Music Trade Review

Issue: 1913 Vol. 56 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
KLVEW
En WARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
B. BtiTTAiN WiLsoM,
A.J. NICKLIN,
CABLETON CHACE.
AUGUST J.TiMPE,
L. M. ROBINSON,
W M . B. W H I T * .
GLAD HENDERSON,
L. E. B O W E U
BOSTON OFFICE:
CHICAGO OFFICE:
JOMM H. WILSON, 824 Washington S t
E. P. VAN HABLINGEN, 87 South Wabash Ave.
Telephone, Main 6950.
Room 806. Telephone, Central 414
PHILADELPHIA:
MINNEAPOLIS a n d S T . P A U L :
S T . LOUIS:
REVIEW
every demand of the law to the fullest extent, and secure expert
legal opinion regarding the protection he is afforded by the State.
It is stated that a contract which provides that upon the piano
being replevined the amounts paid are to be retained as com-
pensation for the use of the instrument are safer than a contract
in which the purchaser simply agrees to waive rights in the
event that the payments fall in arrears.
Suggestions made by Counsellor N. J. Weldgen in his sum-
mary of the Diver case in The Review of January 18 should be
carefully read and digested by all dealers, especially those doing
business in New York State, for his comments, as well as the case
itself, point out some of the pitfalls that face the dealer selling
on instalments, and which, under proper advice, may be avoided.
S
ELDOM has the death of a member of the trade caused more
universal regret than that of Major Jonas M. Cleland, vice-
R. W. KAUFFMAN.
ADOLF EDSTEN.
CLYBS JENNINGS
president of the Cable Company, recorded in last week's Review.
SAN FRANCISCO: S. H. GIAY, 88 First St.
DETROIT, MICH.: MORRIS J. WRITE.
CINCINNATI. O.: JACOB W. WALTERS.
INDIANAPOLIS, I N D U STANLEY H. SMITH.
His passing came with such unexpectedness that it seemed diffi-
B A L T I M O R E . MD.i A. ROBERT FRENCH.
MILWAUKEE, W I S . : L. E. MEYER.
cult to realize that the genial Major, whose presence always
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
radiated good cheer, and whose heart was full of humanity and
Published Every .Saturday at 373 Fourth Avenue, New York
affection
for his fellows, had thrown off his earthly habiliments.
Entered at the New York Post Office as Second Class Matter.
Major Cleland came into the piano industry with a splendid
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Canada,
record in Sioux City, having been city attorney and subsequently
II.&U; all other countries, $4.00.
A D V E R T I S E M E N T S , $2.50 per inch single column, per insertion.
On quarterly or
mayor of that city for a long term of years, and later served
yearly contracts, a special discount is allowed. Advertising Pages, $75.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
with distinction in the Spanish-American War. During the
Lyman Bill.
twelve
years of his association with music trade affairs Major
Departments conducted by an expert wherein all ques-
31 fill
j * "• PianA
laUU allU
tions of a technical nature relating to the tuning, regu-
Cleland
had occupied positions which brought him into inti-
lating and repairing of pianos and player-pianos are
ICllllllCal IFCpal IlircillS. dealth with, will be found in another section of thii
mate
contact
with the manufacturing and selling forces of the
paper. We also publish
a number of reliable technical works, information concerning which
bl
will be cheerfully given upon request.
country, and this condition, supplemented with wide travel,
acquainted him with piano merchants in all parts of America.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal. . .Charleston Exposition, 190*
His genial presence fairly exuded good nature and brotherly
Diploma... .Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
spirit. He was indeed a fine type of man. He loved men,
Gold Mtdal. .Lewis-Clark Exposition. 1905
and was himself loved by them. He was kindly and considerate
LONG DISTANCE TELEPHONES-NUMBERS 5982-5983 MADISON SQUARE
Connecting all Departments.
of others, and his sunny nature illumined the sombre spots in the
Cable address •• "Elblll, N e w York."
lives of those with whom he came in contact. No man who had
NEW Y O R K , F E B R U A R Y 1, 1 9 1 3
shaken his hand could forget that gentle, soul-warming smile
which lifted the veil and disclosed his gentle manhood.
Although he had not been what is termed one of the "old
timers," he had during his connection with the trade formed a
EDITORIAL
chain of friends from coast to coast, and at the meeting of the
executive committee of the National Piano Manufacturers' Asso-
HE path of the instalment merchant is not one wherein all
ciation in New York last week, as well as at the special meeting
the rough spots have been removed, especially in the of the Chicago Piano Trade Association, the man and his accom-
matter of legal difficulties. In all too many cases the efforts of
plishments were the subject of well-merited eulogies. He pos-
zealous legislators to safeguard the helpless public have resulted
sessed enthusiasm and magnetism, and no matter in what channel
in laws in various States that not only do not accomplish their his efforts were directed he never failed to succeed. He was
object, but make it decidedly more difficult for the dealer to con-
taken away on the very eve of his promotion to high honors in
duct an instalment business with safety to himself, no matter
the company which he had so loyally and so ably served.
how honest his methods.
No phase of Major Cleland's career was more beautiful or
The report of the suit against John H. Diver, the New York
more inspiring that his home life. He was the most devoted of
State piano dealer, and the result after the case had been fought
husbands, while his children and himself were like chums. He
up to the Supreme Court, which was published in The Review
demonstrated the old-time saying that character is best developed
recently, points out the dangers that lurk in the instalment
in the home.
contract, no matter how safe it may appear to the dealer himself.
