Music Trade Review

Issue: 1912 Vol. 55 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIFW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportoiial Stall:
B. BRITTAIN WILSON,
A. J. NICKLIN,
CARLETON CHACE.
AUGUST J. TIMPE,
L. M. ROBINSON,
WM. B. WHITE,
BOSTON OFFICE:
CHICAGO OFFICE:
JOHN H. WILSON, 824 Washington St.
Telephone, Main 6950.
PHILADELPHIA:
R. W. KAUFFMAN.
GLAD HENDERSON,
L. E. BOWERS.
E. P. VAN HARLINGEN, 87 South Wabash Ave.
ALBERT G. BRENTON, Assistant.
Room 806. Telephone, Central 414
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ADOLF EDSTEN.
CLYDE JENNINGS
SAN FRANCISCO: S. H. GRAY, 88 First St.
DETROIT, MICH.: MORRIS J. WHITE.
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE, MD.: A. ROBERT FRENCH.
INDIANAPOLIS, IND~ STANLEY H. SMITH.
MILWAUKEE. WIS.: L . E . M E Y E R .
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
Published Every Saturday at 373 Fourth Avenue, New York
Enteted at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Canada,
$3.60: all other countries, $4.00.
ADVERTISEMENTS, $2.60 per inch single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising Pages, $75.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill.

Departments
conducted by an expert wherein all que»-
PI an A allU
anil
TiailU
tions of a technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
p
dealth with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning which
will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 1908
Diploma... .Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES-NUMBERS 5982-5983 MADISON SQUARE
Connecting all Departments.
Cable address " "Elblll, N e w York."
NEW YORK, OCTOBER 12, 1912.
EDITORIAL
in this issue of The Review, Louis F. Geissler,
E LSEWHERE
general manager of the Victor Talking Machine Co., sets
forth in vigorous and timely words the danger that would result to
the American business man from the enactment of legislation
which contemplates interference with the manufacturer's right to
regulate the prices at which his goods may be sold.
It is an able exposition of the value of the fixed price in busi-
ness as compared with the chaos that would result from reckless
price-cutting.
Mr. Geissler points out that if the Oldfield Bill ever becomes
a law the pinch of it will be felt by every soul who earns a living
in any mercantile capacity—North or South, or East or West. He
says: "Once this thing is established, it is established—and there
will be no recourse. It will mean that we must again work out our
commercial salvation by years of agonizing toil. Legislation which
will produce such chaos may be a travesty upon the purpose for
which legislative bodies were established, but there will be no com-
fort in that knowledge—no comfort in "calling names" when our
hard won commercial prosperity crumbles about our ears." He
adds further: "The prosperous times to which we are gradually
climbing will be utterly nullified by a bitter war of price-cutting
for which no general prosperity can possibly be established. The
only thing which can be promoted is the aggrandizement of some
few isolated price-cutting establishments. If that is the result of
United States legislation, then those legislators will have them-
selves brought about the very abuse which presumably they sought
to abate."
Mr. Geissler urges upon every manufacturer and upon every
merchant the necessity of getting in touch with their representa-
tives in Congress, many of whom are now candidates for re-elec-
tion, to the end that they may have a clear knowledge of the facts
bearing on this proposed legislation.
REVIEW
This article of Mr. Geissler's is a vivid presentation of the
damage that may result from the proposed amendment to the patent
law. He speaks as an authority—as a man who has given the
closest study to commercial conditions in this country—as a practi-
cal buiness man, who is the general manager of one of the largest
institutions connected with the music trade industry.
WO years ago, Edward S. Payson, of Boston, in one of his
T
eloquent addresses before piano manufacturers from all
parts of the country made an earnest plea for the training of
young men whereby they may receive a practical knowledge of
every branch of piano manufacturing to the end that they might
replace the veterans of the trade as the latter answered "the last
call." Mr. Payson closed his address with the words, "Gentlemen,
the future of the trade rests with you who are actively engaged in
it to-day. The making of the future manufacturers depends upon
your efforts. What are you going to do about it?"
Mr. Payson put into words only what dozens of the thinking
men of the trade have been pondering over, before and since. The
number of m.n who know every detail of piano making from the
draughting of the scale to the final tuning and regulating, are
growing fewer in number year after year, and who is to take their
places ?
