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TH
MUSIC TRADE
REVIEW
11
LAMPARD BUYS CABLE-NELSON STORE IN OSHKOSH.
Enthusiastic Over the Cable-Nelson Line of Pianos and Player-pianos Which He Intends to
Feature in a Big Way—Business in Milwaukee Quite Brisk—Many Important Sales Made.
(Special to The Review.)
Milwaukee, Wis., Oct. 15, 1912.
Wisconsin dealers have been zealous in their
efforts to purchrse the various branch stores of the
Cable-Nelson Piano Co., established at various
points by M. H. Greulich, enterprising manager of
the Cable-Nelson branch store in Milwaukee, who
has general charge of the company's business alt
over the State. The Cable-Nelson store ?.t Osh-
kosh, Wis., has been purchased by F. A. Lampard,
a dealer in that city, who has become enthusiastic
over the Cable-Nelson line and was desirous of
featuring this instrument. Although Mr. Lampard
h?s had the store but a short time, he has met with
an excellent Cable-Nelson business.
Cable-Nelson sales in Milwaukee city and county
SCHELL JOINSJEILERS HOUSE.
President of Advertising Company Is Now As-
sistant to Hy. Eilers—A Man of Wide-
Experience in the Domain of Publicity.
(Special to The Review.)
Portland, Ore., Oct. 12, 1912.
A, A. Schell, president of the Chapman Adver-
tising Co., and one of the best-known publicity
men in the Pacific Northwest, has joined the
Eilers Music House as assistant to the managing
director, Hy Eilers.
Mr. Schell came to Portland from New York
City in 1904 as assistant to H. W.. Goode, presi-
dent of the Lewis and Clark Exposition. Follow-
ing the fair, he entered the employ of the Eilers
Music House in an advertising capacity, and two
years later was made manager of the firm's stores
throughout the Pacific Northwest. In 1909 Mr.
Schell, at the solicitation of the board of gover-
nors of the Alaska-Yukon-Pacific Exposition, was
induced to serve as director of special events at
the Seattle fair. Returning to Portland, he re-
sumed his position with the Eilers Music House,
INCREASE YOUR
INCOME
Piano merchants, who have not
investigated the talking machine
field, will find that the subject
is one of deep interest to them
and they will also learn that talk-
ing machines constitute a line
which can be admirably blended
with piano selling.
The advance that has been
made in this special field has been
phenomenal and every dealer
who desires specific information
concrning
talking
machines
should receive The Talking Ma-
chine World regularly.
This is the only publication in
America devoted exclusively to
the interests of the talking ma-
chine, and each issue contains a
vast fund of valuable information
which the talking machine job-
bers and dealers say is worth ten
times the cost of the paper to
to them.
You can receive the paper
regularly at a cost of $1.00 a year
and we know of no manner in
which $1.00 can be expended
which will supply as much valu-
able information.
EDWARD LYMAN BILL, Publisher,
No. 373 Fourth Avenue.
New York.
have been showing a decided increase of late, and
Manager Greulich is confident that the fall busi-
ness will be a record breaker. An interesting s.°le
was made this week by Charles Rohlfing, one of
the former members of the Rohlfing Sons Music
Co., now a member of the Cable-Nelson sales
torce, who disposed of a Cable-Nelson upright
Style C mahogany to A. W. Gregg, manager of the
chemical department of the Bucyrus Co., a well-
known concern of South Milwaukee, which manu-
factures steam shovel and dredging machinery.
The Cable-Nelson sales force at the Milwaukee
store has been increased by the addition of M. K.
Mooney, formerly with the Cable-Nelson factory
in South Haven, Mich. He is now getting ac-
quainted with the retail side of the business.
Victor-Victrola
where he remained until he joined the Chapman
Advertising Co. less than two years ago.
Mr. Schell will retain his interest in the adver-
tising concern He is an active member of the
Commercial Clvb, Press Club and Ad Club.
The greatest of all
musical instruments
CLAIMS APPROXIMATE $200,000.
By reason of its all-around
perfection and wonderful tone
qualities the Victor-Victrola
is acknowledged as the great-
est of all musical instruments.
Creditors Look for a Dividend Within
Days—About $48,000 in Hand.
Thirty
(Special to The Review.)
Chicago, 111., Oct. 15, 1912.
Creditors of the R. K. Maynard Piano Co., bank-
rupt, rre looking for a dividend within the next
thirty days. It is understood that the trustee has
about $48,000 m hand, and claims have been filed
aggregating in the neighborhood of $200,000. Ad-
ditional claims are being filed daily. In view of
these facts it is evident that the initial dividend will
not be a large one.
VIOLIN=PIANO CajNCORPORATED.
New Concern Organized in Jonesboro, Ark., to
Manufacture Ingenious Instrument.
The Watson Violin-Pirno Co., Jonesboro, Ark.,
has been incorporated with capital stock of $100,-
000, of which over $80,000 has already been sab-
scribed, for the purpose of manufacturing and
selling a new violin-piano, of which F. H. Watson is
the inventor. It is claimed that the new instrument,
which is protected by United States and foreign
patents, is most wonderful in its operation, pro-
c'ucing the music of either violin or piano or both
together.
The officers of the company are: F. H. Watson,
president; L. H. Fairchild, vice-president, and
James E. Parr, secretary.
SECURE NEW LINES IN DULUTH.
(Special to The Review.')
Duluth, Minn., Oct. 14, 1912.
James A. Terry, of Terry & Gilinson, prominent
piano dealers of this city, who has just returned
from a business trip through the East reports that
he has secured the agency for several new lines
of pianos and player-pianos for this territory, in-
cluding the Sohmer-Cecilian, Farrand-Cecilian,
Cecilian and Colby pianos.
ENGAGEMENT OF MISS HARDMAN.
The engagement has been announced of Miss
Edith Hardman, daughter of the late John Hard-
man, one of the founders of Hardman, Peck & Co.,
and at one time prominent in the piano trade, and
Dr. William J. Pulley, of New York. The wed-
ding will take place in December.
JOINS SIMPSON=CRAWF0RD FORCE.
J. W. Whitney, manager of Simpson-Crawford
Co.'s piano department, has added to his efficient
selling force Louis C. Hertz. Mr. Hertz is doing
an excellent business and is a valuable addition to
Mr. Whitney's staff. Business with this concern is
reported as far ahead of the same period for last
year.
And this title has been
earned in the business world
as well, for the Victor-Vic-
trola has brought a reign of
unequaled prosperity to the
entire musical industry and
placed it on a higher plane
and more substantial footing.
And the addition of the
four new styles to the Victor-
Victrola line opens the way
for continued prosperity, for
larger sales, for increased
profits for every V i c t o r
dealer.
New opportunities at a
time when they mean the
most to every dealer ! With
the Christmas holidays ap-
proaching, the volume of
business to be done is limited
only by his individual efforts.
Victor Talking Machine Co.,
Camden, N. J., U. S. A-
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Machines with Victor Records
and Victor Needles—the combination. There is
no other way to get the unequaled Victor tone.