Music Trade Review

Issue: 1913 Vol. 57 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
47
THE MUSIC TRADE REVIEW
AN ARTISTIC CATALOG
Devoted to Gemunder Art Violins, Violas and
'Cellos Which Is of the Highest Order of
Merit—Handsomely Illustrated.
An artistic catalog of exceptional attractiveness
featuring Gemunder art violins, violas and 'cellos
has just been issued by the well-known musical
instrument house of August Gemunder & Sons, 42
East Twenty-third street, New York. This publi-
cation represents the very highest type of publicity
in the musical merchandise field, and is representa-
tive of the merits and qualities of the products
featured in its pages.
The first few pages of this new catalog are de-
voted to "General Information," which together
with an introductory, give in d-etail a number of
important facts that violin dealers and users find
essential for their general knowledge. This intro-
duction speaks among other things of new vs. old
violins, prices, the material used, "vibrant," varnish
and similar timely and appropriate topics.
The illustrations featured in this Gemunder art
catalog are worthy of particular mention as indic-
ative of the time and expense devoted to every
part of this publication. The front and back of
each violin cataloged are portrayed in detail, and
the distinctness and perfection of these violin cuts
entitle this set of illustrations to a premier con-
sideration in catalog display.
Aside from the interesting text that adequately
tells the story of Gemunder violin production, the
most interesting feature of the new catalog is that
section devoted to a few of the many testimonials
received by the House of Gemunder from users of
its instruments. These testimonials tell a story that
is more convincing than any other statements re-
garding the merits and value of the Gemunder
violins. The testimonials come from prominent
artists in all parts of the world and are enthusi-
astic and s : ncere in their expressions of praise.
Violins that were manufactured by Gemunder &
Sons as far back as 187!), 1884 and 1894 are com-
mended in letters written during the past three
years, and the prominence and prestige of the
artists whose names are signed to these letters is
concrete evidence of the popularity of the Gemun-
der products in the artistic violin world and with
quality-seeking users of violins.
IMPROVING TONE OF CORNET
Is the Subject of an Interesting Invention
Patented by Ernst A. Couturier, of Chicago—
Aims to Produce More Perfect Tone.
(Special to The Review.)
WASHINGTON, D. C, September 29.—Ernst A.
Couturier, of Chicago, 111., is the inventor of an
improved valved wind instrument on which has
been granted Patent No. 1,073,593, the object of
which is to produce more perfect tones than have
hitherto been possible from the cornet.
In this connection he says: "To produce the
most desirable tone from a cornet it is essential
that the vibration produced at the mouthpiece be
conveyed to the bell of the instrument through a
constantly enlarging pipe, and it is a detriment to
the cornet now in use that they have, intermediate
the mouth piece and the bell, a number of cylindri-
cal portions of the pipe. In order to produce the
most desirable sounds from a cornet I provide that
the pipe through which the vibrations produced at
the mouthpiece pass shall be constantly expanding
from the mouthpiece to the bell, this expansion to
be present whether the instrument, it is a fact that
such action would impair the tone produced by
interposing in the pipe two cylindrical pockets."
INITIAL CARRIERJIELD LIABLE.
(Special to The Reriew.)
OKLAHOMA CITY, OKLA., September 30.—Under
the Interstate Commerce Commission act the initial
carrier in an interstate or State shipment is liable
for damages arising by reason of a default of a
connecting line, and it was held in the case of Fort
Smith and Western Railroad Co. against Awbrey &
Semple, of El Paso, Tex., on appeal from the Dis-
trict Court of Logan County, that the State courts
have jurisdiction of such a controversy. The opin-
ion was delivered by Judge M. E. Rosser, of
Division No. 2 of the Supreme Court Commission.
The El Paso firm ordered a carload of coke from
the Sans Boise Coal Co., which was delivered to
the Fort Smith and Western at McCurtain, Okla.,
the shipment being routed via the Katy at Crowder,
and Texas and Pacific at Forth Worth. The Katy
declined to receive the shipment for the reason
there was an embargo against the handling of coke
by the Texas and Pacific West of Fort Worth or
West of El Paso, the latter company alleging its
inability to move cars, by reason of traffic conges-
tion, West of Forth Worth. Several months later
the embargo was lifted and the shipment delivered
to the El Paso firm, and suit was brought.
NEED NO POLISHERS' LABEL.
Union Musicians May Use Domestic and For-
eign Instruments Without Label of Polishers'
Union Decides Executive of A. F. of L.
The executive council of the American Federa-
tion of Labor has decided against the metal polish-
ers' national organization, which sought to prevent
the Musicians' Union from using instruments not
bearing the polishers' label. Owen Miller, presi-
dent of St. Louis local union musicians, appealed
to the head body when the metal men threatened to
urge the labor unions not to participate in labor
parades until the musicians complied with the re-
quest.
