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10
THE
MUSIC TRADE
REVIEW
tendent. The year's business showed an in-
crease of 'Y2 per cent, over the year 1910, which
Old Board Re-elected at Annual Meeting—Busi-
Evidence That Stocks Are Low and That Deal-
was 200 per cent, greater than li'uil. The margin
ers Are Replenishing in the Many Orders
ness Shows Increase of 32 Per Cent.—Co-
of profit was very agreeable to the stockholders,
Which Are Reaching Manufacturers This
lonial Design Much in Favor.
and the number of new and energetic dealers se-
Month from All Parts of the Country.
cured made a very good showing.
(Special to The Review.)
The new "co-operative sales plan" was freely
Peru, Ind., Jan. 1">, • 15)12.
January is usually dull with the local piano
The annual meeting of the stockholders of the discussed and many new features were adopted
manufacturers, but to the great surprise of the
Chute & Butler Co., Pern. Ind., was held at the that, will appeal to the dealers generally.
majority orders are coming in with pleasing fre-
quency and in a volume that tells the story of low
stocks, and that the good holiday trade has forced
replenishment. Player-pianos, according to gen-
eral report, continue to have an exceptionally big
sale and are steadily gaining in popular favor.
JANUARY'S GOOD SHOWING.
CHUTE & BUTLER_ CO. OFFICERS.
BIG BUSINESS^FOR YEAR.
According to \Y. 11. Schmoller, president of the
Schmoller & Mueller Piano Co., Omaha, Xeb.,
$1,2(111,01)1) is the amount of business done during
U'll. Mr. Schmoller states that the increase over
the previous year's business totaled close to $'500,-
0
store and the many branches operated by the com-
pany.
PIANO STORE WINDOW WINS PRIZE.
The prize offered in the recent lighting celebra-
tion in Wilmington, Del., for the most attractive
window display, was awarded to the Chas. M.
Stieff store, where the Christmas spirit was car-
ried out through the introduction of a figure of
Santa Clans and garlands of evergreens and
Christmas bells. I he lighting effects were espe-
cially good.
CHUTE & BUTLER CO.'S STYLE 19.
factory offices, Jan. in, 1!)12, when the following
officers were re-elected: R. A. Kdwards, president;
R. H. Bouslog, vice-president and general man-
ager; M. A. Edwards, secretary-treasurer; S. A.
Shesler, sales manager, and C. R. Lvman, superin-
During the year li'U the Chute & Butler Co.
We propose to give five dollars a zveek for a
has brought out three new styles, all artistic and
original designs. It is successfully featuring the short, chatty expression of views upon interesting
topics. Consult our special announcement else-
player-piano, and has a good proposition for
zvhere.
dealers.
One of the popular styles of uprights made by
the Chute & Butler Co. is the Colonial design No.
1!), shown herewith. This instrument is made in
mahogany, walnut and oak, and gives promise of
A SUPERIOR ACTION
creating a lively demand. It promises to be one
of its favorites during VJ\2.
IS THE HEART OF A
ARTISTIC FAKJEORGAN PLAYER.
A satisfied customer
is a real profit maker
—the best salesman a
piano dealer can possibly
have
Every Packard owner is a Packard
booster. He is more than satis-
fied—for he has received more
than "full value" for his money
That's the reason Packard pianos
are easy to sell—and thaVs the
reason you will find profit and
pleasure in selling them. Also it's
the reason why we are finding it
easy ( to get the better dealers
everywhere to handle them. Write
The Packard Company, Fort
Wayne, Indiana—to-day. If we
are not already represented in
your territory, we may be glad
to make agency arrangements
with you—and it may mean for
you the one big opportunity.
A. J. .McVeigh, who resigned from the Seals
Piano & Organ Co., Birmingham, Ala., in 1910,
after having managed the business of the company
for over three years, has again joined the forces
of the Seals Co. in the capacity of second vice-
president.
Some Light on New Conditions Resulting from
the Popularity of the Nickelodeon.
As the organ has entered the nickel show and
the cafeteria, not only must the instrument adjust
itself to the new conditions, it seems, but the men
who handle it—the verb is undoubtedly the proper
one—must adjust themselves. The fact was brought
home forcibly a few days ago when a prominent
organ firm sent the following letter it bad received
to the Diapason:
"Dear Sir:—Will you kindly put me in touch
with an artistic fake organ player for our theater?
I want someone whom you can recommend very
highly as an artistic faker, without a peer. If you
know of such a party kindly put me in touch with
him. Very truly yours."
Half humorously and half seriously the trans-
mitter of this interesting sidelight on a new situa-
tion added: "I know plenty." Yes, there are
plenty of "fakers." even though there are fewer
among organists than among most other kinds of
people, but must we grow them especially, instead
of tolerating them when one happens to arise in
the land? Will there he a new school of organists,
like the ragtime artists whom the debasement of the
piano has made a necessity in certain circles?
Hitherto the organ and the organist have been on
a higher plane of use and association than any
other branch of music, but we hate to think of the
future. Only the persistent work of the American
Guild of Organists, in preaching and practising its
high principles, can counteract the influence of a
force that may pull some men down.
SUPERIOR PIANO.
A SUPERIOR HAMMER
IS THE HEART OF A
SUPERIOR ACTION.
When you find this ham-
mer in a piano, you know
it is a superior piano.
It is the hall-mark of piano
superiority, and the life of
the music.
Made of superior German
felt.
ASK FOR THEM
401-424 E. 163d St., New York
Chicago Office: Republic Bldg.