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THE
8
MUSIC TRADE
REVIEW
changes contemplated and there seems to be a gen-
tail store in that city. His object is to get as
eral satisfaction among all the salesmen. In ract, a view as possible of the piano business, for there
in this the piano trade is unusual. There is no are a number of innovations that he intends to
Some Dealers State T.hat Business Is Better
business in the city in which so few salesmen introduce. He also visited the Columbia factory
Than Last Year at This Season—Hints at
change places. Most of the veteran salesmen at and made a selection of records to be shipped to
Many Changes Among the Salesmen—Ed-
the various houses can date their employment many Philadelphia for the opening day at the Estey's
mund Wolsieffer Recovered — New Estey
of them to a score or more of years. The question Columbia department, June 15. Walter Linton will
Manager Studying the Business—New Estey
arises as to who will be entrusted the selling of
Organs for Churches—Other News Items.
be in charge. A large hearing room will be built
pianos when the present salesmen will be com- at the rear of the general offices of the firm, and
pelled to retire on account of age. There seems two smaller rooms, and they will have the machines
(Special to The Review.)
to be little new blood entering the field, and the distributed throughout the building.
Philadelphia, Pa., June 12, 1912.
Estey's pipe organ department has just dedicated
Thfere has been some little improvement the past Osier theory is surely not adopted by the dealers
a fine pipe organ in the Catasauqua St. Stephen's
week in the piano business in Philadelphia. There in pianos.
Edmund Wolsieffer, who has been ill for the P. E. Church, and is at present engaged in the
has been nothing startling, but a good, even busi-
ness is being done to the extent of what is to be ex- past two months, is again back at his post at the setting up of an organ in the St. James' Methodist
pected at this period ©i^-the year. In fact the Heppe houst^/^e is fe.elj*% in the best of health Church at Olney, Philadelphia, and the coming
dealers tell me tfrtt^rhey^rre doing a little better again. The, He^P^-have just received'a^Ye^ fine week the Estey Co. will place an organ in the Sel-
than they did last June, and attribute the difference line oi Francesca pianos in their new style, which byville Methodist Church, and it has also taken con-
to the cool weather that has prevailed, which is are semi-Colonial in design. They are very tracts for the building of organs in the First Baptist
handsome^, instruments 'and are being much ad- Church, of Pittston, Pa., and in St. Hedwig's
keeping people home.
Roman Catholic Church of Wilmington, Del.
By way of an illustration of how this weather af- mired.
B. F. Jefferson, of Lyon & Healy, the prominent
N. Stetson & Co. report that their business has
fects business, there came under, my personal at-
Chicago house, was a visitor at the Miller ware-
tention the past week an instance where a family been normal for this period of the* year. They
invariably goes to the shore every summer the have recently received a number of new Sterling rooms the past week.
Last week was the big commencement week in
latter part of May and remains until the first of Pianos, Style 87, in the dull finish, Colonial in
Philadelphia, and the stores were taxed for pianos
September. The weather has been so delightful pattern. They have proved to be good sellers.
Thomas K. Henderson, the new manager at the to be used on these occasions. The Henry F. Mil-
at home that they have decided to curtail their
summer outing to a very brief period during the Esley house, was in New York almost all of last ler was used at no less than sixteen occasions of
husband's vacation, and use the seashore cottage week visiting the Estey factory, as well as the re- this character.
money in the buying of a piano. There are prob-
ably many who have done this. Besides, the dealers
street, has been unusually successful in securing
AN ATTRACTIVE PUBLICATION
in music rolls tell me that their business thus tar
an efficient sales force, made up of J. F. Hecker,
has been very much better than last season, for the Is the New Catalog Just Issued by Boardman recently manager of Gimbel Brothers' local piano
reason that it has been quite too cool to sit on the
& Gray—The Various Features of the Pro- department; Charles Rohlfing, formerly a member
porches and the families have been entertaining
of the Rohlring Sons Music Co., and A. J. Bruett,
ducts of This Company Interestingly Fea-
themselves indoors with music.
formerly with the piano sales force at Gimbel
tured in a Well Printed Publication.
