Music Trade Review

Issue: 1912 Vol. 54 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
PLANS FOR THE PANAMA-PACIFIC EXPOSITION.
San Francisco Making Great Preparations for This Exposition, Which Promises to Be One of the
Greatest Ever Held in This Country—The Leading Countries of the World Will Be Repre-
sented—Wonderful Oriental Pageants and Gardens Will Be Among the Unique Features
Planned—San Francisco Will Spend More Than $100,000,000 in Public Improvements
Within the City Itself—The State Will Also do Much for the Exposition.
(Special to The Review.)
San Francisco, Cal., May 25, 1912.
San Francisco is planning to entertain the world
on a grand scale in 1915. Before the city had
been selected as the location for the Panama Canal
Exposition more than $17,000,000 had been pub-
licly contributed in California for the big show.
Since then the public fund has reached $22,000,000.
It is estimated that more than $80,000,000 will be
expended on the exposition.
Several sites will be occupied by the buildings,
but according to an exposition authority they
will be units in a superb group. The two prin-
cipal sites are at Harbor View and in the west
side of Golden Gate Park.
Harbor View lies as a crescent on the bay half
way between the ferry and the sea. Golden Gate
Park faces the Pacific Ocean and runs back of the
city. A winding boulevard will be the link be-
tween these two sites. A trackless trolley will
run over it and it will be a permanent addition
to the city's attractions.
At Harbor View will be located the Midway
and other features that lend themselves to bril-
liant electrical effects. An existing lagoon will be
converted into a superb yacht harbor; an aquarium
will be located there and the most marvelous col-
lection of the strange and brilliantly colored fish
of tropic waters will be brought together.
Also at Harbor View will be located great struc-
tures to house the heavy exhibits that lmy be
unloaded from ocean-going vessels directly upon
the grounds. Among these will be the manufac-
tures and machinery buildings, the Palace of Lib-
eral Arts and the buildings to house industrial
features.
Lincoln Park is a lofty knoll 150 acres in area,
200 to 300 feet above the waters of the Golden
Gate. The park will be adorned with terraces and
statuary and an observation cafe, glass enclosed
and of several stories. But the crowning achieve-
ment will be the St. Francis Memorial Tower, a
huge commemorative edifice which, like Bartholdi's
Statue of Liberty, will welcome vessels from afar.
Plans have been accepted and the tower will be
850 feet high, including the shaft and a granite
anchored base 220 feet square. The shaft will be
8-i> feet square, of steel construction and of marble
and terra cotta veneering. The approximate cost
will be $1,000,000. From its summit one will be
•able to look almost straight down upon the
waters of the Golden Gate, 1,100 feet below.
From Lincoln Park south to Golden Gate Park
the distance is almost one mile. Between these
parks the exposition directors have secured a con-
necting strip of 200 acres of privately owned land
that will be devoted to the use of foreign corces-
s : onaires, to live stock exhibits, to gardens, and
doubtless to exhibits from Alaska, Hawaii and
foreign countries.
One cf the most notable foreign concessions
will be that just proposed by the Chinese mer-
chants of San Francisco, who have at their com-
mand many millions and are enthusiastic. A Chi-
nese display of large dimensions will be sur-
rounded by a mxld of the great wall of China.
The concession will be built at a cost of $1,-
0)0,000 and it is planned to have the whole work
completed by the latter part of 1914. Junks, sam-
p:ins, temples and pagodas will be included within
the concession-, and the visitor may if he wishes
t;ike a riskshaw or automobile around the top of
t'.ie great wall.
Golden Gate Park will be the site of the perma-
nent structures which will remain after the expo-
sition. Among the striking structures here will be
a huge concrete coliseum to surround an existing
stadium wi'h a seating capacity of 75,000 people
and in architecture like that at Rome. Awnings
will shade it and it is planned that an automobile
racetrack shall pass into the stadium.
A marble art gallery with the noted paintings
11
REVIEW
of the world will be among the features, while a
chain of lakes at different levels will be connected
by a working model of the Panama Canal. In
Golden Gate Park Japanese and Chinese residents
of the Pacific Coast may build typical edifices in
which their societies can meet and their archives
may be kept.
Perhaps the most remarkable and unusual fea-
ture will be a wonderful series of Chinese, Japa-
nese and Hawaiian gardens. The rarest plants
of the tropical Orient will be shown with those of
more temperate regions. The marvels of Oriental
gardening as developed for centuries will be ex-
pounded and a wonderful Hawaiian water garden
is planned. Many acres will be comprised in this
exhibit.
All told, San Francisco will spend more than
$100,000,000 in public improvements within the
city itself. The State of California has voted
$9,000,000 in bonds for piers and improvements on
the San Francisco waterfront, aside from the $5,-
000,000 it has appropriated for exposition purposes.
The construction of that portion of the scenic
boulevard which will lie in the Presidio is among
the works which it is anticipated the government
will undertake, while the Presidio affords a splen-
did opportunity for the most comprehensive mili-
tary and government service display ever made.
