Music Trade Review

Issue: 1912 Vol. 54 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE: MUSIC TRADE
REVIEW
ONE PRICE JiN) SUCCESS.
pkgs. music, $319; 6 cases pianos and material,
Its Application to the Business of the Whitney
& Currier Co. Demonstrates This—Policy
of This Company Forms Basis of an Adver-
tising Sermon by W. C. Freeman.
Havre—1 case piano players and material, $164;
18 pkgs. talking machines and material, $1,136;
4 cases piano players and material, $849.
Kingston—2 cases organs and material, $145.
London—170 cases organs and material, $1,591;
19 cases pianos and material, $10,829; 37 cases
piano players and material, $10,750; 29 pkgs. talk-
ing machines and material, $4,742; 18 pkgs. talking
machines and material, $530.
Milan—13 pkgs. talking machines and material,
$497.
Montevideo—7 pkgs. phonographic goods and ma-
terial, $841.
Puerto Mexico—9 pkgs. talking machines and
material, $234.
Rio de Janeiro—5 cases piano players and mate-
rial, $1,769; 4 pkgs. phonographic goods and mate-
rial, $511.
Santos—20 pkgs. talking machines and material,
$2,556.
Savanilla—3 pkgs. phonographic goods and mate-
rial, $159.
St. Petersburg—8 pkgs. talking machines and
material, $267.
Sydney—1 case piano players and material, $247;
12 cases pianos and material, $1,657; 5 cases piano
players and material, $306; 54 cases organs and
material, $2,622; 50 pkgs. phonographic goods and
material, $715.
Turin—1 case pianos and material, $3J0.
Valparaiso—24 pkgs. phonographic goods and ma-
terial, $349; 2 cases organs and material, $302.
Vera Cruz—263 pkgs. phonographic goods and
material, $5,509.
Vienna—2 cases pianos and material, $750.
The achievements of Lewis H. Clement, of the
Whitney & Currier Co., Toledo, O., formed the
basis of one of Wm. C. Freeman's advertising
talks in the Evening Mail of January 26. In this
connection he said:
"Lewis ^H. Clement, whose acquaintance I first
made when he was an active spirit in an effort to
suppress puzzle contests in piano advertisements,
has established a record in Toledo, O., in his con-
nection with the Whitney & Currier Co.
"This house has been in business fifty-two years.
Its business was operated successfully by following
the usual methods—that is, an occasional special
sale—but they never harmed their reputation by
not making good.
"They had as full a measure of confidence as
any piano concern in the West. Mr. Clement, when
he went there, had some fixed ideas about the
management of a piano business, and the board of
directors of the company gave him full swing
to act as he saw fit.
"One of his ideas was that one price, and that as
low as possible, was the proper way in which to
run a business, so, starting fifteen months ago, the
Whitney & Currier Co. established a one-price
system. The results have been very gratifying.
"The elimination of special sales for the first
few months discouraged some of the salesmen,
and the business did not thrive as quickly as was
expected, but all were agreed to stick to the plan
of operation They did and finally won out. In
November the business increased 96 per cent, over
November, 1910, and in December it increased 88
per cent, over December, 1910.
"Mr. Clement recently took a full-page adver-
tisement to explain to the readers of Toledo news-
papers the methods adopted by piano advertisers
who did not sell according to the Golden Rule.
"He explained wherein some of the piano an-
nouncements were deceptive, and how they fleeced
the public. It was an educational advertisement
and was very effective.
"As an illustration of the confidence established
in Toledo by this firm—a lady telephoned the store,
said she wanted a piano and that all she could
afford to spend was $300. She said, Tf you will
send a man to my house I will give him $300 and
will leave it to you to select a piano at that value,
feeling sure that what you will sell me will be all
right.
"This is an unusual happening and is the direct
result of doing business in the right way."
OUR FOREIGN CUSTOMERS.
Pianos and Other Musical Instruments Shipped
Abroad from the Port of New York for the
Week Just Ended—An Interesting Array
of Musical Specialties for Foreign Countries.
(Special to The Kcview.)
Washington, D. C, Jan. 29, 1912.
