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THE
46
TALKING MACHINE EXPORTS.
The
Figures for July Presented—Reports
Show Falling Off for the Month.
(Special to The Review.l
Washington, D. C, Oct. 6, 1912.
In the summary of exports and imports of the
commerce of the United States for the month of
July (the latest period for which it has been com-
piled), which has just been issued by the Bureau
of Statistics of the Department of Commerce and
Labor, the following interesting figures relating to
talking machines and supplies are set forth:
The total exports of talking machines, records
and supplies for July, 1912, amounted to $191,-
818, as compared with $202,467 for the same month
of the previous year. The seven months' exporta-
tion of talking machines, records and supplies
amounted to $1,323,608.
CONDITIONS IN NEW ENGLAND,
So Far as They Affect the Columbia Phono-
graph Co. Are of the Brightest, Judging from
the Report Made by H. A. Yerkes, Manager
of the Wholesale Department, Who Has Just
Returned from an Extended Visit Over That
Territory—What He Tells The Review.
H. A. Yerkes, manager of the wholesale de-
partment of the Columbia Phonograph Co., re-
turned recently from an extended trip through
New England. Mr. Yerkes found general trad a
conditions excellent, and states that the political
situation has not affected prosperity in the least.
At Portland, Me., both talking machine and record
sales have increased so rapidly that the distribut-
ing branch in that city is rearranging the store in
order to accommodate the unexpected demands
made on their products. In Boston, the approach
of the opera season has helped to boom sales all
along the line. As the Boston Opera Company per-
formers are under exclusive contract with the Co-
lumbia Co., many new records will shortly be pro-
duced. As an indication of the prosperous condi-
tions in Boston, one of the leading piano houses,
with branches throughout New England, is arrang-
ing for a line of Columbia products for each store.
At Springfield, Forbes & Wallace, who recently
installed a talking machine department, are greatly
pleased with the results to date. At Hartford and
New Haven, the outlook for fall business is most
promising, and a large department store in the
former city will shortly close a deal for the addi-
tion of a talking machine department. Mr. Yerkes
is now enjoying a well-earned vacation at his old
home in Washington. While there, he introduced
his mother to her youngest grandchild.
VICTOR DISPLAY ATTRACTS.
New Designs Displayed by New York Talking
Machine Co. Interest Public—Business Re-
ported as Excellent.
Many people passing through Chambers street
are attracted by the window display of the New
York Talking Machine Co. Models are shown of
four different styles, affording an opportunity for
the passer-by to view the No. IV Victor Victrola
which costs only $15; No. X, at $75; No. XI, at
$100, and No. XVI, in Circassian walnut, which
sells for $250. The completeness of this display
has induced many people to step in and inquire
details, who otherwise would have hurried along
to their destinations. Manager Williams is away
on his vacation, and in an interview with The
Review, Mr. Moody stated that the outlook for
a record breaking season was brighter than ever.
R. F. Bolton, manager of the Columbia Phono-
graph Co.'s retail store on Chambers street, re-
turned this week from a trip up State. Mr. Bol-
ton finds business conditions in his territory ex-
ceptionally good.
MUSIC TRADE
PROSPERITYJLND
REVIEW
OPTIMISM
Abound in the Talking Machine Trade, Says
J. Newcomb Blackman—Part of Increased
Wealth, Through Crops, to Find Its Way
Into Demand for Talking Machines and
Records This Fall and Winter.
One of the most enthusiastic men in the talking-
machine field is J. Newcomb Blackman, president
of the Blackman Talking Machine Co., 97 Cham-
bers Street. Speaking with The Review, Mr.
Blackman said, in part: "There is a most prom-
ising outlook for a successful fall season in the
talking-machine field. From my observation it
seems that the country is approaching an era of
prosperity and general optimism. This can be at-
tributed largely to the record-breaking crops har-
vested throughout the country, which is always a
sure sign of general satisfaction. There is a
strong demand for money, and with plenty of
money in circulation a business like ours is cer-
tain to receive a generous share of the people's
patronage."
Mr. Blackman will visit the Victor offices at
Camden, N. J., this week and will then proceed
to Philadelphia, to talk over association matters
with Mr. Buehn, secretary of the National Asso-
ciation of T?Iking Machine Jobbers, which re-
cently elected Mr. Blackman president.
when it is apparent that the motive is all right. A
sample letter, commenting upon the specimen ad-
vertisement, is also published in the "Voice of the
Victor."
NEW UDELL CABINET CATALOG.
Cabinets for Disc and Cylinder Records for the
Season 1912-13, Shown to Advantage in
Handsome Twenty-Four Page Volume—
Some of the Features—Free Cuts for Deal-
ers' Local Advertising.