The ferry building at the foot of Market street
will be the entrance to Exposition City, with a
grand court of honor and probably viaducts to
permit visitors to pass from either side of the
street. Near the junction of Market and Van
Ness streets will be established a civic center with
a great auditorium to accommodate conventions
during the exposition. A new city hall to replace
the one demolished in 1906 will form the nucleus
of the civic center, and Mayor Rolph announces
that this structure, to be built in classic style, will
be completed by March 1, 1915.
Private capital will erect a grand opera house
at the civic center and other structures within a
considerable radius will be built or remodeled to
conform to the general architectural design. Tele-
graph Hill, looming 287 feet above San Francisco
harbor, will be terraced and surmounted by the
tallest wireless tower that can be constructed; from
the tower messages will be flashed to ships passing
through the Panama Canal.
The exposition will have at its opening event a
battleship parade through the Golden Gate, com-
posed of a composite navy of the fleets of the
world. This fleet, the largest ever brought to-
gether, will be reviewed by the President of the
United States and foreign dignitaries at Hampton
Roads and will then proceed via the Panama Canal
to the Golden Gate, arriving in San Francisco
harbor about two weeks after the exposition
opens. From unofficial advices it is anticipated
that more than one hundred foreign battleships,
in addition to those of the United States, will par-
ticipate in the display. Every nation in the world
that has a battleship will be represented, says
President Moore.
Following the assemblage of battleships in San
Francisco harbor will come a succession of major
events at intervals of two months apart, with
minor events between. Among the major events
will be a series of parades and pageants of the
nations of the Orient lasting for a week. Down
the streets of San Francisco in exposition days
will pass such Oriental pageants as the world has
never seen. China, Japan, the Philippines, India
and other Oriental nations will join in a series of
displays which will rival the Durbar in magnifi-
cence and perhaps surpass the Durbar in view-
point of diversity by reason of the many nations
represented.
WELCOME KNIGHTS TEMPLARS.
Pittsburgh Dealers Decorate in Honor of Those
Attending State Conclave.
(Special to The Review.)
Pittsburgh, Pa., May 28, 1912.
The piano dealers of Pittsburgh have joined
with the other merchants of the city in their efforts
to extend a hearty welcome to the Knights Tem-
plars of this State who are holding their annual
conclave here this week. The W. F. Frederick
Piano Co. and others decorated their buildings and
warerooms with flags and bunting in the daytime
and electric lights at night, and the effect was
most beautiful. As is generally the rule with such
large gatherings the piano men received quite a
little return in the way of business.
CITES LUDWIG_PIANO IN ADV.
Leading Tailor in Wilkes-Barre Writes an Ad-
vertisement for the Man That All Clothes
Are Alike—An Admirer of Ludwig Quality.
How the Ludwig piano is appreciated by those
who purchase it and use it in their homes is
shown in one instance where a well-known tailor
in Wilkes-Barre, Pa., advertises in the following
m?nner: "This advertisement is aimed at the chap
who says, 'Oh, all clothes are alike.' I want to
ask him if all pianists are like Josef Hofmann
or if all cornetists are like Herbert Clarke, or if
all pickle-lo players are like Mr. Heinz, or if all
baseball managers are like Billy Clymer.
"And I want to know if all pianos are as good
as the Ludwig? If you think they are, then you'll
probably continue to believe that all clothing is as
good as mine. But those men who use their domes
krow better. They know that wherever human
work is in competition there'll be a leader."
Julius Bauer & Co., of Chicago, 111., are in-
stalling a new varnish drying and veneer drying
system in their plant in Chicago.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
12
MUSIC TRADE
REVIEW
TRADE PAPER ADVERTISING.
EXHIBIT AT NEWARK SHOW.
Its Value Recognized by the Advertising Ex- Lauter Co. Show Line of Pianos and Lauter-
perts of the Big Magazines—A New and
Humanas—Special Article in the Exposition
Mighty Adjunct to Distribution of Nation-
News Regarding the House—Souvenirs for
ally Advertised Goods.
Visitors Mark Lauter Jubilee.
Many a man goes through
life complaining that he got
into the wrong sort of work
in the first place, or he might
have been a great success.
If you think you have
started wrong either make
a quick change or else for-
ever keep quiet.
Many a man has failed to
score a success in the piano
business simply because he
has got in wrong—he has
had the wrong kind of
pianos. He has had instru-
ments which he has perhaps
paid too much for and thus
has kept his profits down.
Take pianos like the Bjur
Bros., which are price anni-
hilators as far as values are
concerned.
In fact the wonder is, how
such values are produced at
the money. They have
helped many a dealer over a
rough road. Now if you
have encountered a rough
road try the Bjur Bros, piano
cure. It is most effective.
2572-2574 Park Ave., New York.
ESTABLISHrD 1887.
It has long been a truism among advertising
managers that national advertising without na-
tional distribution is money wasted. The function
of the great weeklies and monthlies published in
the East has been to create consumer demand, and
this they have demonstrated their power to do.
