Classic Mode

Music Trade Review

Issue: 1913 Vol. 57 N. 6

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10
THE MUSIC TRADE REVIEW
Manager Davis is both sorry and glad to leave
Detroit—sorry because of natural regret to part
Two Situations That Fitted Together Perfectly- - J . L. Hudson Co. Needed Line Such as Apollo,
with the large circle of friends he has made here
and Melville Clark Co. Needed Salestaff for Broader Operations in New York.
since his advent and pleased atJiis advancement to
(Special to The Kuvicvv.)
ment of Apollos until about August 20. Meantime the position of sales manager in New York. He
DETROIT, MICH., August 4.—The discontinuance of
some slight alterations in the store will be made has been prominent in Masonic and automobile cir-
the Detroit branch of the Melville Clark Piano Co. for their benefit. For one thing, new music roll cles, being treasurer of the Wolverine Automobile
and the placing of the Apollo with the J. L. Hud- racks will be provided, the Hudson Co. intending Club. He could have been president of the latter
son Co., as announced in The Review last week, to carry a full catalog of solo and automatic rolls. club had he consented. His trip to New York will
created big interest in Detroit music trade circles. It is likely that the Apollos will be distributed be his summer vacation, being made in a motor
Though established only three years, the Melville among the four rooms on the third floor now de- car at a leisurely rate. He will begin his duties
Clark store had become very well known in De- voted to players, instead of being given a separate there about September 1.
troit, through the energetic and original policies of
room, as was first intended. The reason for this
Leonard Davis, the manager. Its business has been is that if all Apollo or all of any other line of
FOR MAYOR OF MARION, IND.
so large that its sudden closing will have a sort of
pianos are in one demonstration room, only one
readjusting effect on trade conditions here. Only prospect can be shown that line at one time.
J. M. Wallace, Sr., of the Wallace Music Co.,
last January the company renewed its lease on the
Manager Andrew will return from his vacation Marion, Ind., is a candidate for mayor of that
space in the Annis Building for eight years. This about August 20, just in time to take up the cam- city. He is splendidly equipped for such a post,
lease has been disposed of.
for apart from his music trade interests he has
paign with the new lines. He left Saturday for
The closing of the store is the immediate out- Boston, via motor. He is president of the Detroit taken an active interest in politics, and for quite
come of two other important moves in music trade Rotary Club. The international convention of the a time was editor and publisher of a newspaper.
circles. The first was the sale of the Farrand re- Rotary Club will be in session in Buffalo the week The Wallace Music Co. handles the Autopiano,
tail store to the J. L. Hudson Co. That store is of August 18, and en route home from the East Hallet & Davis, Steger, Clough & Warren, M.
the largest but one in the city, and second to none Mr. Andrew will stop to participate.
Schulz Co. and other instruments.
in elegance of furniture and fittings, and carried
a very large staff of salesmen. Yet because of its
status as a branch of a manufacturing establish-
ment it could not carry any other player than the
Cecilian. With its sale the door was opened to
another representation. With facilities for han-
dling half a dozen or more lines, it was handling
only the dickering and McPhail, besides the Ce-
cilian. It needed an electrically controlled auto-
matic player more than anything else to round out
its line.
At about the same time the Melville Clark Piano-
Co. was expanding its business in New York and
needed a number of energetic salesmen-it did not
know where to obtain. These two situations fitted
into each other like shaking hands. The Hudson
store was every bit as able to give the Apollo ac-
tive and prominent representation as was a branch
store devoted exclusively to it. When the Melville
Clark Co. learned that this representation was
available it was decided to solve its own problem
by transferring Leonard Davis and his salesmen to
New York and closing the Detroit establishment.
The Detroit store will finally close on August
15. The business of the store will not be trans-
ferred to the Hudson Co., the deal with that con-
cern being individual in its entirety. The collec-
tions of the Melville Clark store will be handled
by Miss Nellie E. Hunter, who has been office
manager for Manager Davis for two years. She
will have desk room in the Hudson store. The
Melville Clark Co. will furnish a tuner and repair
U A MARVELOUS player piano—a piano that to my mind
man to take care of the Apollos already sold here.
Neither they nor Miss Hunter will have anything
l \ has features which must commend it to every intelli-
to do with Apollos sold by the Hudson Co., nor
gent dealer because it is a wonderful creation."
will the Hudson Co. have anything to do with the
That is what a well-known piano merchant said the other
previous sales of the Melville Clark Piano Co.
