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THE MUSIC TRADE REVIEW
52
A HARVEST J1ME ADJUNCT.
The Delights Afforded by the Grafonola When
the Frost is on the Pumpkin Emphasized by
Attractive Window Display in Indianapolis.
(Special to The Review)
INDIANAPOLIS, IND., November 15.—James Whit-
comb Riley, the Hoosier poet, once wrote "When
the frost is on the punkin, and the fodder's in
the shock * * *" Perhaps he was not thinking
BUSINESS BOOMING EVERYWHERE
Is the Report of Marion Dorian, Treasurer of
the Columbia Graphophone Co., Who Has
Just Returned from a Trip—-New Stores Be-
ing Opened and Increasing Interest Displayed
in the Products of the Columbia Co. at All
Points—A Most Encouraging Interview.
Marion Dorian, treasurer of the Columbia
Graphophone Co., returned this week from a short
trip to several of the
most important trade
centers, imbued with
t h e optimism and
enthusiasm that he
states is apparent in
all parts of the coun-
try. Among the cities
Mr. Dorian visited
w e r e Philadelphia,
Baltimore, C i n c i n-
nati, Cleveland, De-
troit, St. Louis and
Kansas City.
"At every point I
visited," states Mr.
Dorian, "the talking
machine business was
View of Special Columbia Co. Window Display in Indianapolis.
at a high-water mark,
of talking machines at that time, but he might have Everybody is enthusiastic, with present business
added a line to that famous poem to the eflfect that conditions most gratifying and indications for a
the talking machine is as necessary in the fall in phenomenal November and December business.
the cozy little home or mansion as the "punkin!"
The principal difficulty is to get products in suffi-
At any rate, H. M. Wright, of the Columbia cient quantities to fill the orders actually in hand.
Graphophone Co., must have been dreaming of the As fast as goods come into the house they are
frost, the pumpkin and the fodder when he caught distributed, and in nearly every instance the sup-
the idea which resulted in the window shown here. ply is unequal to the actual demand.
Men who were raised on the farm stopped in front
"Columbia dealers everywhere report unprece-
of the Columbia store at 27 North Pennsylvania dented interest in Columbia machines and records
street and were whisked back to their boyhood and have a ready sale for all the goods they can
days when "Father" made 'em shuck corn. The get hold of. Collections are exceptionally good.
old-time rail fence was especially realistic and of While on this trip I learned of a number of new
course the "punkins" were the real thing.
accounts opened and new talking machine depart-
For a fall window display this window has not ments established by prominent music houses.
been surpassed by any store in Indianapolis. Mr. Two such departments were opened during the last
Wright was assisted by C. V. Weaver in arrang- week in St. Louis, both of them beautifully
ing the window. A. W. Roos, manager, was very equipped and already doing a fine business.
much pleased with Mr. Wright's work. Mr.
"In Cincinnati there is a most complete recovery
Wright, by the way, not only is able to design at- from the set-back to business generally resulting
tractive windows which help to increase the sales from the disastrous floods earlier in the year, and
but he has the ability to sell also.
this is also true in Cleveland territory. The
dealers in the Ohio flood districts who were tem-
EDISON AGAINJVORKS HARD.
porarily put out of business by the floods have re-
(Special to The Review.)
established themselves and are taking good care
WEST ORANGE, N. J., November 16.—Thomas A. of the business coming their way. They report
Edison has broken away from the restraining that the demand for talking machines and records
orders of his physician, Dr. John Hammond Brad- is very gratifying, indicating that the people in the
shaw, who attended him in his recent illness, and flood districts who are fast recovering their
is again working late at night in his laboratory. equilibrium are refitting their homes and evidently
"F"orty-five years in the laboratory have so tuned regarding the talking machine as one of the in-
me to hard work that I'm sick if I'm away from it, dispensable adjuncts to such refitting.
and for that reason I will never take another va-
"In Philadelphia business is on the boom and of
cation," said Mr. Edison.
a class to indicate that the November and Decem-
Upon his recent recovery Mr. Edison's physician ber sales will have but one limit, namely that of
ordered him to cut his working day to ten hours the quantity of merchandise which we are able to
supply to that territory. In Baltimore and De-
instead of from eighteen to- twenty hours a day.
