Classic Mode

Music Trade Review

Issue: 1913 Vol. 56 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
MUSICAL PROGRESS IN THE STATE OF TEXAS
TO OPEN NEW STORE IN MACON, GA.
Demonstrated in the Success of the Series of Concerts Given Under the Auspices of the J. W.
Carter Music Co., of Houston—Knabe Piano Highly Praised.
Handsome Quarters in That City Being Pre-
pared for Phillips & Crew Co.
(Special to The Review.)
Houston, Texas, Feb. 21, 1913.
The accompanying illustration is exhibited with
considerable pride by the J. W. Carter Music Co.,
of this city, as concrete evidence of the musical
tendencies of the people of Houston Texas. The
photograph was taken during the recent series of
shoppers' concerts which was given by the J. W.
J W. Carter, president of the company, was uni-
versally commended on the musical qualities and
graceful appearance of the Knabe concert grand,
the instrument used.
These free concerts for shoppers are a fair ex-
ample of the pro'gress-iveness and activity of the
J W. Carter Music Co. in developing high-class
trade in its territory. It goes without saying
(Special to The Review.)
Macon, Ga., Feb. 24, 1913.
The Phillips & Crew Co., the prominent piano
dealers of Atlanta, Ga., will hold the formal open-
ing of the new store of the company in Macon
early in March, with B. B. Crew, the head of the
house, looking after the details. The new build-
ing where the store will be located, at 169 Cot-
ton street, is rapidly nearing completion and will
soon be ready for occupancy. A large and hand-
some new line of pianos and player-pianos will be
ready for the opening of the store.
W. E. FOX BUYSJHJT J. W. TROUT
And Becomes Proprietor of Long Established
J. W. Trout Piano Co. in Fond du Lac, Wis.
(Special to The Review.)
Fond du Lac, Wis., Feb. 24, 1913.
J. W. Trout, who for the past thirty years has
been proprietor of the J. W. Trout Music House,
this city, has sold his interest in that concern to
Walter E. Fox, formerly of Chicago, and who has
been identified with Mr. Trout in the business here
for the past seven years. Although Mr. Fox is
now head of the business, Mr. Trout proposes to
retain his active connection with the house for
some time to come.
TO RE-ENTER PIANO BUSINESS.
Howard Bros. & Co., Atlanta, Ga., who some
time ago sold out to the Weatherholt Piano Co.,
have planned to open a new store in that city on
March 1, with the Decker & Son piano as their
leader.
J. A. Eckman, who handles the Mehlin, Daven-
port & Treacy, Becker Bros., R. S. Howard and
other pianos in Jamestown, N. Y., leaves New
York for Florida on March 2. He will be gone
three or four weeks, spending the time in visiting
the principal resorts in tha salubrious State.
J. W. Carter Music Co.'s Concert Given in Prominent Department Store.
Carter Music Co. in the prominent department
store of the Levy Bros. Dry Goods Co.
These concerts, which lasted for four successive
days, were successful to a marked degree, and gave
the residents of this city a splendid opportunity to
hear and enjoy the music of the pianos the J. W.
Carter Music Co. handles, in connection with ex-
cellent concerts on the Victrola. That these
shoppers' concerts were appreciated is evidenced
by the enthusiastic audience in attendance at the
time this portrait was taken. The company con-
templates holding these concerts in several other
prominent department stores in the near future.
The Carter Music Co.'s leader in the piano end
of their business is the celebrated Knabe, which
played a prominent part in the concerts given this
month. Prominent local musicians and music-
loving Houston people were enthusiastic and sin-
cere in their praise of the tone of the Knabe, and
TWO CENTS A MILE WANTED
By the National Association of Traveling Men—
Apply to Interstate Commerce Commission
for Uniform Mileage Rates.
The National Association of Traveling Men,
which has its headquarters in this city, has taken
up the subject of uniform mileage rates on the
railroad with the Interstate Commerce Commis-
sion. A rate of two cents a mile is wanted.
"We are working to have a two-cent rate estab-
lished throughout the country for the benefit of
the traveler on railroads," declared O. W. Ware,
secretary of the committee in charge of this mat-
ter. "There are some States where the two-cent
rate now holds good, and there are various pas-
senger associations on which mileage books are
sold at reduced rates, but we want to have the
two-cents-a-mile rate become a fact throughout
the country.
"With this end in view we have taken up the
that the company did not overlook any possible
opportunities for receiving valuable publicity from
the inauguration of these concerts, and the fact
that this venture was a new one in this city was
advertised extensively in its concert propaganda.
The daily newspapers of this city gave adequate
space to the series of concerts, and in many in-
stances pictures accompanied lengthy stories on
the plans of the J. W. Carter Music Co. for the
ensuing year.
The J. W. Carter Music Co. has achieved much
success in its cultivation of a high-grade clientele
that appreciates the merits and value of high-class
intruments such as the Knabe. That its publicity
plans and general business activity are bringing
excellent results is proven by the fact that they
sell a splendid assortment of Knabe instruments
each season, with the total Knabe sales growing
jear after year.
subject with the Interstate Commerce
sion, and we have received a reply from
we have progressed further in getting
ject in shape for proper presentation we
Washington to plead our cause."
Commis-
it. After
the sub-
will visit
JAMESON ELECTED PRESIDENT.
The Well-known Piano Man Heads New Organi-
zation Formed in Philadelphia and Entitled
"The City Business Club."
