Music Trade Review

Issue: 1914 Vol. 58 N. 12

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THE MUSIC TRADE REVIEW
Are We Taking the Panama Canal Seriously?
RE the business men of the United States taking the Panama
A
Canal seriously? John Barrett, director of the Pan-Ameri-
can Union, thinks they are not, and in a recent talk urged in a most
emphatic way that the American manufacturer and business man
should awake to the necessity of taking advantage of the markets
which will be opened by the canal. In other words, to be as alive
to the situation as are the business men in the principal centers of
Europe and Asia.
"If there is a dark spot on the horizon in connection with our
commercial relationship to Latin America," said Mr. Barrett, "I
should say it was the failure of the business organizations, the
great manufacturing and exporting interests, the .newspapers, and
the public generally, to discuss, consider and plan how we can best
and with the least delay prepare to get all the advantages we should
from the opening of the Panama Canal. The oratorical and edi-
torial market is glutted with stories of what a wonderful project
the canal is, of the remarkable changes it will make in the commer-
cial map of the world, of the great advantages it will eventually
bring to the commerce of the United States, but practically nothing
is being done before the canal is opened to prepare to meet the
business it will open up to us—almost nothing is even being said
about this phase of the situation.
"The danger is that we will find, almost before we know it, that
the canal is opened, and that, as we have stood in awe admiring its
engineering features, watching our naval fleets pass through, and
chuckling with joy as we have celebrated with mighty expositions,
we have not commercially prepared to take advantage of it, and
that not only the countries of Europe, but Japan—be it said to their
credit—are all ready to reap to the full its enormous potential
benefits,
"It is foolish for the American business man to deceive himself
with the thought that through favorable tolls to American shipping,
or through subsidies or other artificial conditions alone, we can
permanently and successfully compete with foreign countries in the
markets of the west coast of South and Central America. The
great rank and file of our manufacturers, our exporters and our
importers must familiarize themselves with conditions of demand
and supply in those countries to which the canal will give us a new
and expeditious route.
"Every Latin-American country which will be made more ac-
cessible by the canal should now be studied in every detail of its
commercial possibilities by the business men of the United States.
But are they doing it ? They certainly are not. Possibly a baker's
dozen, but.no more, of the thousands of important firms which
should have been at work in preparation, not for months, but for
years past, have seen the coming opportunity and laid plans to make
good use of it.
"On the other hand, the 5,000 miles of the west coast of South
America, and the 3,000 miles of the west coast of Central America,
are to-day, and long have been, the scene of remarkable activity on
the part of agents for European firms—all of them getting ready
for the canal, which is the child of American brains and is being
built with American capital. Where one representative of an
American firm can be found in this field, a score of European ex-
pert salesmen, and not infrequently even Japanese and Chinese com-
mercial agents or merchants, are hard at work preparing for the
trade which certainly will come. How, in the face of these condi-
tions, can the United States hope to get full benefit of its mighty
work ?"
In regard to shipping facilities, Mr. Barrett believes that while
we need more mail and passenger ships for the east and west coast
of South America, we have good shipping facilities to all countries
bordering on the Gulf of Mexico and the Caribbean Sea. The
canal, of course, will make these ships available for west coast
commerce.
American shippers should not be deterred from trying to get
business by the thought that if they get it they cannot deliver their
sold goods, for freight lines will be numerous enough to meet the
demand when it materializes. Mr. Barrett has no use for the idea
that there is any prejudice against the American business man in
South America, and if any should exist it is due entirely to our own
neglect.
He rightly points out as one of the greatest fallacies in con-
nection with the lack of understanding of our true relations to the
countries south of us, that our trade with Latin-America is small
and that we are not rapidly increasing it. As a matter of fact, the
export trade of the United States to Latin-America is announced
by the Bureau of Foreign and Domestic Commerce for the calen-
dar year 1913 will approximate $335,000,000, against $123,000,000
in 1903, and $87,000,000 in 1893. The increase in the decade just
ended was $212,000,000, while in the decade from 1893 to 1903 the
growth was $36,000,000. In the term "Latin-America" are included
all of South America, except British, French and Dutch Guiana, the
Central American Republics, Mexico, Cuba, Haiti, Santo Domingo
and the French West Indies. A rich field indeed for the American
exporter alive to his opportunities.