The Hudson Co. has another brand-new depar-
day when he examined Style 16, Puritan model, Bjur Bros,
ture in the player line, in connection with which
player.
Manager E. P. Andrew said: "I believe the acqui-
sition.of the electric solo Apollo will make our line
Continuing he added: "I was particularly interested to
unbeatable in this city." The other feature he re-
note that this player is so beautifully finished. The back is
ferred to is the installation of Cecilian player ac-
enclosed the same as the regular upright. It also has all of the
tions in Chickering pianos. Chickering & Sons are
making special cases for the Hudson Co.'s ship-
individual features which has made the Bjur Bros, piano a
ments in order to make this possible. In other
splendid seller with me.
ways the Chickering is unchanged, and the name
"Chickering-Cecilian player piano" seems bound to
"I know of no other player finished like this one.
be a big business puller in Detroit.
"The pneumatic action is most sensitive—in fact I never
The complete line of Hudson Co. under the new
have
played on an instrument that seemed to me to be as good
conditions will be: Chickering pianos, Chickering-
Cecilian players, McPhail pianos, Farrand pianos,
in every respect as this.
Farrand-Cecilian players, Colby pianos and players,
"Talk ahout an easy seller!
automatic solo electric Apollo players and Apollo
"I know how this piano will sell, because we are using
player-grands.
"We needed an electric player for people who
them
right along."
do not care to pump a motor themselves—who de-
sired the convenience of a talking machine in a
player piano," said Manager Andrew. "And we
needed a player grand. The Melville Clark Iinj
Established
gives us both. Neither of these was in the Cecilian
1887
line. With Cecilian excellence in the ordinary ac-
tions, we have nothing to be desired. We have
705-717 Whitlock Avtniii, Mtv York.
the strongest combination possible."
The Hudson Co. will not receive its first ship-
DETAILS OF MELVILLE CLARK CO. CHANGE IN DETROIT.
A Player of Distinct Merit
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
LARGER QUARTERS FOR E. 0. SCHMIDT
Leases Adjoining Building, Which Will Be
Given Up Largely to Kranich & Bach Grands
— W i l l Erect Additional Player Parlors.
11
PEASE IN ADVERTISING CONTEST
Forms One of Roster of Notable Advertisers
Selected by The American for Consideration
of Readers—Compliment to Pease Piano Co.
The advertising of the Pease Piano Co. in the
local daily newspapers has often been the subject
MILWAUKEE, WIS., August 5.—The Kranich &
of commendation from disinterested advertisers in
Bach and Seybold lines, carried in this city by
other lines of mercantile endeavor, in addition
Emil O. Schmidt, 310 Grand avenue, will be fea- to members of the piano industry. The company is
tured even more thoroughly than in the past, as a firm believer in ihe power and profits to be de-
the result of Mr. Schmidt's action in securing ad- rived from consistent and forceful publicity, with
ditional quarters. He has leased adjoining quar- particular emphasis on the word "consistent." Re-
ters, 25 x 100 feet in dimensions, which will be gardless of the season of the year, the advertising
given up mainly to Kranich & Bach grands and of the Pease Piano Co. can be found in the daily
players. Mr. Schmidt wishes to pay particular at- newspapers, and moreover, this advertising is al-
tention to the player phase of the business from ways high class, timely and interesting. George A.
now on and has needed more room for additional Scofield, manager of the Pease retail-warerooms,
player parlors. Some fine sales in Kranich & Bach 128. West Forty-second street, New York, has been
and Seybold and Berry-Wood players are re- writing all the company's advertising for many
ported.
years, and is responsible to a considerable extent
Mr. Schmidt has made several important ad- for the pronounced success of the Pease advertis-
ditions to his sales staff and is preparing for a h'g ing campaign.
fall trade. Mr. Schmidt is confident that piano
As substantial evidence of the popularity and
dealers will meet with an unusually fine business impressiveness of the Pease newspaper advertising,
this fall, judging from the excellent crop outlock the Sunday American this week selected a PeasL'
and the improvement in business conditions.
trade-mark and one of the company's general ad-
vertising displays as one of the puzzle advertise-
HIGH GRADE PIANOS IN DEMAND.
ments in a contest this newspaper is promulgating.
