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THE
MUSIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
I
B. BKITTAIM WILSOK,
CABLITON CHACE,
A. J. NicKLiN,
AUGUST J. TiMPi,
BOSTON OFFICE:
L. M. ROBINSON,
WM. B. WHIT*,
GLAD H I H D U M H ,
L. fc.. BOWEM.
CHICAGO OFFICE:
JOHK H. WILTO*, 884 Washington St.
£ . P - V * N HABLINGBN, 87 South Wabash Are.
_ , .
„ . „„_„
H«N«y S- KiwcwiLL, Associate.
Telephone, Main 6850.
R o o m 806% Telephone, Central 414
PHILADELPHIA;
MINNEAPOLIS and ST. PAUL:
ST. LOUISt
R. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO: S. H. GKAY, 88 First St.
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE. MD.t A. ROBERT FRENCH.
CLYBE JENNINGS
DETROIT, MICH.: M o u n J. WHITE.
INDIANAPOLIS, IND^ STANLEY H. Sunn
MILWAUKEE, W I S . :
L. E. MEYEJL
LONDON, ENGLAND: 1 Gresham building*, Basinghall St., E. C.
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Published Every Saturday at 873 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage;, United States and Mexico, »g.00 per year; Canada.
18.60; all other countries, $4.00.
ADVERTISEMENTS, $8.60 per inch single column, per insertion.
On quarterly or
yearly contracts, a special discount is allowed. Advertising Pages, $75.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Rill.
Departments conducted by an expert wherein all que*
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t j o n s O f a technical nature relating to the tuning, regu
lating and repairing of pianos and player-pianoi *re
p
dealt with, will be found in another section of this
••per. We also publish a number of reliable technical works, information concerning which
will be cheerfrillv given upon request.
REVIEW
home joys, and falls an easy prey to the blandishments of the
country dealer.
Reports from our correspondents so far this month indicate
but slight evidence of marked trade dullness. The dealers who
are going after trade with energy and persistence are securing
good results. This is just as true of New York as other cities.
Those concerns whose policy it is to keep their outside men con-
tinually after trade are booking good orders. This policy illus-
trates the fact that there are no dull times in the business world
when the busy man is around.
It is always easy to dream of business accomplishments
while swinging in the hammock, but the accomplishment is
quite another thing. The ability to see conditions and meet them
is the secret of success in the business world to-day, and the
man who swings in the hammock dreamily thinking over past
victories, and fondly believing that he has reached a point from
which no competition can remove him, is swinging over dan-
gerous ground.
A man must be in touch with new conditions, by which
trade is revolutionized every few years in these rapid times, in
order to succeed. Some members of the trade are giving the
younger element splendid examples of learning, planning and
executing. They realize that there is always something to be
won, and a new way to win it, if the old way will not do, and so
long as a man has that ability years count for nothing.
of interest to members of the piano trade formed
A TOPIC
the basis of an interesting discussion at a recent meeting
of the Grand Rapids Credit Men's Association when Mr. Hamil-
ton talked on the evils of blind competition, of how hard it is
for the manufacturer who knows what his product costs him to
compete with the one who guesses. The old method of dealing
with such competition was to give the manufacturer who guesses
enough
rope and he was sure to hang himself, but this was
NEW YORK, JULY 5, 1911
demoralizing to trade and unsatisfactory. The new method is
to organize and educate. In the old days competitors were
suspicious of one another, always ready to engage in throat-
EDITORIAL
cutting, never believing in the good faith or honesty of the
others. The modern way is for manufacturers in similar lines
ITH the fiscal year which closed last Monday our for-
of trade to get together, get acquainted, exchange ideas and to
eign trade for the first time exceeded $4,000,000,00:).
work together to find out the best way to figure the cost of
Our exports amounted to $2,500,000,000, an increase of 72 per
production and then letting the matter of selling price take care
cent, in ten years. Our imports passed $1,750,003,000, an increase
of itself. Knowing how to figure the cost is the greatest
of nearly 76 per cent. The total, $4,250,000,000, is an increase
eliminator of waste and the greatest promoter of efficiency
of 74 per cent. Germany was already $170,000,000 ahead of us that could be devised, and so important to success is
in 1903, and is probably still ahead, but-with a slightly lower per-
knowing the cost that credit men more and more are de-
centage of increase. France is far behind, and all other countries,
manding that manufacturers who ask for credit have a satis-
except Great Britain, whose commerce, never more prosperous
factory system, and banks are insisting upon it. The cost sys-
than now, may this year reach $6,0:0,000,000. British commerce
tem is, in fact, even more vital than a financial statement as
in the census year 1911 had increased 46 per cent, in ten years.
foreshadowing what the success of the enterprise will be.
The export and import figures for the total trade of the
country, including musical instruments, for the eleven months
NOVEL feature is to be introduced in the public library
ending May 31, appear elsewhere in The Review, and are worth
of Los Angeles—a music room equipped with pianos on
consideration. The detailed figures covering the fiscal year above
which patrons of the general library can try. over any of the
referred to will not be ready for publication for some weeks. music on hand to find out if they can play it or care to buy it.
Meanwhile in proportion to population or wealth Great
Later on, according to the Tribune of that city, talking machine
Britain, Germany and France all have a foreign trade far exceed-
records will be provided for the benefit of lovers of the pre-
ing ours. Our foreign commerce is about $44.25 per per- served music in making selections before purchasing a set of
son; Great Britain's was in 1911 $122.50. Argentina, with a
new records. The room is to be made soundproof, so that readers
146 per cent, increase of commerce in ten years, has $90 per in other parts of the library may not be disturbed.
person. Canada, with an 85 per cent, increase in ten years, had
in 1912 $ri2 per person.
T has always been the aim of this publication to present the news
It will be interesting to watch the influence of the proposed
impartially and to make every department interesting to the
new tariff on our foreign trade, and whether import trade will
various divisions in the music trade treated in our columns.
show gains far in excess of our export trade.
We are constantly in receipt of communications from sub-
scribers who do not hesitate to express their pleasure in having The
HERE was a time in the music trade industry when July
Review a weekly visitor. Parks Music House, Louisiana, Mo.,
and August were considered dead months in the retail
write: "We get with some things we buy in this world an ever-
trade. They are yet, as a matter of fact, in some cities, but the lasting satisfaction and that is how we feel in renewing our sub-
piano merchant is fast getting away from this superstition.
scription to The Review.
and many firms in the larger cities and in the smaller towns are
"We are always glad to receive The Review and relish every
getting in their fine work during the summer months with sur-
page in it. It seems that you always have the news crisp and fresh
prising results. For while the people leave the great cities for
and that your criticisms are always fair and considerate. We get
the small places, the countryman, who is receiving either
the full value of our money and it is a pleasure to enclose you our
boarders or friends, wants a piano as an essential part of his
check renewing subscription,"
Exposition Honors Won by The Review
Grind Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 100*
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. . Lewis-CUrk Exposition. 1908
LONG DISTANCE TELEPHONES—NUMBERS 5982-5983 MADISON SQUARE
Connecting all Departments.
Cable addr«M : "Elbirt. N e w York."
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