Cultivating Friendships Between Salesmen?
I
T is interesting to note that the recent "salesmen's meeting" held
under the auspices of the Detroit Music Trades' Association
was not the unqualified success that those back of it had hoped for,
owing principally to the fact, as set forth recently in the Detroit
correspondence of The Review, that in several instances the
managers displayed a strong disinclination to have the members
of their staffs mingle on terms of friendship with the salesmen of
other concerns.
Attempts to place those attending the meeting at their ease met
with little success, and it is said that at the close of the dinner, held
in connection with the meeting, a large number of salesmen broke
away from the gathering with as little delay as possible. There was
little, if any, mingling of salesmen and the general tendency was
for members of each staff to keep apart in their own little group,
and self-centered in interest.
Following the meeting one manager is quoted as saying that
to cultivate friendships between salesmen of competing concerns
would break down their fighting spirit in keen competition. Another
stated that if competing salesmen were acquainted with the mem-
bers of his staff they would use the knowledge to follow his sales-
men and either capture or break a sale. Other managers had
various reasons to assign for their antagonistic attitude towards the
fraternization of the salesmen, all of which appears to be rather
peculiar in view of the broadening tendencies in the business world.
As far as is ascertainable, membership in the national or local
manufacturers' or merchants' associations has not tended to reduce
the sharpness of competition between such members, though it has
had a tendency to make that competition cleaner and more whole-
some. Why sho'uld association membership have a reverse effect on
the salesman?
The salesman who is weak-kneed and inclined to "lay down" to
competition will surrender in just the same way whether he is a
member of an association and acquainted with his competitors or
is working in the dark.
/ \(
The crafty salesman who follows representatives of a com-
peting house for the purpose of stealing prospects or sales will
follow that course with or without association acquaintanceship, and,
as a matter of fact, will find his opportunities to do his shadowing
considerably curtailed if his identity is known to competing sales-
men. On the contrary, the salesman who mingles on friendly terms
with competitors is very likely to learn much that will prove of
benefit and profit to himself.
The whole argument presented against the meetings of the
salesmen, on the surface, appears weak and illogical, with jealousy
and suspicion as the motives, and a closer study of the matter does
not change the aspect df the case. Friendships among rival sales-
men will have the effect of making cleaner competition instead of
complicating it.
_
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6
THE MUSIC TRADE REVIEW
The Effect of Talking Machines on Piano Sales.
O
UR attention has been drawn to a recent article appearing in
the columns of a daily paper published in southern Illinois,
in which a prophesy is made of the triumph of the talking machine
over the piano as the instrument of the home.
This is simply another case of the uninformed going off at half
cock—just another of the many absurd statements which are made
in the columns of the daily papers concerning special industries of
which the writers are in total ignorance.
Such a prophecy is absurd, and the writer probably has not
even a superficial knowledge of the fundamentals of either of the
industries to which he referred in a prophetic manner.
The growth of the talking machine industry in this country has
been one of the most remarkable developments which has occurred
in any trade, and it is probably natural to suppose that a lot of
writers and business men will be free to make all kinds of predic-
tions regarding its future.
If a piano merchant finds business dull and he finds his more
enterprising neighbor is doing business, who, by the way, may
handle talking machines, he attributes the slowness of trade with him
to the talking machine, and when a newspaper man drops in he is
liable to say that the talking machine is cutting out pianos, and so,
perhaps, the writers are not wholly to blame when they make
ridiculous prophecies concerning the future of musical instruments.
'"I S HE talking machine has become, within a very brief time, such a
J- great factor in the musical life of the nation that many people
are apt to make most ridiculous comments regarding its future with-
out taking the time to investigate just what effect it may have upon
the sale of other musical instruments.
We recall the time when some of the old piano manufacturers
figured that long before 1900 the entire population of America
would have been supplied with pianos and all of the factories would
be put out of business by reason of lack of demand for instru-
ments.
That was the limited vision with which many men contemplated
the piano horizon years ago.
What is the result?
More pianos are being made and distributed than ever before,
and it is reasonable to suppose that a population of 100,000,000
has an absorptive piano capacity of 300,000 pianos annually.
