Music Trade Review

Issue: 1912 Vol. 55 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
:<
THE PLAYER-PIANISTS' DEPARTMENT
[It is in every way eminently desirable that a publication
which undertakes to give so much space and so authoritative
a treatment to the great player industry, as does The Re-
view, should not neglect what is after all the real excuse
for the player's existence, namely, the music that is evoked
from it. Recognizing the extraordinary importance of do-
ing everything possible to spread more widely appreciation
and love for music among player-pianists, The Review's
Player Section for the present month contains below, and
will in future regularly contain, a department devoted to
the musical interests of player-pianists and of the player-
piano. Each month one musical article of general interest
will appear, together with useful hints, notes and comments.
This is in addition to the regular sub-section of the Player
Section which analyzes the monthly issues of music rolls.
Professional demonstrators, salesmen and player-pianists of
every degree will find each month on the "Player-Pianist's"
page of the Player Section much valuable information. And
the Editor of the Player Section will at all times be glad
to answer inquiries on any and all musical player matters.]
Now, it is to be noted that just as music, ordi-
narily speaking, appeals to the plain man merely
as a succession of more or less pleasing sounds
until he begins to feel its influence more deeply;
so also all development of the art itself has been
from a more objective to a more subjective con-
dition. Many writers on Music have taken views
which appear to be widely different from this.
But due consideration of the facts in the case
will be likely to show the justice of what is here
urged.
Three hundred years measure the whole period
of Music's development as an art. Form, con-
tent and practice have all been brought to a rela-
THE MEANING OF MODERN MUSIC.
tive perfection within that comparatively short
time. It is not, therefore, at all surprising that
Prolegomena.
It may be taken as a truism that most people the state of mind which has characterized our
begin really to get interested in music only as soon attitude toward Music has hitherto been almost
as music becomes something to them far apart entirely objective. The classic masters had no
from their original notions of it. The plain man mental problems to solve. Their business was to
write Music that would sound well and at the
considers the world around him from an em-
pirical, objective, concrete standpoint. Abstrac- same time agree with the rules laid down by the
tions are less obscure than meaningless to him. experience of the past and improved or extended
He constantly looks outward and very seldom by their own genius. Beethoven broke the crust
thinks pi reversing the process. Inner vision, in- of simple objective presentation which Mozart,
trospection, subjectivity are mere words to the Haydn and their school had so firmly cemented.
Mozart and the classic masters wrote most lovely
average person.
music.
But their music was entirely without any
Now, so long as one maintains this attitude ex-
mental significance. It did not mean anything.
clusively, it is plain that an art like music can
One man may look at the sea and perceive merely
appeal only from a corresponding aspect. In
its play of color, its tossing waters, its deep boom
other words, if I look at the world entirely from
on
a distant beach. Another may see the same
what is (though very erroneously) called a "prac-
sight, yet find awakened in him deepest emo-
tical" point of view, enumerating and judging
its wealth of details without looking for the more tions, which he cannot explain, and which cannot
general idas underlying them, any art which ap- otherwise be evoked. The first sees as the classic
school wrote—external beauty and nothing else.
peals to me can do so only through its own ob-
jective presentations. Its outer form and ves- The second sees as Beethoven wrote—deep in-
ternal emotions similar to those which governed
ture may wake in me something like interest or
even enthusiasm, but into its secret penetralia I the composer himself.
Beethoven, during the greater part of his pro-
never shall enter; principally because I shall be
ductive life, was a deaf man, shut off entirely
totally unconscious of their existence.
This is, indeed, the attitude of the plain man. from the audible world. His music, therefore,
But it is not to be supposed that therefore it is was an expression of his own inner thoughts and
either inevitable, or even necessarily normal. feelings. It is almost purely—at least from the
There are two principal ways of looking at things. period beginning in 1805—a representation of
We may consider, ourselves as individuals who mind-states. The plain man may therefore find
are parts of and in a world, with things happen- Beethoven at times obscure, but the slightest nat-
ing around us, in which we have more or less ural sensitiveness to music will soon enable him,
of a part. That is the ordinary objective or com- after a little familiarity with the master's works,
mon-sense view. Then, again, with equal pro- to see more and more clearly into their depths.
priety, we may consider ourselves each as an in- It is perhaps with Beethoven, above all other
writers, that the novice should begin, who wishes
dividual being, in front of whom, and around
whom, a world exists; a world which is con- to know what Music to-day really means.
