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REVIEW
THE
VOL. L V . N o . 3.
Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, July 20,1912
SINGLE COPIES, 10 CENTS.
$2.00 PER VEAR.
U T SN'T it awfully hot to-day?"' "The hottest ever and no end in sight!" The thermometer has gone
I so high that it is now indistinguishable almost from the cost of high living.
I
I wonder how many times during the past ten days the question of hot weather and human dis-
comfort has been discussed by people in this great big city of ours, and I question if the discussion
has ever reduced the temperature of the individuals complaining about conditions even one degree.
Of course, it is hot in July—but what summer has there been without heat and what winter without
cold?
Getting right down to brass tacks, so to speak, how many truly ideal days are there during the year
and how many of the other kind ?
By an ideal day I mean one in which it is neither too hot nor too cold—when it does not rain or hail,
but is just a perfect creation.
There are precious few I reckon and if the number were increased very materially I question whether
the number of grumblers would decrease.
There would be just the same percentage of complaints and just the same amount of kicking, for, gen-
erally speaking, "life is just one
thing after another."
If times are good—extraordinarily good—some people say why advertise because they are getting more
business than they can take care of.
If times are dull, very dull, they say what is the use of advertising because the people have no money to
spend.
Funny old world, is it not?
I wonder if there is any spot of land in these alleged United States any month in the year where the
calamity howlers do not reign with a high hand!
There are all kinds of dire predictions regarding the destruction of crops—the terrible effect of politics
.upon business and the awful conditions which prevail in this particular industry.
Every turn of the weather vane means something disagreeable—either the thermometer is going to
break all records or someone is going to try to monopolize everything and the world is going to smash.
And somehow or other the old world swings on through space and all mankind swings with it, some
cranks, some good fellows and some men wholly impossible.
Ideal conditions like ideal weather are rare, indeed; but seriously the man with the chocolate eclaire
backbone is ready to lie down whether the weather is cold or warm.
In other words, temperamentally he is a coward—he never has fed out of the ginger jar, and, if he did,
it would give him indigestion, which would trouble him the rest of his life.
Everyone has troubles and some succeed in spite of them. Others fail because their power of resist-
ance is weak—in fact, so blamed weak that they stagger and reel along instead of walking.
As a rule the man who glories in obstacles gets the most happiness out of business whether in the coat-
less days of mid-summer or in the frigid days of mid-winter.
•
It is the man and not the weather.
Locality and climate are factors, but if the individual hasn't it in him it doesn't matter whether it is sum-
mer or winter.
.
He can never run a trade marathon and. he does not know
^-—^
^_
*
where the ginger jar is located.
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Hot! Of course it is, but you can't coax crops to grow with- '
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out heat; and without crops—well, we couldn't even eat hay,