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THE MUSIC TRADE REVIEW
PRIZE WINNERS IN CONTEST
LATEST EDISONJVINDOW DISPLAY
For Best Stories of Victor Sales Recently An-
nounced—Excellent Material Submitted.
The awarding of prizes to the winners in the
contest recently announced by the Victor Talking
Machine Co. for stories by Victor sales people
relative to their most difficult sales was made a
fortnight since. The prizes were awarded to the
following enterprising sales folk: First prize, to
Pauline Tishler, Talking Machine Shop, Chicago,
111.; second prize, G. E. Meek, H. & S. Pogue Co.,
Cincinnati, O.; third prize, James F. Neece, Jr.,
Rhodes-Mahoney Co., Chattanooga, Tenn.
In announcing the prize winners the Victor Co.
stated that the judges were surprised at the wealth
of material submitted to them for their considera-
tion and the real value of the stories told. Origi-
nality in handling the sales was the principal of
the points considered in awarding the prizes, to-
gether with diplomacy and perseverance. Many of
the difficult sales stories submitted reached the
top notch in one or the other of these considera-
tions, but the prize winners were obliged to use all
of the above faculties before the sale was closed.
Miss Tishler's story certainly merited a prize, as
her sale embodied the overcoming of numerous
and well-nigh insurmountable obstacles, which re-
quired her using originality, perserverance, tact
and diplomacy before the order was finally re-
ceived.
COLUMBIA COGLEANINGS.
New "Favorite" Model Big Seller—New
counts in South and Southwest.
Ac-
"Our new model of the Favorite is breaking all
records in growth of popularity," remarked H. A.
Yerkes, manager of the Columbia wholesale de-
partment this week. "We are actually far behind
in the filling of orders for this new machine, and
without a doubt the new Favorite will prove one
of the very best sellers ever introduced to the
trade. The many improvements embodied in this
machine, together with the fact that the price re-
mains the same as before, tend to make a power-
ful appeal to the public and trade."
Reginald Demarest, manager of the Hartford,
Conn., store of the Columbia Graphophone Co.,
was the most recent member of the Columbia
store manager corps to pay a visit to the executive
offices of the company. Mr. Demarest spent a
few days in New York last week, and expressed
keen enthusiasm with the flourishing condition of
his store's 'business and the promising outlook for
the fall.
A feature of the many new accounts opened re-
cently by the Columbia 'Co. was the unusually
large number from the South and Southwest. An
echo of this splendid business was heard this week
when quite a number of visitors from Texas called
at the offices the company to pay their respects
to the wholesale department of the company.
Shepard & Bennett, of Maiden, Mass., a com-
paratively new Columbia representative, is one of
the most consistent newspaper advertisers in New
England territory. This enterprising house carries
substantial space in the leading newspapers during
all seasons of the year, and as a result is closing
a remarkably prosperous summer business.
Frank Szwarczanski, of Brooklyn, N. Y., is the
name of one of the latest additions to Columbia
representatives in near-by territory.
George W. Lyle, general manager of the Colum-
bia Co., is at present away on a short vacation
at his summer home in Summit, N. Y.
John C. Button, assistant manager of the Dicta-
phone department of the company, accompanied
by his family, is also spending a fortnight's vaca-
tion at Mr. Lyle's Summit residence.
The Cameraphone Co., of Pittsburgh, Pa., is a
recent incorporation with a capital stock of $10,000.
Will
Be Great Help to Dealers in Attracting
the Attention of Prospects.
Window Display No. 32, the latest display to be
announced by Thomas A. Edison, Inc., is certainly
calculated to assist the Edison dealer in attracting
the attention of prospects and in securing live-wire
inquiries from passers-by. This display is in har-
mony with all foregoing Edison window displays in
that it is both artistic and sale producing, and by
means of combining eye-catching machinery with
forceful selling arguments fulfils the requirements
of the ideal window display. Display No. 32 fea-
tures the Blue Amberol records, and occupies such
a comparatively small space in the dealer's show
window that its value is certainly well worth con-
sideration. It is both pictorial and mechanical and
cannot fail to help sell Edison products.
HAWK ACT^AS CADDY
In Famous Game of Golf Played by George W.
Lyle and N H. A. Yerkes at the Hackensack
Links the Other Day—Newspaper Man Gives
Graphic Record of Happening.
Local golfing circles were considerably disturbed
last week by the official reports of a strenuous golf
game indulged in by George W. Lyle, general
manager, and II. A. Yerkes, manager of the whole-
sale department of the Columbia Graphophone Co.
It seems, that in the midst of an exciting game a
good-sized hawk swooped down on the green and
bore aloft with him the golf ball being used, and
this after a splendid drive by Mr. Yerkes.