It was alleged that the musicians purchased
cheaper foreign makes in preference to the do-
mestic instruments. Miller said the foreign makes
•.vere often more expensive.
"ON TIME" AT C. BRUNO & SON, LTD.
Zip! Zing! is the melody now being played
morning, noon and night at C. Buno & Son, Inc.,
353 Fourth avenue, New York, for a time clock
has been installed, and the boys are punching
with more regularity, once morning, twice noon,
and again at night. Even Mr. Bruno and Mr.
Stattlmair have cards and there will now be a
chance to sec how much "overtime" is in order.
Bell Brand Harmonicas
"Made in America • 9
Have won a national reputation because of their remarkable and durable
qualities. They are not the best merely because they are American made,
and the only harmonicas made in this country, but they stand competition
with the products of the world, embodying the very best musical qualities
and workmanship.
BELL BRAND HARMONICAS
CAN BE PROCURED FROM THE FOLLOWING WHOLESALE HOUSES
C. BRUNO & SON, New York City, N. Y.
BUEGELEISEN & JACOBSON, New York City, N. Y.
OLIVER DITSON CO., Boston, Mass.
C. H. DITSON & CO., New York City.
W. J. DYER & BRO., St. Paul, Minn.
J. W. JENKINS SONS' MUSIC CO., Kansas City, Mo.
THE RUDOLPH WURLITZER CO., Cincinnati, O.
ROBT. C. KRETSCHMAR, Philadelphia, Pa.
KOERBER-BRENNER MUSIC CO., St. Louis, Mo.
LYON & HEALY, Chicago, HI.
C. MEISEL, New York City, N. Y.
SHERMAN, CLAY & CO., San Francisco, Cal.
JOS. W. STERN & CO., New York City, N. Y.
TONK BROS. CO., Chicago, 111.
THE RUDOLPH WURLITZER CO., Chicago, 111.
The National Musical String Co., S
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
48
COLUMBIA GLEANINGS,
Dinsmore Chats of His Publicity—How Harless
& Fasold Get Close to the Public—New "Fa-
vorite" Campaign in Farm Papers—J. A. B.
Cromelin Returns to Europe.
R. A. Dinsmore, manager of the Roxbury
Graphophone Co., 1221 Tremont street, Boston,
Mass., a successful and energetic Columbia repre-
sentative, was a visitor this week at the executive
offices of the Columbia Graphophone Co. in the
Woolworth building. He brought with him several
samples of new literature illuminated with his
photograph on the front cover, which he will use
during the coming season. Mr. Dinsmore re-
marked to The Review that the placing of his own
picture on his literature was not through any de-
sire to advertise his personal appearance, but be-
cause he had found through actual experience that
a number of orders were received at his establish-
ment solely through prospects remembering the
unique appearance of his literature after several
years had elapsed.
Harless & Fasold, Columbia representatives at
Gulfport, Miss., are securing excellent results from
an advertisement they are carrying on the front
cover of the Gulfport telephone directory. Illustra-
tions of popular Columbia machines are displayed,
together with a list of standard Columbia records
that are always kept in stock.
Under date of September 22 the Columbia Co.
called the attention of its dealers to a special cam-
paign on behalf of its new "Favorite" machine thai
will be launched this week in two farm papers of
over a half million circulation each and a leading
national weekly with over a million circulation.
The advertising in these papers will be devoted to
the special $59 offer, which proved such a record
breaker last season.
John A. B. Cromelin, general manager of the
European interests of the Columbia Graphophone
Co., sailed for London Tuesday on the "Maure-
tania" after a month's stay in this country.
REQUIREMENTS^OR SUCCESS.
As "Automobilically" Described by a Live Talk-
ing Machine Man Who Knows What Is Nec-
essary to Win Out in the Trade—Machine
Must Be Strong, Durable, and Capable of
Supporting Strains or Back to the Garage."
"How would it do for you, young man, to again
go over the specifications and see if you cannot
gear up to meet them? The machine seems to have
some good stuff in it, and what it needs is to get it
into better ru.ining order. If so, all right. If not,
"Back to the garage for yours."
A Picture of M. Silverstein, All Equipped for
Securing Fall Orders for Victors.
WALT MASON'S STRIKING TRIBUTE
BALTIMORE, MD., September 30.—M. Silverstein,
manager of the Victor department of Cohen &
Hughes, Inc., this city, is a Victor hustler, and The
To the Phonograph Will Appeal to an Army of
People Whom It Has Delighted and Cheered.
READY FOR FALL BUSINESS.
(Special to The Review.)