If the practical heads of a score of leading factories were, for
some reason, forced to relinquish control simultaneously where
would the score of trained men spring from to take up those reins
with the confidence of knowledge? It is a problem that has come
to the mind of more than one thinking man in the trade.
There have been attempts made to educate the ambitious piano
workman in the scientific branches of his calling. There is such
a school in a Western city that trains a limited number of young
men annually, the Union Branch of the Y. M. C. A., New York,
has conducted classes in scale designing which attracted an ex-
cellent grade of men and proved really successful. One of the
students of the class is now the practical partner in a successful
piano manufacturing business in New York and doubtless others
have received great benefit through the classes. The course, how-
ever, is limited to twenty lessons, which at best can but put the
earnest man on the right track toward gaining knowhdge of the
trade.
The German manufacturers go us one better by combining to
support technical schools for the purpose of increasing knowledge
of ambitious employes and find the plan pays. If the instruction
is to be thorough and the results satisfactory, the employer must
co-operate with the employe by at least extending the facilities of
his plant for practical instruction purposes. It will cost money,
but the money will be as well invested as though it were put into
new and up-to-date machinery.
Specialization in the matter of laying out and performing
various parts of the work of piano building makes for economy
in labor and to a certain extent makes it unnecessary that a ma-
jority of employes have a general knowledge of the business, but*
that small minority must be trained, must be aided and encouraged
to study and improve themselves. The future of the business de-
mands that the supply of trained superintendents and factory heads
be provided while there is time and before they are really needed.
To wait for the actual call will be too late.
B
USINESS goes on in great and increasing volume in all parts
of the country, and in all lines of activity. The commercial
agencies, in their reports from the leading commercial centers, tell
of equal prosperity among manufacturers and both wholesale and
retail merchants. The Southwest has now become as optimistic
as elsewhere. Estimates of bank clearings for the week show great
gains in all the commercial centers excepting a few in the South,
and from these places come such good reports of current mer-
chandising as to make it apparent that the big clearings of last
year, with which the present must be compared, were abnormally
large on account of cotton crop financing, so that the clearings there
do not quite gauge the situation.
The paradox seems to be shown to-day, of the general situa-
tion being benefited by certain developments that tend to retard it.
The railroads and shippers, in spite of friendly co-operation to
make the supply of cars go just as far as possible, are facing a
serious shortage of equipment that would interfere greatly with
prosperous trade. In the Southwest the movement of general
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
merchandise is so heavy as to make it difficult to get cars for big
pieces of heavy- merchandise like machinery and lumber. What
remains', therefore, of the disposition of merchants to order in
small lots, particularly in cotton goods, where the market for the
staple creates uncertainty, along with tariff possibilities, is in a
way a good thing, although it increases costs to consumers.
Legal Questions Answered for the
Benefit of Review Readers
questions, which have direct bearing on music
trade affairs, will be answered free of charge.
•iThis Department is under the supervision of
Messrs. Wentworth, Lowenstein & Stern, attor-
neys at law, of 60 Wall Street, New York.
W
HILE piano manufacturers have had to face the rising tide
in prices for every article which enters into the construc-
tion of a piano, they have apparently been unwilling to ask the in-
crease in prices of pianos which the augmented cost of manufac-
ture should entitle them to receive from piano merchants. It is
true some manufacturers have had sufficient courage to come out
boldly and mark their instruments up to the figures which the in-
creased cost of manufacture entitles them to receive. Others have
been holding off for fear of offending their representatives.
It is obvious that the manufacturing and selling prices must
conform to the changed conditions. They cannot in justice to all
concerned continue on the same lines as heretofore. The hardware
men, the lumber men, the veneer men, have been compelled to
raise their prices, owing to the cost of raw material and labor.
They are not as considerate of the feelings of their customers as
thj average piano manufacturer. And why should they!
The relations between this branch of the trade in the matter
of prices are conducted along ordinary, commercial lines, but this
very ordinary and proper conception of things does not seem to
enter into consideration when piano manufacturers take up the
matter of prices with their dealers.
This is a rather peculiar situation. It cannot be laid entirely
at the doors of the piano merchants. They are keen, shrewd, busi-
ness men, and it is only necessary to present the matter to them
in the proper light to have this matter of prices receive due con-
sideration. Piano merchants will not object to an increase in the
cost of pianos, provided it is demonstrated that the increased
charge is legitimate and proper.
