Music Trade Review

Issue: 1912 Vol. 55 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
TRIUMPH OF PIANOLA WITH LONDON SYMPHONY ORCHESTRA
A New Milestone Reached in the Artistic Progress of the Player-Piano—Exemplified Through
the Tremendous Success Achieved by the Pianola When Played in Symphony Concert with
the London Symphony Orchestra Under Professor Arthur Nikisch—Measuring the Influ-
ence of Such an Achievement—Marks a N ew Era for the Player-Piano.
On the 14th of last month London was the scene
of a revolution. It is true that the daily news-
papers in New York, Chicago and other American
cities contained little notice of the affair. Never-
theless the statement is one of fact. A revolution
took place in London on June 14. What then
happened?
The revolution was a musical revolution. That
may explain its neglect by the intelligent press of
this gfeat nation. Neglect, however, does not
alter the intrinsic qualities of anything. It is
enough for us to realize that on June 14, 1912, the
Pianola appeared on the stage of a concert room
in company with the London Symphony Orchestra.
Nor is this all. The Pianola was not merely
utilized for the playing of some small solo. It
took the piano part in the A minor Grieg concerto
and in the Liszt Hungarian Fantaisie, bearing it-
self confidently against the combined forces of the
orchestra and coming out not merely unscathed,
but on the crest of a wave of approval and aston-
ishment voiced by every musician present. That is
why we say that a musical revolution took place
that day.
Think calmly and seriously for a moment what
this means. It means that, for the first time in its
history, the piano playing mechanism has been
recognized by a great musical organization as pos-
sessing at least potential artistic possibilities. Let
there be no mistake. The London Symphony Or-
chestra is a great organization. It holds place
among the six or eight supreme orchestras of the
world. Nikisch is a great conductor; probably one
of the three or four greatest conductors who have
ever lived. Recognition from such quarters is not
to be smiled at, nor dismissed with cheap insinua-
tion.
Mark this: the piano playing mechanism has
been admitted to a test of strength not unworthy
of the greatest. That means that first it was recog-
nized as being sufficiently important to admit of
being considered as a candidate for such a test.
Until quite recently any such thing would have
seemed simply impossible. A musician would have
laughed at the mere idea as utter nonsense. To-
day we face a different and happier state of affairs.
And the London event is its signal.
History, whether of nations, of individuals or of
movements, is a slow and gradual evolution, draw-
ing to its appointed ends in a series of imperceptible
gradations. It does not proceed by fits and starts.
Yet events of signal importance do at intervals
upraise their heads, calling the attention of men
to the relatively great strides that have been taken
meanwhile. Such events are justly termed epochs.
To the appearance of such an event we have here
demanded attention. And it now becomes neces-
sary for us to consider its immediate implications
with some care.
To begin with, it is not exactly a matter for.con-
gratulation that the first appearance of a piano
playing mechanism upon the symphonic stage
should have been in a foreign land. But to those
who know the extraordinary standpattism of the
American professional musical mind there is little
mystery. In spite of direct demonstration to the
contrary, in spite of all the evidence that eyes and
ears can ask, it still remains true that some of
our musicians still regard the Pianola and allied
instruments as "mechanical pianos," as hurdy-
gurdies which one "operates" by pressing a button,
turning a switch or "pumping" with the feet. So
long as such an opinion persists, in spite of every
proof to the contrary, so long is it rather hopeless
to expect any musical betterment through any of
the various types of piano playing mechanism. In
London, however, things seem to be different.
The trouble arises through the confusing of what
most people do to music through the medium of
the player-piano and what the instrument is
capable of producing under proper control. The
piapo playing mechanism is a keyboard technics
means. It is not a mechanical interpreter and
never can be one. It is not intended to be a
grinder-out of mechanical music; and, in fact, is
no such thing. The piano playing mechanism is
meant to be "played" just as any other musical in-
strument. And the fact that it can if desired be
made to produce music—or, at least, play the notes
—without any attempt at interpretation, has nothing-
whatever to do with the simple truth that it can be
"played upon."
It is this point which has now been brought out
so strongly. The piano playing mechanism has
been tested in concert under conditions as difficult
as could be conceived. It has been found to meet
these conditions. It has executed the solo part in
two difficult and elaborate compositions, which,
moreover, are so familiar to all musicians that a
standard of interpretation has long ago been fixed
for them. If the piano playing mechanism were
anything like the monstrosity it is popularly sup-
posed to be it could not have begun to meet the
tests imposed on it. But it has met them and co>n-
quered them.
What then are the requirements of piano play-
ing technic that were put up to the Pianola in this
recent test: First, the production of a good tone.
