Music Trade Review

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THE MUSIC TRADE
REVIEW
PIANO SHIPMENTS ON COAST SHOW HEAVY INCREASE.
Excellent Conditions in Country Prove Very Encouraging to Piano Man—Many Visitors to
Golden Gate Help Sales—Recital Season Will Soon Be Under Way—News of the Piano
Houses, Large and Small—Special Sales in Evidence—Ellas Marx Music Co. in New Quar-
ters—The Instruments That Are Selling Best—The Week's News Summarized.
(Special to The Review.)
San Francisco, Sept. 5, 1912.
Indications point to an early fall in more ways
than one. The first rain of the season has fallen
this week, and more is promised by the weather
man, though the moisture so far has merely laid
the dust and reduced the temperature. No curtail-
ment has resulted in the piano trade, which is
gathering impetus both here and in the country.
The department stores are holding the fall fashion
show this week, bringing shoppers down town in
full force, and while the new clothing models are
the great attraction a good many people are drop-
ping in at the piano stores. There are also a
good many visitors from the country this week,
and notwithstanding the showers and two holi-
days the month has started with a decidedly ac-
tive business. Piano shipments are larger than
for some time past, and many local wholesale and
distributing firms are making large deliveries to
their outside connections.
Visitors at the local Eilers Music House this
week were Lawrence Miller and H. S. Leet of the
Lester Piano Co.
Preparing for Recital Season.
William E. Riggs, pianola expert of Kohler &
Chase, h?s been busy all week with preparations
for the opening of the recital season. A large
number of invitations have been sent out for the
Thursday evening concert, and a good attendance
is assured. The new fixtures for this company's
eighth-floor offices are being made at the mill,
and "will soon be put in place with little incon-
venience to the business. W. B. Ragland of this
company is taking a week's outing.
Getting Supplies for Fall Trade.
Henry Hauschildt, of the Hauschildt Music Co.,
has been on a vacation for about two weeks. H.
T. Mitchell reports an excellent business with the
company's agents, all of whom are getting in
large supplies for the fall trade.
Postpone Opening of "Talker" Department.
The Emporium has for some time been con-
sidering the addition of a talking machine depart-
ment to the piano section, but has decided to
postpone action until after the fashion show at
RUDOLF
PIANOS
arc conscientiously made, food
instruments; in other words,
the sweetest things out.
least. Mr. Lewis says the piano department is
giving results fully up to expectations.
News of the Travelers.
L. S. Sherman, of Sherman, Clay & Co., has
just returned from a short visit to his brother at
Santa Barbara, Cal. Mr. Bates of this company
has returned from a' Northern trip. A visitor at
the store this week was Ed. Geissler of the Geo.
J. Birkel Co., of Los Angeles.
Mason & Hamlin Pianos Selling Well.
George R. Hughes, of the Wiley B. Allen Co.,
reports considerable improvement of late in the
sales of Mason & Hamlin pianos and the more ex-
pensive player lines, and expects to break all rec-
ords for the sale of these instruments this fall.
The Wiley B. Allen Co. has transferred Roy Wel-
don from the San Jose branch to the San Fran-
cisco store, where he has taken charge of the re-
tail piano department. Mr. Weldon is compara-
tively new to the business, but has made an ex-
cellent record at San Jose, and is already making
things hum here.
Automatic Instruments in Demand.
Peter Bacigalupi & Sons report the sale this
week of North Tonawanda mechanical organs to
a nickelodeon at Napa, Cal., and another in the
Mission district of this city. Mr. Bacigalupi re-
ports little curtailment of this business from the
advance of the prohibition movement in Califor-
nia, having had only one reversion from this cause
so far.
Baldwin Co. Business Prosperous.
E. C. Wood, Coast manager for the Baldwin
Co., is back from a trip through the country, and
reports a material improvement among the com-
pany's outside agents within the last few weeks.
He is now making large deliveries to all parts' of
the State. Col. Fox, the Oakland agent, has built
up a good substantial business. At Fresno, C?.l.,
the Baldwin lines are now handled by the Bristol
Brothers, who for about three years have had
charge of the McNeill Music Co.'s branch at that
place. They are known as hustlers, and are al-
ready making a good record.
Change in Baldwin Agency.
Mr. Wood is just leaving for Los Angeles to
look after the new arrangement whereby the
Holmes Music Co. takes over the Baldwin retail
agency formerly handled by W. L. Thomburgh.
The Holmes company has formerly handled only
sheet music, small goods, etc., Mr. Thornburgh
having a section of the store. He will remain
with the company, but will probably put in most
of his time on the road, as a good sized Baldwin
stock is carried at Los Angeles for distribution
among dealers in surrounding towns, and this
part of the business requires considerable atten-
tion.
Advertising "Before School" Sale.
The Bartlett Music Co. of Los Angeles is ad-
vertising very extensively on a "before school"
sale, starting this week and ending with the open-
ing of the schools Sept. 16.
Hauschildt Sale in Oakland.
RUDOLF PIANO CO.
BM«v Av*.
NIW YOKK
"American Three"
The Hauschildt Music Co. has started a sale in
Oakland, announcing that the lease on the store
there has been sold, and that no other location
has been secured. It is expected, however, that
another place will be found, as it is most unlikely
that Mr. Hauschildt would withdraw from the
town in which his business was built up.
Mr. Dealer:
The "American Three"
our latest creation
is the smartest little
Player Action of the
present day.
It embodies every-
thing that is good
for both the dealer
and customer. A
piano containing an
"American Three" will
be the best seller
you can put on
your floor.
Ask your manufac-
turer to send you
a sample. The sam-
ple will do the rest
for us, and you will
be delighted.
Ellas Marx Music Co. in New Quarters.
Melodiqrand
The Ellas Marx Music Co., of Sacramento, is
now comfortably settled in its new quarters at
1208 J street, where it has ,one of the largest
stores in northern California.
American Player Action Co.
Pierce Piano House Moves.
2595 Third Avenue
The Pierce Piano House, of Eureka, Cal., has
moved to a new location at Third and G streets,
opposite the City Hall. This company has a large
business in Columbia talking machine goods, as
well as Poole and other pianos and Behning
players.
New York, N.Y.
Eugene T. Turney, Vice-President