Music Trade Review

Issue: 1912 Vol. 55 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
136
REVIEW
"MOST POPULAR" SERIES EXPANSION
(Continued from page 135.)
SUPREME
IN ITS FIELD!
Dealers are satisfied with
CENTURY EDITION
ten cent sheet music because
the sales tell the story ol the
high esteem in which it is
held by those who buy it!
Century Music Pub. Go.
1178 Broadway
New York City
That
Old Girl of Mine
By JONES & VAN ALSTYNE
The
BEST BET
of the season.
One of those
appealing
ballads.
Jerome H. Remick & Co.
219 W. 46th Street
68 Library Avenue
NEW YORK
DETROIT, MICH.
We are the publishers of the
following musical comedy
successes
OH! OH! DELPHIHE
THE COUNT OF LUXEMBOURG
THE PINK LADY
THE QUAKER GIRL
GYPSY LOVE
THE BALKAN PRINCESS
THE SUNSHINE GIRL
Chappell & Co., Ltd.
41 East 34th Street
NEW YORK
London, Melbourne and Toronto
rend; "Serenade," by Chanrinade; 'Beauty's Eyes"
and "Good-Bye,'' by Tosti; "I Love Thee," by
Grieg.
They sing it!
Many Operatic Fieces.
Hinds, Noble & Eldredge have this year pub-
They talk it!
lished three new violin collections. The "Most
Popular Selections from the Operas" for violin
They whistle it!
and piano is entirely arranged in the first position.
And they dance it!
This book is proving almost as popular as "Violin
Pieces." The violinists of mediocre ability evi-
And still it is the
dently appreciate opera music more than they have
been credited with doing, and Hinds, Noble & ballad of ballads:
Eldredge in supplying them with a collection of
"That's How I Need You"
forty-three numbers from twenty-four popular
Pealson and Goldie
operas.
The other two violin collections
are "The Most Popular Selections for Violin
(those two clever chaps) at
and Piano," volumes 1 and 2. These two books
have been especially arranged and edited by Eugene the Union Square Theatre
Gruenberg to follow the first position collections
published by Hinds, Noble & Eldredge. Volume 1 all of the week!
is arranged in the first and third positions and
Incidentally they yodle
volume 2 in the first five positions. The collections
contain such gems as "Melody," by Moszkowski; in Kosher Ragtime:
"Asa's Death," by Grieg; "Pastoralle," by Sitt;
"At The Yiddisher Ball"
"La Reveuse," by Beriot; "Humoreske," by
Dvorak; "Moto Perpetuo," a new composition by
Mr. Gruenberg, and a world of other equally good LEO. FEIST, Inc., - NEW YORK
numbers. Each volume contains about thirty-hve
numbers and is published for violin with piano ac-
companiment.
'"The Most Popular Mandolin Operatic Pieces"
is edited by Louis Tocaben for complete mandolin
orchestra. It contains some forty-odd numbers
arranged in easy keys.
The last of the new collections o.f Hinds, Noble
W E ARE WORKING HARDER
& Eldredge, which is not yet received from the
THAN EVER ! ! !
binders as we go to press, is "The Most Popular
In proof whereof, we now publish
Army and Navy Songs." This collection will con-
TWO (2) BIG HITS in the New pro-
duction, "FROM BROADWAY TO
tain about 150 of the songs that are and always
PARIS," with GERTRUDE HOFF-
have been popular with Uncle Sam's soldiers and
MAN The numbers are
sailors. The publishers have obtained permission
MR. YANKEE DOODLE
to use a number of songs that are closely asso-
YOU'RE THE GIRL
ciated with Uncle Sam's boys in blue, including
"The Blue and the Gray," the once big seller of
They are both at operatic prices.
the Howley-Haviland-Dresser catalog; "Hot Time
ORDER NOW !!!
in the Old Town To-night," "Remember the
JEROME & SCHWARTZ PUB. CO.
