Music Trade Review

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THE
MUSIC TRADE
REVIEW
OTTO WISSNER INCORPORATES FOR $1,000,000.
Business to Be Expanded but No Change in Policy—Manhattan Warerooms to Be Moved to
East Thirty-fourth Street, Where Large Four-story Building Will Be Occupied.
The piano manufacturing business of Otto_Wiss-
ner, Brooklyn, was incorporated last week with a
capital of $1,000,000, the incorporators Ibehrg Will-
iam O. Wissner, Katie Wissner and Otto R. Wiss-
ner. This does not mean, however, that there will
be any change in the policy of the house. Ac-
cording to Otto Wissner, who was seen this week,
the Fiith avenue and 15th: street warerooms, in
Manhattan, will soon be moved to 53 East 34th
street, opposite the new Vanderbil't Hotel. The
firm will have there a four-story building, which
will be entirely renovated and decorated so that
it will be one of the most up-to-date and artistic
retail establishments in the city. A large number
of grands, uprights and player-pianos will be at-
tractively displayed.
11
NEW STORE IN YONKERS.
Hallet & Davis Piano Co. Fitting Up New
Wareroom—Unique Home Recitals Planned
by Manager Larkin in New Jersey.
The Hallet & Davis Piano Co. is now fitting up
a new store in Getty square, Yonkers, N. Y., of
which Emmet J. Larkin will 'be manager. Mr.
Larkin has been in the piano field but a short
time, but has had much success in exploiting the
Hallet & Davis line. He lives in Leonia, N. J.,
and is planning a number of piano and player re-
citals, in. which the Hallet & Davis line and the
Virtuolo will be exploited, and also the Victrola.
Members of the Hallet & Davis Concert Club,
composed of various managers of several Hallett
& Davis stores, will take part in the recitals. The
first one will be given next Friday evening at
Mr. Larkin's home, High street and Crescent ave-
nues, Leonia. The proceeds of these entertain-
ments are used for the benefit of churches. The
first one will be for the benefit of the Leonia
Roman Catholic Church, which is raising money
for a new edifice.
particular section, but from our agents everywhere,
and you know we have a representative class of
A. M. Wright Says the People Are Becoming dealers from the Atlantic seaboard to the Pacific;
Better Educated All the While, Hence There and I may say that on the Pacific Coast the Mason
Is an Increased Demand for Artistic Pianos— & Hamlin sales have increased surprisingly, which
The Banner Mason & Hamlin Year—Big In- shows that our interests are looked out for there
crease in Grand Output—Outlook Excellent. in a most able manner by our Coast representatives,
the Wiley B. Allen Co.
* That t'he Mason & Hamlin piano has made sub-
"One important demand has been emphasized dur-
stantial advances during the past twelve months is ing the past twelve months, and that is that there is
admitted by those who are in touch with the trend a steady trend towards pianos of better grades.
of trade development.
"This satisfactory state oi affairs is encourag-
It has been accorded a position of leadership with ing all around, and I believe that the piano men
The J. E. Rempe Piano and Sewing Machine
a number of important dealers throughout the land, of the country to-day appreciate better than ever
and thus the banner list oif Mason & Hamlin before the value of an association with high grade Co., Green Bay, Wis., has increased its line of
pianos in that city.
agencies has been substantially augmented.
pianos.
'It was generally conceded that when A. M.
"'Our retail business in New York is now on a
Wright assumed the general management of this better basis than at any time since its establish-
business that he had no easy task before him to ment, and I believe that the Mason & Hamlin
reorganize and reconstruct the business; but Mr. piano occupies a front position in New York City.
