Music Trade Review

Issue: 1912 Vol. 54 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
SOCIAL INFLUENCE AS A TRADE FACTOR.
Lighter Side of Convention Figures Heavily in Maintenance of Convention Spirit — Great Value
Attached to Personal Acquaintance Among Manufacturers and Dealers—Some Snapshots
of the Social Side at Atlantic City—Some of the Men "Snapped" on This Occasion.
Some people have said that the convention spirit
is gradually dying out, and that tftere will be no
conventions in the near future. We hear this
every year; it is becoming the old,old story. To be
sure this year there were fewer dealers than usual
in attendance, but this can be laid to the fact that
the convention city, Atlantic City, is so far from
a great many of the dealers who usually attend.
Another cause for the small attendance was the
The social side of the affair is a great thing.
All these men are being brought closer together,
and even their families become acquainted. Every-
body has a good time, and none but the most pleas-
W. F. Keogh and J. C. Amie.
Messrs. Strauch, Sleeper, Turner and Donahue.
ant remembrances is taken away to each respective
home.
An idea of how these remembrances are pre-
served may be gathered by looking over the ac-
companying snapshots, which were taken on one
of the broad porches of the Marlborough-Blen-
heim during convention week. There, for instance,
sits L. M. Ide, vice-president of the Laffargue
Co., known throughout the trade as "Pop" Ide, and
one of the most popular men in the trade. Al-
though he has a» scowl on his brow he is not
of the Superior
Foundry Co., and
M r.
Donahue.
Arthur
Wessell,
the new vice-pres-
ident of Wessell,
Nickel & Gross,
is just about ready
to crack a smile
while looking at
the birdy in the
p o t o g r apher's
hand.
Somebody
must have said
something funny,
because Mrs. Wes-
sell and a young
Mr. and Mrs. Dan Fabyan.
lady guest shown
in the picture have caught the humor, too.
Two smiles with but a single thought" are
those borne by William F. Keogh, traveler for the
Laffargue Co., and J. C. Amie, of Sohmer & Co
These smiles never vanished throughout the week,
and became contagious wherever they appeared.
In the small photo W. P. H. Bacon is seen trying
to catch the germ. In two other groups are shown
Mr. Turner, of the Superior Foundry Co.; G.
Heller, of Winter & Co.; Mr. Miller and Mr.
Van Wagoner, of F. Radle; M. Levian, of Weser
Bros.; H. R. Bauer, of the Lauter Co., and J. H.
Williams, of the American Piano Co. Just look
at these pictures. Will conventions continue?
Yes.
STEINWAY AS A STANDARD OF VALUE.
early season of the year. Had the meetings been
heid during the month of roses, when there was
How the Name Is Used in Boosting Motor Cars
an opportunity to go in bathing and less chance
—Grinnell Bros. Know Its Value, Hence Use
of there being inclement weather, there would have
It in Publicity to Good Advantage.
been a larger attendance of dealers who would
(Special to The Review.)
have taken the opportunity lo take that time for
Detroit, Mich., June 10, 19153.
a vacation. As it was many dealers who lived in
The Steinway is getting some advertising in
the West did not
. Michigan, such as no other piano ever received, in
feel that the ex-
all probability, all the more effective because it is
pense of coming
not basically piano advertising and because it ap-
to the coast in
peals to the very highest class of trade.
May was warrant-
"The Steinway of Motor Cars" is the big, black-
ed, as they were
face line used by an automobile company in setting
busy hustling for
forth the quality of its product. The members of
trade which had
Grinnell Bros., who for many years have been the
just started to
agents of the Steinway here, also are the chief
open up owing to Messrs. Levian, Bauer, Williams and Dearborn.
stockholders in a motor establishment. Their car
the late season.
is an electric one of the elite, type. When the firm
frowning
on
those
around
him,
who
are
making
Therefore we
desired to find some expression that would com-
merry
because
he
is
always
one
of
the
liveliest
of
feel that the "con-
prehensively tell the public that their automobile
any
real
live
party.
vention is n o t
was the peer of them all, they just naturally hit
doomed, and that
upon what, in their minds, was the finest thing on
for many years
L. M. Ide in Genial Mood.
earth—the Steinway.
to c o m e there
"Among pianos, one illustrious make—Steinway,
will be conventions held annually by the Nationa;
is universally acknowledged to be supreme. It is
Piano Manufacturers' Association, the National
the world's leader—the standard by which all other
Association of Piano Merchants and the National
pianos are judged," the advertisement continues.
Travelers' Association. One of our reasons for
"Similarly, in the realm of the motor car," etc.
feeling this way is because of the good feeling it
As a sincere form of tribute, this has the "imi-
creates between manufacturer, dealer and supply
tation and flattery" program sidetracked.
men. There is always a certain amount of busi-
ness done on the scene, but the greatest bulk of it
COL. TREACY BACK FROM COAST.
is done afterward. The manufacturer is given a
Colonel Daniel F. Treacy, head of the Daven-
chance to become well acquainted with the dealer
port-Treacy Piano Co., arrived in New York the
and know him not only through the traveling man.
latter part of the week after an extended trip to
the Pacific Coast. He was enthusiastic over the
Mr. and Mrs. Arthur Wessell and Friend.
business he had booked, and was pleased with the
In another photo is shown Dan Fabyan, other- way dealers are pushing the Davenport-Treacy
wise known as the Poole Piano Co.'s "hired man." p.ianos and player-pianos.
