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THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BRITTAIN WILSON,
A. J. NICKLIN,
CARLETON CHACE.
AUGUST J. TIMPE,
L. M. ROBINSON,
WM. B. WHITE,
BOSTON OFFICE:
JOHN H. WILSON. 824 Washington St.
Telephone, Main 6950.
GLAD HENDERSON,
L. E. BOWERS.
CHICAGO OFFICE:
E. P. VAN HARLINCEN, 87 South Wabash Ave.
REVIEW
trade industry, of which it forms such an important part, for the
sales of pianos in such an environment cannot help but elevate the
art of piano making. It places it on that artistic plane which it
always should occupy, and in this respect the members of the in-
dustry cannot fail to view with pride and pleasure the occupancy
by the Aeolian Co. of this magnificent trade and musical emporium.
Thousands of visitors thronged the new Aeolian Building this
week extending congratulations to the officers of the Aeolian Co.
on taking possession of what promises to be one of New York's
landmarks of culture, refinement and musical progress. In these
felicitations, so well merited, The Review desires to be associated.
The advance of the business of the Aeolian Co. in recent years,
with its branches throughout the world, has been phenomenal. It
has moved along new and original lines, free of traditions, blazing
new paths in piano trade history, scoring success after success.
ALBERT G. BRENTON, Assistant.
Room 806. Telephone, Central 414
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
/CORRESPONDENTS of The Review throughout the country
v_y continue to report steadily improving business. Elation and
SAN FRANCISCO: S. H. GRAY, 88 First St.
DETROIT, MICH.: MORRIS J. WHITE.
confidence have taken the place of apathy and discouragement so
CINCINNATI, O.: JACOB W. WALTERS.
INDIANAPOLIS, IND-: STANLEY H. SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
MILWAUKEE, WIS.: L. E. MEYER.
prevalent in many industries a year ago, and if expert observers are
LONDON,' ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
sound in their deductions we have now struck the gait of good times
Published Every Saturday at 373 Fourth Avenue, New York
in the piano trade, and in every other industry in this country.
Entered at the New York Post Office as Second Class Matter.
This was confirmed in a very substantial way by the official
; SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Canada,
crop
report of the Department of Agriculture issued late last week,
| 83.50: all other countries, $4.00.
ADVERTISEMENTS, $2.50 per inch, single column, per insertion. On quarterly or
in which the figures show enormous harvests in all crops, some of
yearly contracts, a special discount is allowed. Advertising Pages, $75.00.
them exceeding all records. The figures of a month ago, surprising
REMITTANCES, in other Jhan currency forms, should be made payable to Edward
I.vman Rill.
^
as they were, have been added to materially. Hence the one great
Departments conducted by an expert wherein all ques-
PlflVPI* Plllim 9nil
issue of the past year, the increased cost of living, should be favor-
tions of a technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
VCpai
ably affected by this immense harvest, for the country is assured
itXilUlim V
C p a i IllIClllS. deaUh with, will be found in another section of this
paper.
i l works,
k information
i f i concerning
i h
which
ih
aper. We also publish a number of reliable
r libl technical
of a surplus food supply that must in due course influence prices.
will
ill b
be cheerfully
h f l l given
i
upon request.
t
The change in conditions within twelve months is a most grati-
Exposition Honors Won by The Review
fying one. Then there was a chorus of admissions that while busi-
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 1008
ness was better than it had been, the gain was slow, and in the face
Diploma.... Pan-American Exposition. 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal.. Lewis-Clark Exposition. 1905
of tariff agitation, and the Presidential campaign, business would
LONG DISTANCE TELEPHONES-NUMBERS 5982-S98S MADISON SQUARE
probably come to a standstill and even retrograde.
Connecting all Departments.
The opinion has undergone a remarkable change. Perhaps it
Cable address " "ElbllL N e w York."
might be termed unprecedented, for who can remember a Presi-
NEW YORK, OCTOBER 19, 1912.
dential campaign when manufacturers, merchants, contractors and
business men generally are making their plans and actually car-
rying them out with so little concern about the effect of the election
upon their fortunes?
EDITORIAL
Concerns both small and large report better conditions; more
orders, quicker sales and prompter collections.
Travelers in the piano industry who are in close touch with
NEW epoch in the musical progress of New York, both in
the trade at all points are an unit in the conviction that real pros-
art and trade circles, has been reached through the occu-
perity is coming, and that nothing can stop it, not even political
pancy this week by the Aeolian Co. of its superb new musical
agitation, and as for the Presidential election, there is a feeling that
palace on Forty-second street, facing New York's equally beautiful
no matter how it results the immediate future is secure.
Public Library.
The labor troubles in New York have interfered very mate-
In the plans of its construction, in its furnishings, in its pro- rially with the plans of local manufacturers, but this trouble is
vision for the requirements of the musical people of the metropolis,
almost at an end, and whatever differences existed between the
it stands out as one of the greatest and most unique structures of
various manufacturers and their workmen are being adjusted along
the world.
amicable lines.
It must be classed as a great educational power in the com-
From the very start the men pursued a wrong line of action.
munity, as it caters not only to the needs of purchasers of musical Had they any complaints it would have been better had they sub-
instruments in all walks of life, but through its concert halls it is mitted them to their employers direct than to enlist the aid of an
destined to spread broadcast a wider appreciation of music.
outside organization to dictate to the manufacturers what they
It must be remembered that the Aeolian Co. was among the
should do. A friendly talk would have been much more effective
first to put into practise the idea of providing free public concerts.
than coercive demands, and it would have ensured the men steady-
Apart from the advertising value of this move, no one can deny
employment without any disruption of manufacturing. But as we
that through these concerts hundreds of thousands of people have
remarked, the labor troubles are petering out, and the outlook for a
been enabled to more keenly appreciate the value of good music.
busy fall and winter trade in the wholesale field is excellent.
And in this way the community has been benefited.
The concert plans of the past will not only continue in the
ANUFACTURERS in all lines of business, particularly those
future, but on a larger and broader scale, because in its new
following developments in the field of labor, have been
establishment it has splendid facilities for this purpose. Apart
keenly interested in what is known as the hatters' boycott case,
from the great concert hall on Forty-third street, which forms a
which has been before the United States Court over ten years, and!
part of the new Aeolian Building, and which will be utilized by
has been in second trial since August 20. The jury on October 11
many of our great symphony orchestras, and noted artists in both
returned a verdict of $80,000, which was the full sum asked by
vocal and instrumental fields the coming musical season, the
D. E. Loewe & Co., the independent hat manufacturers of Danbury,
Aeolian Co. has a special hall of its own, where its friends and the who opposed Samuel Gompers and organized labor.
public generally will be entertained in that manner which has made
As required by the anti-conspiracy clause of the Sherman law,
Aeolian Hall so popular not only with the people of this city,
Judge James L. Martin, of Brattleboro, Vt., who has been hearing
but with the thousands of visitors who come to the metropolis to
the second trial, trebled the amount to $240,000, which with its
enjoy the hospitality and courtesy of this great institution.
costs of $10,000, makes the biggest award ever granted by a Con-
The opening of the new Aeolian Hall also dignifies the music
necticut jury. It gqes beyond the award of the jury of December^
PHILADELPHIA:
R. W. KAUFFMAN.
ADOLF EDSTEN.
CLYDE JENNINGS
A
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