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THE
MUSIC TRADE
REVIEW
9
O'NEILL-ADAMS PIANO DEPARTMENT OFFICIALLY OPENED. BEHR BROS. co. DELAYED IN MOVING.
While Business Has Been Under Way for a Couple of Weeks Past Official Opening Took Place
Thursday of This Week—Handling the Full Line of Pianos Made by Kohler & Campbell
Co. and Autopiano Co.—Piano Department Under the Management of E. M. Wheatley.
On September 26 a piano sale was started in
the store of the O'Neill-Adams Co., 20th to 22d
streets, on Sixth avenue, New York, after it had
been announced some weeks before that a new
piano department would be opened in this store
The reproduction of the floor plan of the de-
partment shown herewith gives some idea of the
completeness and convenient arrangement of the
warerooms. The rooms marked 1 are small piano
and player demonstration rooms; 2, soundproof
Victor demonstrating rooms; 3, record stock room;
4, music roll library; 5, music roll demonstrating
rooms, and 6, shipping department and stock room.
E. M. Wheatley, manager of the piano
department, had many years' experience in
the piano business and is a man well
qualified for the task which is before him.
He started his piano career with the Wilcox
& White Co., Meriden, Conn., then went to the
Wanamaker wareroom when the Angelus was
taken on by John Wanamaker, where he remained
for many years until he was made manager of the
O'Neill-Adams department.
The line he now exploits is the Kohler, J. C.
Manager E. M. Wheatley.
with E. M. Wheatley as manager.
This was not, however, the official
opening of the department, as the al-
terations were not anywhere near
completed and everything was in a
state of chaos.
The sale, however, irrespective of
the inconvenience of things in gen-
eral, has proved one of the most
successful which has ever been held
in Greater New York. Manager
Wheatley declared this week that he
was very well pleased with results
and that they were still as busy as
bees making sales r.nd shipping in-
struments.
Well-Appointed Warerooms.
The official opening of the depart-
ment took place on Thursday of this
week. The warerooms are among
the best appointed in New York or
in any department store the country
over. They have been laid out so
that every comfort and convenience Floor Plan of Piano and Talking-Machine Warerooms of
the O'Neill-Adams Co., 20th Street and Sixth
may be had by the customer. They
Avenue, New York.
comprise nearly 10,000 square feet of
1. Player-Pianc Demonstrating Rooms. 2. Sound-Proof Victor Demon-
floor space and every inch has been
strating Rooms, 3. Victor Record Stock Room. 4. Music Roll Library.
utilized to the best advantage. There 5. Sound-Proof Musi;: Roll Demonstiating Rooms, (i. Shipping and Stock
Department.
is a main wareroom into which the
elevators open, where pianos and players are
Campbell, Stratford, Newton and Brambach pianos,
displayed. There are six small or private ware- Newton pianos and player-pianos, and the Auto-
rooms where pL-nos will also be shown and players piano and Pianista player-pianos.
demonstrated.
Opposite these across the main
wareroom is the Victor talking-machine depart-
KIMBALL BRANCH IN ATLANTA.
ment, of which Otto A. Gressing is manager. Here Occupies Building Built Especially for W. W.
there are six sound-proof demonstrating rooms
Kimball Co. on North Pryor Street, That City.
which open in the rear into a spacious stock room,
(Special to The Review.)
where several thousand records will be .kept on tap.
Atlanta, Ga., Oct. 5, 1912.
In the rear of these is the music roll depart-
ment, where, off the library, are four soundproof
The W. W. Kimball Co. has opened an elabo-
demonstrating rooms where the rolls may be con- rate branch in this city in the building built es-
veniently tried out. Rack of this is a general stock pecially for that purpose at 94 North Pryor street.
room and shipping department.
The new building is two stories and basement and
The trim is of mahogany wainscoting through- fireproof in construction. The architectural fea-
out, over which is plaster paneling in green, tures of the exterior, which tend toward the Gothic,
with aluminum line trimming, while the ceilings have received much praise. The main showrooms
are in cream, the whole blending with green rugs and offices are on the first floor, while the second
which are laid on a parquet floor, making a most floor is given over to a number of separate parlors
striking effect.
The lighting is done by means for the display and demonstration of the various
of the new popular indirect lighting fixtures, and
lines of pianos and player-pianos. H. R. Calef, of
on each table there is a handsome electrolier. the Augusta branch of the Kimball Co., is also in
A small room is also set apart for the credit charge of the new branch here.
man, where small mahogany desks, each lighted
with an individual electrolier, are placed for the
The Wilhite Piano Co., Knoxville, Tenn., is now
use of purchasers.
occupying its handsome new building in that city.
Failure of Railroad to Lay Siding Keeps Them
Out of New Newark Plant—Will Not At-
tempt to Move Until Busy Season Is Over.
Much to their chagrin, Behr Bros. & Co., 11th ave-
nue and 29th street, New York, who were sched-
uled to have moved into their new factory at Fre-
linghuysen avenue, Newark, N. J., have been de-
layed owing to the slowness of the railroad in put-
ting in a siding which is to run directly into the
factory yard, and also to the tardiness of the manu-
facturers who are to install the sprinkler system,
who have not as yet delivered the piping for this
work.
It was the intention of the company to move
into the new plant on September 1 and be well
started before the busy season started in in ear-
nest. Now, however, that so many delays have
been encountered they will not attempt to move
until after January 1, 1913, when the fall rush of
business is practically over. William J. Behr, treas-
urer of the company, stated this week that he is
very well satisfied with the business which is being
done by them at the present time.
"We are just as busy as we can be," he said, "and
under no circumstances will think of moving while
the fall season is on, now that we have been de-
layed the way we have. Our dealers can feel as-
sured that they will receive all consideration dur-
ing the season and we shall not consider moving
until after the first of next year. This will enable
us to give prompt attention to all business which
is now coming in. W r e are now laying out some
unique advertising work for the dealers, something
which has not been done by any other piano manu-
facturer and which we are sure will aid the deal-
ers in exploiting the Behr Bros, piano.
VETERAN DEALER TO RETIRE.
A. H. Fitch Has Been in Piano Business i.»
Arkansas City, Kans., for Thirty Years—
to Take Needed Rest—Leaves for West.
A. H. Fitch, a veteran business man of Arkansas
City, Kan., and who has conducted a piano and
music store in that city since 1872, announces that
he will retire from active business and will take a
long and much-needed rest. Mr. Fitch owns hi?
business building and is very well off. Following
the closing-out sale he and his family will travel
through the West.
BUYS OUT KING & CO. STOCK.
(Special to The Review.)
Frankfort, Ind., October 8, 1912.
The entire stock of pianos and other musical
goods of Leslie C. King & Co., the music house
of this city, which has been in the hands of a re-
ceiver for several weeks, has been purchased by
the M. L. Claypool Piano Co., which conducts
stores in Lebanon and Crawfordsville, as well as
in this city. The company will continue the two
stores in Frankfort with O. B. Morrison as mana-
ger.
RUDOLF
PIANOS
are conscientiously made, good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
721 East 137th St.
NEW YORK