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THE MUSIC TRADE
REVIEW
67
to better advantage than ever before, as evidenced
by the phenomenal demand for our 'Hohner Boy'
E. F. Droop & Sons Co. Interesting Public in Its
cut-out display card, which exceeded all our ex-
C. Meisel Reports Expansion in Reviewing
Well Equipped Musical Merchandise Depart-
pectations. The success of this assortment show
Conditions—Trend Is Toward a Higher Grade.
ment Through Well Written Advertisements.
card has been so marked and pronounced that we
intend to place on the market in the near future
-"•••ecial to The Review.)
"Our business this month has been very satis-
WASHINGTON, D. C, December 22.—The E. F. several novel ideas in this display-card field that
factory," states C. Meisel, 8 St. Mark's place, New
will tend to further increase the possibilities of
Droop & Sons Co., the prominent music house of
York, the well-known importer, manufacturer and
this city has been devoting a considerable portion attractive harmonica display.
jobber of musical instruments. "In all our various
of its newspaper advertising the past week to the
"Our accordion business the past year lias been
lines of merchandise we have registered a gain
exploitation of its well-equipped and successful very gratifying, November being the best month in
over the business closed during 1912, and although
1
conditions looked somewhat discouraging occa- musical merchandise department. Realizing that the history of our accordeon business. It is also
the holiday season of the year should result in the pleasing to note that all indications point to a very
sionally, the year finished up in a most gratifying
closing of many sales in this particular department, satisfactory accordion business during 1914."
manner.
the company has been conducting a consistent cam-
There is undoubtedly a trend toward the better
CLOSING THEIR BEST YEAR.
paign in the Washington dailies that is being
grade of musical merchandise, and although this
fraught with gratifying results.
Samuel Buegeleisen, of Buegeleisen & Jacobson,
The company does not concentrate on any par-
Reports Steady Gain in Business Since Year
ticular line of small goods in this publicity cam-
Opened—Progressive Plans to Continue.
paign, but makes it a point to mention numerous
"We are closing the best year in our history,"
musical instruments, the advertisements presenting
musical merchandise ranging from harmonicas to states Samuel Buegeleisen, of Buegeleisen &
band instruments. Several cuts are used to lend Jacobson, the prominent musical merchandise
additional interest to the advertising, and the sales house "and when our books are closed for the
year the substantial gain we will show over 1912
to date have been very satisfactory.
will probably surprise a great many members of
the trade. Last year was a record-breaker, but
CHEERY REPORT^OF BUSINESS.
from the first month of 1913 we have gained
Previous Records Broken by the House of M.
steadily over the individual months of 1912, mak-
Hohner During 1913, Reports Wm. J. Hauss-
ing this year a banner one beyond all expectations.
ler, the Advertising Manager.
"We have, of course, opened many new ac-
"Nineteen hundred and thirteen has been the counts during the past twelve months, a large
best year in our history," states William J. number of which include small dealers who were
Haussler, advertising manager of M. Hohner, 114 heretofore unconvinced of the true value of the
East Sixteenth street, New York, the well-known service that we are in a position to extend to
harmonica and accordion manufacturer. "We them. These small accounts are now enthusiastic
have exceeded by far last year's total sales, and over the results of their first year's business with
there is no doubt in my mind but that the har- our firm, and during 1914 will doubtless close a
monica is enjoying a greater wave of popularity first-class and profitable business with their mu-
at the present time than it has in any former sical merchandise departments. We have also
period. Our business during every month this added to our books the names of several large
is not apparent to su.ch a marked extent in certain year showed a substantial increase over the cor- piano houses who were skeptical in the past re-
lines, it is generally evident in the business as a responding month of 1912, and as this latter year garding the possibilities of a profitable small goods
whole. Accordions, violins and violin accessories, was a record breaker, we have every reason to department, but who are now well pleased with
the results that can be obtained from the mainte-
for example, show a marked increase in the de- feel well pleased with existing conditions.
mand for a better grade than in former years.
"There are many important reasons to account nance of a musical merchandise department con-
"This is particularly true as regards violin for this stability of the harmonica trade, but the ducted along the right lines.
strings, where goods of an inferior quality not only splendid quality of the harmonicas now being
Our plans for next year include the continuance
prove disastrous to the dealer in connection with manufactured is naturally the most powerful fac- of our policy of introducing trade novelties at
this particular line of merchandise, but are certain tor in this steady increase in harmonica popu- frequent intervals. These novelties not only give
to cause him to lose his customers altogether.
larity throughout the civilized world. New styles the dealer an excellent profit, but act as a stimulus
A violin string of inferior quality invariably stirs
of mouth organs are being frequently introduced, to the small goods trade in genefal. We have
up discontent and annoyance in the mind of the and this rounding out of our line naturally tends been congratulated on the success of all the nov-
violinist, which he communicates to his friends, to stimulate and maintain the interest in the har- elties that we have introduced the past year and
who are naturally influenced by the statements of
monica industry.
our dealers have assured us that our methods
the dissatisfied patron. It therefore rests with the
"Harmonicas are being featured by the dealers constitute ideal co-operation."
dealer to keep in stock violin strings that cannot
fail to give satisfaction in every respect.
"One of the best sellers in our comprehensive
violin string line is our 'Globe' Russian gut
strings, which are favorably known throughout
the country. We have yet to receive the first
MICROMETRIC STRING GAUGES
complaint regarding the durability and quality of
these strings, but on the contrary we have on file
at the present time many letters from representa-
tive dealers Commending the merits of these
strings."
GAIN OVER LAST YEAR'S BUSINESS.
FEATURING "SMALL GOODS."
V
I
REFUSE FREE ENTRY TO CATGUT.
Fact That Coils of Catgut Were Designed for
Surgical Purposes Did Not Preclude Their
Use in Musical Instruments.
That the United States Customs Officials pay
as much attention to possibilities as to facts is in-
dicated by the refusal of the Board of General
Appraisers to uphold the contention of the Surgical
Supply Importing Co., of New York, for free entry
on coils of catgut. Duty was taken at the rate of
45 per cent, ad valorem under the provision in the
act of 1909, for catgut of violin quality. Free
entry was claimed under Paragraph 529, as un-
manufactured
catgut.
The importers tes-
tified that the article in controversy was for use
in surgical operations, but the Government main-
tained that the gut was also used for musical in-
struments. The board held that if the contention
of the importers was sustained, they could readily
import catgut for use in surgery, and then sell
the article for strings for musical instruments.
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STRING MAKERS' SUPPLIES
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