Music Trade Review

Issue: 1912 Vol. 55 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
A SIDE LIGHT ON THE PLAYER.
Experienced Salesman and Demonstrator Says
Manufacturer Must Do Missionary Work to
Overcome Prejudice Against Player.
(Special to The Review.)
Chicago, 111., July 23, 1912..
Some interesting views on the player situation
were given a representative of The Review by a
well-known wholesale player salesman and demon-
strator the other day.
According to this man the demand for player-
pianos to-day is mainly from two classes—the
wealthy people who buy the higher grade player
mainly because it costs a good deal of money, and
the very popular class, whose musical inclination
is bounded on the north by the "Skeleton Rag,"
or. the south by "Dixie," on the west by "San
Francisco Bay," and on the east by "Down at
Luna, Lena"; on the upper zone by something like
"Do Little Boy Angels Have Wings?" and on the
tower by "She Wore Asbestos Roses in Her Hair."
"The very class of people who would get the
most out of the player piano are those who are at
present the least interested in it," said The Re-
view's informer. "I mean by this what w.e call
the great middle class (using the term by way of
accommodation, as I am a rip-roaring Democrat).
I mean the people of refinement but of moderate
means; the professional classes, doctors, teachers
and the like—people who like music, suppose we
say the better class of music, but most of whom
have not had the time to master it in a creative
way themselves. What a great pleasure it would
be for these people to go to the opera or to go
to hear a great pianist, and upon coming home
be able to reproduce the music on the player piano,
even following the interpretations of the master
whom they had heard. But these people have not
recovered from the prejudices against the player-
piano which were only too well founded in early
instruments. They do not realize what advances
have been made. They do not know how much
better instruments are being turned out, how much
more responsive than they were formerly, any
more than they know of the wonderful improve-
ment in the last year or so on music rolls—how
clean-cut the new rolls on the market are and how
superior the arrangement.
"Now, these people prove the best class of
player-piano purchasers when they are once brought
into the fold and their prejudices overcome. I
think that a special campaign is necessary. Some-
thing more than mere newspaper and magazine
MUSIC TRADE
REVIEW
publicity, the value of which, however, I fully ap-
preciate. But there must be some auxiliary work
done.
"I am going to present a plan which I know The
Review would be hardly willing to recommend
editorially, and which because of my business con-
nection furnishes the reason why I have asked
you not to quote me in this article. It is simply
this:
"I believe that the enterprising manufacturer of
player-pianos should make up his mind to put one
of his instruments at the disposal of his dealer in
every important town for exploitive purposes.
The dealer should be required to furnish this in-
strument to some well-known musician who would
arrange to make a study of it and use it in his
classes at regular intervals, illustrating lectures
and in teaching musical interpretation. I know
that the manufacturer will say that this is expen-
sive publicity, but it is the kind of work that will
count. I think that this is the only way to get
the people interested, and the point is that the
teacher using it before his pupils will create a
number of prospects on which no commissions
should be paid, as the teacher gets his pay in the
use of the instrument. Various methods may be
devised for the utilization of this instrument and
to secure the hearty co-operation of the person
in whose hands it is put by the dealer.
"Someone has aptly said that to know music is
not to read about it, not to hear others talk about
it, but to hear it, and keep on hearing it. Very
few of our best teachers are thoroughly familiar
with all of the great masterpieces, because of the
technical labor with which such study is hampered,
and their pupils are seldom permitted to hear great.
works even moderately well interpreted. What a
world of pleasure the player-piano opens up to
these half-starved music lovers, and they are de-
prived of this boon because the vast" majority of
teachers are unfamiliar with the modern player-
piano, and are prejudiced because they look upon
the player-piano as the invention of Beelzebub,
whose only intention is to rob them of their source
of revenue, whereas, if they only realized it, the
player-piano is bound to prove the greatest pos-
sible stimulus to their business.