A humorous story of this important event was
chronicled in the Evening Mail as follows:
"The season of the dry-land fish story is full
upon is. From. hither and yon come tales of
strange happenings upon the putting-green, the
MISUNDERSTOOD ANNOUNCEMENT. tennis court, the gentle croquet ground, even.
With hawks that swoop down upon innocent golf
Victor Co. Sets Dealers Clear Regarding Adver-
balls, nip them up off the green and maliciously
tising of the Old Style Victrola X.
drop them into the sand bunker, one really cannot
The following communication bearing upon ad- play in any sort of form, you know.
"And that really happened only the other after-
vertising of the old style Victrola X has been sent
noon to H. A. Yerkes, manager of the wholesale de-
out by the Victor Talking Machine Co.:
"A few Victor dealers have misunderstood our partment of the Columbia Graphophone 'Co., whose
announcement of July 12 on the reduction in price opponent, George W. Lyle, general manager of the
on the old style Victrola X and have run adver- same company, has not yet got over laughing.
"Messrs. Lyle and Yerkes were playing a little
tisements in the newspapers and displayed placards
in their show windows featuring these instruments game at the Hackensack golf links. This is what
at $60 instead of $75, which is especially objection- happened: Long shots from the tee by Mr.
able at this time, as it makes a 'cut price' im- Yerkes, who is a good player. Admiring glances
from Mr. Lyle, who says he is no player at all,
pression.
"Our action in reducing the price of these in- but only a cheerful foozler at the great game.
struments has classed them as 'dropped styles or Ball lands at edge of putting green and hobbles
second-hand machines,' and they should be handled along in the grass, all unconscious of swooping
by our dealers as such only, viz.: Dealers may dis- hawk.
"Hawk, seeing lunch, pursues luscious little golf
play them on their sales floor and, as usual in the
ball,
nips it up neatly, bites down hard, cracks his
case of dropped styles or second-hand machines,
call the attention of their prospective customers to beak and simultaneously loses faith in human na-
ture. In disgust, drops little golf ball into a hole
the fact that they may be had at a reduced price.
"In pursuing this policy the present high plane amid sounds of praise (no doubt) from Mr.
of Victor advertising will be maintained, which, Yerkes and unmistakable chortles from his oppo-
undoubtedly, is the desire of everyone connected nent, Mr. Lyle.
"A friendly argument ensued between the golfists
with this industry."
as to what should be done. Mr. Yerkes was fox
having the ball replaced at the point where the
E. P. H. ALLEN RESIGNS.
•hawk nabbed it. Mr. Lyle, between chuckles, said
E. P. H. Allen has resigned as general sales the ball ought to remain in the hole, his opponent
manager of the Keen-O-Phone Co., Philadelphia, counting one extra shot.
Pa. He generated many capital ideas for the
"Meantime the hawk was struggling with a dis-
company which he is now leaving, and is credited located jaw and needed assistance, but neither
with distinct creative ability in the advertising gentleman found it in his heart to aid him. Mr.
field, as well as in launching new propositions. Mr. Yerkes consumed several shots making the hole.
Allen's plans for the future are unsettled as he Mr. Lyle figured out how a referee would have
has a number of propositions under consideration counted the game had it, been in a tournament.
from large houses in the trade who are anxious to He is still figuring. .
secure his services, but he has not as yet accepted
"Mr. Lyle says (and his reputation for veracity
any of them.
is of the highest) Mr. Yerkes' hawk experience
wasn't anything unique at all. An office associate
corroborated his tale of a tennis ball volleyed with
ADVERTISING^AMBEROLA VI.
deadly power. It struck a sparrow in flight across
Some Excellent Newspaper Publicity Bearing
the court, killed it instantly and carried it along so
on This New and Popular-Priced Style Is-
that the player on the other side of the net 're-
sued by the Greenhut-Siegel, Cooper Co.
turned' both ball and sparrow with one swat.
"Ahem! Next?" •
The first public local announcement of the latest
addition to the Edison Amberola family was made
this week in the leading newspapers when the
BLACKMAN SIGN ATTRACTS.
Greenhut-Siegel-Cooper Co. introduced Amberola
The Blackman Talking Machine Co., 97 Cham-
No. VI, the new $60 machine. The advertisement
featuring this welcome addition to the Amberola bers street, New York, Victor and Edison dis-
line called the attention of the public to the ex- tributor, which recently moved into its enlarged
cellent constructive features of the new product, in quarters, now exhibits an unusually artistic sign
addition to its handsome appearance and adapta- over the front door of the establishment. This
bility for use at all times and at all places by rea- sign, which is designed in gold and red, displays
the Victor and Edison trade-marks in addition to
son of its convenient size.
A cut of the new machine accompanied the de- the name of the company. It makes a very fitting
scription of its many distinctive merits, and the and appropriate top-piece for the handsome new
advertisement was well calculated to produce in- display window of the company. The sign has
already attracted considerable attention.
quiries that would result in sales.