Maine," etc. The publishers have had the as-
2 2 2 Wast 46th Straat, Now York City
T. S. Barron, Gen'l Mgr.
sistance in compiling this collection of many of the
foremost Army and Navy 'authorities, including
Admiral Dewey and Major General Leonard
Wood.
COMPOSERS LIKED BY GALSTON.
The Celebrated Munich Pianist, Who Was
Heard in Recital in New York Recently, Ex-
presses His Views Regarding the Various
Artists Whom He Favors, and Makes Some
Interesting Comparisons in That Connection.
The opinions of Gottfried Galston, the pianist,
who gave his first recital at Aeolian Hall recently,
are of interest. On being asked who was his
favorite composer, he said:
"I am too little of a pianist and too much of a
musician to answer that. As a lover of finesse
and pianistic treatment I adore Chopin. But there
is no other whom I hear with such invariable and
such profound joy as Bach. There are times when
I am not in the mood for Chopin. There are others
when I can simply not listen to Beethoven. But
Bach appeals under all circumstances. Bach satis-
fies whatever emotional condition I may be in.
Brahms? I do not include him among the sunreme
masters. Von Bulow did a witty but mischievous
thing when he spoke of the 'three Bs.'
"It may have been a clever phrase. It is not the
strict truth. I adore Brahms, but I adore him as
a great epigone, not as 'an originator. Genius, it
has been said, is revolution. Brahms created no
revolution; he did not break away from the old
and create something radically new, as did Bach,
as did Beethoven, OT as did Chopin and Liszt in
their treatment of the piano. I should never place
Brahms alongside of Bach and Beethoven. I should
not rank him as high a§ Chopin and Liszt.
The Season's Biggest Waltz-Song Hit
"Climb a Tree With Me"
By CHAS. K. HARRIS
You can order it from your nearest
jobber or direct from the Publisher.
CHAS. K. HARRIS
Broadway and 47th St., New York
MEYER COHEN, Mgr.
A collection of 85
standard piano pieces ar-
ranged and in some in-
stances simplified by the
famous American com-
poser and m u s i c i a n ,
George Rosey, intended
especially for the use of
i second and third-year
piano students, and for
the use of amateurs who
wish to have good piano
music which they can
play without any great
degree of technical abil-
ity.
The contents in-
clude a wide variety of
compositions and is of
such a nature as to ap-
peal to every lover of
piano music. Price, 75
cents.
BINDS. NOBLE & ELDREDGE.
31-35 West 15th Street. New Verb
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF TITLE
FOR ESTIMATE
226 West 26th Street, New YorK City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE:
REVIEW
MUSIC IN THE DEAD LETTER OFFICE.
Accumula ion of Music and Musical Merchandise to Be Sold by the United States Govern-
ment in Washington, D. C, During the Week Beginning December 16—How Sheet
Music Reaches the Dead Letter Office and the Modus Operandi of This Important
Government Office Discussed by Waldon Fawcett, The Review's Special Writer.
Dealers in small musical instruments or in sheet
and folio music who are on the lookout for "joh
lots" at bargain prices will have an opportunity to
bid on musical merchandise of this kind at an odd
auction sale which the United States Government
will hold in Washington during the week begin-
ning December 10. This sale, which is conducted
by an expert auctioneer on behalf of the Post-
Office Department is an annual event and the
goods to be auctioned comprise a year's accumu-
which are sent through the mails in great numbers.
Of course, under the present postal regulations,
with their limit of four pounds in any individual
package, few musical instruments, except har-
monicas, etc., can be sent through the mails, but
among the unclaimed articles are many parts and
supplies such as violin strings, etc.
Not infrequently talking machine records and
player-piano rolls go astray in the mails, but by
reason of the labels, etc., which such articles bear
it is usually possi-
ble to trace the ori-
gin if not the in-
tended destination
of the shipments
and to return the
wanderers to the
shippers, for, be it
known the Dead
Letter Office makes
every effort to trace
the ownership and
make restoration of
every article found
loose in the mails.
