Music Trade Review

Issue: 1913 Vol. 57 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
MEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BKITTAIN WILSON,
A. J. NiCKLiN,
CARLETON CHACK,
AUGUST J. TIMPE,
L. M. ROBINSON,
W M . B. WHITE,
GLAD HXMDSMON,
L. E. BOWKRS.
BOSTON OFFICE:
CHICAGO OFFICII
JOHN H. WILSON, 824 Washington St.
g P - V A * H A « - ™ M N , 37 South Wabash Ave.
_ , , . - .
.
HENRY
S.
KINCWILL,
Associate.
an n
Telephone, Main 6960
Telephone, Central 414.
R o o r a 808>
PHILADEIPHIA:
MINNEAPOLIS a n d ST. PAUL:
ST. LOUIS:
R. W. KAUJFMAN.
ADOLF EDITEN.
SAN FRANCISCO: S. H. GRAY, 88 First S t
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE. MD.i A. ROBERT FRENCH.
CLYDE JENNINGS,
DETROIT, MICH.: MORRIS J. WHITE.
INDIANAPOLIS. I N D J STANLEY H. SMITH.
MILWAUKEE. W I S . : L. E. MEYER.
KANSAS CITY, MO.: E. P. ALLEN.
PITTSBURGH, PA.: GEORGE G. SNYDER.
LONDON, ENGLAND: 1 Uresham Buildings, Basinghall St., E. C.
Published Every Saturday at 373 Fourth Avenue, New York
hnteted at the New > ork Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Canada,
$3.50; all other countries, $4.00.
ADVERTISEMENTS, $3.00 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising Pages, $90.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Hill.
Plonn and
riaUU
aUU
Departments conducted by an expert wherein all ques-
f t c h i c a l ature relating to the tuning regu
ti
paper. We also publish a number of
will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal. . .Charleston Exposition, 1902
Diploma. . . .Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Af*rfo/..Lewis-Clark Exposition, 1906
£ONG DISTANCE
N E W
TELEPHONES—NUMBERS 5982—5983 MADISON SQ
Connecting- all Departments
Cable address: "ElbiU, New York."
YORK,NOVEMBER
2 2,
1 9 1 3
= EDITORIAL
T
HE desirability of a system for registering piano case and
other designs with a minimum of red tape and expense, as
advocated by the National Registration League, is again brought
to mind by the recent decision of the United States District Court
in the suit of the Bush & Lane Piano Co. against Becker Bros, for
infringement of design patent reported in The Review last week.
Throughout his decision, which is decidedly broad in character,
Judge Hazel evinced a desire to afford the full protection of the
United States Court to those originating artistic designs, and his
view of the matter is well set worth in the following sentence taken
from the decision: "The policy which protects a design is akin to
that which protects the works of an artist, a sculptor or photog-
rapher by copyright. It requires but little invention in the sense
of the above to paint a pleasing picture, and yet the picture is pro-
tected because it represents the personal characteristics of the artist,
and because it is his. So with the design."
If through the efforts of the National Registration League and
others it will be possible to frame a measure that will provide for
the registering of designs with as little effort and expense as is now
required to protect by copyright a photograph of other art work,
a distinctly forward step in the work of protecting the works of
creators in the field of piano case design and in other fields will have
!
been accomplished. As in the case cited, the courts display a will-
ingness to afford protection to those who patent their designs
and to render broad decisions in the matter, but the fact remains
that the original expense and trouble of patenting designs, added
to the expense of defending the patents in the courts, with all the
technical detail usually involved, presents an obstacle that the aver-
age piano manufacturer hesitates to overcome.
In fact, many manufacturers permit of the flagrant piracy of
their case designs by competitors simply through the fact that the
protection and upholding of their rights is not worth the trouble
involved. A law providing for the registration of designs with a
minimum of expense should be welcomed by the .trade.
REVIEW
T
HE commercial progress of the country was the subject of
some very interesting remarks by Judge Elbert H. Gary,
president of the United States Steel Corporation in Chicago re-
cently, in which he reviewed the economic opportunities and pros-
pects it holds out to business men. He pointed out that the business
world has adjusted, or is adjusting itself to new and changed con-
ditions resulting from the great wealth and commercial progress of
the country.
"Capital, always timid, has been seriously affected by this un-
reasonable and uncalled for agitation and attack," said Judge Gary.
"Indeed, it is becoming frightened. Confidence has been shaken.
It is becoming almost impossible to secure on fair terms, on good
security and at a reasonable rate of interest the necessary capital to
equip or liberally maintain going and successful properties, to say
nothing of the additions and extensions which the interests of this
great and growing country demand.