This contest features the advertising of about a
Herrick Piano Co. Sells Many Chickering and
dozen national advertisers such as Gillette, Water-
Vose Grands to Prominent Personages and
man and Pompeiian, but all names and addresses
Institutions—H. O. Ingelman Makes Record.
are omitted from the advertisements, the illustra-
tions merely giving an outline of each company's
(Special to The Review.)
advertising
appeal, or the usual cut used in its
GRAND RAPIDS, MICH., August 4.—The Herrick
daily advertising. The contests consists in cor-
Piano Co., of Grand Rapids, Mich., is doing an
rectly determining the names and addresses of the
excellent business with the Chickering and Vose
advertisers and giving brief descriptions of the
pianos. H. O. Ingelman, of the 'firm, recently
articles' merits. Thirty prizes of $5 each are of-
placed a Chickering grand in the High School
auditorium, and expects to place a number of other fered for the best answers.
The famous Pease trade-mark of the lyre with
instruments in the public schools of this city. He
also sold a Chickering Grand to the Automobile the large initial "P" and player-pianos is featured
Club, which has just taken possession of its new as the Pease advertisement, which, incidentally, is
building, and a Chickering grand to Walter Hart- the only piano concern introduced. Underneath the
ley, organist of St. Mark's Church, and a leading trade-mark appears the following type to give a
musician. Mr. Ingelman also disposed of a beauti- clue to the reader in this contest, which is good
ful Vose grand to Ferdinand Warner, a musician publicity for all concerned :
"To guess the right name of this player-piano,
of national fame, who has .accompanied Mme
Schuman-lleink and other eminent artists who first think of one of the old established New York
have appeared in Grand Rapids in recent years. firms—ours was established in 1844 and our main
He has been organist for the Schubert Club four- office for over twenty years has been in the center
teen years, and his selection of a Vose grand is of New York near the 'Great White Way.'
"And then our player is the most 1 natural of all
certainly a compliment to this instrument.
player-pianos; a mere pressure of the foot brings
out the expression; and then our music roll library
is free. Write to our New York, Brooklyn or
Newark store for booklet of our player-pianos."
(Special to The Review.)
BIG TIME FORJ^ADEREWSKI.
Famous
Style "O"
Quality Counts
In only a few years the CABLE-
NELSON line has come to the
front on the strength of c[uality—•
high quality and a fair price.
It's a line that hundreds of suc-
cessful piano merchants have made
the mainstay of their business.
You will bless the day when you
do the same.
CABLE-NELSON PIANO CO.
CHICAGO
Musicians Play a Burlesque
Birthday Party.
at His
Details were received in this city this week of
the unique birthday party tendered to Paderewski
last Thursday by the other members of the musi-
cal colony on the shores of Lake Geneva, Switzer-
land. The idea was conceived by ihe American
pianist, Schelling, who organized his brother ar-
tists and descended upon the villa occupied by
Paderewski and gave a burlesque concert.
The big hit of the evening was a "Cubist
Symphony" under the joint conductorship of Felix
Weingartner, former conductor of the Vienna
Royal Orchestra, and Leopold Stokowski, leader
of the Philadelphia Orchestra. Mme. Sembrich,
Alma Gliick, late of the Metropolitan Opera House,
and Dalmores, the tenor, were the soloists. Later
the six famous pianists—Paderewski, Schelling,
Olga Samaroff, Josef Hofmanji, Rudolf Ganz and
Stokowski—gave a twelve-hand rendition at the
same piano of a ragtime version of the "Blue
Danube Waltz," which was prepared by Ernest
Schelling. Musical purists should take notice.
The Starr Piano Co.'s establishment in Toledo,
O., reports an excellent volume of business for this
season of the year. Manager Cowden closed an
excellent business last week in pianos and player-
pianos, and is quite optimistic regarding prospects.
Victor -Victrola
A musical and com-
mercial triumph
combined
The Victor-Victrola
is not only universally
recognized as the great-
est musical instrument
in the world, but as the
greatest commercial suc-
cess in the musical in-
strument industry.
In attaining the com-
manding position it oc-
cupies today, the Victor-
Victrola has uplifted
with it the entire music
trade to a new plane of
dignity and brought to
it a new era of prosper-
ity.
And when the Victor-
Vic trola has accom-
plished all this in a com-
paratively few years, it
is certain that still greater
things are in store for
every Victor dealer in
the years to come.
Victor Talking Machine Co ,
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Machines with Victor Records
and Victor Needles—the combination. There is no
other way to get tlie unequaled Victor tone.

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