Music Trade Review

Issue: 1912 Vol. 55 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE
MUSIC TRADE
REVIEW
TALKING MACHINE EXPORTS.
The Figures for May Presented—Reports Show
Strong Gain in All Departments of Industry.
(Special to The Review.)
Washington, D. C, July 2, 1912.
In the summary of exports and imports of the
commerce of the United States for the month of
May (the latest period for which it has been com-
piled), which has just been issued by the Bureau
of Statistics of the Department of Commerce and
Labor, the following interesting figures relating to
talking machines and supplies are set forth:
The total exports of talking machines, records
and supplies for May, 1912, amounted to $163,156,
as compared with $246,023 for the same month of
the previous year. The eleven months' exportation
of talking machines, records and supplies amounted
to $2,376,122.
SELECT A GOOD MAN,
Something of Walter G. Linton Who Has
Been Selected to Take Charge of the Talk»
ing Machine Department of the Estey Co.
Thos. K. Henderson, the new and efficient man-
ager of the Estey Co. in Philadelphia, has engaged
GRAFONOLAS IN THE SCHOOLS.
The Report of the Convention of
the National Association of Talking
Machine Jobbers which was held at
the Hotel Chalfonte, Atlantic
City,
Recently the Portland (Ore.) branch of the Co-
lumbia Phonograph Co, supplied the public schools
banquet at the MarlborOugh-Bleii-
of La Grande, Ore., and the Holladay school, of
Portland, with Columbia Grafonolas, arid their in-
helm, will be found in another part
stallation has been attended with marked success.
of The Review.
Recently a letter was received from John D. Stout,
superintendent of the La Grande city schools, in
which he states that as a result of installing four
Columbia Grafonolas during the past year, the chil-
dren have been trained to appreciate more keenly
Much Interest Aroused by Exhibition of New not only th? value of classical music, but have be-
Disc Machine and Records and New Cylinder come informed of musical history, voice placing,
Specialties in New York This Week.
phrasing, etc., through listening to the reproduction
of distinguished artists. He added further: ''The
The talking machine trade is manifesting a great
introduction of the Grafonola to our schools has
deal of interest in the display being made by Thos. created a deeper interest in school work. It has
A. Edison, Inc., at the Edison building, No. 10 not only been the means of entertainment, but a
Fifth avenue, New York, of its new disc machines source of instruction as well. The children are de-
and records, and alfeo an up-to-date line of the lighted with the plan and look forward with great
Edison "cylinder" product, which includes a new pleasure to the time that the Grafonola will be
concealed horn cylinder phonograph, a new Cylin- placed in their room.*'
,
der record, and a new Cylinder reproducer with
A. M. Cannon, principal of the Holladay School,
diamond point.
of Portland, also writes in enthusiastic vein regard-
The exhibition opened yesterday, too late for ing the pleasure, entertainment and instruction de-
extended mention in The Review this week, and it
rived from the use of the Favorite Grafonola which
will continue to-lay.
was placed in the school last spring.
N. J., July 1 and 2, and followed by a
NEW EDISON PRODUCTS.
AN ENTHUSIASTIC EDISON DEALER.
Mansfield A. O'Brien, of Kingston, Mass., down
on the south shore of Massachusetts, is one of the
enthusiastic Edison dealers. Mr. O'Brien is very
familiar with that district and during this summer
especially he expects to be able to dispose of a
great many outfits among the summer guests, that
district being a very popular resort during the
warm months.
CONGRATULATIONS.
The genial H. A. Yerkes, manager of the whole-
sale department of the Columbia Phonograph Co.,
General, is wearing a broad, happy smile. The rea-
son is a son and heir, who will hereafter make his
home in the Yerkes household. Mr. Yerkes insists
that the boy has already commenced making
"records."
Walter G. Linton.
Walter G. Linton to take charge of the talking ma-
chine department which has just been started most
auspiciously in the Estey Co.'s handsome building
in the Quaker City.
Mr. Linton is typical of the best brand. of
American salesman. A clean-cut, bright, brainy,
always alive business man with a personality that
pleases. For three years Mr. Linton sold Victors
and in 1907 he was in charge of the talking ma-
chine department in Wanamaker's store. Two
years later he joined the National Cash Register
forces, and in 1911 he was persuaded to line up
with the Columbia Phonograph Co. He is now
•leaving the Columbia staff and goes with Estey.
Though the Columbia Co. regrets losing him there
is some compensation in the fact that Mr. Linton
will be doing Columbia w r ork for the house of
Estey, as it handles the Columbia product.
TO LIQUIDATE THE BUSINESS.
The Universal Talking Machine Manufacturing
Co., Fourth and Race streets, Philadelphia, Pa., has
decided to dissolve, and the affairs of the company
will be liquidated at the" earliest possible moment.
This concern, whose factory was formerly located
in Newark, N. J., manufactured the Zonophone
talking machines and Zonophone records.
Interesting Letter from Superintendent and
Principal of Schools in Portland and
La Grande, Ore., on This Subject.
VICTOR LINE WITH DIMOND & SONS.
Another Providence, R. I., store to take the Vic-
tor line is L. Dimond & Sons, one of the large de-
partment stores of that enterprising city. The con-
cern has just placed its application for a contract
with the Eastern Talking Machine Co. of Boston.