He and Mrs. Fabyan, who
is also shown in the photo-
FOR THE COMMERCIAL CONGRESS.
graph, were the life of
The
resolution introduced by Senator Lodge re-
many a merry gathering.
questing
the President to invite the governments
That the supply trade was
of
the
commercial
nations of the world to send
well represented is shown
official
representatives
to the Fifth International
in two of the snapshots. In
Congress
of
Chambers
of
Commerce and commer-
one is Albert T. Strauch,
cial and industrial associations to be held in Boston
of Strauch Bros., the mak-
September 24-28, has passed the Senate. No op-
ers of the well-known
position to it is anticipated in the House.
Strauch
action,
and
with
Messrs. Turner,
Heller,
Miller and V a n
him his trusted traveling
If you desire a man for any department of
Wagoner.
man, J. E. Sleeper, a mis-
your servicei either for your factory or for
but by personal contact. This same thing wqrks leading name for the man
your selling department, forward your adver-
between the supply manufacturers and the makers who bears it. In the same
tisement to us and it will be inserted free of
of pianos.
group are Mr. Turner,
W. P. H. Bacon. charge.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
8
MUSIC TRADE
REVIEW
changes contemplated and there seems to be a gen-
tail store in that city. His object is to get as
eral satisfaction among all the salesmen. In ract, a view as possible of the piano business, for there
in this the piano trade is unusual. There is no are a number of innovations that he intends to
Some Dealers State T.hat Business Is Better
business in the city in which so few salesmen introduce. He also visited the Columbia factory
Than Last Year at This Season—Hints at
change places. Most of the veteran salesmen at and made a selection of records to be shipped to
Many Changes Among the Salesmen—Ed-
the various houses can date their employment many Philadelphia for the opening day at the Estey's
mund Wolsieffer Recovered — New Estey
of them to a score or more of years. The question Columbia department, June 15. Walter Linton will
Manager Studying the Business—New Estey
arises as to who will be entrusted the selling of
Organs for Churches—Other News Items.
be in charge. A large hearing room will be built
pianos when the present salesmen will be com- at the rear of the general offices of the firm, and
pelled to retire on account of age. There seems two smaller rooms, and they will have the machines
(Special to The Review.)
to be little new blood entering the field, and the distributed throughout the building.
Philadelphia, Pa., June 12, 1912.
Estey's pipe organ department has just dedicated
Thfere has been some little improvement the past Osier theory is surely not adopted by the dealers
a fine pipe organ in the Catasauqua St. Stephen's
week in the piano business in Philadelphia. There in pianos.
Edmund Wolsieffer, who has been ill for the P. E. Church, and is at present engaged in the
has been nothing startling, but a good, even busi-
ness is being done to the extent of what is to be ex- past two months, is again back at his post at the setting up of an organ in the St. James' Methodist
pected at this period ©i^-the year. In fact the Heppe houst^/^e is fe.elj*% in the best of health Church at Olney, Philadelphia, and the coming
dealers tell me tfrtt^rhey^rre doing a little better again. The, He^P^-have just received'a^Ye^ fine week the Estey Co. will place an organ in the Sel-
than they did last June, and attribute the difference line oi Francesca pianos in their new style, which byville Methodist Church, and it has also taken con-
to the cool weather that has prevailed, which is are semi-Colonial in design. They are very tracts for the building of organs in the First Baptist
handsome^, instruments 'and are being much ad- Church, of Pittston, Pa., and in St. Hedwig's
keeping people home.
Roman Catholic Church of Wilmington, Del.
By way of an illustration of how this weather af- mired.
B. F. Jefferson, of Lyon & Healy, the prominent
N. Stetson & Co. report that their business has
fects business, there came under, my personal at-
Chicago house, was a visitor at the Miller ware-
tention the past week an instance where a family been normal for this period of the* year. They
invariably goes to the shore every summer the have recently received a number of new Sterling rooms the past week.
Last week was the big commencement week in
latter part of May and remains until the first of Pianos, Style 87, in the dull finish, Colonial in
Philadelphia, and the stores were taxed for pianos
September. The weather has been so delightful pattern. They have proved to be good sellers.
Thomas K. Henderson, the new manager at the to be used on these occasions. The Henry F. Mil-
at home that they have decided to curtail their
summer outing to a very brief period during the Esley house, was in New York almost all of last ler was used at no less than sixteen occasions of
husband's vacation, and use the seashore cottage week visiting the Estey factory, as well as the re- this character.
money in the buying of a piano. There are prob-
ably many who have done this. Besides, the dealers
street, has been unusually successful in securing
AN ATTRACTIVE PUBLICATION
in music rolls tell me that their business thus tar
an efficient sales force, made up of J. F. Hecker,
has been very much better than last season, for the Is the New Catalog Just Issued by Boardman recently manager of Gimbel Brothers' local piano
reason that it has been quite too cool to sit on the
& Gray—The Various Features of the Pro- department; Charles Rohlfing, formerly a member
porches and the families have been entertaining
of the Rohlring Sons Music Co., and A. J. Bruett,
ducts of This Company Interestingly Fea-
themselves indoors with music.
formerly with the piano sales force at Gimbel
tured in a Well Printed Publication.