Second, the ability to sustain that tone through
the judicious use of the sustaining pedal. Third,
good phrasing. Fourth, perfect control over the
dynamic nuances.
Now it has been the contention of pianists that
in some sort of mysterious way all these require-
ments were the exclusive possession of the human
lingers. Just why this was so very few have been
able to say, and even those who have attempted
the solution of the problem have been very much
at sea in their explanations. The truth is that
those who teach piano are exclusively occupied, not
with an end as they think, but with the particular
ir.eans to that end represented by the human hand.
They come to think therefore that the means are
the end, and that mastery of the resources of the
piano must necessarily be an exclusive property of
their particular means for doing it; a possibly natu-
ral but entirely erroneous opinion.
In plain fact, the whole question of dynamic in-
tensity of the so-called "touch" and of the so-called
"tone," which is produced through the combination
of the two former elements, is reducable to a ques-
tion of hammer velocity in combination with dura-
tion of the free vibrating of the string. When
combined with the movement in time of the notes
in succession and in combination, we have phrasing.
When these elements again are combined with the
element of sustained tone as produced through the
sustaining pedal, we have all the elements required
for good piano playing; all, that is, save the ele-
ment of interpretation, which is personal.
Now, since the man or woman who plays the
piano playing mechanism has complete control over
phrasing and sustaining pedal manipulation, it only
remains to gain a similar mastery over the hammer
velocity and the duration of time during which the
damper, in the case of every sounded note, remains
open. This command is afforded by the music roll
in combination with the foot pedaling. Given a
performer who knows what he wants to do, and
who can translate his wishes into practical pedal
work, and we have the required additional element.
For it is silly to pretend that the constantly
shifting intensity of pedal stroke, with its concomi-
tant and consequent shifting of dynamic force, is
incapable of giving a good "touch." The plain fact
is that the piano playing mechanism will give just
as good a "touch" as its performer knows how to
obtain. And exactly the same is true of the manu-
ally played piano, neither more nor less.
In other words, the contentions of the pianist
are not founded on fact. And, to make the matter
more certain, here comes this latest and greatest
test in London and puts to flight all the silly crew
of prejudiced hypocrites. The piano playing mech-
anism has come into its own most emphatically.
And, finally, how shall we measure the influence
of such an achievement? Nothing is plainer than
that the piano playing mechanism has definitely
silenced its detractors, or, at least, has taken their
arguments out of their mouths. A new era has
dawned. A new public opinion has been founded.
And" we should all be immensely thankful to the
Aeolian Co. for its enterprise and broadminded-
ness.
No sectionalism or trade prejudice should be al-
lowed to interfere with the wonderful potential in-
fluence which this great achievement possesses. The
whole player trade could and should be its im-
mediate beneficiaries. Let us have neither narrow-
mindedness nor nonsense about it. Let us all join
in thanks to the Aeolian Co. And incidentally let
us all see that we gain whatever benefits are gain-
able from a thoroughly splendid and far-reaching
event.
To those who, with small faith and smaller com-
mon sense decried the piano playing mechanism, to
those whose vision was so obscured that they could
not and would not understand, to those who even
to-day still look o>n the piano playing mechanism as
an instrument for easier gulling of the public, the
event of London comes as a showerbath in its un-
expectedness and its wonderfulness. Let all such
take warning. Their own words will soon return
to shame them.
DEVICE TO CONTROL TONE SHADING.
(Special to The Review.)
Washington, D. C, July 22, 1912.
Joseph Leslie Forster, Vancouver, B. C, has this
week been granted patent No. 1,033,000 on a pneu-
matic piano player designed to enable the tone of
the notes sounded to be varied or shaded by the
operator when the pneumatic regulator is in use.
In pneumatic piano players what is termed the
pneumatic regulator merely gives the effect of a
more delicate touch by providing a means for
maintaining a less vacuum in the air chest from
which the power pneumatics are served than is
maintained in the reservoir of the main bellows,
but as the pneumatic regulator is usually made in
the maintenance of this less vacuum all power of
varying the tone, while playing or giving proper
expression to the music, is lost and although a
lighter tone is obtainable it is maintained at a dead
level.
The cause of this is due to the use of a
coiled spring as a counterbalance to the controlling
area which maintains the desired less vacuum in
the air chest of the power pneumatics. To ob-
viate this objection the inventor has substituted for
the tension of a coiled spring a device which is ex-
posed to the vacuum in'the main reservoir, and as
this vacuum may be varied at will by the party
who is playing so the lighter vacuum in the air
chest may be correspondingly varied.
PATENTS AUTOMATIC TEMPO REGULATOR.
(Special to The Review.)
Washington, D. C, July 22, 1912.