"Musical appreciation ! Musical education ! Mu-
sical intelligence! These are the solution of the
commercial value of the player-piano, and vice
versa, the player-piano is the solution of the gen-
eral acquirement of these three virtues, and once
they become general no stimulant will be necessary
to create a demand for the player-piano.
"I think the principle is a sound one and will
ANGELUS
PIANO-PL A YER
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano with an
Angelu* incorporated in it, making one
complete and compact instrument.
THE MELODANT and THE PHRASING LEVER
are patented expression devices found only on the Angasns. The Angelu* in-
struments are the results of years of experience and
The Wilcox & White Company
MmtmbUrnkmtt 1B1B
MERIDEN, CONN.
pay good dividends. I do not think that the player-
piano can be popularized in this great middle class
by any other means. Any educational work costs
money, but purely educational work is the most
remunerative class of advertising in the long run.
Most any advertising man will tell you this; every
talking machine man knows this. The player-piano
man is just coming to a realization of it.
"I really believe I have given suggestions here
which are worthy of consideration of every player
manufacturer in the country."
PEERLESS PLAYER FOR OWLS.
A beautiful Peerless automatic piano has been
installed in the Middleboro, Ky., lodge of the
Order of Owls, having been sold to this organiza-
tion by the Rosenblatt Piano Co. of Bristol, Tenn.
The instrument has been installed in handsome
quarters in the Aerie and is proving an entertainer
of tremendous value. In fact, the members are
most enthusiastic about the instrument.
A stock of player-pianos from the Automatic
Music Co., bankrupt, is being sold at a special
sale by the Will A. Watkin Co., Dallas. Tex.
Worcester Wind Motor Co.
WORCESTER, MASS.
Makors of Absolutely Satisfactory
Wind Motors for Player-Pianos
TEL-ELECTRIC PIANO PLAYER
299 Fifth Avenue, NEW YORK
Attachable to any piano
No pumping
METAL MUSIC ROLLS
^POIIO
Player Piano
Established Retail Price
Consistent with Quality
$700 to $2400
Melville Clark Piano Company
FINE ARTS BUILDING
CHICAGO
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
THE MEANING OF MECHANICAL REFINEMENT.
With the Increasing Interest and Knowledge of the Player-Piano on the Part of the Music-
Loving Public the Problems Involved in the Control of the Expressive Capacities of the
Instrument Continue to Receive a Greater Measure of Attention and Study.
As time goes on and the player-piano becomes
more ancT more an object of at least respectful
curiosity on the part of the piano-loving world, the
problems involved in the control of its expressive
capacities receive continually greater measure of
attention and study. For some years the opinion
held ground that the expressive capacity of the
player-piano was a very small thing indeed—doubt-
less valuable when embodied in "talking points"
used by this or that specific manufacturer, but small
potatoes as regarded the commercial interests of
the trade outside of the few specialists.
Happily, so wrong a feeling has largely passed
away. Even those who hitherto have refused to
look at the player proposition except as a pure
matter of "something else to sell," and who have
taken the position that the public only wants "some-
thing to make a noise," have veered round to a dif-
ferent position and are beginning to face squarely
some of the serious and inevitable problems which
for so long have been clamoring for solution.
Among these problems none hardly is of greater
importance than that which is associated with the
control of the expression. In the present article
an attempt is made to discuss the principles under-
lying this control, to clear up some disputed points
as to the things required to be achieved and those
that have been achieved, and finally to suggest a
general system which shall, at least provisionally,
meet what are shown herein to be the actual needs
of the case.
The general case which we have first to consider
is that of the reasons for the existence of any sort
of expression control. When we analyze any musi-
cal composition, as far as concerns the playing of
it, we observe that the four elements of speed,
phrasing, dynamic intensity and color form the
basis of expression and are, in fact, the whole of
expression as generally understood. We need not
consider any other elements when dealing with the
player-piano.
ARTIST-MADE
TEMPORIZED Music Rolls
WHAT THEY ARC
AND
WHAT THEY DO
These rolls are standard so far as concerns
their structural features and are adapted for
use on all standard 88-note player-pianos with-
out special mechanical contrivances of any
kind.