With the, romantic school which followed Beet-
tinually acting on us and on which we in turn are
continually acting, and which consists of every- hoven and which Schumann headed, we see even
thing else in the world except ourselves, who are more of this tendency; this desire to make Music
opposed to it. The world may either include or tell the secrets of the heart, the true mysteries of
exclude us. The first is the common-sense view Eleusis. Schumann was less controlled than
Beethoven, had less power over himself, and was
and the second the philosophic.
Now, all the fine arts do more or less produce inclined to an exaggeration of subjectivity which
the second state of mind, in that they awake emo- mars his work. But he nobly carried on the great
tions and ideas much deeper lying than we can movement which finally was to resolve itself into
usually evoke when dealing with the ordinary the musical current of to-day. Wagner, again,
was a marvelous reversion to the objective pres-
world. We can throw ourselves into the state of
entation
idea. He was neither crude like the
mind which is most favorable for the thinking of
abstract thoughts by reading a book or a poem, classic masters nor held back from 'progress by
by gazing at a picture or by listening to music. their limited command over the technic of the art.
Of all the possible arts, music, of course, is the On the contrary, his technical command over the
most favorably situated for the evocation of the forms of composition was tremendous, his imagi-
subjective state. For Music is itself nothing that nation abounding, and his grasp of a- musical
scheme unparalleled. All the same, in each and
can be seen or touched. It can be heard, but that
is all. It is an abstraction, an evanescent series every one of his works, with the exception of
of impressions which float before our minds, "Parsifal," we find him purely objective. He
presents outer ideas in music of marvelous de-
vanishing almost as soon as they are born.
Just through this very intangibility does Music scriptive power. The love-durt "Tristan and
gain its greatest power. It awakes in us, if we Tsolde" is a truly wonderful picture of elemental
passion. But it is not subjective; very far from
be at all sensitive to it, states of mind that cannot
'be duplicated otherwise. The plain man becomes it. "Parsifal," on the contrary, sp'te of its elab-
for the moment a dreamer. And being so trans- orate stage accessories and the great amount of
formed, he is, whether he know it or not, in the descriptive music it contains, is governed through-
out by a purely subjective motive of mind.
abstract state.
But Wagner, the great objectivist, could not
forever stem a current flowing away from him.
Modern Music again has swung into line with the
forces that have for so long been urging it on-
ward into the deepest realms of subjectivity. The
modern composer, of course, has been assisted
greatly by Wagner's work, because through it
he has learned to control the orchestra and to
sound depths of harmonic richness unknown even
to Beethoven and Schumann. He has captured
Wagner's armory, but he goes forth from it
armed for a different quest.
The fact is that the whole present tendency
of modern Music is found in a constant attempt
to get away from the objective presentation of
beautiful sound or the crude picturing of event,
into the representation of mind states. Music now
seeks to preach a gospel of modern ideas through
tones. It is suggestive, representative, subjective.
But in the very richness of suggestion thus
sought, in the very possibility of making music
the true art, the art which shall universally appeal
to the minds of men, which shall bind all the
civilized world into one art-brotherhood, there
lie gravest dangers. If so be it the present tendency
of composition brings us masters who are as far
ahead of Richard Strauss and Cesar Franck as
these are above Okeghem, then perchance Music
may be turned into a prophet and bringer of evil.
The modern world is an old world, a spent and
satiated world in respect of its sensations. One
fears the possibility of a great master in tone who
shall boldly and to all the world, in his music,
speak that which must be unspoken, reveal the
unseen.
Already we hear the first faint whispers that
give half timed expression to thoughts still re-
garded as too advanced. Busoni would have it
that our musical scale is outworn; no longer able
to bear the burden of modern harmonic seeking.
