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52
THE MUSIC TRADE
REVIEW
THE EDISON LINE IN MILWAUKEE
KIMBALL CO. TO HANDLE TALKERS.
Will Hereafter be Handled by the Milwaukee
Phonograph Co., Which Succeeds Lawrence
McGreal as Edison Jobber—The Former Re-
tires Owing to His Duties as Sheriff.
Both Victor and Columbia Lines to Be Handled
in New Department in Chicago Store.
(Special to The Review.)
Milwaukee, Wis., Feb. 11, 1913.
Lawrence McGreal one of the best known talk-
ing machine men in the northwest, has disposed of
his interests as Edison jobber for Wisconsin and
will devote all his time to his duties as sheriff of
Milwaukee County.
The Milwaukee Phonograph Go., recently or-
ganized by Henry, Fred and William Babson, well
known talking machine men of Chicago, has se-
cured the Edison contract and will act as jobber
for the Thomas A. Edison, Inc., in Wisconsin
territory. The company, which has a capital stock
of $12,000, was incorporated by William A.
Schmidt, A. Schmidt and Otto Jalass. The Babson
brothers, however, are behind the concern. Will-
iam A. Schmidt, formerly with Lawrence McGreal,
will act as general manager. New offices have
been opened at 349 Broadway.
TO HANDLE TALKING MACHINES.
Sedgwick & Casey, the Hartford Piano House
Take on Columbia Line—Schenectady Deal-
ers Expand Talking Machine Department.
Sedgwick & Casey, the prominent merchants of
Hartford, Conn., have just completed arrange-
ments with the Columbia Graphophone Co. to in-
stall a complete Columbia line in their establish-
ment. The initial order called for a representative
stock of machines and records to be shipped at
once.
H. S. Barney & Co., of Schenectady, N. Y., who
have been handling the Columbia line for some
time have found their talking machine department
to be so successful that they have enlarged their
"talker" warerooms considerably in order to prop-
erly display a large number of machines which
they just ordered.
NEW DOUBLE DISC_RECORD CATALOG
Issued by the Columbia Graphophone Co., In-
cluding Issues Up to January.
The Columbia Graphophone Co. has just pub-
lished a new record catalog containing a list of all
American double-faced disc records introduced by
the Columbia Co. up to and including January,
1913. The new catalogue, which contains 300 pages,
or twenty pages more than the July, 1912, edition
does not differ radically from the arrangement and
make-up of the last edition, although some slight
improvements have been incorporated in trie new
catalog. The most important feature of the lat-
est edition is the introduction of ten pages de-
voted to the newly created educational department.
Popular school records are listed, in addition to
those recommended by leading school authorities.
The index is arranged with the idea of simplicity
predominating and a desired record may be located
with a minimum of effort, owing to the alphabeti-
cal and artists' indexes which act as a sort of cross
reference. Grand opera and concert records are
featured in a special tinted section of the catalog,
while the last pages show some excellent machine
cuts, including a detailed illustration of the new
"grand."
The Columbia Graphophone Co.'s publicity for
this month includes the publication of a striking
two-page spread in this week's Saturday Evening
Post. This advertisement is devoted to the com-
pany's "Eclipse" and "Favorite" types of machines,
and is very attractively displayed.
(Special to The Review.)
Chicago, 111., Feb. 11, 1913.
The W. W. Kimball Co. will open a retail talking
machine department in connection with their retail
piano department in the Kimball bulding, corner
of Wabash avenue and Jackson boulevard. Both
the Victor and Columbia lines of machines and
records will be handled, and in view of the high
class clientele of the Kimball Co. the great success
of the new venture is regarded as assured.
WHAT THE CORT CO. PROPOSES.
Will Manufacture Talking Machines and Rec-
ords in New York—What William Gross-
man Says.
The recent incorporation of the Cort Sales Co.,
with a capital of $40,000, by John Cort, the theatri-
cal manager, is for the purpose of manufacturing
disc talking machines and records. Associated
with Mr. Cort are Edmond V. Giroux, his general
manager, and William Grossman, a prominent
New York attorney. When seen by The Review
Mr. Grossman, in discussing the company's plans,
said: "We are planning to manufacture disc
talking machines and records, with a factory and
offices probably located in New York. In all likeli-
hood the prices of the machines will be similar to
those on the market to-day, with our first model,
selling for $50. Our library of records will proba-
bly contain about 300 records at the start, but will
grow, of course, as our business expands. We
have not yet completed all our detailed arrange-
ments, but will inform the public fully as to our
plans when everything is ready."
NEW MILWAUKEE CONCERN.
Gensch-Smith Co. Incorporated for Purpose of
Handling Victor Machines and Records.