There is generally a feeling of optimism pervad-
Brothers. During the month that the store has
ing the piano trade of Philadelphia and all of the
(Special to The Review.),
been opened to the public.. Manager Greulich has
dealers are looking for an exceptionally good fall
Albany, N. Y., June 10, 1912.
secured a brisk business and has been successful
business. This is based on the general trend of
A new and very handsome catalog has just been in rounding up nearly 10,000 prospects. S. J.
business, which is upward in all lines in Phila- published by Boar'dman & Gray of this city. It "is Turnes, manager of the Cable-Nelson store in
delphia at present. The political situation does not an elaborate volume from a publisher's standpoint
Chicago, was in Milwaukee last week as the guest
seem to be causing any worry here, and the un- yet it is compact,. Not a great deal of spac^e is of Manager Greulich and assisted the latter in
easiness caused by the threatened coal strike having given to thejaoitsfcructional features of Boardman establishing a new dealer at Lodi, Wis. Mr. Greu-
also disappeared, there seems to be nothing at & Gray piancss^the pages being devoted rather to lich has practically new quarters and has filled his
present or to be anticipated to prevent the trade a display -of the line. The cover is of white store with an exceptionally fine line of Cable-Nel-
from having an exceptionally good business stock, kid finish, /with the, printing being executed son instruments.
through the remainder of the year.
with a light V*0ray" * ink. f The pages are of a
One of the dealers along Chestnut street re- super-calendered heavy 'jTtock/' taking the cuts
marked to me this week that there must be a num- beautifully, and the press work is of high
ber of changes contemplated in Philadelphia for the character.
reason that so many salesmen have been calling on
Page one shows the Boardman & Gray factory,
him inquiring for positions. He did not mention together with the trade-mark which has been in
any names, but it is to be presumed that they were use since 1837, when the house was established.
not the seasoned men, for I have heard of no Page two shows the portrait of James A. Gray,
founder of the house, together with the late Mr.
Gray's two sons, William J. Gray and James S.
Gray, the present makers of the Boardmajn .&
Gray pianos? On page three is the title page."
In keeping with the profession, the music talk
on
page four is under the caption "Overture,"
A N N A N D A L E , near Sydney
wherein is given some brief Jacts anent the house
and its products. For instance: ^ "The Boardman
& Gray piano is made to-day under.the personal
supervision of Messrs. Win, J.^and James S. Gray,
PIANO MAKERS, largest piano factories in
sons of James A. Gray, founder of the house, both
the British Empire.
men
of practical mechanical ability, competent to
VENEER MANUFACTURERS from choice
direct, perform and improve, bringing always
Australian and other woods, for export.
to the business the interest of the owner, com-
IMPORTERS of Music and Musical Instru-
bined with the capability of the master-workman."
ments, and Talking Machines.
Following are illustrations and descriptions of
WITH A GROWING
IMPORTERS of Interior Players for Pianos.
Boardman & Gray Colonial Style One; Colonial
MAKERS of fine Cabinet work.
REPUTATION
Style Two, Style Four, Style Three; Style Three
. The only musical-instrument firm having
with
plain
panels;
Style
Five;
Style
Six;
Floren-
its own branches in every State of the
tine Art Style Ten; Style Nine Player-piano;
Commonwealth.
Demand it. The only one that
Colonial Style Eleven Player-piano; Grand Style
Particulars of anything connected with the
,
meets all player requirements.
Seven and Style Eight Concert Grand.
above, lines, and of labor-saving methods and
James* S. Gray remarked that he wanted the
The best hammer for all pianos.
machinery, always welcome. Give fullest de-
catalog to be of the quality order to be consistent
tails in your first letter, so as to save time.
with the f3|oardman & Gray pianos and he has n©
For the guidance of intending suppliers, illus-
doubt accomplished his desire.
trations of our factories, with full description
SUPERIOR
of the work and method, may be inspected at
the office of our Agents upon presentation of
GERMAN FELT
business card.
PHILADELPHIAJTRADE IMPROVES.
BEALE&CO.,Ltd.
AUSTRALIA
i\
•
•
HAS A STRONG SALES FORCE.
AGENTS IN U. S. A . :
New Milwaukee Dealer Pays Particular Atten-
tion to That Important Point.
ILSLEY-DOUBLEDAY & CO.
(Special to The Review.)
Front Street
NEW YORK
Milwaukee, Wis., June 13, 1912.
M. H. Greulich, manager of the new Cable-Nel-
son branch store, opened recently at 181 Fourth
Poughkeepsie, N. Y.
Chicago Office: Republic Bldg.