Music Trade Review

Issue: 1912 Vol. 54 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
make the silly mistake of blazoning forth the ar-
tistic union of the great singer with the player-
piano.
That would simply be to drive half the
The Perfection of the Grand Player-Piano the Next Logical Work of Development—There Is a
needed audiences away. On the contrary, the
Real Place for the Grand Player-Piano, Though It Is an Instrument That Is Not as Yet
whole ostensible boom would be for the artist.
Fully Appreciated by the Public—Some Suggestions Regarding Effective Exploitation—A
How the Piano Merchant Would Be Helped.
Field Where "Commercialism" Should Not Enter if Success Is Desired.
The recitals would be booked whenever the piano
The next step in the evolution of pneumatic should be so large. But it is not half large enough.
had a good agent and a good sale. The musical
mechanism for piano-playing under human control
The sale of player-pianos will never be large
people would have the opportunity to get special
will come with the perfection of the grand player-
enough until the musically intelligent have taken it
invitations from the dealer, while those not so hon-
piano. There can be absolutely no doubt of this. up seriously. Then the others will follow, like so
ored would buy tickets. For the moment it was
Carpers may object. Short-sighted observers may many sheep. And the grand player-piano will be
known that this was to be an exclusive affair, the
fail to see either demand or necessity. Yet the the very best—if not the only—possible medium
society crowd would want invitations, and the
fact remains. Nothing on earth can keep the
whereby the virtues of pneumatic mechanism for
mob tickets. The name of the artist would draw
grand player-piano from coming forward as a piano playing may be brought to the attention of
the crowd.
serious competitor in public favor. The mere fact
these.
Of course, the artist would grow accustomed to
that there are grand pianos is enough to prove
If these assertions be valid, the question to be
the player-piano, would get to like it and would
this. For just as the upright has been followed by
considered is how best may the grand player-piano begin to sing its praises. Anyone can see what this
a player-piano, so also will the grand go through . b': placed in a position where it will command the
would mean. Nobody would accuse Schumann-
identically the same evolution. The availability
respect, attention and interest of the musically
Heink, for example, of being swayed by commer-
oi the grand piano for player mechanism has
intelligent public. In the first place, be it under-
cial reasons in undertaking a tour that, if not suc-
nothing to do with the fact that it is horizontal, or
stood that there is a great deal of prejudice to be
cessful, would ruin her reputation. The adver-
that it is not all cased up like an upright. The overcome at the outset. The player-piano unhap-
tising effect would be immense. The piano would
only important fact is that it is a piano. In some pily has been given a bad name. And as with the
appear as accompanist, and also as soloist from
form or another, it is bound to come to the front
violent canine, many can see no en I for it but
time to time. People would begin to understand,
within the next few years.
violent death.
for the first time in their lives, that the player-
The purpose of what follows is not to discuss
Exploiting the Player Grand.
piano is not a dreadful mechanical grinder-out of
the unnecessary question of the availability of
But this is a condition which should not be per- music. It would be a shock to them to learn that
grand pianos for the installation of player mechan-
mitted to continue. No better method could be they were wrong, but a healthy shock at that, and
isms, but rather the possibilities and future of this
found for bringing the player-piano into proper
one which ought to be administered right heartily.
type, arguing from the ground that this future is
repute than to bring it before the public on grand
The manufacturer would attain an enormous repu-
certain.
piano form in a series of concerts with orchestra. tation. The whole industry would be a shock to
So far, nobody has had the courage to suggest
In the first place, it must be said that there is
them to learn that they were wrong, but a healthy
no desire, expressed or intended, to belittle the that this be done, to say nothing of attempting to shock at that, and one which ought to be admin-
very excellent work that has been done along these do it. One concerto, played artistically with or- istered right heartily. The manufacturer would
chestra, would have more value in bringing the attain an enormous reputation. The whole in-
lines already. The writer is well acquainted with
current practice in grand player design and has public to understand the real musical possibilities dustry would be benefited. And the dealers would
. very strong opinions with regard to the present of the instrument than any one thing that has yet
sell a good many players to a good many people
superiority of one prominent example. Never- been attempted. The musical public don't know the
who otherwise would not look at them. And the
theless, in this place the intention is to treat the player, they don't even like it. They not only don't
only instrument which could do this would be a
grand player-piano as a fait accompli, which it is, know it, but, what is worse, they have formed a
fine grand player-piano.