This is one of those enterprising concerns that,
having examined into the talking machine proposi-
tion, has been quick to see the value of such a de-
partment from the purely commercial, not to say
the artistic, side of the proposition.
If you desire a man for any department of
your service, either for your factory or for
your selling department, forward your adver-
tisement to us and it will be inserted free of
charge.
ATTRACTIVE COLUMBIA EXHIBIT AT MERCHANTS' CONVENTION, DALLAS.
The accompany-
i n g
illustration
shows the booth
of the Columbia
Phonograph Co. at
the Twelfth An-
n u a l Convention
of the Retail Mer-
c h a n t s ' Associa-
tion of Texas,
held at Dallas,
recently. The
exhibit
attracted
m u c h attention
from retail mer-
chants of Dallas,
as well as visiting
merchants f r o m
other sections of
the State. The
exhibit was the
means of lining up
many prospects for
Dictaphone s a l e s
and was instru-
mental in further-
ing the reputation and publicity of the Columbia
product in general, Texas is one of the strong
States of the South so far as the popularity of
the Columbia is concerned.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
PATHE FRERES CO. PLANS.
Brokers Interesting Public in $1,000,000 of Its
Preferred Stock—American Company Con-
trols Pathe Name and Products.
The Pathe Freres Phonograph Co., whose in-
corporation was reported in these columns some
months ago, and of which Jacques A. Berst is
president, is placing on the market $1,000,000 of its
preferred 7 per cent, stock. The company's brok-
ers in their letters to investors say :
"The American company has acquired for the
phonograph business the exclusive control and
right to use in this country the name of 'Pathe,'
together with their trade-marks, patents, improve-
ments, master records, Auditoire, Pathephone,
Pathegraph, Duplex-Pathephone, etc.—in fact,
everything pertaining to the phonograph business
owned and controlled by the Paris company. The
company, therefore, will offer to the American pub-
lic the various inventions and manufactures of
'Pathe' origin, which have become so famous in
other countries.
"The Pathephone does not require changing of
needles; its motor is instantaneous. Where elec-
tricity is available the electric Pathephone can be
operated either by direct or alternating oarrent, or
strong batteries. The records are all double faced.
"The Pathegraph is a phonograph used for teach-
ing languages, music, etc. The Duplex-Pathe-
phone is a phonograph with a double machine for
playing two discs; as one disc finishes another be-
gins to play, so as to render a continuous operatic
or theatrical production. The Auditoire establish-
ments in Europe have been highly successful."
Emile Pathe will be the company's consulting en-
gineer and honorary vice-president. J. A. Berst,
the president, is vice-president of "Pathe Freres"
(moving picture company).
CAPACITY SO PER CENT. GREATER.
The American Graphophone Co. Expects to
Have New Additions to Plant at Bridgeport
Ready for Occupancy Around September 1 —
Business Outlook Is Excellent.
(Special to The Review.)
Bridgeport, Conn., July 1, 1912.
September 1 the American Graphophone Co. of
this city will commence to equip the large new ad-
ditions to its plant in the West End, which are
now under course of construction. It is expected
that the company will increase its working force
by 50 per cent. The extensions are being made
because of the unusual demand for machines and
records, which the factory, with its present capacity,
is unable to supply.
An addition, 50 by 50 feet, to the disc record
building was started last week. This is being
erected at the end of the building which faces
Howard avenue. According to present plans the
buildings will be finished within forty-five days, and
the machinery and equipment will be installed and
ready for operation by September 1.
Business with the American Graphophone Co.
has increased very rapidly during the past year or
two. The factories, which were considered to be
equal to almost any demand, have proven their
inability to keep the pace necessitated by the grow-
ing trade. With the new buildings and new equip-
ment, however, the company figures that it will
be able to answer any requirements and give much
quicker and better service. The prospects for the
coming year's business based on the result of this
year to date, are of the brightest.
SHOWS INCREASE FOR HALF YEAR.
The New York Talking Machine Co., which last
week closed the first half of its fiscal year, has
made a record which runs well ahead of the previ-
ous year. This emphasizes the increasing popu-
larity of the Victor talking machines and records
in the territory controlled by the New York Talk-
ing Machine Co. G. F. Williams, the manager of
the company, looks forward to an exceedingly ac-
tive fall trade, and is making preparations to meet
all demands that will come his way.
Victor-Victrola
The biggest thing in the world of music
The Victor-Victrola has
created more real progress
and prosperity than was
ever experienced in the
music trade.
Not only has it aroused
unprecedented interest in
the best music but it has
elevated the entire music
industry to a position of
dignity and prosperity in
the business world such as
was never known before the
days of the Victor-Victrola.
In its artistic triumph,
as a leader of all things
musical it has achieved the
highest honors possible to
attain.
In its c o m m e r c i a l
triumph it has brought
p r e s t i g e a n d profit to
thousands of Victor dealers.
And the introduction of
the new popular-priced
models at #15, $25, and
$40 means new opportuni-
ties even over-shadowing
the wonderful accomplish-
ments of the past.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
Always use Victor Needles to play Victor Records—
there is no other way to get the unequaled Victor tone.
Victor-Victrola IV, $15.
Oak.
Victor-Victrola VI, $25.
Oak.
Victor-Victrola VIII, $40.
Oak.
.

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