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THE MUSIC TRADE REVIEW
64
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TO OPEN VICTROLA DEPARTMENT.
COL. QREEN TO THOMAS A. EDISON.
COLUMBIA CO. GLEANINGS.
Stewart & Co. Will Have Handsomely Appoint-
ed Establishment, with J. A. La pel I e in Charge.
Praises New Disc Phonograph, an Expensive
Style of Which the Prominent Railroad Man
Purchased for His Home from the Tower
Mfg.& Novelty Co., Edison Dealers, New York.
Prominent New Representatives for Columbia
Products in Worcester, Mass.—Big Order
from Boston House—Advertising the "New
Regal"—New Hebrew Records for Holidays
—Announcement in Opera Program.
Stewart & Co., the prominent department store
of Baltimore, Md', will open on the 15th of next
month a fully equipped Victrola department. J.
A. Lapelle, formerly connected with the talking
machine trade at Hartford, Conn., has been ap-
pointed manager of the new department, and is
now in Baltimore arranging and supervising the
many details incidental to the opening.
Stewart & Co. are members of the Clafl in chain
of stores and as such their new Victrola depart-
ment will be under the supervision and manage-
ment of the Musical Instrument Sales Co., 11
West Thirty-sixth street, New York. This store
only recently took occupancy to a handsome new
building, and its Victrola department will be
located in a prominent part of the fifth floor.
TALKING MACHINE OPENING
For American Manufacturers in a City in South-
ern Europe.
A report from an American consular office in
Southern Europe states that a long-established
firm of good reputation in his district, dealing in
and importing musical instruments, with branch
stores, and representing several foreign manufac-
turers of musical instruments, desires to represent
an American manufacturer of talking machines
and discs for talking machines. Any novelty in
this line would be of particular interest. Business
could be easier promoted if terms of payment
from one to three months could be granted. The
fullest information can be secure'd regarding this
prospect by writing "No. 11,648, Bureau of For-
eign and Domestic Commerce, Washington, D. C."
VICTOR STREAMER WINDOW CARD.
The Victor Talking Machine Co. sent out to its
dealers this week a streamer window card, which
properly displayed should prove a business pro-
ducer in every sense of the word. The card,
which is exceptionally artistic, is designed in
purple and gold, and contains the inscription, "If
you love music, there should be a Victrola in your
home." The popularity of this sign made itself
evident the first day it was received by the Victor
dealers, as in all parts of the city the new streamer
window card is already displayed in the dealers'
show windows.
RECITAL DELIGHTS MANY.
(Special to The Review.)
UTICA, N. Y., September 22.—The Columbia
Graphophone -Co.'s $500 instrument, the "Grand"
Grafonola, was the feature of a special recital
given Wednesday in the Italian room of the Hotel
Utica, this city. Selections of classic and operatic
music were part of the program, and an enthusi-
astic audience was present at the recital. John
E. Roberts & Co., Columbia representatives in this
city, co-operated with the Columbia Co. in arrang-
ing the details for the recital.
VISITING TRADE IN WEST.
George W. Lyle, general manager of the Colum-
bia Graphophone Co., accompanied by John A. B.
Cromelin, manager of the Columbia Co.'s European
interests, are at present making a short trip
through the Middle West, visiting the principal
cities in this territory.
The Tower Manufacturing & Novelty Co., '626
Broadway, New York, which a few months since
opened an Edison department, featuring both the
new Edison disc line and the popular Amberola
line, reports a very pleasing outlook in its new
department for the fall, and an energetic campaign
is now being planned by the company.
As an indication of the class of people that are
impressed with the new Edison disc line, the Tower
Co now displays in its Edison department an
original letter written to Thomas A. Edison in
praise of the Edison disc machine by Col. E. H. R.
Green, a son of Hetty Green, the richest woman
in the world, and who is recognized as one of the
ablest railroad men in the country.
Col. Green's letter to Mr. Edison, written sub-
sequent to the purchase of a $475 Edison disc
phonograph this spring, is as follows: "I was
greatly impressed with the exhibition of your new
disc phonograph as demonstrated by Mr. Einstein,
president of the Tower Manufacturing & Novelty
Co. Appreciating that its tone is a challenge to
real artists and its quality not surpassed by any
other of its kind, I did not hesitate to purchase one
of these new machines. The effects of the or-
chestral numbers which were played for me were
convincing. The absence of the usual burr and
scratching was gratifying. Wishing you success
in this new enterprise, I remain, very truly yours,
Col. E. H. R. Green."
Within the past ten days two sales were closed
in the Tower Co.'s Edison disc department of two
$150 disc machines to prominent residents of New
York. One of these was shipped to Naples, Italy,
where the purchaser will spend the winter.
