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THE
TO OCCUPY NEW BUILDING.
John Church Co. to Locate at 39 West 32d
Street in New Building Now in Course of
Erection, on May 1—Will Be Splendidly
Fitted Up, Especially the Everett Warerooms.
The John Church Co., representative of and
owner of the Everett Piano Co., with present quar-
ters at 37 West 32d street, New York, will move
May 1 to its new warerooms and offices one door
west, at 39 West 32d street, in the new building
MUSIC TRADE
REVIEW
designed for repairs, second-hand pianos and rental
business.
The total floor space is only practically the same
as in the entire building which the company now
occupies, but the arrangement and convenience of
the new quarters will be far in advance of present
facilities.
Manager R. H. Reed, of the piano department,
to whom much credit is due for the ever increasing
demand for Everett pianos, is enthusiastic over the
plans for the new store and anticipates even better
business than is at present being enjoyed by his
company.
9
HIS MASTERS VOICE'
REG. U.S. PAT.
OFF.
WILL HANDLE BALDWIN LINE.
The Expert Music Co., Incorporated Last Week,
Has Opened Warerooms in the Lafayette
Hotel Building—The Men Interested.
(Special to The Review.)
Fayetteville, N. C, Feb. 5, 1912.
The Expert Music Co., of Fayetteville, has been
incorporated with the secretary of the State of
North Carolina, for the purpose of dealing in
pianos, organs and other musical instruments. The
capital stock is placed at $50,000. The incorpora-
tors are: E. S. Van Alstyne, D. B. Hedgepeth
and E. E. Gorham. Mr. Van Alstyne, of tho new
concern, is a practical piano man and widely
known for his ability as a piano builder and tuner.
The warerooms have been located in the Lafayette
Hotel building on Hay street, and the full Bald-
win line will be handled.
BUYS OUT PIANO COMPANY.
Zimmerman-Bartel Piano Co. Takes Over Busi-
ness of Zimmerman-O'Brien Piano Co. and
Will Move to New Quarters.
(Special to The Review.)
THE NEW EVERETT HEACQUASTERS.
Springfield, 111., Feb. 5, 1912.
Joseph Zimmerman, treasurer, and George W.
Bartel, secretary of the Zimmerman-O'Brien Piano
Co., have purchased the interests of that company
and in the future the business will be conducted
under the name of the Zimmerman-Bartel Piano
Co.
The new owners will move from their present
location into their own home, the Bartel building,
on the south side of Adams near Seventh street,
within a few days. The new company will be in-
corporated with a capital stock of $50,000.
Extensive improvements will be made in the
new store. When completed the concern will have
one of the most modern establishments in the
Central West. The store is 160 feet in depth, and
the interior will be constructed on the individual
music parlor plan, each of which will be decorated
and finished in the most approved manner for the
convenience of patrons. The stock carried by the
concern will be larger and more extensive than at
present.
now in course of erection. The illustration here-
with shows the old quarters in the smaller struc-
ture, which has been the New York home of the
Everett piano for five years, and the new quarters
next door leased for a term of years and to be
occupied May 1.
In the new building will be embodied every neces-
sity essential to modern business methods. Sixteen
stories in height, fireproof and thoroughly in keep-
ing with the best of present advanced architecture,
it will be a fitting home for Everett quality and
reputation. Its location, adjoining the Pierrepont
FIRE IN PIANO STORE.
and the Martinique hotels, between Broadway and
Fifth avenue, is of the best from all standpoints.
Hallet & Davis Piano Co. Store in Newark Suf-
fers Damage in Second Fire Within Year.
The John Church Co. will utilize the ground
floor, the basement, the first loft and a portion of
(Special to The Review.)
the sixth loft. The ground, or store floor, will be
Newark, N. J., Feb. 5, 1912.
used for the display of pianos, and will, when com-
For the second time within a year fire broke
pleted, be among the finest of New York's many
piano warerooms. The decorative details have not out in the store of the Hallet & Davis Piano Co.,
been fully decided upon as yet, but no expense wiH at 007 Broad street, on Thursday night and caused
be spared in making them measure up to the com- damage amounting to $200, chiefly confined to the
pany's high standard of excellence. Demonstration store itself. The fire started in the cellar and
rooms on the main floor are to be a feature. Two burned the stairs leading to the store floor, as well
large display windows will allow ample opportunity as a section of the show window. Smoke flooded
for exhibition purposes.
the store, but the salvage corps succeeded in cov-
The basement will be utilized for both wareroom ering all the pianos and protecting them from
and storage conveniences and is reached by two harm. During a fire in the same store about a
elevators and a staircase, the sidewalk elevator ytar ago fourteen pianos were burned.
being large enough to carry a concert grand. This
effectually eliminates the moving of shipments
The A. Schmitman Co., Brooklyn, N. Y., has
through the main store. The floor space in the first been incorporated with capital stock of $1,000 to
loft will house the musical publication department deal in musical instruments. The directors of the
of the John Church Co., a very important feature company are: Abraham Schmitman, George
of its business, and a section of the sixth loft is Schmitman and Sarah Schmitman.
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