Music Trade Review

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THE
TALKING MACHINE EXPORTS.
The Figures for December Presented—Reports
Show Falling Off for the Month.
(Special to The Review.)
MUSIC TRADE
REVIEW
York. It is in the form of a newspaper, one sheet
printed on both sides, and embodies all of the latest
Dictaphone news of interest to Dictaphone dealers.
Improvements, sales, suggestions, selling points and
brief talks by men who know are all set forth in a
comprehensive manner. Suitable illustrations and
many timely hints will prove invaluable to deal-
ers and salesmen. News and ideas from Dictaphone
; gencies in all parts of the country is another
feature.
Washington, D. C, Feb. 6, 1912.
In the summary of exports and imports of the
commerce of the United States for the month of
December (the latest period for which it has been
compiled), which has just been issued by the
Bureau of Statistics of the Department of Com-
merce and Labor, the following interesting figures
Capitalized in Delaware at $3,000,000—Details
relating to talking machines and supplies are set
of Contract with the Parent House in France
forth:
—Will Import Matrixes—Will Make the "Up
The total exports of talking machines, records
and Down Cut"—To Use All of the Pathe
and supplies for December, 1911, amounted to $215.-
Freres Processes in Machines and Records in
262, as compared with $254,085 for the same month
This Country—An Important Move.
of the previous year. The twelve months' exporta-
tion of talking machines, records and supplies
Pathe Freres Phonograph Co., Wilmington, Del.,
amounted to $2,847,573.
has been incorporated with capital stock of $3,000,-
000. The incorporators are: M. L. Rogers, S.
E. Roberson and H. W. Davis.
COLUMBIA SEMI=ANNUAL CATALOG
This corporation has been formed in the State
Devoted to Double Disc Records Up to Janu- of Delaware by some men who have under con-
ary 1, 1912, Is a Most Interesting Pubilca- sideration a contract : with the famous house of
tion.
Pathe Freres, Paris, France, which is contingent
upon the fact that the incorporators raise the
The Columbia Phonograph Co., New York, has money as shown by their capital stock. It is said
completed its semi-annual catalog of Columbia there is hardly any doubt about the latter, as the
double disc records, listed up to and including Jan- men interested claim to have sufficient funds.
uary 1, 1912, and it is now ready to be placed in
Assuming that the ' contract with Pathe Freres,
the hands of customers and dealers. The catalog of France, is closed, the Pathe Freres Phonograph
itself is sixteen pages larger than the previous edi- Co. will import its matrixes for the making of
tion, making a total of 200 pages. Most of these records, producing what is known as an "up and
additional pages have been used for the new records down cut" record in the various "compositions and
gotten out since July, 1911, but several pages are selections as are made abroad. This new corpora-
used for the artists' index, making it clear and tion will have, if the contract is closed, all the
more accessible, a fact that will be greatly appre- rights and privileges of using Pathe Freres
ciated and immediately noticed upon eximination processes of manufacture in both records and ma-
by record buyers. A most excellent display of
chines, the latter being constructed from the
graphophones and Grafonolas has also been made, European models.
which will prove profitable to many dealers in mak-
The Pathe Freres Phonograph Co. is only incor-
ing changes that will be stimulated by such a com- porated at this writing, and while the above is said
prehensive showing. The last page is given over to cover their plans to a certain degree, it is im-
entirely to the demonstration record, which is one possible to go into minute details. It is said that
of the ablest collectors of. customers for Columbia the French concern has nothing to do at all with
dealers that has "ever been devised. In this issue of
the American concern, other than in the sale of
the Columbia catalog of double disc records the the American privilege of making and marketing
company presents to its patrons throughout the
their goods.
land a list for selection which fully bears out its
The offices of the new company will be located
claim of "All the music of all the world/'
in New York City, while the factory will be either
there, or across the rivers in Brooklyn or New
MANAGER MAKES CHANGE.
Jersey.—Talking Machine World.
A NEW PATHE FRERES CORPORATION.
(Special to The Review.)
Washington, D. C, Feb. 5, 1912.
C. E. Gore, who for the past seven years has
been manager of the wholesale talking machine
department of the E. F. Droop & Sons Co., this
city, and who previous to going with that concern
had nine years' experience in the factory of the
National Phonograph Co., Orange, N. J., has re-
signed from the service of the former company to
take over the management of the Victrola depart-
ment of O. J. De Moll Co.
TALKERS FOR UNIVERSITY.
(Special to The Keview.)