"The stability of business, which is essential to its proper and
reasonable growth and success, has been interfered with.
"In short, this country, though hesitating, is eager to do busi-
ness. The volume of business at this time, although large because
the country is so vast, is not half so great as it ought to be or as it
could be. It is high time for all of us to wake up to a realization
of the fact that we are in competition with other countries who by
every means in their power are striving for supremacy; that it is
not difficult for us, by good management, to reach the greatest
measure of success in competition with other nations of the world,
and yet that it is just as easy to fail if our vision is narrow or if
we act without due regard to the results.
"There is placed upon those in power and authority at the
present time a very great responsibility. No doubt they will
measure up to it.
"What I have said has not been uttered with any feeling of
despondency. On the contrary, there is ground for optimism. We
have, perhaps, been more or less enveloped in clouds of doubt and
distrust and hesitancy, but I think we are arriving at a better under-
standing; that we are approaching the dawn of the greatest pros-
perity."
T
HE editorial in a recent issue of The Review regarding the
contemptible methods employed by certain dealers in exhibit-
ing "wholesale prices of competing instruments to prospective cus-
tomers, has come in for considerable attention, and many letters
have been received by manufacturers and dealers commending the
trenchant remarks of The Review on this subject. In this discus-
sion we invited the views of those interested, hence we print a
communication received from Raymond Gould, piano dealer of
Battle Creek, Mich., which gives the other side of the question.
He says:
"Gentlemen:—Your articles regarding the exhibiting of whole-
sale prices of pianos have been read by me with unusual interest.
I should like to present a phase of the matter that has not as yet
been covered, i.e.: The excessive greed of some manufacturers,
who give their quotations too freely. As an example: I at one
time was given a large territory for a certain make of piano. I was
told that any inquiry would be turned over to me, and I received
every month letters from the firm calling attention to the protection
I was given. I lost three sales in as many weeks, and found the
reason was that this firm had quoted anyone in my territory who
had applied the same prices they quoted me. In other words,
they were so afraid that a nickel's worth of business would get
away from them that they quoted all dealers. It is my contention
that if manufacturers, or, rather, some manufacturers, were a little
more careful about sending out their dealers' prices, this con-
temptible practice of exhibiting wholesale figures would be greatly
minimized. These firms have experienced a great deal of this price-
tipping trouble, and I believe have only themselves to blame."
It is just as unwise and unfair for manufacturers to give quo-
tations to dealers in a territory in which they are represented, as it
is for dealers to exhibit wholesale prices to prospective buyers.
It is hard to realize that such practices could prevail where
complete confidence exists between manufacturer and dealer. The
basis of success in correct merchandising is confidence, and unless
mutual respect and confidence prevail in the relations between manu-
facturers and dealers underhand methods are apt to find their way
into use.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with
support from namm.org
THE NEW YORK
PUBLIC LIBRARY
A8TOR, LENOX
THE MUSIC TRADE REVIEW
TILDENF OUN p * TIONS.
Attitude of Salesmen in Adjusting Complaints.
of the retail trade is in evidence with a complaint
A MEMBER
regarding the attitude of many salesmen when purchasers
of pianos and player-pianos find fault with their instruments.
According to the dealer in question, many of these salesmen act
directly contrary to the interests of the house they are working
for and distinctly partisan to the customer no matter how much
justice there is in the complaint, or who is responsible for the
trouble. In other words, the salesman is so wrapped up in his
desire to have the sale stick at all costs that he loses all regard for
the interests of the house he represents and frequently jeopardizes
its reputation for the sake of putting the customer in a contented
frame of mind.
Some of the greatest merchants of the century, especially de-
partment store proprietors, are credited with maintaining that no
matter how unjustifiable is the complaint, the customer is always
right in theory, if not in fact, the desire being to encourage the
customer to patronize other departments of the store for years to
come and through future purchases make up any losses that may
be incurred through any one particular exchange or rebate.
In the piano warerooms, even of a department store, such a
policy cannot be carried out because the piano man is not in a
position to speculate on profits from future sales to the same cus-
tomer. Moreover, especially in connection with the player-piano,
there are difficulties that arise that are not due to any carelessness
of the manufacturer or dealer, but rather to misunderstanding or
misuse of the instrument on the part of the customer himself.
For the salesman to display, an inclination to place the blame
for dissatisfaction directly on the instrument sold and consequently
on the dealer and the manufacturer, or, on the question of terms or
manner of collecting, or be over-willing to condemn the practices of
the house he is working for regardless of the justice of the com-
plaint, is not only disloyal to his employer, but by weakening the
reputation of the house for fair dealing is injuring the prospects of
himself as its representative.
