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THE
MUSIC TRADE
REVIEW
GRINNELL BROS. ABSORB THE SHERWOOD PIANO CO.
cently found it necessary to add two new sales-
men to the staff of the company. The new sales-
men are H. E. Sullivan, formerly connected with
a piano house in Maine, and D. E. West, for-
merly of Detroit.
Take Over Stock and Sales Force—Start Winter Campaign in Behalf of Knabe Fiano—
Grinnell Store Being Remodeled—Apollo Player Sales Aggregating $2,150 in Value Made
by Manager Davis in Two and One-quarter Hours—Visitors to Detroit This Week.
(Special to The Review.)
Detroit, Mich., Oct. 28, 1912.
Grinnell Brothers have added another to their
long list of purchases of piano stores. This week
the big corporation absorbed the Sherwood Piano
Co., which was owned by William Sherwood and
was doing business at 327 Grand River avenue.
Grinnell Brothers have closed that store and
removed their stock to their Woodward avenue
establishment. They took over all contracts, ac-
courts and asssumed current liabilities. They also
took over the personnel of the store, Mr. Sher-
wood and his salesmen joining the sales corps of
Grinnell Brothers.
Grinnell Brothers opened up their winter cam-
paign of Krabe publicity in the Sunday papers
of October 27, with half-page display advertise-
ments. The company has just concluded its an-
nual clearing out sale, and the space recently oc-
cupied b> pianos taken in exchange on sales of
new ones is now devoted to a large number of
new Knabes. The Knabe will be pushed consist-
ently throughout the winter season.
The Grinnell store is being extensively remod-
elled inside, owing to the closing up of all the
windows on the north side cf the building by the
construction of a new skyscraper at the side of
it. A row of new offices has been built in the
front part of the fifth floor. In one of them, A.
A. Grinnell, second vice-president, has been in-
stalled. S. E. Clark, secretary ar.d general man-
ager, retains his former office on that floor, but
the advertising offices have been moved up to the
sixth floor.
Part of the vacated room on the fifth floor has
been added to the music roll library, which now
embraces about 60,000 rolls, or about double its
former equipment.
Last Friday Manager Leonard Davis, of the
Melviile Clark branch store, was passirg out ex-
cellent cigars. The cause was the sale in two
hours and a quarter of Apollo players aggregating
in value $2,150. Only the day before Mr. Davis
had received a telegram from Thomas Pletcher,
general sales manager of the Melville Clark com-
pany, congratulating him on the excellent size of
recent business.
Visitors were plenty in Detroit last week. The
most prominent were Representative Damon, ot
the Boardman & Gray Co., who spent a couple of
dajs with F. J. Bayley, representative of that line
in Detroit; W. M. Plaisted, of the Bogart Piano
Co., New York; Albert Krell, of the Krell Piano
Co., Cincinnati; J. M. Dvorak, of Lyon & Healy;
Geo. Abendschein, of Staib-Abendschein Co., New-
York ; Mr. Ackerman, of Ricca & Son, New York,
and President Johnson, of the Hy Eilers Piano
House. Tacoma, Wash,, who was bound eastward
on a vacation trip in company with his wife. Mr.
Johnson is 78 years old, but hale and hearty.
J. A. Anderson, recently of Grinnell Brothers,
and C. D. Haines, formerly with the Story & Clark
Co., have joined the sales force of the Detroit
brarch of the Starr Piano Co.
HEMINWAY PIANO CO. FORMED.
INCREASESJSALES STAFF.
The Heminway Piano Co., of Atlantic City,
was incorporated this week with the secretary of
the state of New Jersey with a capital stock of
$10,000 for the purpose of manufacturing pianos.
The ii corporators are: Peter Duffy, of the Schu-
bert Piano Co.; C. L. Ament, formerly of the Krell
Piano Co., and David S. Snow.