The Ude'l Works, Indianapolis, Ind., the prom-
inent manufacturers of cabinets for talking ma-
chine records, sheet music and music rolls, and
of other artistic specialties in the furniture field,
has just issued a thoroughly interesting twenty-
four page catalog of cabinets for disc and cylinder
records for the season of 1912-1913. In the catalog
there are illustrated and described an even dozen
different styles of cabinets for disc records and
six styles of cabinets for cylinder records, all
handsomely finished in harmony with the leading
styles of machines and arranged with a view to
affording the greatest convenience to the record
owner.
The disc line includes tables with shelves for
holding the record albums while the machine is on
top, closed cabinets designed to hold the records
flat or on edge and with or without the machine
ENLARGES VICTOR DEPARTMENT.
on top. The Udell record box, for use in connec-
Davis, Burkham, Tyler Co., Wheeling, W. Va., tion with the tables, is most ingenious in construc-
Remodels Main Floor of Building to Make tion and is indexed in order to facilitate the find-
Room for Additional Demonstrating Booths. ing of any desired record. The cabinets are fur-
nished with or without rims as desired, there being
(Special to The Review.)
no extra charge for the rims.
Wheeling, W. Va., Sept. 30, 1912.
In the cabinets for cylinder records the drawers
The Davis, Burkham, Tyler Co., of this city, are fitted with special clamps for holding the rec-
which has met with great success in retai'ing Vic- ords in their original cartons, which arrangement
tor talking machines and records, has recently offers the greatest insurance against breakage or
been compelled to remodel the first floor of its scratching. The drawers are also made with a
store in order to make room for several more slide which permits of the drawer being pulled
demonstrating booths.
entirely out of the cabinet so that every record is
In redecorating the store the interior was fin- readily accessib'e.
ished in mahogany with white beading around the
With the issuing of the new catalog the Udell
plate glass partitions, which gives a very attractive Works has inaugurated a new advertising scheme
appearance. The interior of each room is finished under which special line cuts of the most popular
and furnished differently.
One is all white cabinets of the line are furnished free to deal-
enamel, another golden oak, another mahogany, ers handling the Ude'l cabinets for use in their
etc. The appearance of these rooms is causing a local newspaper advertising. The cuts show the
great deal of favorable comment from customers. cabinets and their uses to distinct advantage and
The rooms are connected by swinging doors, can be used to advantage by dealers in their ad-
which enable a salesman to attend to the customers vertising matter.
in one or more rooms at the same time.
The line of styles shown in this new catalog is
This enterprising company has inaugurated a up to the usual Udell standard—always a high
big advertising campaign for fall business, and one.
with its splendidly equipped sales force and com-
lete department expects to do a rushing business.
The Victor line is now being featured in Sol.
Bloom's new store at Broadway and Thirty-ninth
ANENT MISLEADING ADVERTISING. street. Situated in the heart of the musical world
The Effects of Such Publicity Pointed Out In of New York, and occupying part of the Metro-
politan Opera House Building, this store is ac-
Current Issue of the Voice of the Victor.
cessible to all music lovers.
Under the caption, "Misleading Advertising
Henry C. Brown, of Philadelphia, has been
which Helps No One and Hurts Your Victor
granted ?. patent on a cabinet for holding talking
Business," two pages in the September number of
the "Voice of the Victor" are devoted to a discus- machine records, and which embodies many worthy
sion of the many evils that grow out of misleading features. It will be placed on the market in the
advertising. In emphasizing the arguments ad- near future.
vanced there is shown a copy of an advertisement
N. H. Phinney & Co., Ltd., Halifax, N. S., have
in which a 50 per cent, reduction in the prices of
been appointed distributing agents for the Colum-
record cabinets is so featured as to make it appear bia Phonograph Co. in Nova Scotia.
that the reduction also applies to the Victrolas il-
C. W. Lindsay, Ltd., of Montreal, has installed
lustrated and described in the lower section of the
ad. It is pointed out how the reader is confused a beautifully decorated department for the han-
regarding the prices and how the price mainte- dling of a complete Victrola line.
nance poHcy of the Victor Co., which has been
Write Us About The New Schafford
largely responsible for the success of its business
Record Albums With 80% Profit
as well as the business of the dealers, is thus
This complete record album line is 2 years ahead ol all others.
undermined in the eyes of the public.
Good quality with prices clipped 50 %, allowing largest profits.
The Victor Co. watches all the advertising of its
Your name stamped in gold on them ii you wish. A sample
1
album will convince you. Answer on your business letter head.
dealers very carefu ly and calls attention to all ap-
Tke SCHAFFORD ALBUM CO.. 2C-28 Lupaur* St.. N«w T«rk
parently misleading advertisements at once, even