Now, let us take up the question as to the serious invasion of
the talking machine upon the piano field, and how much it has.
reduced the demand for pianos.
Of course, there are instances where people of limited income
debate seriously as to whether they will purchase a piano or a talking
machine.
It is admitted that the talking machine has many features of
attractiveness. It supplies a variety of music which no other crea-
tion of human brain and hand can supply, but still it creates a
demand for something more. It awakens a true musical spirit, and
every talking machine which is sold is simply carrying on educa-
tional work for a greater demand for music, just the same as pianos
wherever placed are adding their share to the musical love of our
people.
OES anyone for a moment suppose that the talking machine
business could have reached the position which it has
achieved within such a brief time were it not for the educational
work carried on through the mediumship of the piano in former
years? The demand for music has been stimulated by the sales of
all musical instruments.
We are inclined to the belief that the piano market would be
lessened if the talking machine were removed entirely from our
modern life.
Why?
Simply because there would be a lessened desire for music, and
piano manufacturers and piano merchants would have to work just
so much the harder to instill the love of music into their clientele.
The facts are that piano and talking machines are both power-
ful developers in stimulating a love for music in the home circle,
D
and when a customer shows an uncertainty as to which instrument
he will purchase it is simply an incident in our business life.
A good many piano merchants find that customers from time
to time make inquiries in their stores for talking machines, expecting
to find them therein. The inquiry is natural, because it is logical
to associate the talking machine as a musical instrument with houses
which deal in all kinds of musical accessories.
T
HERE are more people who look in a music store for talking
machines than in exclusive talking machine stores; but so far
as the talking machine itself curtailing the sale of pianos by acting
as a deterrent force is too absurd to seriously consider.
The statement, too, has been made that the sale of talking
machines has decreased the sale of what we coloquially term small
goods. In other words, musical instruments of lesser value than
pianos, and yet inquiry at the great music trade emporiums in the
principal cities brings forth the information that the stores which
are thoroughly progressive are selling more banjos, mandolins,
guitars, accordeons, etc., than before for years.
To our minds, this increased demand for musical instruments
has come largely through the influence of the talking machine in
cultivating a love for music in many ways.
To illustrate: a person who owns a talking machine puts on
fine banjo, violin or mandolin records. The audience listens to them
with pleasure, and as a result of this kind of educational work some
of the listeners will visit nearby stores and make purchases of in-
struments so that they can themselves learn to play upon them.
Here is where the great educational power of the talking machine
comes in. It places the finest music of the world within reach of all.
The world's greatest singers and instrumentalists are, .through
the agency of the talking machine, brought directly into the home
circle.
If we had a great catalog of world renowned piano solos and
selections it would increase the sales and interest in the piano
just as the vocal talking machine records have given hundreds of
students to music teachers, who have personally admitted that their
pupils have been encouraged to take up the higher study of vocal
music simply by the talking machine arousing ambitious instincts
within them.
HE men who claim that the talking machine is seriously affect
ing the piano business have not carefully studied the funda-
mentals, because the demand for pianos is steadily increasing, and
with the growing advent of the player-piano a new factor has been
introduced which will still further make for healthy progress.
Again, there is another paint which it is well to make in this
connection, and that is that the talking machine has proven a splendid
aid to piano merchants everywhere, because it has enabled them
to make quick and easy profits. It has helped them to tide over
trying financial conditions and has been the means of drawing cus-
tomers to their stores who would not have purchased pianos, and
it has helped them out very materially in the financial showing of
their business.
After all, perhaps, the criticism that the talking machine has
interfered with the piano business is quite natural when we con-
sider that the talking machine as a selling force has broken all
records.
It has come within a few years and is to-day conceded to be a
powerful factor in the musical life of the nation; but its stimulating
musical features, however, are not wholly understood or appre-
ciated by those who thoughtlessly criticise.
The talking machine is helpful in many ways to the musical
business, and piano merchants as a whole are not slow in giving
to the talking machine fair credit for the success of their business.
There are, of course, some few who allege that it has curtailed
piano sales, but these are the ones who are uninformed and who
usually lack ability to successfully conduct their own enterprises.
T
T
HE above editorial is reprinted from The Talking Machine
World of March 15, because of its relevancy and interest.

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