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THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
GLAD. HENDMSON, EUGXNS C. MATE*, H. E. JAUASON, 8. BRITTAIN WILSON. W. H. DYKES,
A. J. NICKLIM,
AUGUST J. TIMPE,
WM. B. WHITE,
L. E. BOWESS.
CHICAGO OFFICE:
E. P. VAW HAKLINGBN, 87 South Wabash Ave.
JOHH H. WILSON. 824 Washington St
Telephone, Central 414.
Telephone, Main 6950.
Room 806.
PHILADELPHIA:
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
BOSTON OFFICE:
R. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO: S. H. GRAY, 88 First Street.
CLYDE JENNINGS
CINCINNATI, O.: JACOB W. WALTEK.
BALTIMORE; M D . J A. ROBERT FRENCH.
LONDON. ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
Published Every Saturday at 1 Madison Avenue, New York
Enttttd at the New York Post Of/ice as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Can
ada. $8.60; all other countries, $4.00.
ADVERTISEMENTS, $2.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $75.00.
REMITTANCES. in other than currency forms, should be made payable to Edward
Lyman Bill.
Departments conducted by an expert wherein all ques
t j o n g o f a technical nature relating to the tuning, reg-
ulating and repairing of pianos and player-piano* are
p
d e a J t w i t h > wj fi b e f 0Un< r m another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Piann anil
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Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. . .Charleston Exposition, 1902
Diploma Pan-American Exposition, l»01 Gold Medal
St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable address " "ElbllL New York."
NEW YORK. FEBRUARY 17, 1912.
EDITORIAL
F
OR some time past our present quarters have been inadequate
for our business requirements, and it has been impossible to
secure the additional space in this building so necessary to the
growing needs of this trade newspaper institution.
We, therefore, have been carefully looking about in search
of a new location which should meet with all our requirements,
and we have now leased a space two and one-half times the size
of our present quarters at No. 373 Fourth avenue.
This is a new twelve-story fireproof building designed by
Carrere & Hastings, the architects of the New York Public Library.
The building is of the very latest type of steel construction, with
concrete floors and every modern equipment and appointment. It
is located on the east side of Fourth avenue between Twenty-sixth
and Twenty-seventh streets, in the heart of the most rapidly de-
veloping high class office and mercantile district in New York.
Surface lines north and south pass the door. The station of the
Fourth Avenue Subway is at Twenty-eighth street—crosstown cars
at Twenty-third and Twenty-eighth streets—the Pennsylvania
Railroad Terminal, Grand Central and McAdoo tunnels in close
proximity.
* W " w \
It is in the heart of the new publishing district, for within
the past eight years the publishers and advertising agencies of New
York have centered in the district extending from Eighteenth street
to Thirtieth street, and without quesion this will be the publishers'
zone for many years to come.
Our new quarters will possess many advantages over our
present ones, and they are now being fitted up for our occupancy.
The definite date of our removal will be announced later.
REVIEW
for their managers, and the prophets got busy with dire predictions.
Rut the times change and so do the people. This season the pen-
dulum has swung again and evidence of the most convincing kind
exists that the piano recital is among the most popular and profit-
able forms of entertainment. Despite a greater competition in the
musical field in New York such artists as Bauer, De Pachmann,
Lhevinne, Bachaus, Goodson, Hofmann, Zeisler, Shattuck, Ariani,
Consolo, and others, have attracted immense audiences to their re-
citals, while at symphony concerts and Metropolitan Opera con-
certs they have been the principal features of attraction, and
actually outnumbered violinists and vocalists—an unprecedented
condition of affairs.
T
HE piano recital and the individuality of the artists are popular
to-day because of an increased knowledge and appreciation
of good music. In no country in the world is more progress being
made musically than in the United States. This is not a personal
opinion but the consensus of the views of visiting musicians. A
factor of no mean importance in this connection is the player-piano.
It is interesting thousands not only in good music but in its inter-
pretation. There are few homes possessing player-pianos where the
concertos and the smaller classical numbers played by piano virtuosi
are not in the library, and it is always interesting to these people
to learn how the great pianists "read" these compositions—wherein
their conception differs from Hofmann, Bachaus, De Pachmann,
Bauer, or other eminent lights in the pianistic firmament. Thanks
to the player-piano a new world has been opened to thousands of
people musically inclined, but without technique or ability to satisfy
their desires, to play the great works of the masters in music—
and to give them an expression and coloring that enables them to
stand out as distinctive. Even those who see merit and charm in
the popular composition of the day in time are attracted from the
fugitive to the standard musical works—a process of evolution in
musical taste that tells the story of the increasing appreciation of
the piano recital in the affections of concert-goers this season.
C
ONDITIONS in New York are being duplicated throughout
the country and it is safe to say that not in many years have
distinguished pianists enjoyed such a degree of popularity in all the
leading cities of the United States. The pianos by means of which
the great masters of the keyboard introduced themselves to public
favor must also have won a share of the prestige and popularity
associated with the artists, provided local piano merchants, repre-
sentatives of these pianos, took occasion to bring the instruments
and the players to the notice of the local public by adequate and
timely publicity. It is not yet too late to emphasize the value of
such co-operative work, for the concert tours of many of the pian-
ists will not have run their course for the next six weeks or two
months.
I
T will be found by referrino- to an announcement in another
part of this paper that we have commenced p new series of
prize articles. This pfan, inaugurated bv The Review last Novem-
ber, has demonstrated its usefulness in mativ wavs.
We have produced a line of essavs which have been closely
read and we have been able to present a varietv of views from
practical men upon products which are of every day interest to men
engaged in piano manufacturing and selling.
The previous subjects have covered a wide ranee, but the
new list, it will be seen, strikes just as closelv to the principles in-
volved in piano selling as those which have already been presented.
The plan of offerincr a cash prize creates at once an enthusiasm,
and the plan has worked out successfully from every viewpoint.
Tt is not intended to give anv reader a difficult task to per-
form, for in order to win a prize he need not write but 250 words.
Tt is not a long drawn out essay, but rather some clean-cut practical
ideas succinctly presented.
Each week the prizes will be awarded and the name of the
winner announced as heretofore. The Review cash prize cam-
paign is. therefore, continued, and full particulars will be found
on a neighboring page.
Every reader of The Review can compete for the prizes offered,
FEW veirs ?ero t^e decline i" norniarifv of the m'ano for re- for there are no restrictions whatsoever placed upon our reading
cital purposes was the subiect of much comment. Famous
contingent.
.
i
artists fajlecj to draw sufficiently large audiences to make money
The race is simply free for all.
A