pending negotiations. By this means it is hoped to
than was ever dreamed of and people are going
ing room, wherein is prominently displayed a Vic- secure better results for the creditors, for a sale
wild over it."
at this time would be disastrous. This company
tor talking machine. These pictures appeared in
Perhaps some of the piano dealers may not be a recent issue of the New York Sunday Times, has long been known as a maker of record cabinets.
familiar with the fact that the Pardee-Ellenberger
and when framed present an artistic appearance.
Talking machine disc records composed of
Co., Inc., is a jobber of Edison disc phonographs,
Alongside of this picture Mr. Moo.dy has dis- vulcanized India rubber were held Monday by the
and no.t only is it a source of supply for the played a number of framed colored pictures that
Board of United States General Appraisers to be
dealer, but in many ways acts in conjunction with
represent to what excellent advantage the splendid
him for the betterment of his business. Details publicity sent out by the Victor Co. may be utilized. properly dutiable under the Tariff act of 1909 at
45 per cent, ad valorem, as parts of talking
of what it is necessary to do in order to secure
One of these pictures shows the famous McCutch-
the Edison disc line may be obtained from Mr. eon painting used in the Victo.r advertising in the machines. The steel points used in talking ma-
chines to reproduce sound were assessed at the
Silliman upon request.
national magazines, while others show the Christ- same rate as the discs.
mas folder sent out last year and the group of
HAVE TWO THRIVING STORES.
Owing to the famine in Victor records at the
operatic artists that has been used in the Saturday
The R. L. Seeds Co., which now has two thriv- Evening Post and other national periodicals. present time, the Victor Co. announced to its trade
ing exclusive Columbia stores in Columbus, O., These attractive and inexpensive pictures have this week that its commercial co.mmittee had de-
this week signed a lease for ten years for a large been praised by Victor dealers who have added cided to postpone the exchange cut-out of records
and spacious building on High street near Town, them to their demonstration and display room fur- until July or August, by which time the company
nishings.
will be in a better position to take care of it. .
at an average annual rental of $3,600.
(Special to The Review.)
BUFFALO, N. Y., March 17.—Buffalo's great elec-
tric show which has just closed proved to be a
great success. It is estimated that more than
50,000 people went to the Elmwood Music Hall
during the past week to view the great modern
achievements in the world of electricity. All the
latest inventions in the electrical mechanism were
exhibited and 1 the throngs of onlookers marveled
at the great show.
The feature of the entire week was a continu-
ous concert given by a Victrola machine. The way
this was worked is simply something wonderful.
The Federal Telephone Co. has a new invention
called the muslaphone, which is similar to the
telephone. At one end of the spacious and brilliant
hall was a Victrola. To this was attached wires
which connected several hundred funnels in the
ceiling. As the sound of the Victrola issued
forth, the sounds came from these funnels simul-
taneously, bringing out the strains of sweet and
cherished music, while the crowd looked on in
wonder. Despite that one night there were over
8,000 people passing in and out the hall the
noise which the crowd naturally created did not
dim the sounds of music from the Victrola. Even
the band which was in attendance could not
drown out the sounds from this wonderful ma-
chine with the aid of the muslaphone. People all
over Buffalo are now talking of the stunt and say
it is one of the greatest ever exhibited before the
public.
mary of the exports and imports of the commerce
of the United States for the mo.nth of January
(the latest period for which it has been compiled),
w'hich has just been issued by the Bureau of Sta-
tistics of the Department of Commerce and Labor,
the following interesting figures relating to talk-
ing machines and supplies are set forth:
The to.tal exports of talking machines, records
and supplies for January, 1914, amounted to $209,-
805, as compared with $210,770 for the same month
of the previous year. The seven months' exporta-
tion of talking machines, records and supplies
amounted to $1,671,680.
PONTY TO OPEN^NEW STORE.