That, indeed is the
special function of
this unique branch
of the Post Office
Department, and no
article is ever given
place in the yearly
Dead Letter Office Where Music Lost in the Mail Is Received.
sale until every ef-
lation of the articles remaining unclaimed in the fort has been exhausted to find the rightful owner.
U. S. Dead Letter Office.
Sheet and Folio Music Most Often Lost.
The Dead Letter Office, it need scarcely be ex-
The particular line of musical merchandise
plained, is Uncle Sam's morgue for the waifs and
derelicts of the mails—the letters and parcels that
remain undelivered from any cause. Widely varied
are the causes which bring articks of musical mer-
chandise to the Dead Letter Office and ultimately
to the block at the annual "bargain sale." In-
sufficient or illegible addresses on the parcels are
responsible for some of the strays. Or again the
person to whom the goods have been addressed
may have moved and failed to leave his new ad-
dresses. Or, most common of all cruses, the wrap-
pings, or at least the address label, may have been
torn off or lost in the mails, leaving no clue as to
the addressee.
Much
Musical
Merchandise
137
which above all others swells the volume of the
Dead Letter auction stock is sheet and folio music,
operatic scores and librettos. The primary ex-
planation of the preponderance of this class of
goods in the accumulation is found in the enormous
quantity of publications of this class that are al-
ways in transit in the mails in all parts of the
country. The business of selling music by mail
has expanded—both on the part of publishers and
regular mail-order houses—in full proportion or
perhaps even in excess of the growth of some
One
of the Famous Experts
Letter Office.
at the Dead
other activities in the trade and it is only natural
that the tremendous volume of sheet and folio
music passing to and fro in the mails should get
considerable percentage of loss.
Why Sheet Music Reaches Dead Letter Office.
In the case of the cheap sheet music, however,
there is another explanation and one that obtains
in thousands of individual cases in the course of
a year. This is the refusal of publishers or dealers
to send postage for the return of sheet music pub-
lished or sold by them and which, from one cause
or another has found its way to the Dead Letter
Office. When a piece of music or any other article
that has been found loose in the mails is received
at the D:ad Letter Office the first move on the
part of the officials in charge is to ascertain if pos-
sible for whom the article was intended. Failing
in this they seek the name and address of the ship-
per with a view to returning the stray article to its
place or origin and allowing the shipper to again
start it to its destination if he be able to ascer-
tain it.
With sheet and folio music it is usually a com-
paratively simple matter for the Dead Letter Office
Unclaimed.
Musical merchandise constitutes one of the main
items in the accumulation of unclaimed matter at
the Division of Dead Letters in the Post-Office
Department in Washington. It shares this dis-
tinction with books, jewelry and other commodities
Merchandise Boxed in Lots for Annual Sale.
Concentrate Your Energy In Buying Music!
Buy it all in one place and save
time, postage, express and money.
All music from all publishers
shipped.
Branches at New York, Chicago, Boston
and Toronto, where complete stocks are.
Send a postal to-day to Springfield and
get our MONTHLY BARGAIN LIST. This
list gives cut prices on music.
A. H . C O E T T I N G , Springfield, Mass.
Preparing a Box Containing Thousands of
Pieces of Music for Dead Letter Sale.
officials to ascertain the name of the firm that
mailed a package. The name of the publisher of
the music is, of course, to be found on the cover
whereas if the goods have come from the stock of
some retailer his label is likely to appear some-
where on the publication. With the name of the
shipper ascertained the Dead Letter Office pro-
ceeds to send notification that the goods will be
returned to said shipper if the latter will send to
Washington sufficient stamps to prepay the postage.
Why Lost Matter Is Not Sent Back.
It is just here that a surprising number of music
(Continued on page 138.)

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