The Wainwright Music Co., Marietta, O., re-
ports a rapid growth in its business and has re-
Now Located on Eleventh Floor of New Aeolian
Hall—R. S. Howard Expected Home from
Coast November 12—Factory in Brooklyn
as Busy as Can Be Filling Orders.
The executive offices of the R. S. Howard Co.
have been moved from 200 Fifth avenue, New
York, where they have been located for some
time, to the new Aeolian Hall on Forty-second
street, between Fifth and Sixth avenues. The new
location is more centrally located than the former
and the offices, which are on the eleventh floor,
are much larger and afford better facilities for the
working of the office force.
R. S. Howard is at present on the Pacific coast,
and has been sending in orders and good reports
of the volume of business which is being done in
that part of the country. It is expected that he
will arrive in New York on Nov. 12, after visit-
ing all the R. S. Howard dealers on the coast.
E. M. Backus stated this week that the factory
in Brooklyn is rushed with orders, and that they
are working a full force full time. The export
business of the company is rapidly on the increase,
several new connections having been made re-
cently.
NEW EXCUSE FOR LOW PRICES.
Scars made in the cases of pianos by tramps
who entered the car while the pianos were in
transit from the East is the reason given by a
Pacific Coast dealer for a reduction in price on a
certain lot of instruments. The excuse ranks on
a par with the story of the pianos damaged by
the salesmen's diamond rings.
PIPE ORGAN FOR MILWAUKEE AUDITORIUM.
Auditorium Association Is Figuring on Purchasing a $35,000 Pipe Organ for Milwaukee's
Mammoth Auditorium Some Time This Year—Organ Recitals Now Being Arranged to Test
the Interest of the Milwaukee Public in Pipe Organ Music.
HAVE MODERN _FRONT INSTALLED.
(Special to The Review.)
William H. Keller & Son, the well-known piano
house of Easton, Pa., have recently invested a
considerable amount of money in an entire new
front for the store. The new front includes win-
dows of a new design with the large expanse of
plate glass set in a copper frame and a special
arrangement for ventilation which prevents frost-
ing of the glass in winter. Handsome electric light
fixtures have been installed in the windows and
an ornamental pole in front of the store bears two
brilliant gas lights and proves a strong advertise-
ment for the store at night.
Milwaukee, Wis., Oct. 28, 1912.
A $35,000 pipe organ will probably be purchased
before the end of the year by the governing board
of the Milwaukee Auditorium Association, a quasi-
municipal organization which is in charge of Mil-
waukee's mammoth Auditorium, a $500,000 struc-
ture built by popular subscription and municipal
appropriation in equal parts.
To test the interest of the. Milwaukee public
in pipe organ music, a series of recitals has been
arrarged, and the purchase is made contingent
upon the success of the concerts. The $3,000 p ; pe
organ presented to the board by Miss Elizabeth
Plankinton as a memorial to her father, and in-
stalled in Plankinton hall of the Auditorium, will
be used for the recitals, the first of which will bo
given next Sunday, November 3.
Marvin H. Prather, who recently visited Hen-
derson, Ky., for the purpose of holding a special
sale of Schumann pianos, was so impressed with
the city that he has decided to locate there.
OFFICES OF R. S. HOWARD CO. MOVED.
The board plans to expend between $25,000 and
$40,000 in the purchase of an organ, which for
quality will have no equal in America. The organ
may not be as elaborate as some of the large in-
struments in this countrv, but will be equal to the
demands of an immense hall seating more than
10,000 persons, which is the capacity of the main
hall or arena floor of the big structure.
Plans for the installation of a huge organ were
made at the time of the erection of the building,
but the entire fund of $500,000 provided for the
purpose was expended in construction and equip-
ment. The institution has proved not only self-
sustaining but profit-making, and funds are now
at hand to make the organ purchase.
Joseph C. Grieb, manager of the Auditorium and
secretary of the board, will probably be appointed
to receive estimates and plans.
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