Mr. Edison is spending most of his time in his troit almost exactly similar conditions exist."
chemical laboratory, in which he has not worked
for any great length of time since he completed
his storage battery. He says he will not rest until
From Langdon, N. D., comes the gratifying re-
he has perfected the "talking movie" or kineto-
phone. "Before long I will have it so a poor man ports of how the A. Q. Wold Co., an aggressive
and his family can have the best shows and operas Victor dealer in this country city, devised an ex-
cellent system for getting after trade. The com-
by the best actors and artists for a nickel."
pany used two automobiles in working out its sys-
INCORPORATED.
tem and this season a canvass was made of an en-
Tully & Buckland, Inc., of Manhattan, was in- tire county in the State of North Dakota which is
corporated this week by the Secretary of State, forty-eight miles long and thirty-two miles wide.
Albany, N. Y., to manufacture sound-reproducing In this energetic canvass no family was over-
machines. The incorporators named in the papers looked, and the sales and live-wire prospects se-
are Richard W. Tully, James D. Phelan and C. cured on this trip more than accounted for the
time, labor and expense utilized.
Louis Duval, and the capital $25,000.
Safe* —
H
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CANVASS STATEJ)F_NORTH DAKOTA.
OFFICIAL DICTATING MACHINE.
Dictaphone Officially Chosen for Use at Pa-
nama-Pacific
Exposition—New
Columbia
Dealer in Brooklyn—The December Records
—Operatic Records in Demand.
The Columbia Graphophone Co. announces that
the Dictaphone has been chosen by the Panama-
Pacific International Exposition as the official dic-
tating machine of the exposition. A large number
of machines will be sent to the officials of the
exposition, as there naturally will be constant use
for Dictaphones to handle the innumerable details
incidental to the executive direction of the fair.
Michaels Bros., 71 Smith street, Brooklyn, N. Y.,
is one of the latest additions to the ranks of
Columbia representatives in this territory. A
substantial initial order for a comprehensive line
of Columbia machines and records is now being
shipped, and the company expects to use consistent
publicity on behalf of its Columbia, department.
The new December records recently announced
by the Columbia Co. are featured on a most at-
tractive window hanger just mailed to Columbia
dealers. The color scheme of this hanger is most
attractive, three colors making an artistic ensemble
designed to resemble holly, the official Christmas
holiday sign.
Tancredo Cardenas, a popular member of the
traveling staff of the Columbia export department,
was married recently to Miss Anna Cavanaugh,
of Brooklyn, N. Y. Mr. and Mrs. Cardenas, after
enjoying a honeymoon down South, are planning
to reside in Brooklyn.
The operatic records by Morgan Kingston,
premier tenor of the Century Opera Co., which
have been achieving a steadily increasing popular-
ity among Columbia enthusiasts, were in heavy
demand this week owing to a recital given last
Thursday by the Gwent Welsh Male Singers, at
which Morgan Kingston was the soloist. This
concert was a marked success, and the enthusiasm
manifested by the large audience was reflected by
the demand all over the city for the Columbia
records made by this celebrated Welsh tenor.
SUGGESTION FOR HOLIDAY WORK.
Under date of November 12, the Victor Talking
Machine Co. sent out to its trade a number of sug-
gestions and some special holiday advertising mat-
ter that should prove invaluable to the dealers in
the promotion and cultivation of their Christmas
trade. Among other things, this timely and ap-
propriate advertising matter included a holiday
edition of the machine catalog, new Victrola
catalog, four-page Christmas folder, Christmas
record supplement, Christmas window streamer
and an attractive poster of a Christmas home
scene.
It will be readily seen from the above descrip-
tion of this Victor advertising matter that it was
designed primarily to be of real value to the dealer.
The new catalogs present the complete line of Vic-
trolas and Victor machines, accompanied by the
usual type of high-class and informative Victor
text.
LIBRARIES INSTALL "TALKERS."
Equipping public libraries with talking machines
so that the general public may receive the benefits
of its musical value seems to be quite a fad in all
parts of the country, and every day another dealer
reports the sale of a Victrola to the public library
of his town. One of the most recent Victor
dealers to get on the public library wagon is J. G.
Lewis, a progressive dealer at Manchester, la., who
closed the sale of an expensive Victrola and a
substantial supply of Victor records to the public
library of that city a fortnight since.