Music Trade Review

Issue: 1912 Vol. 55 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
MUSIC TRADE
RffHW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
GLAD. HKNDEKSON,
A. J. NICKLIN,
H. E. JAMASON,
AUGUST J. TIMPE,
C. CHACE,
B. BXITTAIN WILSON,
WM. B. WHITB,
L. E. BOWEHS.
BOSTON OFFICE:
JOHN H. WILSON, 884 Washington St.
Telephone, Main 6950.
PHILADELPHIA:
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 87 South Wabash Ave.
ALBERT G. BRENTON, Assistant.
Room 806. Telephone, Central 414
MINNEAPOLIS a n d ST. PAUL:
ST. LOUIS:
R. W. KAUFFMAN.
ADOLF EDSTEN.
CLYBE JENNINGS
SAN FRANCISCO: S. H. GRAY, 88 First St.
DETROIT, MICH.: MOKBIS J. WHITE.
CINCINNATI. O-: JACOB W. WALTERS.
BALTIMORE. MD.: A. ROBERT FRENCH.
INDIANAPOLIS, IND^ STANLEY H. SMITH
MILWAUKEE, W I S . : L. E. MEYER.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Canada,
$3.50; all other countries, $4.00.
ADVERTISEMENTS, $2.50 per inch single column, per insertion.
On quarterly or
yearly contracts, a special discount is allowed. Advertising Pages, $75.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill.
* Pi an A anil
Departments conducted by an expert wherein all ques
'IlallU ailU
tj
f technical nature relating to the tuning, regu-
I a t o i r n ! S o a a
TPl*hni<*fll n p n a r t m p n t C
& n d repairing of pianos and player-pianos arc
ICCUIllUU U e p d r U I i e i l l S . d e a j t h w i t h j w i n b e f o u n d i n a n o t h e r section of this
paper. We also publish a number of reliable technical works, information concerning which
will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposjtion, 1902
Diploma... .Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES-NUMBERS 5982-5983 MADISON SQUARE
Connecting all Departments.
Cable a d d r e s s - "FJblll, N e w York."
NEW YORK,
SEPTEMBER
1 4 , 1912.
EDITORIAL
REVIEW
of the situation by the publicity sent forth by the manufacturer.
This literature should abound in helpful suggestions to enable
the piano merchant to best grasp the opportunities that arise during
the musical season. In this way the piano merchant can recom-
pense the manufacturer for his labors and efforts in bringing to a
larger public notice the merits of the piano which he represents.
The best results can be secured by an interchange of views
between the manufacturer and his representative, and now is exactly
the time to put this work into force and develop it. The concert
tours of famous artists in which pianos of prominent makers are
used, can be made a greater source of profit to both manufacturer
and dealer if the suggestions outlined are followed.
T
ALKING of the musical season and its possibilities brings to
mind the remarkable tribute paid the Pianola in London in
the early summer when it appeared in concert with the London
Symphony Orchestra, of which Arthur Nikisch is conductor. This
was an event of tremendous significance not only because of the
vista it opens up for the future of the player, but for the player
pianist. It may mean the beginning of the end of the mediocre
pianist, and the competition of the real musician who has opened
up to him a great storehouse of musical literature formerly closed
through lack of technic-means which are supplied by the instru-
ments of the Pianola type.
While the player-piano has been heard more frequently in con-
cert in this country than abroad this London concert referred to
marks the first time that the Pianola, or any other type of player-
piano has been heard as a solo instrument with a great orchestra
under the baton of a conductor of international distinction.
The question arises will New York fall in line the coming con-
cert season? Will the Pianola or some other player-piano be heard
at the concerts of the great orchestral organizations throughout the
country ?
Within the past two years the antipathy of the musician to the
so-called semi-mechanical musical instruments has rapidly disap-
peared, as it is realized that they are playing a great part in de-
veloping musical knowledge and intelligence, thus working for a
greater diffusion of musical appreciation.