The scattering of the article popularized, however,
over the length and breadth of a country of 90,-
000,000 people, so that the demand thus created
could be met, has fallen to the duty of the sales
managers of each manufacturer, and has been a
task not easy.
One great national magazine saw the light in
this matter two years ago, and has rendered a
substantial service to all its clients by reaching
the retail merchant in their behalf through the
straightest and most logical route—the trade
papers.
Good Housekeeping, "the Dr. Wiley
magazine," takes space in dozens of trade papers
on the same basis as any other advertiser, and puts
forth strong appeals to retail merchants in behalf
of all nationally advertised goods, with special •
reference, naturally, to those exploited in its own
columns.
Its latest series of such advertisements, the sixth
in two years, consisted of three and four-page
announcements in 25 trade journals published the
latter part of April and early in May. The adver-
tisements were illustrated with hundreds of photo-
engraved fac-similes of advertising from its own
columns, constituting th; particular kind of serv-
ice happily named "readvertising" by the publica-
tion. Every argument was made to the retail
merchant to stimulate the stocking and pushing
of the wares recommended by the great monthlies
and weeklies.
A notable feature is that Good Housekeeping
does not confine itself to the recommendation of
the products of its own clients exclusively, as
might be anticipated. The publication is striving
to enlist the co-operation of its confreres in going
direct to the retail merchant on behalf of adver-
tisers, and thus casts 'its advertisements partly with
an eye to that point and partly from the less
altruistic stand of rendering a direct superservice
to its own patrons.
The movement is of unusual interest as an in-
dorsement of the unique value of trade papers as
channels of communication with the trade, given
by the advertising department of a great New
York publication. The manager of the depart-
ment putting out these "readvertisements" made
the following statement: "We believe thoroughly
in trade papers as a means of reaching the people
we are aiming at—the progressive and intelligent
merchants. They are the men who take trade
journals and they are recognizing more and more
every day that nationally advertised products are
almost self-selling over the counter, and in addi-
tion hold customers. Such products give satisfac-
tion and create good-will for the merchant who
handles them. We do not regret a single dollar
we have ever spent in trade paper space. It has
repaid us indirectly many fold by preceding the
salesmen of our advertisers and making national
distribution easier for them. The trade papers are
undoubtedly the cheapest and most authoritative
means of getting at the right class of dealers."
WILL INSTALL PIANOS AND PLAYERS.
The Apatow Sewing Machine Co., 426 Bush-
wick avenue, Brooklyn, N. Y., intends installing a
piano and player department, and should like to
hear from piano manufacturers.
T. J. Hill, who has represented the Mehlin
pianos for more than twelve years in Rocky Ford,
Col., and the Arkansas Valley, reports an increas-
ing demand for these instruments throughout his
territory. He has a very select line of instru-
ments on exhiibtion at 404 South Main street
since he dissolved partnership with C. O. Clark, in
January.
In the Exposition News, issued in connection
with the Newark Industrial Exposition, held in
Newark, N. J., last week, there was an interesting
story regarding the Lauter Co. and its history in
relation to the development ci the city. An illus-
tration of the Lauter Co. factory was shown in
connection with the write-up. The Lauter Co.
had an interesting exhibit of their upright, grand
and Lauter-Humana pianos at the exposition
which attracted much attention, and presented
each visitor with a souvenir in the form of a copy
of the "Lauter Jubilee March," composed by Will-
iam H. Redgate, in honor of the fiftieth anniver-
sary of the establishment of the business.
STEWART
Speedometer
The perfect speed and distance
measure—a beauty in appear-
ance, a marvel in accuracy.
S p e e d o m e t e r s that cost more than the
Stewart are priced high—not because they
are better—but only because they are fewer;
the extra price doesn't represent value — it
only means a smaller output.
The Stewart volume of business is enor-
mous. Stewart Speedometers are on four
cars out of five.
The Stewart is the best speedometer that
can be made, and it is sold at a minimum
price. Other makers cannot supply a com-
parable instrument at double the price.
An absolute necessity on
every car
Stewart Speedometers save you from arrest
and accidents—keep track of your season
mileage — save you money on tire adjust-
ments. Enable you to follow guide-book
mileage when touring, and help you in many
other ways to enjoy your car and operate it
economically.
GUARANTEED FOR FIVE YEARS
Magnetic principle, employed in 85 per cent of the
speedometers in use. Slow moving parts, hardened
end polished — no wear.
Ball and jewel bearings;
100,000-mile season odo-
meter; 100-mile trip regis-
ter, can be set back to any
tenth of a mile. Unbreaka-
ble flexible s h a f t ; d r o p
forged swivel joint; noise-
less road wheel gears, an
exclusive feature of the
Stewart Speedometer.
Speedometers, $15 to $30
Rim Wind Clock Combinations, $45 to $70
WRITE FOR CATALOG
Stewart & Clark Mfg. Co.
1900 Diversey Boulevard, Chicago
Detroit
Chicago
San Francisco
New York
Boston
Cleveland Philadelphia
Kansas City Los Angeles
Minneapolis
Indianapolis
London
Paris

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