Music Trade Review

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tHE MUSIC TRADE REVIEW
48
EXCELLENT VICTROLA PUBLICITY
EDISON DISCUSSES MOVING PICTURES
Received by the E. W . Owen Co., of Mankatt),
Minn., Through Supplying an Instrument to
Bethany College for Demonstration.
Ouring Visit to International Moving Picture
Exhibition Held in New York Last Week.
The E. VV. Owen Co., of Mankato, Minn., an
aggressive Victor dealer, received some excellent
publicity recently by iurn!shing a large Victrola
and a supply of records for use at Bethany College
in a demonstration by the college's instructor in
music. The Mankato papers devoted suitable space
to the use of the Victrola at the concert, and one
of the newspaper reports read in part as follows:
"By means of the Victrola, the interpretation of
some of these classic pieces as the masters have
interpreted them are brought directly to the
students, and they have almost the same advantage
as they would in hearing the great musicians them-
selves."
Thos. A. Edison attended the International
Moving Picture exhibition which was held at Grand
Central Palace one night last week, accompanied
by Mrs. Edison. When interviewed, he said :
"The educational value of the moving picture is,
and will b:, enormous. Both the speaking and
moving pictifre will be improved and developed,
but it takes time. Through these mediums the
great masses of the people can have the advantages
of the rich man. There has already been some
improvement, and this will increase."
"What will be the future of the moving picture?"
Mr. Edison was asked.
"Perfect opera," answered Mr. Edison. "All de-
lusions will be perfect, and probably the actual
color will be produced."
"Will this be your work?"
"Unless some one gets ahead.of me."
"Will the talking pictures displace the silent
drama ?" was then asked.
"No; both the speaking and silent moving pic-
tures will continue to exist. Both will be im-
proved. Both as they stand are just samples. Now
we will go on to perfection. Both have been shown
just to exhibit the possibilities."—New York
Times.
COLUMBIA NEWS GLEANINGS.
Hecht & Co. of Washington, D. C , Doing Well
with the Columbia Line—Novel Method of
Publicity—George W . Lyle at His Desk.
One of the most glowing reports of business
being done by any Columbia representative is that
given by Hecht & Co., Washington, D. C, which
acquired the Columbia agency a short while since.
This prominent house, which is one of the largest
department stores in its section of the country, is
enthusiastic over the splendid business it has closed
to date and the promising outlook for the future.
The company from the very start has taken ad-
\ antage of the opportunities that exist in the "Cap-
itol" for developing high-class clienteles for its
various departments. Its success in connection
with the Columbia line has been pronounced and
emphatic and, aided by consistent high-class pub-
licity, a fast growing clientele for Columbia prod-
INCORPORATIONS.
ucts has been developed.
The Phonograph Co., Cleveland, O., has been
George" W. Lyle, general manager of the Co-
incorporated with capital stock of $75,000 for the
lumbia
Graphophone Co., returned to his desk
purpose of dealing in musical instruments. The
Monday sunburned and tanned after a week's rest
incorporators are:
L. D. Greenfield, J. A.
at his summer home in Summit, N. Y.
Fround, Lela Pugh, Charles Kovanda and J, G.
H. L. Willson, assistant general manager of-the
Reyant.
company, is spending this week at Summit, N. Y.,
The Evanston Talking Machine Co., Evansville,
taking a well-deserved rest.
111., has been incorporated with capital stock of
A novel method of publicity that is producing
$2,500 for the purpose of dealing in talking ma-
excellent
results has just been introduced by. Swe.t
chines. The incorporators are: Richard K. Wil-
INTEREST=COMPELL1NG BULLETIN. & Reed, of Willianisport, Pa., Columbia dealers,
liams, E. J. Sandeen and Irving I. Livingston.
An interest-compelling 'bulletin just introduced
for securing extensive distribution among its pros-
by the Victor Talking Machine Co. is being dis- pects. This publicity consists of the distribution
FEATURE BONCI ANlTklNGSTON.
played this week in the show-window of the New of a gold colored pocket piece, which in size and
The August bulletin issued by the Columbia York Talking Machine Co. This artistic placard
shape resembles a $20 gold piece. On one side of
Graphophone Co., devoted to the new records in the which is producing results is devoted to the phe-
this "coin" is shown the Columbia notes, the offi-
August supplement, features excellent portraits of
nomenally popular Victor dance records that are cial Columbia trade-mark, while the imprint on
Bonci and Morgan Kingston. The latter, by the in such great demand the country over. The bul- the reverse side calls attention to the importance
way, has been engaged by Milton Aborn for The letin or placard is designed in many colors and of Sweet & Reed as Columbia dealers and the ad-
Century Opera Co. These two famous tenors are with its attractive headlines makes a sales-produc- vantages to be derived by trading there. The
both included in this supplement which is unusually tive piece of literature that is well worth consid- "coin" arouses comment and curiosity that is
strong for a mid-summer list.
eration.
proving excellent publicity.
POPULAR AMBEROLA STYLE.
The instantaneous popularity of the Amberola
VI, the latest merriber of this family to be intro-
duced by Thomas A. Edison, Inc., indicates that
this machine will be a "best-seller" when the fall
season commences. The price of this machine, $60,
together 'with its convenient size, have made a
powerful appeal to the public, and Edison dealers
are receiving substantial orders for this new Am-
berola from their clientele.
THE HALL-STEPHENSON CO.'S COLUMBIA DEPARTMENT.
(Special to The Review.)
KNOXVILLE, TENN., July 14.—The accompanying
photograph will give some idea of the attractive-
ness of the new Columbia department of the Hall-
Stephenson Co., one of the prominent furniture
houses of this city. This store started to handle
a marked success from the time it was first opened
to the public.
A number of sound-proof demonstration booths,
tastefully furnished, are in constant use, and with-
in the short period of six months, the Hall Steph-
enson Co. has succeeded in acquiring a well de-
Columbia products last December, and under the
capable management of M. C. Hendel, formerly
connected with the Atlanta headquarters of the
Columbia Graphophone Co., the department scored
served prestige for its Columbia department
throughout Eastern Tennessee. Sales of the high-
er-priced machines are closed with pleasing regu-
larity in this department.
HEAD OF KINETOSCOPE INTERESTS.
L. W. McChesney, who was with Thos. A. Edi-
son, Inc., Orange, N. J., as assistant manager of
the advertising department and recently publicity
manager of the General Film Co., New York, is
again at Orange, where he is head of the Kineto-
scope interests. Mr. McChesney commenced his
new duties on last Monday. As the trade knows,
he is the son of L. C. McChesney, advertising man-
ager of the Edison companies.
F. K. DOLBEER GOT THE PRIZE.
Sales Manager Dolbe.r, of Thomas Edison, Inc.,
was one of the stars at the games on Edison Field
Day held at Orange, N. J., June 12, when he won
the fat man's race by an unexpected burst of
speed at the finish. A number of other contests
attracted large groups of entries, and Mr. Edison
personally started several of the important races.
VICTOR NEWSPAPER PUBLICITY.
The Victor newspaper advertisements for the
month of August feature a number of distinctive
and forceful head-lines that should make the ad-
vertisements stand out clearly on a newspaper page.
A number of the leading types of Victrolas accom-
panied by interesting selling-talks are featured.