The following were the exports of musical in-
struments and kindred lines from the port of New
York for the week just ended:
Alexandria—1 case pianos and material, $142.
Antwerp—1 pkg. talking machines and material,
$200.
Asuncion—2 cases pianos and material, $457.
Bahia Blanca—17 pkgs. phonographic goods and
material, $1,760.'
Barbadoes—2 cases pianos and material, $131.
Brussels—3 cases pianos and material, $601.
Buenos Ayres—734 pkgs. phonographic goods and
material, $29,680; 9 cases pianos and material, $1,-
285; 1 pkg. phonographic goods and material,
$175; 2 cases piano players and material, $192; 2
cases pianos and material, $473.
Cape Town—2 cases pianos and material, $739.
Christiania—2 cases organs and material, $200.
Colon—6 cases organs and material, $368.
Genoa—1 case pianos and material, $100.
Havana—40 pkgs. phonographic goods and mate-
rial, $1,647; 2 cases pianos and material, $210; 3
FIGHT DISREPUTABLE METHODS.
Grand Rapids Piano Houses Join in Crusade
Against Contest Ads and Fly-by-Night Con-
cerns—Some Telling Text.
(Special to The Review.)
niture Co., and the Heyman Co. Some of the most
prominent makes of pianos in the country are han-
dled by the houses in question.
Full-page advertisements in the daily papers are
used to acquaint the public with the disagreeable
details connected with puzzle contests and to at-
tack those piano houses which open temporary
stores in the city and close out a carload or two
of pianos by a contest or special sale. In dis-
cussing such methods of doing business the follow-
ing telling paragraphs have been printed in the local
papers over the combined signatures of the perma-
nent dealers:
"If the common council of Grand Rapids would
give the icy mit to every fly-by-night business that
opens a store for a period of about three to six
months they would overcome the special license
privilege and win the approval of the public. Did
a fly-by-night campaign ever win? Has a mer-
chant ever become permanent in business by fly-
by-night methods, even if he held the cards? The
things we really know in this world are by com-
parison. That's why the piano dealers advertising
in this paper are placing before the public the
reasons why they sell the pianos mentioned in this
advertisement. It's for comparison.
"These piano dealers have been established for
years in Grand Rapids, paying taxes, maintaining
a force of sales people throughout all seasons of
the year, and they will continue to give the pub-
lic the same square deal which has been the lead-
ing factor in making their business a great success.
The fly-by-night merchant goes and comes, uses
schemes, offers something for nothing, gives all
kinds of inducements to influence trade, knowing
he will be gone before the customer returns."
The public is also asked, "Did you hear of getting
a high-class piano with soap wrappers?"
DEATH OF HARRY L. MILWARD.
Harry L. Milward, president of the Milward
Piano Co., Lexington, Ky., died recently in Clear-
water, Fla., where he was spending the winter,
from the effects of a complication of diseases from
which he had suffered for some months. Mr. Mil-
ward had sold pianos throughout the central part
of Kentucky for many years and was well known
throughout the State. He is survived by a widow
and four children. The funeral was held at Lex-
ington.
Grand Rapids, Mich., Jan. 29, 1911.
The crusade against local contest advertising
and other undesirable forms of piano publicity
being carried on by the leading piano houses of
this city, who have joined forces for that purpose,
is beginning to produce results through having
aroused the interest of the general public in the
matter.
Do you wish to make five dollars? Then send
The concerns interested in the campaign are your ideas upon leading trade I'opics, embodied in
Friederich's Music House, the W. W. Kimball Co.,
two hundred and fifty words, to The Review. You
the Herrick Piano Co., the Young & Chaffee Fur- will find full particulars elsewhere in this issue.
THE
ONONDAGA
MUSIC ROLL RACK
Is an absolute necessity to.every dealer in player
music.
They keep the stock in shape—assist stock
taking—add to the neat and orderly appearauce of the
store y and allow the customer to make his own selections.
They are everlasting.
YOUR CUSTOMERS NEED THEM
Many of your customers seeing these racks in
use in your store will want them to keep their
own rolls.
These racks are made of bright-finished copper
gracefully interwoven.
CAPACITY: 400 to 500 Rolls. As shown
3 ft. x 6% ft. Price, $12.00 Net.