T
HAT there is still a large army of piano merchants throughout
"\ yl 7"ITHIN a few weeks the musical season will have started in,
the country who are staunch adherents of the quality standard
V V and judging- from the bookings reported by the leading
as applied to pi^ino retailing, is evident from the letters which have
managers the winter season of 1912-13 promises to be most inter- reached The Review during the past few days, referring in most
commendatory terms to the vigorous editorial, written by the
esting by reason of the appearance in concert and recital of noted
piano virtuosi and other celebrated artists.
editor-in-chief, Edward Lyman Bill, which appeared on the first
The growth in appreciation of high class music, which is now
page of last week's Review, in which the point is made that quality
and not price should be the all-important factor to-day.
so evident in the smaller cities throughout the country, means that
One of the several prominent merchants whose communica-
these centers will be included in the visits to be made by noted
pianists the coming season.
tions have been received writes' as follows: "I most heartily sub-
In this connection it is timely to bring to the attention of piano
scribe to your quality platform as set forth in the splendid editorial
which appeared in last Saturday's Review. The increasing ten-
merchants the necessity of co-operating with the manufacturers of
dency among manufacturers and dealers alike to ignore quality for
the pianos to be handled by the visiting pianists to the end that an
intelligent and successful campaign of publicity may be inaugurated
price in the piano field is steadily undermining the piano business.
in the various cities. In this way the public will be informed in
Too many manufacturers and merchants' are full of the idea that if
they sell a large number of pianos they are making piles of money,
the fullest of the merits of the piano which the visiting artist is
whereas more satisfactory profits can be made by handling and
playing and become acquainted as well with the dealer representing
that special instrument in the city visited.
pushing pianos of recognized quality and high standing.
With some gratifying exceptions piano merchants have been
"I have found this to be the case in my business. Our house
rather indifferent to the sales and prestige-making possibilities fol-
handles commercial pianos to meet the demands of the trade, but
lowing the visit of a famous pianist to their city, claiming that the
we have placed more emphasis on the quality piano during the past
few years than ever before, and with a gratifying amount of suc-
manufacturers themselves lend but little aid in the way of sugges-
cess.
tions or. support as to how best a proper campaign may be con-
ducted.
"In your editorial you cover the subject so masterfully and so
completely that it is to be hoped that it will have the effect of stimu-
There is some justice in this complaint. Many of the piano
lating the trade to start a fall campaign along progressive lines with
manufacturers making high grade pianos would do well to study
closely the policy pursued by the Victor Talking Machine Co. in the following culled from your editorial as a text: 'Price does not
helping its dealers to properly exploit its product, particularly when
endure—quality is enduring.'
grand opera artists visit a city. The work of this corporation has
"This covers the situation in a few words. We have found
been most admirable in every respect and most productive of re- the quality piano to be a reputation and business stimulator, for
sults.
one good piano in the home does more to augment the prestige of
the house selling it than a dozen cheap and unsatisfactorily built
A great many dealers are either too busy or too indifferent to
seize the opportunities that arise from the concert tour of a cele-
instruments which are a source of constant worriment. I hope
brated pianist. They can be aroused however to a full appreciation
every piano merchant who has the interests of the industry at
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
heart, and who intends to stay in the business will talk quality and
sell the kind of instruments that deserve that appellation.
"The campaign of education may be slow at best, but the
effect of all such work is cumulative and becomes progressively
easier. We have always found quality a good talking point, and it
becomes most powerful when the merchant back of it is enthu-
siastic and earnest in his desire to push the quality goods which
he represents. There are, unfortunately, too many piano men using
the quality piano as a "stool pigeon"—as a mere attraction to get
customers into the warerooms, with the object of selling them a
cheaper instrument on which there may be a larger margin of profit.
"I am also a firm believer in the policy long suggested by The
Review, that the establishment of fixed prices by manufacturers
would do much to place the piano business on a stable foundation,
and augment the confidence of piano purchasers throughout the
country, besides.' doing away with many business annoyances in the
way of price disturbances such as 'cutting.'
"The establishment of one price in the talking machine busi-
ness has kept it in a clean, healthy condition, with the result that
there are no bickerings or price discussions 1 . Every dealer is work-
ing for the uplift and advancement of the business. And it would
be the same way in the piano trade were prices absolutely fixed.
In that way the cheap or special brand pianos would be kept in
their class, instead of encroaching, as they now do, upon pianos' of
quality and established reputation."
T
REVIEW
Legal Questions Answered for the
Benefit of Review Readers
CJWe have opened a Department wherein legal
questions, which have direct bearing on music
trade affairs, will be answered free of charge.
€JThis Department is under the supervision of
Messrs. Wentworth, Lowenstein & Stern, attor-
neys at law, of 60 Wall Street, New York.
CflMatter intended for this Department should be
addressed plainly, Legal Department, The Music
Trade Review.
America and it affords American manufacturers the best oppor-
tunity to reach the export trade, which is rapidly growing in magni-
tude and desirability.
We have recently added to our Spanish staff Mr. Luis G.
Rocha, a gentleman who has had a long and varied experience in
the Spanish export trade.
He has been in close connection with talking machine interests
and he will become business manager of our Spanish paper.