Columbus, O., Jan. 29, 1912.
Prof. M. B. Evans, head of the German depart-
ment at Ohio State University, has introduced the
phonograph into the classroom in teaching German
conversation to the beginner's class. Prof. Evans
believes that it has a place in modern language
teaching and that there is an excellent opportunity
for its use in schools.
THE DICTAPHONE MOUTHPIECE.
The Dictaphone Mouthpiece is the title of a new
house organ issued by the Dictaphone department
of the Columbia Phonograph Co., General, New
GREAT ADJECTIVES!
Workman's Ode from Edison's "Lab" Is Truly
Inspired.
In Thomas A. Edison's library at Llewellyn
Park hangs one of the inventor's cherished pos-
sessions. It is a piece of white cardboard on
which is printed an "Ode to the Horseless Car-
riage.*' There was discussion a while ago as to
the inventor's greatest creation, and one of the
workmen at the 'iab" deemed Edison's greatest
his batteries for the "horseless carriage." At once
behold the ode prized by Mr. Edison:
Noiseless and odorless, safe and reliable,
Gentle and tractable, docile and pliable.
Perfectly fearless and free from duplicity,
Easily managed, run by "Electricity."
Gliding along through the country's cool byways,
Traversing safely the city's broad highways,
Ready and willing, stylish and beautiful,
Always responding, faithful and dutiful,
Simple of parts, so a child can manipulate.
No special requirements that one needs to stipulate,
Meeting the wants of a restless humanity, •
The very perfection of reason and sanity,
Adapted to pleasure as well as utility,
No restrictions to limit its great versatility,
The perfection and type of a.modern miracle—
There is none can surpass the electric vehicle,
SHIPPING AND SALES DATES
Issued as Is the Custom Annually by Thos.
A. Edison, Inc., for 1912.
In accordance with the usual custom of Tho 1 ;.
A. Edison, Inc., they have just issued the shipping
and sales dates for advance records from January,
1912, up to and including December, 1912:
Shipping Dates, 8 A.M.
SALES DATES, 8 A.M.
January
Wed., 24th January
Thu., 25th
February
Fri., 23d February
Sat., 24th
March
Sat., 23d March
Mon., 25th
April . .
Wed., 24th April
Thur., 25th
May.*
Fri., 24th May
Sat., 25th
June
Mon., 24th luue
Tues., 25th
July
Wed., 24th July
Thu., 25th
August
Fri., 23d August
Sat., 24ht
September
Tues., 24th September
Wed., 25th
October
Thu., 24th October
Fri., 25th'
November
Sat., 23d November
Mon., 25th
December
Mon., 23d December
Tues., 24th
'Canadian jobbers, May 23.
Any jobber or dealer who makes shipments of
records, or places them on sale in advance of the
hour specified herein, violates the terms of his
agreement, and will be dealt with accordingly.
COLUMBIA BRIEFLETS.
E. B. Walthall is now in charge of the Columbia
Phonograph Co., General, store at Louisville, suc-
ceeding O. J. Junge, who has gone to the Colum-
bia store in Providence, R. I. Mr. Walthall is a
thoroughly capable talking machine man, and he
was for some time manager of the company's store
at 1008 Olive street, St. Louis.
J. G. Widener, popular and well known among
the trade throughout the country, has cast his
fortunes with the Columbia sales staff as special
traveling representative.
C. A. Malliet, who for some time past has been
New York City salesman for the wholesale and
retail Columbia branch store at 89 Chambers street,
has gone to Wilkes-Barre, Pa., to take charge of
the Columbia headquarters in that city. Louis C
Zeigler succeeds Mr. Malliet in New York and is
on familiar ground, having previously held the
position for several years.
EDISON BUSINESS PHONOGRAPHS
Used by the Vast Establishment of the Curtis
Publishing Co. of Philadelphia.
The Curtis Publishing Co., of Philadelphia,
widely known as the owners and publishers of the
Ladies' Home Journal and the Saturday Evening
Post, two of the most celebrated and widely circu-
lated magazines in the world, carry a complete
equipment of Edison business phonographs in
their extensive business departments, which em-
ploy an immense army of people to attend to the
requirements of this vast business. In a later
issue we hope to print an illustration showing the
interior of the Curtis plant with the Edison busi-
ness phonographs in use.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur-
ers, jobbers and dealers.
A Business Essential
$1.00 the Year
Published monthly by
EDWARD LYMAN BILL
1 Madison Avenu*
NEW YORK