Wright had faith in his product and faith in his
"Our retail sales during the fall months and the
ability to develop the advantages of the Mason & holiday season as well reached the high water
Hamlin position, and the results have clearly dem- mark. In fact they really surpassed our most san-
onstrated his business sagacity in various moves, guine expectations. The sales for the year were
...iar; the Mason & Hamlin instrument occupies to- very satisfactory, and it may be accurately stated
day a position' of greater strength than ever be- that the Mason & Hamlin enterprise was never
fore in its entire history.
so well grounded in every way as at the present
While discussing trade conditions Mr. Wright time.
recently remarked:
"I anticipate a year of steady growth and sub-
"One special thing which has been brought out by stantial increase for instruments of the better grade.
the satisfactory condition of our business during
"The people of this country are getting to bt
the past year is the increased demand for Mason keener judges of musical values all the while, and
& Hamlin grands^ This call comes not from any there is no reason, with this fact in .mind, why our
business should not reach practically our factory
capacity during the new year.
"You know it takes time to turn out Mason &
Hamlin instruments. They must measure up to
the highest standard, and our plans have to be
L
made well in advance; but, as nearly as I can
figure, we are going to enjoy a year of prosperity
v/hich will reach practically our factory limit."
KEENER JUDQES_OF^ PIANO VALUES.
| W
AMERICAN
sM
I%STEEL 5 WIRE COSSi
AMERICAN
PIANO WIRE
^LAUTERHUMANA
F. 0 . SMITH OPTIMISTIC.
After Trip Through New England Tells Year
Will Be a Good One—N. M. Crosby at Leo-
minster— Wholesale and Retail Activity.
The truth is that the LAUTER-
HUMANA is sold in the homes of
present owners. People merely come
to the dealer's warero.oms to select
their own instrument.
The dealer who sells half a dozen
LAUTER-HUMANAS in his own
city is laying the foundation for a
splendid future player trade. He will
assuredly reap a great harvest as the
result of the favorable impression the
instrument makes upon all who come
in contact with it.
If you put a L A U T E R -
H U M A N A on your floor, you
will have no complaint thae player
trade is not what it should be.
Ask us to send you further
information.
LAUTER CO.
NEWARK, NEW JERSEY
F. G. Smith, head of the F. G. Smith piano
manufacturing interests, 774 Fulton street, Brook-
lyn, returned the latter part of last week from
a trip through New England, where he stated he
found all tihe dealers optimistic and business re-
markably good. N. M. Crosby, general manager
for Mr. Smith, is now at Leominster, Mass., at the
Webster Piano Co. plant, which is having a great
deal of his attention. "Our records show," said
Mr. Smith this week, "that we did considerably
more business during 1912 than we did during the
previous year. Both the Bradbury and Webster
plants were kept busy throughout the year and
the results have been very gratifying. I was
greatly pleased when in New England last week
ro find that the retail trade is holding up good for
after the holiday season and is in a much better
condition this year at this time than it was last
year during the same period."
F. G. Smith III, manager of the retail depart-
ment of the F. G. Smith factory, stated that the
retail end of the business had also been very
satisfactory and is still holding out well. The
Whittier piano, which was recently put on the
market by the firm, is making a distinct name for
itself and has become very well liked by all who
have seen it. It is expected that Mr. Crosby will
return to New York this week.
E P R E S E N T S the
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American Steel & Wire Co.'* Sale* Office*
CHICAGO. 72 West Adams Street. NEW YORK. 30 Church Street.
WORCESTER. 94 Grove Street. BOSTON, 120 Franklin Street.
PITTSBURGH. Frlck Building. CINCINNATI. Union Trust Building.
CLEVELAND. Western Reserve Bldg. DETROIT. Ford Building. ST.
LOUIS. Third Nail Bank Blilg. MONTREAL. Bank ol Ottawa Bldg.
ST. PAUL-MINNEAPOLIS. Pioneer Building. St. Paul. DENVER.
First Nail Bank Bldg. SALT LAKE CITY. 7J6 South 3rd West Street.
U n i t e d States S t e e l P r o d u c t * C o m p a n y
EXPORT DEPARTMENT: New York. 30 Church Street
Pacillc Coast Department: San Francisco. RXallo Building, Portland,
Sixth and Alder Sts. Seattle. 4tb Ave. South and Conn. St.
Los Angeles, Jackson and Cmtral Ave.