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THE
MUSIC TRADE
11
REVIEW
"The tuner has also seen the hand writing on
the wall, and if at all progressive, realizes that the
The accompanying illus- mastering of the details of player-piano mechanism
tration shows the improved L absolutely essential to his attaining any degree
F. Radle player-piano. The of prominence in his chosen profession. With
design is very pleasing, be- the knowledge that ihis information is necessary,
the tuner is naturally anxious to be taught how
ing a composite style oi
both the heavily decorated tc regulate and repair the player, and welcomes
and plain types of piano the visit of a player-piano representative.
"The dealer himself, if he is wide-awake and
cases. This is the player
that took the blue ribbon progressive is desirous of knowing all that there
of superiority at Fremont, is to know regarding the player-piano he handles,
O., last fall, and since that and many of our representatives were more than
time the business has pleased to have the chance to propound any con-
tripled with Mr. Radle. A structive or selling questions relative to the Kran-
feature of the R Radle ich & Bach player.
player is the light pedalling
"On this trip, I had an excellent opportunity tn
required. Manufactured at inquire as to the service and satisfaction given
a completely equipped fac- by our recently introduced single perforated valve
tory at 609-611 West Thirty- player. I was more than pleased when every single
sixth street, New York, one of our dealers spoke in the very highest
where up-to-date equipment
terms of the merits and qualities of this player.
and modern facilities con-
I had expected that this player would give satis-
tribute towards its construc- faction, but was not prepared for the flattering
t've perfection, and make it terms of approval voiced by all our representa-
an ideal player in every tives. Not a single complaint nor even a semblance
sense of the word.
of one was mentioned by any one of our agents,
"Industrially, the South is booming, and the
piano merchants are pushing the sale of the player
v/ith energy and force. The player is featured
in local publicity, local concerts, and wherever
Edward L. Mahoney, Representative of Kranlch & Bach, Meets with Flattering Reception When
any additional publicity will prove of aid to the
He Visits Dealers for the Purpose of Giving Expert Instruction on the Construction and Op- dealer in merchandising the player. With the
eration of the Player-Piano—Offers Real and Valuable Aid to Kranich & Bach Dealers.
dealer acquiring an accurate knowledge of the
constructive
merits of the player he handles in
Player-piano demonstrations and selling argu- informative facts on constructive and playing addition to a thorough understanding of the sell-
merits
of
the
instruments
offered
for
sale.
ments, coupled with a desire to assist the dealer
ing arguments of the player, there is no reason
"As soon as the wide-awake salesman begins to
in every way possible in the merchandising of the
why the player-piano should not prove to be the
realize
that
this
is
the
kind
of
information
wanted
player-piano, were the objects of the recent trips
greatest boon to piano dealers' profits that was
of Edward L. Mahoney, special player-piano rep- by the average player-prospect, he gets busy, and ever presented to the trade, especially in view of
makes
up
his
mind
that
he
will
learn
all
that
there
resentative of the prominent piano house of
the improved selling methods."
is ter learn about the player-piano. He does not
Kranich & Bach, New York.
Mr. Mahoney made his inital trip last fall, cov- confine himself solely to a knowledge of the player
ering the west and middle west, and w'as most suc- he represents but also endeavors to acquire an
cessful on his first journey. Pleased with the in- intimate knowledge of competing players, so that
terest manifested by dealers in the assistance he can have at his fingers ends, valuable and
Makes Singers of
given by their representative, Kranich & Bach re- instructive selling arguments on the superior
Us All"
cently sent Mr. Mahoney on an extensive trip
through the Sonth with the same objects in mind
The Patented Mu-
as on his first trip.
sic Roll with the
On his return from the South, Mr. Mahoney,
words of the song, to-
who has acquired a detailed knowledge of the
gether with phras-
player >by actual experience on the bench, pave the
ing, accenting, breath-
following interesting talk on player conditions in
ing, tone volume,
general.
pitch,
in fact every-
"Dealers throughout the South are really en-
thing
known
to the
thusiastic and anxious in their efforts to pro
singer's art, outlined
mote the sale of player-pianos. Wherever T
visited, and explained the aim of my demonstra-
in such a simple and
tions and talks, not only the dealers, but their
comprehensive man-
salesmen, tuners and repairmen were interested
ner that a novice can
spectators of my explanations and ask<:d me many
immediately g r a s p
questions relative to the constructive features of
the full import of the
the player This quest for information is es-
song.
pecially marked on the parts of the salesmen and
Interpretations by
the tuners, for they both realize that an intimate
the great Masters of
knowledge of the construction of the player is es-
sential in their respective fields.
singing specialized.
PATENTS
"The time has passed, when the salesman could
VOCALSTYLE
S71 221 IW.I91907. 977.030 »w.»»'O
5^7 WS«».I.I9O6. 9?9.5»0ec?7WO
sell a player-piano on the mere assertion t'-a*
Rolls are distinctive
KEY TO
'this player is a handsome, serviceable instrument.'
VOCALSTYLE and add immense
(•rs in us p«T wnct)
for the prospective wide-awake purchaser is int
prestige to your Play-
PHRASING 5YSTEM
the least bit impressed by such mere generalities.
|/S0FT.6MWMUY LOUDER.
er Piano and Music
| \ 101/0 6 R A 0 t « U r SOFTER
What he wants to know, is, why is the player that
/ , DISTINCT ACCENT •
I (JURATION LINE
Roll department.
SINfi AS WORDS P*SS CREST OF
the salesman is trying to sell him, better or more
Edward L. Mahoney.
TflACKER BOARD
I HOUl T 0 » f FVU LENGTH OF CHMACTt*
valuable to him than the one marketed by the piano
points of his player over all other players on the
: SOLO VOTES
'f SLIGHT R41/5E
merchant in the next town or in some other part
market. That is one of the reasons why many
. *"T- MOLD
The Vocalstyle
*FUU
SPEATHMAftK
of the same town? Tn other words, the modern salesman with representative southern piano houses
• CATCH BREATH
ficuuicneoMo SUSTAMCD rout
Music Co.,
player-piano purchaser is qualified to listen to com- were anxious to attend my demonstrations of the
parisons, and will not buy on general round-about
CINCINNATI, O.
merits and qualities of the Kranich & Bach single
selling arguments, but wants to know logical and perforated valve player.
THE IMPROVED F. RADLE PLAYER-PIANO.
A SUCCESSFUL TRIP FOR EDUCATIONAL PURPOSES.
VOCALSTYLE
4
PIANO
NATIONAL
Nickel-In-tlie-Slot
Ttie "No Trouble" Player
NEW ART STYLES
MANDOLIN, a n d t b e N e w VIOLIN-FLUTE
ATTACHMENT
NATIONAL PIANO PLAYER CO.
OREGON-ILLINOIS
Write lor Dooorlptivo Catalog**
Continuous Roll, and Automatic
Rewind Styles-Also 88 Note Pedal
and Combination Pedal and E1ee-.
trie Styles.