At the time of his sudden death Major Cleland was in the
And yet to comply with every detail of the laws covering instal-
very zenith of mental activity and force, and his three score years
ment leases in a number of States would prove so troublesome
sat lightly on him. Judging from his past career everyone looked
and inconvenient as to prove practically prohibitive to the seller.
for still greater accomplishments in the music trade field, but it
was to be otherwise. Death, that great mystery—or is it only
There is no question but that the tactics of certain instal-
transition?—rang down the curtain on a life which was an in-
ment houses, particularly those engaged in selling furniture on
spiration and a stimulus to others. The influence of such a man
the deferred payment plan to people of slim means, have reflected
is always for the good. He left life sweeter and better by his
in an entirely undesirable manner upon the instalment business
presence, and brought hope and cheer and optimism into the
as a whole, and produces legislation that has worked against the
lives of those with whom he came in contact, driving away dread
interests of the innocent as well as the guilty.
Only last week there appeared a number of column stories and fear and the other ills which tend to make our journey
through this life less happy. Men of the type of Major Cleland
of the victory of a poor widow in her suit against a furniture
are like the flowers that blossom spring after spring, bringing us
house which had replevined all the furniture in her apartment,
despite the fact that there had been $124 paid on the instalment hope, faith and cheer after winters that are full of problems and
difficulties, and which so often test one's faith and strength.
contract of $150. Much was made of the fact that the Appellate
Division of the Supreme Court had decided against the "grasping
instalment dealers," and had ordered that the entire amount paid
HILE business in the music trade industry throughout
on the furniture be refunded. Regardless of the rights or wrongs
the country is not overactive, there is every evidence of
of the case, details of which might have reflected more credit upon
a healthy undertone. Piano merchants have perfected their
the furniture house, there is no question but that such reports
general plans for the new year, and orders are now coming in to
have an unpleasant effect on all lines of instalment business.
the manufacturers in a manner that would indicate a very fair
volume of business this spring.
In the matter of leases the piano dealer should comply with
T
W
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
MORE ABOUT THE TRADE-INS.
(Continued from page 3.)
He was doing business, but the net results did not show that he was making money—at least not in
most cases.
I submit that if this were so there would be more wealthy piano merchants throughout the country
than there are to-day, and there are precious few in the millionaire class.
If piano selling had been such a profitable business as many people affirm, the financial conditions in
the trade would be entirely different than they are to-day.
The piano business must be made more profitable.
But how?
By cutting out of the business program a lot of the absurd methods and traditions which have ham-
pered the trade in its growth.
I have had some suggestions to make in these columns regarding the establishment of a standard by
which the trade-ins may be measured.
I believe that that is possible, and many of my readers are of the same opinion.
Now the question is to get the trade-in agitation started on a basis broad and comprehensive enough to
interest all the dealers of this country.
T know of no better way than to put the question squarely up to the officials and members of the
National Association of Piano Merchants.
I believe that there is nothing that could be taken up for discussion which would operate more com-
pletely to the advancement of the trade than the question of a standard valuation upon trade-ins.
It will not be very long before the Convention will be called in Cleveland, and if this were made the
central feature of Convention week definite action could be taken which would be a long move towards
putting the entire piano business on a more stable foundation, so that business could be conducted with a
mighty sight more pleasure and much more profit.
I made the suggestion that a table be figured out by which trade-ins should be valued on, say, above a
three-year basis—from three years down to allow only a rental value.
The plan seems feasible and the suggestions seem to have impressed a good many readers as being
very fair. The question is, can we get enough merchants to go at this matter in a manner so that not
merely individual dealers will be benefited, but the entire trade.
It's an absurdity to think that what benefits one does not benefit the other.
There is too much selfishness in this world anyway.
If the piano merchants are not making money—if their enterprises are not conducted along profitable
lines—then how can the manufacturers be piling up profits?
They cannot, for long. The whole principle of manufacturing and selling is interlocking and auto
matic. What aids one must necessarily help the other. And in a vital matter like this everyone is inter-
ested so that anything that can be done to stimulate trade thought along better lines we propose to do.
From time to time it has been my pleasure to make a number of suggestions which have been acted
upon, and it is just along such lines as these that I hold that a trade newspaper should act. Its entire in-
fluence should be constructive—not destructive.
When it fails to be helpful its existence becomes eleemosynary and its influence nil. When there are
business methods so out of date that they hamper the growth of an industry it is the trade journal which
should point the way to better things! Tf it amounts to anything it is widely read—it is respected and its
utterances necessarily receive the consideration of those interests which it represents.
Let us start a good healthy discussion upon the trade-ins. If the theory
advanced by C. M. Tremaine that the convertible case—the case which will
accommodate any kind of player mechanism—is to be the piano case of the
very near future, and he advances some strong arguments in support of his
theory, then the question of the trade-ins and their price relation to new in-
struments becomes one of accentuated interest.
Piano Recitals by Inspiration from the Masters.
T
HE latest fad in the musical field in Paris has as its originator
an American pianist, Thuel Burnham, who is credited with
bringing to bear upon his musical attainments, the newest develop-
ments of spiritism. In other words, it is claimed that spirits of
great departed masters aid him. For instance, when he gives a
Schumann recital it is asserted that the spirit of Schumann comes
to his assistance. Should his piano recital be made up of a Mac-
Dowell programme the spirit of the great American composer is
said to come to his aid.
To supply sympathetic environment the next thing in order
will be a church where the spirits of the great minds may be com-
muned with. Indeed, this is no far-fetched possibility in view of
the fact that a number of society women in Paris, including many
Americans, believing Burnham to be inspired by the old masters,
flock to hear him at his monthly musicales. They have gone
further and founded scholarships to enable American students of
music to profit by what they call the Burnham system, or playing
under the inspiration of the old masters. What next?

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