William H. Hess, New York, is the owner of
patent No. 1,032,624 on an automatic tempo regu-
lator for use in connection with the air motors for
moving perforated music sheets in playing attach-,
ments for musical instruments.
The object of this invention is to provide a new
and improved automatic tempo regulator for the
above purposes which is simple in construction,
and which is capable of changing the speed of the
air motor, from faster to slower or slower to
faster, either slowly or suddenly as may be neces-
sary, in a reliable and effective manner.
TO ISSUE NEW CATALOGS.
The Standard Music Roll Co., Orange, N. J.,
will not issue any roll bulletins for August, but
will have ready during the early part of that
month a new, select catalog of five hundred of the
best sellers, a new main catalog of about three
thousand selections, of both 88 and 65-note rolls,
and a complete catalog of artist-madf temporizeci
rolls.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE
MUSIC TRADE
REVIEW
But whatever may have been the excuse in times
past, the recent London event has plainly shown
that it is no longer necessary to pretend that the
public will not take the player-piano seriously.
Published Every Saturday at 373 Fourth Avenue, New York
SUBSCRIPTION, (including postage ) , United States and
Mexico, $3.00 per year; Canada, $3.50; all other coun-
tries. $4.00.
Telephones—Numbers 59S2 and 5983 Madison Sq.
Connecting all Departments
NEW YORK, JULY 27, 1912
The very remarkable event which recently took
place in London and in which the Pianola figured
so prominently, has been made the subject of some-
what extended reference elsewhere in this section.
To present the piano part of a concerto through
the medium of the piano-playing mechanism is no
small feat. Both the performer and the Pianola
are to be congratulated; the one on his interpreta-
tive ability and the other on its mechanical per-
fection. But the occasion should not be allowed
to pass with only this. In a very large sense the
Aeolian Co. is not the sole beneficiary from such
influence, as this wonderful demonstration of ar-
tistic potentialities may exert. In the largest sense,
indeed, the whole piano trade should be benefited.
For the advertising value of such an achievement
is, for the player-piano, simply immense. It is in
fact practically incalculable. And it would be the
rankest foolishness not to take every possible ad-
vantage of such a great opportunity.
The fact is that the public will take the player-
piano seriously just as soon as the trade begins so
to do. If the trade refuses to make any attempt at
understanding its own product, of course it is
hardly to be expected that the public will supply
the necessary enthusiasm of itself. Nevertheless,
it is perfectly true that so far the greater part of
the player-piano demand has been forced by the
public. To hear some dealers talk, one would
imagine that the greatest trouble in the world was
to sell players. There is a lack of enthusiasm, of
whole-hearted sincerity and devotion to the cause
of player success, which is distinctly dispiriting.
One would really like to see some improvement.
One wishes that more could be done along more
sensible lines. And one can only hope that the
exhortation, monition, suggestion and advice so
freely distributed throughout the columns of the
Player Section may have their result in something
tangible.
Nobody loves a fat man and nobody loves hot
weather. American summers are, generally speak-
irg, a great deal more of a nuisance than anything
else. They are too hot. If one lives on the Atlan-
tic coast line the temperatures may not register
so very high, but old General Humidity brings up
the average. Bad temper, inefficient nervous sys-
tems and general slackness are the characteristics
of work performed during our very irritating sum-
mers. If one could do so, it would be better al-
ways to get away altogether and forget work.
Unhappily, we cannot do this; at least most of us
Unhappily, there are many in the trade whose cannot. So we have to stay in the city, working
views are parochial. Narrowness of view, petty and suffering. Then when the coveted and long
prejudice and jealousy are altogether too common anticipated vacation does come, we rush off to the
in our American business life. And it is not at country, stay out all day under a broiling sun,
all to the credit of the great piano industry that row, play golf, swim, rush about on tennis courts
it should have, justly or unjustly, an unenviable and generally conduct ourselves like lunatics. The
reputation along these lines. Absurd as the natural consequence is that we come back wrecks,
notion must seem to any one 'who is gifted with and are totally unable to do any decent work for
common sense, it is nevertheless true that many a month. And yet we call ourselves practical peo-
in the trade may be disposed to decry the recent ple!
boost which the Pianola has given to the player
in reputation, simply because they are engaged in
Of course we are not practical people. If we
marketing or making some competing type of in- were we should not make such idiots of ourselves.
strument. If anybody is as silly as this, one can- On the contrary, we should probably stay home
not suggest anything, of course. And while past altogether and take our vacation by the simple
experience tends to show that just exactly that process of loafing. Anyhow, we should find out
sort of thing is somewhat characteristic o-f this a way of living during the heated spell somewhat
trade, still it is most seriously to be hoped that in accordance with the dictates of common sense,
better sense will prevail.