There is generally a feeling of optimism pervad-
Brothers. During the month that the store has
ing the piano trade of Philadelphia and all of the
(Special to The Review.),
been opened to the public.. Manager Greulich has
dealers are looking for an exceptionally good fall
Albany, N. Y., June 10, 1912.
secured a brisk business and has been successful
business. This is based on the general trend of
A new and very handsome catalog has just been in rounding up nearly 10,000 prospects. S. J.
business, which is upward in all lines in Phila- published by Boar'dman & Gray of this city. It "is Turnes, manager of the Cable-Nelson store in
delphia at present. The political situation does not an elaborate volume from a publisher's standpoint
Chicago, was in Milwaukee last week as the guest
seem to be causing any worry here, and the un- yet it is compact,. Not a great deal of spac^e is of Manager Greulich and assisted the latter in
easiness caused by the threatened coal strike having given to thejaoitsfcructional features of Boardman establishing a new dealer at Lodi, Wis. Mr. Greu-
also disappeared, there seems to be nothing at & Gray piancss^the pages being devoted rather to lich has practically new quarters and has filled his
present or to be anticipated to prevent the trade a display -of the line. The cover is of white store with an exceptionally fine line of Cable-Nel-
from having an exceptionally good business stock, kid finish, /with the, printing being executed son instruments.
through the remainder of the year.
with a light V*0ray" * ink. f The pages are of a
One of the dealers along Chestnut street re- super-calendered heavy 'jTtock/' taking the cuts
marked to me this week that there must be a num- beautifully, and the press work is of high
ber of changes contemplated in Philadelphia for the character.
reason that so many salesmen have been calling on
Page one shows the Boardman & Gray factory,
him inquiring for positions. He did not mention together with the trade-mark which has been in
any names, but it is to be presumed that they were use since 1837, when the house was established.
not the seasoned men, for I have heard of no Page two shows the portrait of James A. Gray,
founder of the house, together with the late Mr.
Gray's two sons, William J. Gray and James S.
Gray, the present makers of the Boardmajn .&
Gray pianos? On page three is the title page."
In keeping with the profession, the music talk
on
page four is under the caption "Overture,"
A N N A N D A L E , near Sydney
wherein is given some brief Jacts anent the house
and its products. For instance: ^ "The Boardman
& Gray piano is made to-day under.the personal
supervision of Messrs. Win, J.^and James S. Gray,
PIANO MAKERS, largest piano factories in
sons of James A. Gray, founder of the house, both
the British Empire.
men
of practical mechanical ability, competent to
VENEER MANUFACTURERS from choice
direct, perform and improve, bringing always
Australian and other woods, for export.
to the business the interest of the owner, com-
IMPORTERS of Music and Musical Instru-
bined with the capability of the master-workman."
ments, and Talking Machines.
Following are illustrations and descriptions of
WITH A GROWING
IMPORTERS of Interior Players for Pianos.
Boardman & Gray Colonial Style One; Colonial
MAKERS of fine Cabinet work.
REPUTATION
Style Two, Style Four, Style Three; Style Three
. The only musical-instrument firm having
with
plain
panels;
Style
Five;
Style
Six;
Floren-
its own branches in every State of the
tine Art Style Ten; Style Nine Player-piano;
Commonwealth.
Demand it. The only one that
Colonial Style Eleven Player-piano; Grand Style
Particulars of anything connected with the
,
meets all player requirements.
Seven and Style Eight Concert Grand.
above, lines, and of labor-saving methods and
James* S. Gray remarked that he wanted the
The best hammer for all pianos.
machinery, always welcome. Give fullest de-
catalog to be of the quality order to be consistent
tails in your first letter, so as to save time.
with the f3|oardman & Gray pianos and he has n©
For the guidance of intending suppliers, illus-
doubt accomplished his desire.
trations of our factories, with full description
SUPERIOR
of the work and method, may be inspected at
the office of our Agents upon presentation of
GERMAN FELT
business card.
PHILADELPHIAJTRADE IMPROVES.
BEALE&CO.,Ltd.
AUSTRALIA
i\


HAS A STRONG SALES FORCE.
AGENTS IN U. S. A . :
New Milwaukee Dealer Pays Particular Atten-
tion to That Important Point.
ILSLEY-DOUBLEDAY & CO.
(Special to The Review.)
Front Street
NEW YORK
Milwaukee, Wis., June 13, 1912.
M. H. Greulich, manager of the new Cable-Nel-
son branch store, opened recently at 181 Fourth
Poughkeepsie, N. Y.
Chicago Office: Republic Bldg.

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