I
T is said upon excellent authority that there is considerable un-
easiness manifested in the headquarters of abusive journalism
just at the present time.
It is said, too, that the fear amounts to almost a panic as the
time draws nearer when the violators of journalistic peace must
be called upon to show justification of a long and continuous line
of abusive attacks aimed at a prominent manufacturer.
It is further said, too, upon good authority, that so great
is the fear that various influences have been set in motion whereby
pressure is brought to bear so that the legal machinery .will be
eased a trifle in its pressure.
In other words, the. journalistic jackals who are being brought
closer and closer to the day of reckoning begin to shiver—they
dread the relentless crushing of the legal machinery.
They realize more than ever perhaps in their lives the terrible
position which confronts them.
They have betn afforded an opportunity to think over what
an attack upon a reputable business means and what a continuous
onslaught upon the principles—the methods—the morals—the
family life—the personal acts of a great business builder means.
They begin to realize when they are being driven closer and
closer into a corner that there is no escape—that stern and inexor-
able laws demand the guilty ones shall be punished.
Sympathy for such a gang of misfits?
Better sympathy for the man who has been forced to stand
up under months and months of merciless attacks—for the man
whose character has been vilified; whose methods have been
maligned; whose life has been distorted and torn into shreds out
of which a garment of base abuse has been woven.
Sympathy for the men who have willingly and maliciously
planned and executed these things?
Sympathy for the man who in the height of some passion
commits a crime, but hardly sympathy for a gang of men whose
entire business lives have blended harmoniously with the prin-
ciples of abuse?
Sympathy for men whose acts have defamed and lowered a
. noble profession; for men whose ignoble methods have stabbed a
splendid industry to its very vitals?
Sympathy for men whose whole lives have been one series
of plotting and planning?
REVIEW
^Matter intended for this Department should be
addressed plainly, Legal Department, The Music
Trade Review.
Sympathy for men who have never hesitated to maliciously
abuse men of noble principles; who'have never hesitated to distort
in the most glaring manner the unselfish acts of individuals?
Sympathy for men who have abused the living and maligned
the dead?
Sympathy for men who extorted unwilling dollars from the
pockets of men whose business and pecuniary position has brought
down upon them showers of insolent and defamatory abuse ?
Sympathy? Might as well talk about extending sympathy to
the gang of crooks who have so long infested this great city of
ours.
The only way to make a legal cure effective is to crush out
the entire gang of men who have lowered the journalistic standard
to such a degree that it will take twenty-five years of decent work
to raise it to the high position to which it rightfully belongs.
Sympathy—yes, sympathy for the men who have been abused
and who have endured the cruel shafts of malice and venom for
years; but no sympathy for the shivering, cowardly outfit who
now exhibit palsied fear as the day of doom draws near.
I
T is well to bear in mind that correct advertising always gives
character to a piano and raises it in a competitive sense. Cut-
ting off advertising reduces it to purely a price competition—that
is, it places it uppn purely a bulk basis.
This is something, too many manufacturers overlook in prac-
tising economy.
Advertising to-day is as important an essential in the success
of a business, particularly where it is conducted along dignified
lines, and with an appeal to the best class of trade, as any depart-
ment—barring none.
•It is an investment that pays good dividends, but the publicity
must be persistent, must be properly presented and placed in the
right medium.
Piano manufacturers and piano merchants who have given
the matter of advertising the thought and attention which it re-
quires have won the largest measure of success.
This is a matter of record, and if there is any moral, it is
that others should do likewise.
During the past few years there has been undoubtedly a
marked improvement in piano advertising in the retail field, but
there is still ample room for further advancement along the same
lines.
The advertising field is a large one, and there is excellent
opportunities for the engagement of fertile minds in the never-
solved problem of how best to reach and interest the public.
L
ABCTR. whether manual or clerical, whether the labor of the
trechanic or that of "sales manager, is reducible to terms of
dollars and cents. However we may prefer to express it—this fact
remains the same. For dollars and cents are the basis of every
engagement and the more a man draws the more he must make
good upon.
EVELOPMENTS in the strike situation in New York early
this week indicate an early ending of labor troubles. Fac-
tories report that many of the men have returned to their work,
and it is expected that others will follow suit.
D

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