The salesman should be quick to adjust real complaints when
the adjustment is actually up to the dealer, but should be able to
distinguish the real and just grievance from the fancied and unjust,
and be firm with the customer is sustaining the position of his
house when that position is right. To encourage the customer in
unjust complaints simply with a view to getting out of the trouble
with the minimum of personal effort and loss soon leads to a con-
dition where that particular customer and his or her friends begin
to make demands that are distinctly embarrassing, and the final
refusal to grant the demands leads to a breach that is much more
severe than would have been the case if the salesman was firm in
resisting the unfair demands in the beginning.
Little things like providing free tunings for special customers
after the specified year is up, refinishing cases without charge when
they have become scarred through carelessness, giving extra music
rolls free or at small cost simply to prevent the customer from
registering a complaint and handling a dozen or so similar cases
that come to the attention of every piano man at frequent intervals
may be all right under certain conditions, but the salesman who
grants the favors as though they were the rights of the customer
and his to demand, is building up trouble for himself and the house,
especially in the majority of cases where the house makes it a
point to back up its representatives to the limit and displays confi-
dence in their ability to protect the interests of the house.
Free Export Trade School in New York.
URING the past tew years the subject of opening up larger
markets for our products in the countries south of us has
been under consideration in many forms. It is one of the frequent
topics for entertainment at the dinners given by trade organi-
zations when eminent orators present plans that are interesting and
commendable, but which, unfortunately, are rarely put into force,
practically. As a matter of fact in the piano trade there has been little
done toward getting a stronger hold on the Southern markets, and
enabling American manufacturers to compete effectively with Euro-
pean countries. Nevertheless we hear ample reasons why Ameri-
can goods are not more largely in demand such as inadequate bank-
ing connections, failure to supply the buying public of the South
with what they exactly desire, poor packing, careless transportation,
sending representatives who do not speak the Spanish or Portu-
guese languages, and so on.
But have American manufacturers paid heed to these com-
plaints? In the majority of cases they have not. Still these people
wonder why Germany and England not only" maintain, but aug-
ment their sales of manufactured products to South America!
For intensely practical people we are making haste too slowly
in connection with the upbuilding of our export trade. But there
are signs of an awakening, and one step in the right direction is
the opening in New York City this week of a free export trade
school by the foreign division of the National Association of Manu-
facturers, which includes in its membership many members of the
piano trade.
This school is intended to give additional training to employes
of the association's members, who already have some experience in
export business. For the present the sessions are being held in the
association's library on Tuesday and Friday evenings, and the
course is under the supervision of V. Gonzales, the association
foreign trade and banking expert, and over fifty men have been
enrolled.
The course of instruction includes a wide field of knowledge
covering commercial matters in the South, including commercial
geography, means of transportation, details of obtaining and main-
taining foreign business, the handling of exchange in foreign trade,
D
comparative values of goods, the relation of American money to
that of other commercial countries, and other informing topics.
This is the first practical step taken in connection with edu-
cating our young men as to the requirements of foreign trade. In
Germany this has been done for many years, with the result that
when a German house sends its representative to South America
he goes there with a full knowledge of the local situation. He
speaks the language and is "at home" with the people.
Another forward step is the possibility of the erection of a
College of Commerce and Administration in this city, thanks to
the generous offer of a member of the Chamber 'of Commerce, who
has donated $500,000 toward the erection .of a building. This
amount in conjunction with the $200,000 already pledged for the
same purpose should provide an adequate amount of money to
start this admirable project. The gift, however, is subject to the
provision that part of the money shall be applied to the establish-
ment of a Museum of Commerce and Civics, to be operated in con-
nection with the college.
It has been suggested that the old site of the City College at
Lexington avenue and Twenty-third street be utilized for this pur-
pose, and it is proposed that the yearly expense of the college shall
be provided by the Board of- Estimate and Apportionment, and that
it shall be controlled by a board of trustees to be elected jointly by
the College of the City of New York and the Chamber of Com-
merce.
In view of the fact that New York has no institution for a
higher commercial training, such as those already provided for by
the leading cities of Europe, this generous offer of the members
of the Chamber of Commerce opens the way for New York to do
for commercial education what the City College is now doing for
higher liberal education. If the United States is to maintain its
supremacy commercially—and judging from the export figures
printed elsewhere in The Review it is likely to play a greater part in
South America than ever before—the leading cities must provide for
the proper commercial and technical education of the rising genera-
tion, and it is most pleasing that the subject is being given more
serious consideration to-day than ever before in our history,

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