In his inimitable style Walt Mason recently
penned the following tribute to the phonograph
which is well worthy ot reproduction here:
"The truth is that the phonograph is one of the
great blessings of this age of blessings. I have a
married friend at whose humble abode 1 pass an
evening once in awhile, and every time 1 go there
he furnishes a free concert with his music mill. He
is a phonograph fiend and keeps his machine going
most of the time when he is at home. Before he
got the phonograph habit my friend was a restless,
dissatisfied man. He didn't know what to do in
the long winter evenings. He liked music, but it
cost a good deal to go to concerts and take his
tribe along. He belonged to a club, but was a
poor hand to enjoy its benefits. Then he was
persuaded to own a phonograph and his nights
were filled with music and the cares that infested
the day folded their umbrellas and chased them-
selves away. He gets more happiness out of that
little box than the millionaire gets out of his yacht,
and besides, his wife and children have an equal
share. He buys a record for a few kopecks and
plays it a million times and enjoys it every time."
NEW LIST OFJ)ANCE RECORDS.
Under date of September 23, the Victor Talking
Machine Co. announced to its dealers the introduc-
tion of an October special list featuring six new
dance records of six popular song hits. Accom-
panying the list of these new dance records was a
letter from the company calling the attention of its
trade to the unprecedented demand for turkey trot
and tango records, which, instead of showing any
signs of decreasing because of the passing of the
summer season, gives every indication of continu-
ing for some time to come. The new dance rec-
ords may be presented to the public as soon as
they are received.
'"When you came into the talking machine busi-
THE SALESMAN'S CREED.
ness, young man (thus saith the proprietor who
I believe in the goods I am selling, in the firm 1
had just acquired the auto infection), you repre-
sented yourself to be a forty horse power ma- am working for and in my ability to get "results."
I believe that honest goods can be sold to honest
chine, fully equipped and tested; ready for the
track; spark-plug in action, bearings oiled, reser- men by honest methods.
1 believe in working, not waiting; in laughing,
voir loaded with gasoline, steering apparatus in
perfect order, lamps in place, exhaust properly not weeping; in boosting, not knocking; and in
muffled; hand-painted from end to end; good for the pleasure of selling goods.
I believe a man gets what he goes after, that
a hill-climbing contest, an endurance run, or any
old thing in the way of hard work that a chauf- one order to-day is worth two orders to-morrow
feur (that's me) might require of you. These and that no man is down and out until he has lost
were a few of the specifications that you un- faith in himself.
I believe in to-day and the work I am doing, in
rolled before me at the time you were chartering
to-morrow and the work I hope to do and in the
yourself to me for a business run.
"So far, your action has not been good, and sure reward which the future holds.
I believe in courtesy, in kindness, in generosity,
your tires are too fully inflated to be secure when
in
good cheer, in friendship and honest competi-
you strike the jolts. Your steering gear is hard
to manage; you will make for the curb when your tion.
I believe there is an order somewhere for every
place is in the middle of the road. You lag on the
hills, and make a big noise in going over the man ready to take one.
stretches of bad road. At times you can put on I believe I'm ready—right now!
the full forty horse momentum, and at other times
SOME STRIKING^PUBLICITY.
it drops down to a half dozen old spavined hacks.
Your spark plug is erratic. It is in action for a
The regular monthly batch of Victor literature
cigarette, I notice, but not to be relied upon when was sent out by the Victor Talking Machine Co.
a time comes for the machine to go.
this week. A feature of the October literature is
"You don't like to carry loads; seem to be a the attractive appearance of the company's double
fancy roadster, not available as an auto-truck in page spread to appear in a late October issue of
an emergency. I don't altogether like your lubri- the Saturday Evening Post, which will be one of
cants; too large a proportion of aqua vitae to the the most imposing advertisements ever introduced
oii.
by the company.
M. Silverstein "On the Job."
Review correspondent had the pleasure of snapping
him the other day when ready to start out on his
campaign for orders for fall. His equipment is
so neat and effective that it should prove a model
for others. That is why the genial countenance of
M. Silverstein appears herewith.
OPENS FALL CAMPAIGN.
The importance of the record division of the
talking machine business as a factor in publicity
campaigns was well evidenced this week by the
appearance in the leading daily newspapers of a
number of advertisements devoted exclusively to
Victor record departments. These advertisements
occupied a good-sized space and most of them car-
ried a cut of a Victor record.
The arguments used in these record advertise-
ments differed considerably, as the selling talks for
the promotion of the sale of records are many and
varied. The Victrola department of John Wana-
maker emphasized the fact that every record sold
in that department was absolutely new, there being
a special set of records for demonstration pur-
poses. Other advertisements of Victrola record
departments featured the question of service, the
completeness of stock and similar important ques-
tions.
MORE ROOM j George Dykeman, a prominent music dealer of
Marblehead, Mass., has arranged to move to new
quarters in the M. A. Pickett building, that city,
at an early date, in order to secure sufficient space
for exhibiting his new line of Victors.
LEASESJSTORE.
The Wilton Victrola Co. has leased a store at
3921 Broadway, New York.

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