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THE
MUSIC TRADE
REVIEW
SOCIAL INFLUENCE AS A TRADE FACTOR.
Lighter Side of Convention Figures Heavily in Maintenance of Convention Spirit — Great Value
Attached to Personal Acquaintance Among Manufacturers and Dealers—Some Snapshots
of the Social Side at Atlantic City—Some of the Men "Snapped" on This Occasion.
Some people have said that the convention spirit
is gradually dying out, and that tftere will be no
conventions in the near future. We hear this
every year; it is becoming the old,old story. To be
sure this year there were fewer dealers than usual
in attendance, but this can be laid to the fact that
the convention city, Atlantic City, is so far from
a great many of the dealers who usually attend.
Another cause for the small attendance was the
The social side of the affair is a great thing.
All these men are being brought closer together,
and even their families become acquainted. Every-
body has a good time, and none but the most pleas-
W. F. Keogh and J. C. Amie.
Messrs. Strauch, Sleeper, Turner and Donahue.
ant remembrances is taken away to each respective
home.
An idea of how these remembrances are pre-
served may be gathered by looking over the ac-
companying snapshots, which were taken on one
of the broad porches of the Marlborough-Blen-
heim during convention week. There, for instance,
sits L. M. Ide, vice-president of the Laffargue
Co., known throughout the trade as "Pop" Ide, and
one of the most popular men in the trade. Al-
though he has a» scowl on his brow he is not
of the Superior
Foundry Co., and
M r.
Donahue.
Arthur
Wessell,
the new vice-pres-
ident of Wessell,
Nickel & Gross,
is just about ready
to crack a smile
while looking at
the birdy in the
p o t o g r apher's
hand.
Somebody
must have said
something funny,
because Mrs. Wes-
sell and a young
Mr. and Mrs. Dan Fabyan.
lady guest shown
in the picture have caught the humor, too.
Two smiles with but a single thought" are
those borne by William F. Keogh, traveler for the
Laffargue Co., and J. C. Amie, of Sohmer & Co
These smiles never vanished throughout the week,
and became contagious wherever they appeared.
In the small photo W. P. H. Bacon is seen trying
to catch the germ. In two other groups are shown
Mr. Turner, of the Superior Foundry Co.; G.
Heller, of Winter & Co.; Mr. Miller and Mr.
Van Wagoner, of F. Radle; M. Levian, of Weser
Bros.; H. R. Bauer, of the Lauter Co., and J. H.
Williams, of the American Piano Co. Just look
at these pictures. Will conventions continue?
Yes.
STEINWAY AS A STANDARD OF VALUE.
early season of the year. Had the meetings been
heid during the month of roses, when there was
How the Name Is Used in Boosting Motor Cars
an opportunity to go in bathing and less chance
—Grinnell Bros. Know Its Value, Hence Use
of there being inclement weather, there would have
It in Publicity to Good Advantage.
been a larger attendance of dealers who would
(Special to The Review.)
have taken the opportunity lo take that time for
Detroit, Mich., June 10, 19153.
a vacation. As it was many dealers who lived in
The Steinway is getting some advertising in
the West did not
. Michigan, such as no other piano ever received, in
feel that the ex-
all probability, all the more effective because it is
pense of coming
not basically piano advertising and because it ap-
to the coast in
peals to the very highest class of trade.
May was warrant-
"The Steinway of Motor Cars" is the big, black-
ed, as they were
face line used by an automobile company in setting
busy hustling for
forth the quality of its product. The members of
trade which had
Grinnell Bros., who for many years have been the
just started to
agents of the Steinway here, also are the chief
open up owing to Messrs. Levian, Bauer, Williams and Dearborn.
stockholders in a motor establishment. Their car
the late season.
is an electric one of the elite, type. When the firm
frowning
on
those
around
him,
who
are
making
Therefore we
desired to find some expression that would com-
merry
because
he
is
always
one
of
the
liveliest
of
feel that the "con-
prehensively tell the public that their automobile
any
real
live
party.
vention is n o t
was the peer of them all, they just naturally hit
doomed, and that
upon what, in their minds, was the finest thing on
for many years
L. M. Ide in Genial Mood.
earth—the Steinway.
to c o m e there
"Among pianos, one illustrious make—Steinway,
will be conventions held annually by the Nationa;
is universally acknowledged to be supreme. It is
Piano Manufacturers' Association, the National
the world's leader—the standard by which all other
Association of Piano Merchants and the National
pianos are judged," the advertisement continues.
Travelers' Association. One of our reasons for
"Similarly, in the realm of the motor car," etc.
feeling this way is because of the good feeling it
As a sincere form of tribute, this has the "imi-
creates between manufacturer, dealer and supply
tation and flattery" program sidetracked.
men. There is always a certain amount of busi-
ness done on the scene, but the greatest bulk of it
COL. TREACY BACK FROM COAST.
is done afterward. The manufacturer is given a
Colonel Daniel F. Treacy, head of the Daven-
chance to become well acquainted with the dealer
port-Treacy Piano Co., arrived in New York the
and know him not only through the traveling man.
latter part of the week after an extended trip to
the Pacific Coast. He was enthusiastic over the
Mr. and Mrs. Arthur Wessell and Friend.
business he had booked, and was pleased with the
In another photo is shown Dan Fabyan, other- way dealers are pushing the Davenport-Treacy
wise known as the Poole Piano Co.'s "hired man." p.ianos and player-pianos.
He and Mrs. Fabyan, who
is also shown in the photo-
FOR THE COMMERCIAL CONGRESS.
graph, were the life of
The
resolution introduced by Senator Lodge re-
many a merry gathering.
questing
the President to invite the governments
That the supply trade was
of
the
commercial
nations of the world to send
well represented is shown
official
representatives
to the Fifth International
in two of the snapshots. In
Congress
of
Chambers
of
Commerce and commer-
one is Albert T. Strauch,
cial and industrial associations to be held in Boston
of Strauch Bros., the mak-
September 24-28, has passed the Senate. No op-
ers of the well-known
position to it is anticipated in the House.
Strauch
action,
and
with
Messrs. Turner,
Heller,
Miller and V a n
him his trusted traveling
If you desire a man for any department of
Wagoner.
man, J. E. Sleeper, a mis-
your servicei either for your factory or for
but by personal contact. This same thing wqrks leading name for the man
your selling department, forward your adver-
between the supply manufacturers and the makers who bears it. In the same
tisement to us and it will be inserted free of
of pianos.
group are Mr. Turner,
W. P. H. Bacon. charge.