He talks, almost boldly of a new scale with three
divisions to the step. Some day in the near future
we are going to have music written in this way
and instruments built to play that music. Some
day we are going to have a new musical idiom,
bound down by no cast-iron rules of notation and
scale. Some day the naked power of tone is to
be loosed on the ears and minds of a trembling
world. So say the prophets.
These things may b.e but dreams. Yet have they
within them more than the stuff that dreams are
made of. The future is big with coming events.
Music enters a new era. May it not be entirely
lost in the forests and deeps of obscurantism!
Here end the prolegomena.
A HEART TO HEART TALK
On Public Taste.
The other day the writer of the present re-
marks had occasion to buy some music rolls. He
selected from a well-known catalogue some dozens
of titles, and after he had done so, took occa-
sion to talk with the salesman upon the business
of selling music rolls and the art of buying them.
The conversation was interesting and illuminating
and suggested some lines of thought which are
the basis of what is here written. No man who
undertakes to talk to the public on any matter
which has any interest for them should neglect to
keep in touch with those who are daily in closest
contact with such subject. When one fails to
maintain this close communion, one finds that the
results of one's thinking are often rather pain-
fully erroneous.
It was the opinion of this salesman that the
class of- music which he was selling to the writer
of these paragraphs represented possibly five per
cent, of the total volume of sales. The public
taste seems irrevocably committed to the purchase
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE!
of the latest popular music in enormous quanti-
ties, nor does the appetite ever appear to suffer
any feeling of satiety. There are reasons for
this, of course. Perhaps we can find some of
them. Whether the discovery will or can lead
to any specially practical results is a question that
need hardly be answered here. Possibly, how-
ever, we may be able to suggest some lines of
thought that will assist manufacturers of music
foils in the task of clearing their shelves of good
music which at present is practically unsalable.
If anything of this sort can be done, this Heart-
to-Heart Talk will certainly have a value all its
own.
People are affected profoundly by their en-
vironment. If one lives in an atmosphere sug-
gestive of beauty, one comes unconsciously to seek
beauty; whether in architecture, in the furnishing
of a home, or in the hearing of music. If, how-
ever, one's life is not itself a beautiful thing-, it
is 'impossible that one should have an inherent
seeking after the beautiful, unless, indeed, this
has been inborn. Now, the American people of
to-day are going through a period of intense
ugliness 'in all their national life. On the one
hand, they still cling, with appalling persistency,
to a Puritanical religiosity which damns as un-
clean everything which savors of joy. On the
other hand, they combine with their theoretic
fatalism and mental melanism a practical morality
utterly opposed to the realization of the beauty
that is in life. Just at present the American
people are going through a period of self-exami-
nation that 'is revealing to them clearly the fear-
ful slough of hypocrisy and false Puritanism in
which they have so long and So complacently wal-
lowed. The self-satisfied belief in "Christian
America" has received a nasty set-back. In con-
sequence we are going to see one of two things:
either a relapse into an even deeper, because more
sincere, fanaticism in religion, in business and in
practical morality, or else a saner view, a more
joyous understanding and a deeper feeling for
beauty. The first will be worse, and the last bet-
ter by far, than the present state.
Now, if the first state supervenes we may ex-
pect nothing for the cause of good music, or of
good art in any sort, from the people of this
country. Happily, however, all the chances are
enormously against any such dreadful possibility.
The world at large now affects American life and
feeling as never before. And the world every-
where is seeking joy. American life must inevi-
tably become more natural, more joyous. The
elements of reaction will prevail for a time per-
haps. But they cannot always prevail. And once
overthrown they shall never have a resurrection.
With the coming of better things, of a finer and
saner ideal of life, of the recognition that beauty
is the aim and object of all right living, and that
truth and beauty inevitably accompany each other,
will come the birth of a public understanding as to
what Music is, what it may be made to mean in
li#e. And when that time comes public taste will
be good.
Popular taste will run toward the trashy in
music just so long as the art-understanding is
absent. That understanding will never be a pub-
lic possession until life has become saner and
more beautiful. For the mission of good music
is to uplift. The function of the popular com-
position is to tickle the ear, to kill time, to do
any and everything except make us think. And
when one considers the utter dreariness of the
average existence, the monotony, the soul-grind-
ing drabness, one cannot wonder at the desire for
amusements which, when they take the form of
music, are themselves sadder exemplars even than
those who take part in their enjoyment.
