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THE MUSIC TRADE REVIEW
48
A NEW EDISON_ANNOUNCEMENT.
Thomas A. Edison, Inc., to Discontinue the
Manufacture of Edison Machines of the
Regular Horn Type—The Attractive List
of Concealed Horn Machines.
part payment on another. He had a talking ma-
chine in his room, but he said that the records,
films and other things were stored away in his
trunk, so that he couldn't demonstrate the appa-
ratus and let us see who a good proposition -we
were being allowed to invest in."
HEAVY EDISON OUTPUT FOR FALL
In Both Disc and Cylinder Lines, Reports F. K.
Dolbeer—Concerts Given with Disc Phono-
graph at Prominent New England Summer
Resorts—Thomas A. Edison Takes Vacation.
Under date of August 27 Thomas A. Edison,
Commenting on the coming fall demand, F. K.
Inc., Orange, N. J., sent out a letter to its trade
Dolbeer,
sales manager, in speaking on the pro-
of unusual importance, announcing its decision to
The Victor Talking Machine Co. this week sent
discontinue manufacturing the Edison cylinder out to its dealers a sample copy of an instalment duction that will be distributed over the country,
machines of the regular horn type. This important contract that it suggests the trade utilize in their said: "We have planned a schedule of an output
of both disc and cylinder machines and records
letter reads in part as follows:
instalment sales. The form sent out by the com- which we believe will take care of the trade de-
"In revising our cylinder line we have decided to pany is essentially simple, but covers the ground
eliminate the regular horn types, consequently they thoroughly. Dealers who desire to use this sam- mand. The schedule has been based at rational
will not appear in the next issue of our catalog, but ple contract extensively are invited to order their figures considering what the capacity of the plant
we will continue to furnish them to the trade on contracts from the company at an early date. is. A large amount of raw material has been
order until such time as our supply of cabinets or These will be furnished the dealer with his name purchased and the force of workmen increased.
It certainly looks as if we are going to 'be able to
parts may have become exhausted.
and address printed thereon.
provide sufficient disc and cylinder goods to take
"The line as a whole, composed of seven con-
care of the sales."
cealed horn instruments as described below, all
A
STRONG
VICTOR
"SPREAD."
In the interests of the new Edison disc phono-
equipped with diamond reproducers, together with
The Victor Talking Machine Co.'s double-page graph, four people have been traveling through
the Blue Amberol records with their wonderfully
clear, natural tone and long wearing qualities, go spread in this week's issue of the Saturday Even- the summer resorts of New England, including
ing Post is both striking and attractive in its de- the famous White Mountain district, the coast of
to make a selling combination of unusual merit.
"Amberola I, Circassian walnut, $250; Amberola sign and text. A panel at the top of the two pages Maine, Cape Cod and along the Connecticut shore,
1, mahogany, semi-gloss finish, or quartered golden portrays a scene of old with the nymphs dancing and at each hotel concerts are held, using the new
oak, $200; Amberola III, mahogany, semi-gloss to the music of the primeval flute. Underneath Edison disc phonograph. As these concerts were
finish, or quartered golden oak, $125; Amberola this artistic panel is featured the headline "If you arranged through the courtesy of Thomas A. Edi-
IV, entirely new Craftsman design cabinet in •believe in music you need a Victrola" in a force- son, the guests came out in full force. Only the
oak-fumed finish, $1; Amberola V, mahogany, ful though pleasing design. The remainder of the highest class hotels are selected, so the character
semi-gloss finish, or quartered golden oak, $80; text is excellently conceived, and in combination of this publicity is of tremendous purchasing
Amberola VI, mahogany, semi-gloss finish, or with illustrations of several styles of Victro'las power. This coup in merchandising was directed
by F. K. Dolbeer, sales manager of the phonograph
quartered golden oak, $60; Amberola VIII, en- makes a striking advertisement.
end of Thomas A. Edison, Inc., Orange, N. J.
tirely new design cabinet, plain golden oak, dull
TAKES ON COLUMBIA LINE.
Thomas A. Edison, head of the vast interests
finish; no record return allowance on this type
Arthur Herman, 334 East Sixty-fifth street, New bearing his name, is taking his first summer vaca-
instrument, $45; Amberola X, entirely new design
tion in two years, and is now enjoying a brief
cabinet, plain oak-fumecl finish, no record return York, is one of the latest additions to the list of
Columbia representatives in local territory. Mr. respite in Maine.
allowance on this type instrument, $30."
Robert Michie, secretary to Mr. Dolbeer, has
The newly designed cabinets in this list are Nos. Herman will specialize in the sale of foreign rec-
IV, VIII and X. The school machine is continued ords, for which trade his locality particularly returned from his vacation, which he spent in
Maine.
as in the past. Descriptive matter with illustrations adapts itself.
of the entire Amberola line were enclosed with this
letter, which called the attention of the dealers to
the vast possibilities existing for the cultivation of
a profitable clientele for the Amberola and Blue Handsome Book, Gotten Up Regardless of Expense, Is Artistic to a Degree and Replete with
Illustrations in Natural Colors—Every Part of the "Grand" Displayed in Detail.