To say that they humanize the rendition of
a mechanical instrument is no exaggeration
because they are actual records of the per-
formances of great pianists and portray with
wonderful fidelity the distinctive characteristics
of each artist.
The use of these rolls entirely obviates the
labor and eye-strain attendant upon following
a tempo-line with a pointer.
No one person is acquainted with the correct
tempo of all compositions—then how can a
novice or a person having only a limited
knowledge of music hope to render in proper
tempo all of the twenty thousand music rolls
now catalogued? Whereas,, if the tempo is
cut in the roFl any one can give an artistic ren-
dition of any musical composition.
No better method exists than these Artist-
Made TEMPORIZED rolls for studying the
style, etc., of great pianists.
LIBERAL Discount to the Trade
STANDARD MUSIC ROLL CO.
Factory and Main Office
19-35 CENTRAL AVENUE, ORANGE, N. J.
Western Branch:
Southwestern Branch:
108-110 So. Wabash Ave.,
1008 Walker Ave.,
CHICAGO, ILL.
HOUSTON, TEX.
FOREIGN Branches:
Harrod Stores, Bromp-
85 Boulevard Hauss-
ion Road,
mann,
LONDON, ENGLAND.
PARIS. FRANCE.
Now, if playing is to be at all good, if anything
like decent results are to be had from it, the full
control of expressive capacity must be either di-
rectly or indirectly under the control of human
will. This can be accomplished in two ways. The
various elements may be subjected to an entirely
fixed control, prearranged in the construction of
the instrument and directed by a specially made
music roll or by other means, or else may be en-
tirely and directly under the control of the person
who performs music 'by aid of the player-piano.
For the present, at least, it will be unnecessary
for us to consider the former of these. We shall
therefore concentrate our attention upon the latter.
There is one excellent reason for so deciding, and
that is that the vast majority of player-pianos are
constructed upon the plan of leaving the expressive
control in the hands of the human perfonmer.
Tempo Control.
The first and most important element is that of
speed or tempo. Combined with this, and a part of
it, is what is known as ''phrasing." Let us con-
sider this with some care. Everybody knows, or
ought to know by this time, that all the artistic
effects of musical interpretation rest as much upon
phrasing as upon anything else. Now, phrasing is
the grouping together of the "phrases" or signifi-
cant sections of a piece in such a way as to give to
each its proper relative value in the scheme of the
whole composition. All of this is accomplished
through the tempo lever, whereby changes in speed,
pauses, divisions of phrases and so on are brought
about. Hence it is indispensable that some sort
of tempo-changing device be employed which will
do these things readily and accurately.
Mechanically speaking, the question is whether
to the ordinary tempo valve and slide should be
added some even more delicate device, enabling
even quicker changes in motor speed. For the use
of those who are thoroughly familiar with the use
of a player mechanism, one may well say that no
additional devices are necessary. Unfortunately,
however, most of us seem to be obsessed with the
idea that the tempo lever is something that is to
be set at one place and left there rigidly, unless
the music roll contains an explicit direction other-
wise. Hence the provision of a more delicate ad-
ditional tempo-changing device has about it some
elements of value which must not be ignored.
Such a device may, and generally does, operate
on the motor governor which is in connection with
the motor-gate box containing the tempo valve and
slide. It terminates in a lever operated by the
hand of the performer and is arranged so that a
very slight pressure one way or the other will
produce a full stop, a marked retardation, or an
equally marked acceleration of the motor speed, and
hence of the tempo. Although, as was remarked
above, the experienced player-pianist can doubt-
less get along without such additional aids, the
novice will find them very welcome.
Dynamic Control.
It is not too much to say that the great battles
of player controversy as concerns design have
raged principally around the principles of dynamic
control, or, to put the matter more simply, on the
question of how the various gradations of softness
and loudness in playing may best be produced.