(Special to The Review.)
Philadelphia, Pa., Feb. 24, 1913.
To encourage reciprocal relations between the
trades, an organization to be known as the City
Business Club has just been organized at a meet-
ing held at the Colonnade Hotel, this city. Henry
E. Jameson, of the Jameson-Allen Piano Co., 1715
Chestnut street, was elected president; Maurice
W. Beckhardt, vice-president; S. R. Kirkpatrick,
treasurer, and C. W. Summerfield, temporary sec-
retary.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
id
THE: MUSIC TRADE: REVIEW
INCREASING DEMAND FOR STEINWAY ART PIANOS.
Two Recent Creations of Steinway & Sons That Exemplify the High Artistic Standard of This
House Shown—Interesting Chat with Arthur E. Blackmore, Head of the Art Department,
Who Tells of the Growth in Appreciation of Art in Piano Making During His Nineteen
Years' with the House of Steinway—Details of Necessary Work on Art Pianos.
No one department of the great business of
Steinway & Sons, New York, has shown such re-
markable strides as that devoted to the creation
of special art pianos to grace the homes of our
wealthy Americans and built to match interior
decorations and satisfy the increasing demand for
correct artistic standards. Wide recognition has
been accorded Steinway & Sons in this special
domain of case elaboration; every instrument
turned out by their art department enhances the
prestige of the illustrious name of Steinway in the
art field and has placed it in front to correspond
with its position in the piano industry, where the
name of Steinway occupies a position of interna-
tional eminence.
At the head of the art department of Steinway
& Sons is Arthur E. Blackmore—a decorator and
painter of prominence. In a chat with The Review
Mr. Blackmore outlined his methods of art piano
production, and the results accomplished during
his nineteen years of service with the house of
Steinway.
"As a result of our unceasing work in the realm
of art-piano. production," stated Mr. Blackmore,
"we have produced instruments that command
prices far in excess of any ever received for any
type or make of piano. The prices that have been
paid for some of our creations have reached thou-
sands of dollars, but it must be considered that they
do not represent the efforts of one man, but rather
the talents of artists, sculptors and decorative ex-
perts who have all united in their efforts to con-
struct one single instrument.
"My idea is that the piano should be a part of
its surroundings. It should be regarded primarily
as a part of the furnishings of the room. Its use,
of course, is not similar to that of a table, chair or
cabinet, as it is essentially a musical instrument,
and therefore must be considered from a musical
standpoint in the highest degree. That is the
foundation on which we work, namely, we recog-
nize its musical import and at the same time aim
to have the instrument in complete harmony with
its surroundings.
$teinway "Aida"
"The case design and finish of pianos make their
appeal to the eye and leave a most pleasing impres-
sion if constructed along the lines of beauty. They
have, pianos that fulfilled the requirements of the
public by possessing a glassy, hard finish with
sharp edges. Instead the public asks for a finish
that is pleasing to the sense of touch. When you
rub your hand over the case of a piano you do not
want to feel that it is harsh, but you want to
have it radiate that feeling of pleasure which
seems to make it a part of your life; something
that you seem to have lived with happily as applied
Steinway "Robin Hood" Piano Top of Which Was
appeal to the sense of touch by the texture or finish.
No one to-day is anxious to have, as we once did
Fiano, Illustrated for First Time.
Architectural
League.
to the sense of the eye or touch. The sense of
sound is produced by the splendid mechanism of
the instrument. You are made aware of the beauty
or charm of the instrument's tone when you play
it. In accordance with these demands of the senses
of touch, of the eye and of sound, the art piano
must be so constructed as to case and embellish-
ments that the sense of sound is never lost, but is
enhanced by combining the three senses. You will
then be led up to its inner charm that is only di-
vulged when you realize the glorious musical per-
fections of the instrument.
"The foregoing remarks on the requirements of
the ideal art piano may give some idea of the
thought and attention devoted to the production
of the Steinway art piano. In having the art
piano mount to its proper standing in the realm of
piano lovers, we are greatly assisted by the fact
that the sense of fitness of things in the public
mind is increasing wonderfully. The people of
to-day will not dream of having in their houses
the bizarre, astounding and astonishing results that
were the fashion some years ago and promoted by
decorators of the period. People now realize that
they desire a satisfactory combination of case and
musical qualities that they can live with and learn
to love.
"In decorating pianos we never duplicate, for the
reason that we want all our customers to feel that
when they have a decorated Steinway piano it is the
only one in existence. We have maintained that stand
right along. In architectural designs there may be
more than one of a design, but even these are
changed somewhat, as differences may be attained
by the juxtaposition of the wood or some other
change of detail, but the customers are always con-
sulted as to their desires. I find that the tendency
ot all people who care for an individual piano is
to appreciate any suggestion that is advanced to-
wards making the instrument one for 'their home'
rather than for 'any home.'
"By assuring the customer that it is absolutely

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