and with a recognition of the fact that America
is practically a tropical country during at least three
It can readily be seen that the next step re- months of the year. The editor of this Player Sec-
quired is the organization of a similar affair in tion has two brothers living in India, planting tea.
this country. Manufacturers will doubtless shud- These two men live in long low bungalows, with
der at the expense involved. But in truth there heavy thick thatched roofs, coming low down over
would be neither enormous expense, nor enormous the eaves, forming a huge veranda all around.
difficulty even, in sending a good performer over This keeps the bungalow cool inside at all times.
the country to play in concert with every one of Then they have their fans and their punkahs go-
our American symphony orchestras. The effect ing all the time, sending waves of air through the
of such a tour on the fortunes of the manufac- house day and night. They ear light clothes,
turer responsible for it would, of course, largely sun helmets and light shoes. They do their busi-
depend upon the activity of the dealers. If they ness in the cool of the early morning by getting up
took the matter up in a right spirit and made at daybreak. During the middle of the day they
it an occasion for judicious advertising and pub- rest. And so they manage to live in a malarious
licity, the results would be immense and the piano country, which is hot, damp and unhealthy, for
playing mechanism would find itself, within a year, five years at a time, under temperature and cli-
lifted into a place of honor and reputation which matic conditions that would decimate the United
hitherto has been quite inaccessible to it. Some- States in a year, without breaking down. What
thing of the sort should have been done long ago. sensible people we should be if we too lived in a
more tropical manner during our very tropical
summers!
There will not be very much player-piano busi-
ness done during the coming month in all proba-
bility, but it is worth while remembering that there
is a considerable field for the sale of small player-
pianos for use in country cottages and bungalows,
or on yachts. There are not enough of these small
player-pianos on the market, and the attention of
manufacturers might well b : turned in this profit-
able direction, especially as the technical condi-
tions of. the art now permit of much space saving
in the building of piano-playing mechanism. The
idea is good and well worth more attention than it
lias hitherto received.
Here's hoping that everybody has a pleasant va-
cation and does not work so hard during it that
he will be unfit- for business for a month after-
wards.
CLIFFORD L. WRIGHT A BENEDICT.
Miss Overlook Becomes Bride of Son of Well
Known Player Supply Manufacturer.
(Special to The Review.)
Worcester, Mass., July 22, 1912.
Piedmont Church was recently the scene of one
of the largest and prettiest weddings of the season,
the ceremony being the marriage of Clifford Leroy
Wright, son of Morris S. Wright, of the M. S.
Wright Co., to Miss Blanche May Overlock,
daughter of Dr. and Mrs. Melvin G. Overlock.
Guests attended to the number of 400 from all sec-
tion of the country.
Rev. Dr. Henry Stiles Bradley officiated at the
ceremony. Dr. Overlock presented his daughter for
the service. Miss Alice Wright, the groom's sister,
was maid of honor. The best man was Philip
Howard Hensel. Ushers were Clayton M. and
Henry H. Wright, brothers of the groom; Harvey
Bean, counsin of the groom, and Ernest Watson,
of Providence.
The bridal party marched to the chancel to the
strains of the wedding marc! A from "Lohengrin,"
played on the new organ by Fred W. Bailey, who
also entertained with a pleasing program of music
while the many guests were being seated in the
auditorium.
Pink and white were used throughout in both
the gowns of the women and the decorations at
the church and home.
A recepton followed in the home of Dr. and
Mrs. Overlock, from 6.30 until 8.30, for which 200
invitations were sent. Mr. and Mrs. Wright were
assisted in receiving by their parents. An entire
upper room was set aside to display the many gifts
received by the young couple. These included the
rarest and choicest articles of silver, cut glass,
china, linen, bric-a-brac and paintings, with which
Mr. and Mrs. Wright will ornament their new
home at 12 Tirrell street.
Mr. and Mrs. Wright will be at home after
"September 1. The bride is prominent musically,
being an attendant of the New England Conserva-
tory of Music, Boston. Mr. Wright, as the player-
piano trade know, is connected with his father,
M. S. Wright, head of the M. S. Wright Co., where
his main joy is confined in telling the trade just
how good are the Wright player specialties. Young
Mr. Wright attends to considerable of the road
work, too. It is hardly necessary to add that Mr.
Wright has the bountiful wishes of his hosts of
trade friends for a successful career and a. dc-
cidely happy future.
The Master Player-Piano
is now equipped with an
AUTOMATIC TRACKING DEVICE
Which guarantees absolutely correct tracking of even the most imperfect music rolls
W I N T E R & CO., 220 Southern Boulevard, New York City

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