REVOLVING STYLE: 800 Rolls. Size, 30
in. square. Price, $30.00 Net.
THE SYRACUSE WIRE WORKS
YOU
NEED
THIS
RACK
NOW
:: Syracuse, N. Y.
THE R. S. WILLIAMS & SONS CO., Canadian Representative*, Toronto and Winnipeg
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
9
W. R. FARRAND ELECTED PRESIDENT
president; I. N. Hockett, vice-president; E. E.
Searles, vice-president; Edwin J. Salyer, secre-
Of the Farrand Co. at the Regular Annual
tary ; J. F. Faulkner, treasurer, and Warde L.
Meeting Just Held, Succeeding the Late E.
Heller, sales manager. The directorate is the same
H. Flinn—Chas. F. Hammond Takes the
as last year.
Latter's Place on the Board of Directors—
The past few. years have noted the rapid promo-
Year's Business Showed Gratifying Increase.
tion of the president's son from bookkeeper, audi-
tor, treasurer, successively, to the responsible posi-
(Special to The Review.)
tion of secretary vacated by Mr. Searles, who was
elected a vice-president.
Detroit, Mich., Jan. 30, 1912.
The new treasurer and sales manager are old
The annual meeting of the Farrand Co. was held
Monday. The old board of directors was re- and valued members of the firm.
elected, with the addition of Charles F. Hammond.
Officers were elected as follows: President, W. R.
BANQUET OF EILERS' STAFF.
Farrand, replacing E. H. Flinn, who died two
months ago; vice-president, A. E. F. White; sec- Employes of Seattle Houses Entertained by
retary, James A. Stewart; treasurer, W. R. Far-
Company—Some Interesting Addresses Made
—About Eighty-five Employes in Attendance.
rand. The only change from last year is in the
presidency, Mr. Farrand succeeding E. H. Flinn
and retaining also the office of treasurer. F. M.
(Special to The Review.)
Thompson was elected assistant treasurer and as-
Seattle, Wash., Jan. 26, 1912.
sistant secretary, a position he has held for some
The staff of the local branch of Eilers Music
time.
House were the guests of the officials of the com-
The election of Mr. Hammond to the board is pany at a recent banquet in this city, which proved
in line with the policy of the Farrand Co. in choos- a decided success from every point of view, and
ing men of strong and varied commercial interests which also proved profitable to the members of the
staff through the discussion of a variety of sub-
for the directorate. Mr. Hammond is the head of
the Hammond, Standish Packing Co. Mr. Davis is jects directly bearing upon their business and its
a member of Williams, Davis, Brooks & Hinchman development. D. S. Johnston, of Tacoma, presi-
Sons, one of the largest wholesale drug houses in dent of the Eilers organizations, made the chief
the West. Mr. White is with the D. M. Ferry Seed address of the evening and gave some interesting
reminiscences of his forty-five years in the piano
Co. and other strong concerns.
The capital stock of the Farrand Co. remains at business. Other addresses to the number of a
half a million dollars, all paid in. The financial score or more, and ranging from "How to Adjust
reports showed that the company had a better a Piano Action" to "How to Sell a Pipe Organ,"
business in 1911 than in 1910. An addition was were also made during the evening.
Other interesting features were songs written
built to the factory last year which considerably
increased the output. The outlook for the cur- for the occasion and sung by George Kellogg to
rent year is looked upon as very favorable, not- popular airs, and music by the Eilers Serenaders.
R. S. Fringer, local manager and vice-president
withstanding that it is Presidential election year.
of the organization, acted as toastmaster.
About eighty-five employes were present, in ad-
MARYLAND BOOMS ORGAN BUILDING. dition
to several invited guests, among whom were
the
following:
Henry Eilers and A. H. Eilers, Sec-
M. P. Moller Gets Honorable Mention in Ha-
retary Koester and Director McCormack of the
gerstown Industries List.
general organization, all of Portland; G. A.
Heidinger, Spokane manager; G. S. Beechwood, Ta-
(Special to The Review.)
coma
manager; William Graham, Bellingham man-
Hagerstown, Md., Jan. 29, 1912.
