Music Trade Review

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THE
46
ECKHARDT GETS COLUMBIA BRANCH.
W. L. Eckhardt Will Take Over Columbia
Business in Piladelphia Which He Will
Conduct Under the Name of the Penn Talk-
ing Machine Co.
The many friends of Walter L. Eckhardt will
be glad to know that he is going to re-enter ac-
tive life in the talking machine industry in the
immediate future.
The trade attraction has been too strong for
Mr. Eckhardt, who put in about ten years of his
MUSIC TRADE
REVIEW
efforts to constructive work for the manufac-
turer's product rather than for the manufacturer
as a company, and the fruit of whose business
industry should be his own.
"I know well enough that with the territory
protection of the Columbia Phonograph Co. back
of me and its business-getting campaign in front
of me I am going to take that Philadelphia branch
and build up what is now a going, fast-growing
and profitable business into one of the most ac-
tive and influential jobbing centers in the coun-
try."
When General Manager Lyle was seen in refer-
ence to the above statement he said: "Yes, we
have arranged with Mr. Eckhardt for the exclu-
sive Philadelphia representation. This is in line
with ths general policy we announced about three
years ago, whereby our distributing branches
from time to.time may be turned over, with ex-
clusive rights and full protection, to independent
jobbing concerns, provided always we can assure
to the dealer who must depend upon that jobbing
center. for his merchandise an adequate main-
tenance of Columbia rights and progress. The
Penn. Talking Machine Co. has every reason to
count on a continued and steady multiplication
of the Columbia prestige and demand in its terri-
tory."
"THE VICTOR BOOK OF THE OPERA"
Has Proven a Great Success, the Entire First
Edition Having Been Sold—Honored by the
United States Government.
Walter L. Eckhardt.
life with the Columbia Phonograph Co. He has
new announced that he has completed arrange-
ments for the taking over of the Columbia dis-
tributing branch at 1109 Chestnut street, Phila-
delphia, which he will conduct under the name of
the Penn Talking Machine Co.
He will have the exclusive distribution of the
Columbia products in Philadelphia and adjacent
territory.
While discussing the new move with The Talk-
ing Machine World Mr. Eckhardt said: "I have
served ten years with the Columbia Phonograph
Co., and while I have been four years separated
from the talking machine business, I never have
lost my interest in it.
"I have been watching the changes in products
and the evolution of the merchandising policies,
and now I realize more than ever the great possi-
bilities for development in the industry. I am a
firm believer, too, in the Columbia policies, par-
ticularly the exclusive territory arrangement. I
have watched with the keenest interest the suc-
cessful progress of the Columbia idea of exclu-
sive territory for distributers, and have likewise
observed the discouragement and unfairness of
the opposite program under which a jobber never
knows when half of the legitimate field will be
summarily seized and turned over to a new com-
petitor—except that it is always imminent as his
business increases in prosperity.
"I know that under the Columbia Phonograph
Co.'s policy I can invest my money, my experience
and all my energy advertising and building up a
business connection without having to put in any
of my time watching out for the establishment of
a competing jobber 'in the same territory, to share
a trade that is rightfully not the exclusive prop-
erty "of the manufacturer, but to an equal extent
the property of the jobber who has devoted his
After sending two copies of "The Victor Book
of the Opera" to the Librarian of Congress to be
copyrighted, one of the members of our Legal De-
partment visited the Congressional Library to in-
vestigate some matters, and incidentally asked for
"The Victor Book of the Opera." One of the
librarians on looking the matter up informed him
that 'The Victor Book of the Opera" was indexed
in the Music Section, under books of instruction.
This, when you take into consideration that
records are listed therein in catalog form, is cer-
tainly a very high compliment, and one whose sig-
nificance every Victor Dealer should appreciate.
However, this is actually what "The Victor Book
of the Opera" is—a book of instruction—and we
believe if presented to every Victor owner with
this line of argument, not only will nearly every
one of them buy a copy, but all those who do will
rapidly develop into much more regular customers
of these beautiful operatic records.
Furthermore, it is one of the best aids every
salesman in your store could possibly have. If
they will read it they will certainly find themselves
possessed of a wonderful store of knowledge that
is bound to'prove very valuable to them in selling
the Victor line.
If you haven't a copy you should ask your dis-
tributor to send you a few at once.—The Voice
of the Victor.
COLUMBIA RECORDS BY HOFMANN.
In the Record Bulletin for August, just issued by
the Columbia Phonograph Co., and intended to
•be hung in the store of the dealer, there are
featured prominently two new piano records by
Josef Hofrnan, the prominent artist, who is re-
cording exclusively for the Columbia Co. The
new records are Mendelssohn's "Spring Song" and
Schumann's "Warum?" (Why?). The Bulletin
is headed with an attractive portrait of Hofmann.
ONE OF FIRST TO TAKE UP PHONOGRAPH.
Edmund Rickards, who was one of the first men
to realize the entertaining qualities of the phono-
graph and purchased one of the first machines
manufactured for the purpose of traveling around
the country and giving exhibitions with it, was
found dead in his home in Rockville, Conn., last
week. He was fifty-eight years old.
BECKER WITH_ESPENHAIN CO.
The Talking Machine Co. Retires from the
Milwaukee Field and Mr. Becker Becomes
Manager of New Talking Machine Depart-
ment Opened by Espenhain Dry Goods Co.
(Special to The Review.)
Milwaukee, Wis., July 15, 19J2."
The Talking Machine Co., the retail exclusive
Victor store opened at 1120 Walnut street some
months ago with J. H. Becker, Jr., in charge, has
been closed and Mr. Becker has accepted the man-
agement of the new Victor department opened by
the Espenhain Dry Goods Co., one of the large
Milwaukee department stores. Quarters have been
opened on the second floor of the Espenhain store
and several soundproof demonstration parlors
have been installed. Mr. Becker's former patrons
are his customers at the new department.
COLUMBIA FIBER NEEDLES
Now Ready for the Trade—Can Be Used on
All Columbia Instruments
Except the
"Bijou."
The Columbia Phonograph Co. announces that it
is now ready to supply the trade'with Columbia
fiber needles, which may be used on all Columbia
instruments with the exception of the "Bijou"
without entailing any cost for new equipment. This
company is also supplying the Columbia needle
cutter, which will enable the fiber needles to be
repointed eight or ten times.
The Columbia fiber needles come in two sizes,
No. 1, standard length and thickness; No. 2,
shorter and heavier for greater volume of tone.
The needles and needle cutter are sold at very
reasonable prices and may be had by dealers from
Columbia distributers throughout the country.
NEW DISTRIBUTING DEPOT
Established by the Columbia Phonograph Co.
in Birmingham, Ala.—To Cover Territory
Formerly Supplied by Atlanta Branch.
(Special to The Review.)
Birmingham, Ala., July 15, 1912.
The local store of the Columbia Phonograph
Co., which was opened here on July 1, 1911, as a
retail store under the management of William S.
Parks, has been made a distributing point for all
of Alabama and sections of Mississippi, Tennessee
and Florida, taking over the territory formerly
under the jurisdiction of the Atlanta house of
the company. The establishment of the distribut-
ing depot is the direct outcome of the rapid
growth of the store under the direction of Mr.
Parks. There are about one hundred and fifty
Columbia dealers in the territory covered by the
Birmingham store.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur-
ers, Jobbers and dealers.
A Business Essential
$1.00 the Year
Published monthly by
EDWARD LYMAN BILL
I Ma4Js«» Avaau*
N I W YORK