Let us make people joyful and they will then
desire beauty with all their hearts. And what
they desire they shall have. But let us not, mean-
while, forget that to the mind of the great masses
their own enjoyments are as good as those of any-
body else. The man who wants nothing but rag-
time may be a successful business man. Never-
theless, he is a rhythmic pervert. Yet if he know
it not, what is the harm ? Should that man, how-
ever, have been equipped with the sort of educa-
MU3IC TRADE
REVIEW
tion which gives him something to think of outside
of his office walls, should he have some sort of
literary or scientific or other mental hobby, then
surely in time shall he seek for beauty. And to
the earnest seeker beauty is ever accessible.
Education and again education! Here is the
only possible solution of the problems involved in
public taste. The American people are intelligent.
They are not only intelligent passively but actively.
Their search for culture may sometimes have a
touch of the comic in its very ferocity. But though
the false idea that an art understanding is some-
thing that can be bought in capsule form and swal-
lowed, still prevails, the way begins even now to
open up. People will enjoy beautiful music when
they can understand it. They can understand it—
not scientifically, for that is unnecessary, when it
is presented to them sanely and rightly. The art
of Music can only be brought home to public ap-
preciation by continual playing and explanation.
See what great task here is found for the player
piano! Educate, explain, demonstrate! There is
the whole secret of improving public taste and
making the common people lovers of the beautiful
in music.
And let us not forget that the artist record roll
is at this moment the one best bet as a means in
that direction!
NEW AEOLIAN CO. WHOLESALE MAN.
Alfred Nicolobius, formerly connected with the
accounting department of the Aeolian Co., has
been transferred to the wholesale department of
the company and will begin his first work on the
road this fall. Mr. Nicolobius is a young man of
great business ability and wide experience.
M. R. Lindholm, a blind piano tuner, will short-
ly open a piano store in Salina, Kan.
If you desire a man for any department of
your service, either for your factory or for
your selling department, forward your adver-
tisement to us and it will be inserted free of
charge.
Practical Painters on the Player Proposition
By GULBRANSEN-DICKINSON
NUMBER SIX.
The tale of Big Essentials in Player Construction is long. The
more one looks, the more one finds of significant, vital points that
must be known if player Tightness is to be had. We look for such
points, find them, and master them. Here is another. We call it
BIG ESSENTIAL NUMBER SIX—CLEANNESS OF DESIGN.
What do we look for in a thoroughbred, be this horse, dog or
man? We look for clean lines, absence of superfluous and ineffi-
cient traits; in a word, economy of build and utmost efficiency.
But above all, we look for CLEAN LINES.
The same holds good in mechanisms. The best test of thor-
oughness on the designer's part is his ability to work out his idea
ECONOMICALLY. Only when he knows his business so thor-
oughly that he is its absolute master can he work out a mechanism
in which no part shall be superfluous and every feature shall be in
perfect harmony with every other.
Cleanness of Design is the hall-mark of this superiority. Sim-
ple lines, economy in size of parts, apparent simplicity masking the
perfection within, show the work of the master. Look for sim-
plicity and cleanness if you would see the efficient machine.
GULBRANSEN PIANO PLAYING MECHANISMS
excel all others in these pre-eminent qualities. The wonderful
non-leaking Gulbransen construction, the economical but im-
mensely powerful and marvellously delicate bellows-system, the
efficient and harmonious simplicity of the unit pneumatic and valve
design, the power-augmenting lever pedals, all combined into the
simplest and least complicated of existing piano playing mechan-
isms, give the Gulbransen a position of mechanical, musical and
commercial efficiency hitherto unequalled.
Whenever you find all these desirable qualities united in one
piano playing mechanism there also you find a Gulbransen.
"We Can Prove /*"
GULBRANSEN - DICKINSON COMPANY
Makers of Good Piano Playing Mechanisms Only.
312-316 Union Park Ct.
CHICAGO
440 W. 42d Street
NEW YORK

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