Amberol lines.
A SAMPLE INSTALMENT CONTRACT.
THE NEW AND ORNATE COLUMBIA "GRAND' ART CATALOG.
A NEW FORM_OF SWINDLE.
Man and Wife Arrested on Milwaukee Warrant
for Selling Stock in a Bogus Talking Machine
and Moving Picture Enterprise.
(Special to The Review.)
MILWAUKEE, WIS., September 2.—At least
twenty-five Milwaukee women, many of them poor
servant girls, who had accumulated savings as the
result of years of denial and hard work, are be-
lieved to have been defrauded out of several hun-
dred dollars by the operations of Franklin C. Good-
ale, aged forty-nine, and his wife, Pearl] V. Goodale,
aged twenty-five, who were arrested in Washing-
ton last week at the instigation of the Milwaukee
police. Goodale and his wife, who represented
themselves as officers of the Goodale Phonograph
Co., of Seattle, Wash., sold stock in this alleged
concern to any Milwaukee women whom they could
induce to invest.
"Pictures of the phonograph factory in Wash-
ington were shown us by Mr. Goodale," said Miss
Klueber, one of the victims. "He assured us that
his invention would startle the world. He said,
after working ten years, he had invented a phono-
graph which would reproduce pictures, songs and
music simultaneously and which would be turned
out in such styles that could be installed in any
home. He said that the moving picture business
would be destroyed, because people could have a
moving picture show in their front parlors for
from $10 to $100. The company was incorporated
for $500,000, he claimed, and he carried the idea
that he wasn't anxious to sell stock, but that he
would let go of a few shares as a favor. I paid
him $254 for two shares and then paid him $15 as
Artistic to a degree never before attained in the
realm of literature introduced in the talking ma-
chine industry is the ne\f art catalog just issued
by the Columbia Graphophone Co. to formally in-
troduce the beautiful Columbia Grand Crafonola,
the $500 masterpiece of the company. When this
instrument was first announced to the trade a few
months ago all descriptions of its constructional
and tonal beauties were prefaced with the declara-
tion that the written word could not do the in-
strument justice from any standpoint. This same
statement holds good regarding this new publica-
tion devoted to the "Grand," for this is one of
those few case where a publication must really be
seen to be appreciated, for no description, no mat-
ter how voluminous or comprehensive, can ade-
quately portray the delicate coloring, artistic ap-
pearance and refined make-up of this expensive
"Grand" publication.
When it is noted- that from cover to cover this
"Grand" catalog is entirely worthy of the instru-
ment it represents, a fair idea of its beauty may be
conceived, but only a fair idea, and not an exact
conception. Text and illustrations, together witti
typographical arrangement and design, are in per-
fect harmony, and this handsome 'book is one of
those rare examples of modern catalog production
wherein not one essential feature, or even, for that
matter, one detailed feature is sacrificed. Every-
thing is in perfect harmony.
The book, which measures 14 inches in height, by
11 inches in width, carries illustrations on each
page that are unsurpassable as far as delicacy of
coloring and harmony of design are concerned.
Showing the "Grand" in the home in various rooms
and positions, the scenes displayed are impressive
by their artistic conception and refinement of detail.
Scenes tha^t can be found in any refined home have
been reproduced with true fidelity to life, and the
"Grand"' stands forth in each picture with wonder-
ful distinctness and delicacy of design. It seems
to fit in perfectly with each and every scene dis-
played, and even the wonderful coloring of the
pictures can only take second place to the appear-
ance of this wonderful instrument.
The text accompanying these illustrations is en-
tirely in accord with the character of the "Grand"
and the dignity of the pictures, and as such is en-
titled to the highest commendation. Every possible
question that could be asked concerning any feature
of the "Grand" is discussed in detail, and aside from
the artistic illustrations portraying the "Grand"
in the home, there are several large sized pictures
that bring out the constructional merits of the
"Grand" to the best possible advantage. Sectional
views showing the arrangement of the operating
features, drawer of accessories and gold-m^tal
plated surfaces, together with views of the repro-
ducer and tone control leaves, appear.
One of the most important illustrations in the
new publication is the new model of the "Grand"
which is now ready for the market. This instru-
ment will be known as the 'Colonial" model of the
"Grand," and its design and appearance are in per-
fect accord with the accepted ideas of the furnish-
ings of the Colonial period. The new instrument
has six legs, and is refined and dignified to the
highest possible degree.
The Columbia Co. is to be heartily congratulated
on its "Grand" catalog, as it marks an epoch in
the industry's literature that is deserving of all the
commendation and praise it is destined to receive.