This department is now in charge of A. Ralph
Steinberg, who has been connected with the Tower
Co. for some time, and is enthusiastic over the
possibilities of cultivating a profitable trade with
the Edison department.
A STRIKING ADVERTISEMENT.
The Saturday Evening Post of last week con-
tained a very striking back-cover advertisement of
the Victor Talking Machine Co. in colors. "The
best friend of a hostess is the Victrola" was the
title of the advertisement, and under this heading
a number of every-day annoyances that a hostess
experiences were mentioned. The Victrola was pre-
sented, both as an entertainer and as an aid to the
hostess. The advertisement was well conceived in
every particular, and is being used by Victor deal-
ers in various publicity plans.
IMPORTANT MOVE IN DALLAS, TEX.
(Special to The Review.)
DALLAS, TEX., September, 24.—The Dallas Talk-
ing Machine Co., of this city, of which J. O. Elliott
is manager, is announcing that on or about October
1 it will cast its lot with A. Harris & Co. and
merge its stock with theirs in a new location, cor-
ner of Main and Akard streets, this city. In its
new store it will have one of the most complete
Victrola departments in the South.
TAKES ON COLUMBIA,
(Special to The Review.)
Henry P. Lies, Saranac Lake, N. Y., is the latest
addition to the lists of Columbia representatives
in up-State territory.
WILMINGTON, DEL., September 22.—J. W. Goldy,
proprietor of the Delaware Graphophone Co., has
announced that he will be married on September
27 to Miss Jessie L. M. Gill, of Brooklyn, N. Y.,
at the home of the bride's parents.
In another section of this week's Review will be
found an account of the meeting of the executive,
committee of the National Association of Talking
Machine Jobbers held at Chicago, Sunday.
TALKING MACHINE MAN TO WED.
One of the latest additions to the rapidly grow-
ing list of the Columbia Co.'s representatives in
New England territory is the Barnard, Sumner &
Peabody Co., Worcester, Mass. This concern,
which is one of the largest department stores in
New England, will open an elaborate Columbia
department in the ver^ near future, and expects to
conduct an energetic newspaper campaign in behalf
of the Columbia products.
Other indications of Columbia popularity in
New England territory include the receipt of an
unusually large-sized order this week from the
Conclave Phonograph Co., of Boston, Mass., a
prominent member of the talking machine trade.
This house has handled 'the Columbia products for
some time, and is more than pleased with the suc-
cess it has experienced to date with Columbia ma-
chines and records.
This week's Saturday Evening Post contains a
striking page advertisement of the Columbia Co.
devoted exclusively to the "New Regal" at $50.
This machine, which is gaining in popularity by
leaps and bounds, bids fair to become one of the
very best sellers ever introduced by the Columbia
Graphophone Co.
In order that its dealers might be adequately
prepared to cater to their Hebrew clients during
the approaching Hebrew holidays, the Columbia
Co. announces the presentation of four new Hebrew
records by the celebrated Cantor, A. Karniol. A
special supplement for these records is now being
sent out to the trade, and a steady demand for
the records is already making itself felt.
A very artistic hanger in colors, presenting the
October bulletin, is now being displayed by local
Columbia dealers. The artists listed on this bulle-
tin include Ysaye, Bonci, Carolina White, Fried-
heim and Bispham.
Beginning next week the Columbia Co. will
carry a full-page advertisement regularly in the
official program of the Century Opera Co., New
York. Morgan Kingston, the leading tenor of
this new opera company, and Walter Wheatley,
another tenor member of the company, are Co-
lumbia artists, and there is certain to be a heavy
demand for their records with the opening of
the opera season.
f'
REMODELING NOW COMPLETED.
Quarters of New York Talking Machine Co.
Now Much More Conveniently Arranged.
The New York Talking Machine Co., 81 Cham-
bers street, New York, the well-known Victor dis-
tributor, has about completed the renovation and
improvement of its offices and warerooms which
has been under way the past few weeks. Hand-
some demonstration booths and dealers' record
racks in mahogany and white enamel are now
ready, and the company's dealers are offered every
convenience when calling at the headquarters of the
company. The handsome show window is now in
the hands of the decorators, and this important
publicity feature will contain an artistic window
display when all improvements have been com-
pleted.
TO OPEN "VICTROLA SHOP."
The Kuncl Piano Co., Cedar Rapids, la., has
disposed of its entire stock of pianos and has ar-
ranged to open a "Victrola Shop," with a full
line of Victor talking machines and records, at 210
Third avenue, that city. A number of soundproof
demonstration booths and a large recital hall will
be among the features of the new quarters.
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