Advertising copy intended for the next issue of this paper
should reach this office at an early date, as this work always necessi-
tates considerable time in translation, in careful handling, setting up
and proofreading, and we are particularly desirous of having as few
errors' in this work as possible and we would urge all advertisers to.
supply us with copy at the earliest possible moment.
HTS is truly the acre of the young man. and he is rapidlv forg-
ing his way to the front in the piano business—that is. the
young man of intelligence and mental equipment, who has fitted
himself bv special training to fill a position of trust and responsi-
bility. The door of opportunity in our large institutions is not
closed, as some of our agitators affirm, for every day we learn of
young men receiving recognition by reason of their special fitness
for the positions to which they have been appointed.
An instance of this occurred last week in the election of J.
HERE are few industries where litigation over patents has
Harry Shale, secretary of the American Piano Co., to the presi-
been fought harder than in the music trade field and
dency of the Foster-Armstrong Co., that very important division
kindred
lines 1 . In the news columns of The Review last week there
of the American Piano Co. located at Rochester, N. Y. Mr. Shale
has been thus honored because of his especial qualifications for such was recorded the final decision in the long-fought suit of F. Engel-
an important position, for there are few men in the trade to-day hardt & Sons against the Automatic Musical Co.. of Binghamton,
who have a more complete knowledge, or a more general or wider N. Y., which has been before the courts since 1906.
This suit grew out of an infringement of the Hobart patent
experience in all branches of the piano business. From a modest
owned
by the Engelhardt house, which was issued in TQO6, and
start in the factories of the Foster-Armstrong Co., of which he has
related
to a tune sheet device for electric pianos. Tt has been bit-
now become president, he worked his way up to the superintendency
terly
fought
at every step, and this final decision by Judge Ray, of
of the plant, and later, because of his special ability in the financial

the
United
States
District Court, sustains the Master's report in
field, he became auditor of the company, and on the formation of
full
and
confirms
a
final decree for F. Engelhardt & Sons for
the American Piano Co. became its secretary. He has had a prac-
tical training in and knowledge of every department of the piano $282,884.78, with interest, and also orders the defendants to pay
business, and in the factory, in the office, on the road, and in all the Master's compensation and disbursements.
In his decision. Judge Ray says: "It seems to me that com-
departments, he has scored a marked success.
1
plainants
having proved the existence and receipt of profits by
He has won high praise from credit men for his splendid man-
defendants
attributable to the use by it of the Hobart patent or
agement of the credit department of the American Piano Co.'s
device,
the
infringement complained of, and having exhausted its
business, which he has systematized and perfected in a manner to
means
of
separating
those derived from the use of the patent from
excite the compliments of his confreres in other industries.
the
others,
if
any,
and
having shown a confusion of these profits
Mr. Shale returns to his old home in Rochester with new
by
the
acts
of
the
defendants,
it made a proper case for charging
honors, and under his control it is certain that the business of the
1
Foster-Armstrong Co. division of the American Piano Co., which the defendants with all such profits, and in effect cast on them the
manufactures the Haines Bros., Marshall & Wendell, Haines & Co., duty or burden of showing that some definite part of such profits
Foster-Armstrong and Brewster pianos and player-pianos will score were not derived from the use of the Hobart combination device.
"Defendants contend that they did not have the benefit of all
new achievements. This will be insured in a large degree by Mr.
the
profits
included in the Master's report: that pianos were sold
Shale's close personal association with the business, for he will
and
notes
taken
for the purchase price and discounted by defend-
reside in Rochester.
ants,
and
that
same
were never paid by the makers'. Defendants
The honor which has come to Mr. Shale is not alone an ac-
knowledgment of his extended experience and marked ability, but say it is unjust and inequitable to charge them with profits never
it acts as an encouragement to young men of purpose and ambition actually received except in the form of worthless notes. "Rut T fail
to march firmly and hopefully on the road to greater success in to find anvthing in the record which will justify anv specific deduc-
tion for this reason. Tt is all left to guess and speculation."
whatever line of activity in which they may be engaged.
This judgment takes' rank as one of if not the largest in the
history
of the music trade, and the record in the case covers thou-
HTS trade newspaper institution has been in receipt of a number
sands
of
typewritten pages. From the very start of the litigation
of complimentary comrnunications from South American
F.
Engelhardt
& Sons have contended for the correctness of their
houses praising our new publication recently put forth entitled La
position, which has now been confirmed in such an overwhelming
Manuina Parlante Mundo.
'
This paper has aroused widespread interest throughout Latin manner.
T
T

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