This Player Section has devoted space more than
once to a technical discussion of these matters, and
what will be said here is intended merely to 'be a
brief summing up of the facts on either side, not
in our own words but in those of a very well-
known, practical player man.
"The natural and instinctive thing for a person
to think of when attempting to secure a great
burst of sound or a sharp accent in piano playing,"
said this gentleman, "is to push down hard on
something—on the keys when playing manually or
on the pedals when playing pneumatically. Hence
it is not to be doubted that, other things being
equal, the pneumatic action which is equipped to
give accents and dynamic force of playing, prin-
13
cipally through the pedals, is fundamentally more
easily appreciated than any other. This is not a
snap judgment. It is reached only after long ex-
perience with every pneumatic action now on the
market. It is plain that the more levers and but-
tons one has to manipulate the less natural will the
operation of playing 1 become, simply because the
levers and buttons do not suggest of themselves
their proper functions. Especially is this true
when, instead of pushing down on a button to ob-
tain an accent, one has to release a button instead.
The operation thus involved is the very reverse of
the natural thing which one would expect to do,
and hence has to be thought of separately and dis-
tinctly every time it is required to be performed.
Hence, again, good playing is made more tedious
and difficult to acquire."
As for the various aids to dynamic control which
usually are to be found in connection with the main
system, whether this latter be dependent entirely on
pedals or not, the simple division of the hammer-
rail into two or three sections would seem to be
satisfactory for general purposes, although the
same result may as easily be obtained through a
division, not of the hammer-rail, but of the pneu-
matic action itself. In either case the end aimed
at is the same—to subdue a portion of the compo-
sition while the remainder is allowed to sound with
full force. But it seems not an exaggeration to say
that the combination of very sensitive bellows-set,
giving full pedal control over accentuation and
dynamic force, with simple hammer-rail lifting
pneumatics controlled by finger buttons, provides
a satisfactory method.
As for the various forms and systems of auto-
matic prearranged accentuation, there is everything.
to be said for them from the point of view of the
performer who distrusts his instinct or ability.
Here at least is provided a sure and reliable guide
to the proper accentuation of music and to its rea-
sonably good rendition. But it is not to be over-
looked that this very convenience is offset for the
experienced player-pianist by the concomitant loss
of control which he suffers. Such player-actions as
are so provided have the advantage of allowing the
automatic accentuation to be either used or aban-
doned at will, while such as are not so provided
suffer very little, since in the end everything rea-
sonable that the player-pianist may demand can be
done through the use of sensitive bellows with
simple hammer-rail selective devices, yet it must
not be forgotten that probably ninety-nine in every
hundred player-pianists cannot be called "experi-
enced" within the meaning of the above paragraph.
Thus the strength of the pre-arranged expressive
devices is obvious.
.
Color.
The past year has seen the gradual adoption and
popularization of automatic sustaining pedal con-
trol. To the musical ear, long suffering under the
torture of mishandled sustaining pedal effects, the
automatic device comes as a great relief. It is
true that no music roll can be arranged to control
the automatic sustaining pedal with sufficient deli-
cacy to give those who are experienced in playing
any satisfaction. Such player-pianists will naturally
desire to use their own discretion in the manage-
ment of the damper-lifting device. To those who
otherwise would make music hideous, however, the
use of the automatic sustaining pedal is strongly to
be commended.
THE MASTER PLAYER HAS GOOD CALL.
Julius Winter, head of Winter & Co., makers of
the Winter & Co. pianos and the Master player-
piano, at 220 Southern Boulevard, New York,
stated this week that the summer business done
by the company had gone beyond all expectations.
"We have had a mighty good season for this time
of the year," he said. "Although April and May
were a little disappointing, June and July have been
more than we expected, so that we have gained
materially in the volume of business when com-
paring 19i2 and 1911. There is a good demand for
player-pianos, the popularity of the Master player
being constantly on the increase. Taken on the
whole, we have nothing to complain of for this
time of year."

Download Page 12: PDF File | Image

Download Page 13 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.