(Special to The Review.)
Milwaukee, Wis., Feb. 11, 1913.
With the incorporation of the Gensch-Smith Co.,
with a capital stock of $2,500, by W. P. Gensch,
A. P. Smith and H. F. Frederich, a new retail
talking machine concern has made its debut in the
Milwaukee field. Quarters have been secured in
a brand new building at 730 Grand avenue, where
a complete line of Victor machines and records has
been installed.
W. P. Gensch, was formerly with the Columbia
Co, and recently associated with the Victor de-
partment of Gimbel Brothers. The store will be
in charge of Mrs. A. J. Smith, the other active
partner in the business.
THOMAS A. EDISON'S BIRTHDAY.
Thomas A. Edison celebrated the sixty-sixth an-
niversary of his birth on Tuesday last, February
11, without a celebration of any kind outside of
his customary one of working twenty hours in
supervising his business and in his laboratory.
He stated that he did not intend to let a birthday
celebration interfere with his usual recreation of
working.
TAKE ON COLUMBIA LINE.
The Columbia Graphophone Co. has just com-
pleted arrangements with R. H. Macy & Co., New
York, and Abraham & Straus, of Brooklyn, N. Y.,
whereby these two prominent department stores
will handle a complete line of Columbia products.
Situated in the hearts of their respective shopping
districts, these two establishments are in a position
to develop an extensive high-grade clientele for
Columbia goods.
PLANS OF THE PHONOGRAPH CO.
New Chicago Jobbers of the Full Edison Line
Will Be Under Management of C. E. Good-
win, Well-known in the Trade—Handsome
Quarters at 227 So. Wabash Ave.
(Special to The Review.)
Chicago, 111., Feb; 9, 1913.
The Phonograph Co., Chicago's large new Edi-
son jobber, is now prepared to make prompt ship-
ments of Edison cylinders and machines to deal-
ers. Several hundred of the new Edison disc
phonographs ihave 'been accumulated, and as soon
as a commercially adequate stock of disc records
is secured, which will be about March 1, they
will commence making deliveries of disc goods.
C. E. Goodwin will ibe the general manager of
the new company, and is now on the ground. Mr.
Goodwin needs no introduction to the Western
trade. During the ten years Ihe was manager of the
talking machine department of Lyon & (Healy he
became intimately acquainted with' the dealers of
the Middle West and kept in touch with the Edison
situation in this section ever since he went East
four years ago to become manager of traveling
salesmen of the Edison Co.
The front of the (Phonograph Co.'s store .at 227
South Wabash avenue is of beautiful cream-colored
glazed brick with ornamental terra-cotta trimming.
As the interior will not be completely finished
for several weeks, any detailed description now
•would be inadequate.
The first two floors of the building will be de-
voted to the retail department, which will not be
opened until about March 10.
The t'hird floor will be devoted to the general
offices and wholesale stock room, and is already
occupied for that purpose. A large stock of cylin-
der records and machines is in place and order
fillers are at work. A full stock of disc phono-
graphs is already on hand for 'the inspection of
dealers who are to qualify on this high-grade line.
"These disc franchises are already in great de-
mand in the East, where the new Edison disc is
better known, and the dealers in Chicago and sur-
rounding territory will understand this when they
hear this new instrument," said Mr. Goodwin.
"The Edison Co. requires a special application
v/ith a suitable qualifying order before the right to
vend the disc is considered. Mr. Edison's idea is
to have each dealer qualify for the disc on a proper
scale and that his store be so located Chat it will
enable him to take care of a large population with-
out the necessity of qualifying so many dealers."
AN IMPORTANT DECISION.
Covering Sales of Talking Machines and Rec-
ords Involved in Recent Edisonia Failure.
An interesting decision 'has ibeen rendered by
Edwin G. Adams, referee, on a motion 'brought
by the receiver of the Edisonia Co. to confirm a sale
of Edison, Victor and Columbia talking machines
and records which was held recently by the re-
ceiver. The goods were sold to licensed dealers
representing the three companies, who purchased
the machines and records in accordance with their
agreements with the companies. Several bids for
the goods offered for sale were submitted by par-
ties who were not authorized dealers, and although
their bids were higher than those su/bmitted by the
recognized dealers, the receiver felt obliged to sell
the goods to the bona-fide dealers in order to carry
out the companies' agreements of license and sale
placed in every machine and record. ' The non-
ciealers then appealed to a referee to set aside the
sale and force the receiver to accept their higher
bids, but in his opinion, just handed down, Mr.
Adams sustains the sale by the receiver, and quotes
several authorities to prove that the bankrupt's re-
ceiver stands in the bankrupt's shoes and must
carry out all license agreements when at a sale.