The Hagerstown Board of Trade, which is one ager ; B. F. Clark, Everett manager, and Lem
of the hardest working bodies in the State, has Ward, Wenatchee manager. The banquet room
been preparing a list of manufactories and their and tables were elaborately decorated with red and
total output for the year 1911. One of the first white carnations and vines.
on the list to be announced was that of M. P.
Moller, pipe organ builder, whose factory is located
in the Maryland town. The trade body was able
to obtain Mr. Moller's statement first on account
of the up-to-date manner in which the small but
efficient factory is conducted.
The statement made by Mr. Moller shows that
he completed 1-19 contracts during the past year,
some going to the largest churches in the country.
This fact is dwelt upon at great length by the trade
organization, because it shows that the city of
Hagerstown is doing its share in the instrument
making line. It is also considered a great tribute
to Mr. Moller to be able to enter into competition
with some of the larger piano and organ com-
panies, whose name is almost a household word in
the United States.
Since the beginning of the year the following
contracts were obtained and, work started on the
instruments:
Laporte, Ind., Laporte Society of the New Church,
t\ o-man., sixteen stops ; Somerset, Pa., First Chris-
tian Church, two-man., twenty-three stops; Macomb,
111., Western Illinois State Normal School, two-man.,
twenty-three stops; New Orleans, La., St. George's
Church, three-man., fifty-three stops; Indianapolis,
Ind., Alhambra Theater, three-man., thirty-eight
stops; Suncook, N. H., First M. E. Church, two-
man., eighteen stops; Providence, R. I., Church of
Transfiguration, two-man., twenty-one stops.
NEW OFFICERS OF BARTLETT MUSIC CO.
(Special to The Review.)
Los Angeles, Cal., Jan. 27, 1912.
The Bartlett Music Co. elected the following
officers at its recent annual meeting: J. F Salyer,
SECURES TEMPORARY QUARTERS.
Cable Piano Co., Birmingham, Ala., Again in
Shape to Do Business.
The Cable Piano Co., Birmingham, Ala., whose
store and stock were recently destroyed by fire,
has leased temporary quarters at 2103 First ave-
nue, that city, and is rapidly getting a new stock
of instruments on the floor. The entire stock of
the company in the old quarters was destroyed, as
were the instruments and property of a number of
music teachers who made the Cable Piano Co.
building their headquarters.
ASSOCIATION OFFICERS ELECTED.
(Special to The Review.)
Cleveland, O., Jan. 29, 1912.
The officers elected at the recent meeting of the
Cleveland Music Trade Association to preside dur-
ing the coming year include: J. T. Wamelink,
president; Norville W. Lewis, vice-president, and
D. J. Nolan, secretary and treasurer. The officers
named, together with Frank Meckel and Harlan H.
Hart, make up the board of directors. The new
officers will be installed at the coming banquet of
the association, which will be held at the Cleveland
Athletic Club on February 15.
NUMBER FIVE.
Worth
Thinking
Over!
Practical men appreciate Bjur Bros,
pianos.
They realize at once that they are
built by men who are thorough
craftsmen.
Every man employed in the Bjur
factory takes an interest in his work.
He is to an extent a partner in the
business; and throughout every de-
partment there is perfect harmony.
As a result the finished product is
above reproach ; just the results which
could be expected when workmen are
picked from among the best. In
other words, artists and artisans.
There is not a man in the Bjur fac-
tory who is not a master of his craft
—not a man who does not know
piano making from every viewpoint.
There is one reason why Bjur
Bros, pianos steadily advance.
They are made to meet the demand
for a thoroughly dependable piano
and every dealer who has visited the
Bjur factory has become an enthu-
siast.
Why ?
Because he has seen certain unde-
niably clear arguments which have
caused him to be a greater believer
than ever in the finished product.
Worth thinking over?
Of course it is.
BUYS STORE ON SPECULATION.
R. B. Mason has sold the piano store which he
has operated for several months on Madison ave-
nue, Toledo, O., to A. W. Foor, of Napoleon, who
is not a piano man, but bought the stock with the
expectation of disposing of it to advantage.
2572-2574
Park Avenue, New York.
ESTABLISHED 1887.

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