anyway, and to argue from the facts of the case very bad opinion of it in entire ignorance of the
Does this seem absurd? If so, why? Apart
what may be expected in the immediate future. facts. The player should be brought before the
from silly quibbling objections as to feasibility,
public in a manner beyond criticism, in a style
The only reservation that need be made is that
what can be said against it? Money and energy
the grand player-piano, up to the present time, has to which the word "commercialism" could not be
together will accomplish anything. To say that it
hardly begun to make a large impression on the applied. The idea of concerts with orchestra is
feasible. But a grand player-piano is necessary. could not be^done is ridiculous. The only ques-
public; an assumption which will doubtless be
tion is whether it would accomplish what is here
Here is a place and a work for this instrument
granted by everybody.
claimed
And the more one reflects upon the notion
The fact is beginning to be understood by trade which nothing else can fulfill.
the more plausible it looks.
and public that the player-piano is a musical in-
It should not hastily be assumed that the sug-
Two Lines of Activity Indicated.
strument. (For a further treatment of this sub- gestion made above is either impractical or im-
ject see elsewhere in the present Player Section). plicit of great expense. If it be urged that or-
Now, here we have indicated two lines of ac-
As this consciousness grows and deepens there
chestral conductors would not permit the use of
tivity for the grand player-piano. The instru-
is bound to be a demand for a player instrument a player-piano at a symphony concert, the answer ment, in fact, is to find its principal usefulness in
which will give to its possessor the richest treasure to that, as none of them know anything about the
missionary work.
Its business is to give the
of musical beauty, and which will furthermore de-
instrument; it is hardly fair to pre-judge their
player-piano a good name. Only the grand player
velop to the utmost the pianistic possibilities of the view. Show a conductor or any other skilled
can do this. And yet this must sooner or later be
pneumatic playing mechanism. Such an instru-
musician what a player-piano really can do, and
clone; preferably sooner. Surely that is sufficient
ment can only be a grand piano.
the chances are that there will be little further
argument for the grand player's necessary place
The Place for the Grand Player-Piano.
trouble in convincing that here is an instrument in the scheme of things!
The assertion should be emphasized. There is a worthy of serious consideration. Moreover, it is
Within the next year the present small and
place for a grand player-piano; a very distinct and
not to be forgotten that there is also a business
select company of grand player-pianos will find
definite place. There should be no mistake about
side to these matters.
its ranks augmented by additions from more than
this. It is not worth while to canvass the argu-
In other words, we have suggested here what
one source. At present the number of practical
ments of those who would urge that the grand
looks like a good plan for getting the whole instruments of this type can be counted on the
player would only have a small commercial place
player proposition squarely up to the musical
fingers of one hand. A year from now that num-
in the trade. What is worth while arguing is that, world on the only grounds whereupon they will ber is likely to be doubled. This is important.
just as the development of the grand piano by great
ever consider it: its musical merit. And the honor
For it should be carefully noted that the future
makers and the playing of it by great artists are
of doing this must necessarily be reserved to the of the grand player is to run along artistic lines.
distinctly responsible for the present universal
grand player-piano. This is one reason why that
An imperfect mechanism in a grand player is
popularity of the upright, so the development of a instrument is not only desirable but essential to the doomed in advance. Too much stress has been
grand player which shall be a musical instrument
future of the industry.
laid in the past on getting something to sell and
first and a selling device second is absolutely
We may also look at the matter from another
too little on producing something that will actually
needed if the pneumatic playing mechanism is to angle. Suppose that some enterprising manufac- play. The mistake has been bad—very bad—for the
be recognized by intelligent music lovers for what
turer, in possession of a good player grand piano, upright player-piano. It will be nothing less than
it really and truly is.
should see the value of advertising it—and there-
fatal for the grand. Better no grand player at all
And let this be understood: The pneumatic by his whole pneumatic line—by unusual, striking than one which is a parody on the name. There
playing mechanism or any other device of the sort and effective methods. Here is something that he must never be a "commercial" grand player-piano.
must receive the approbation of musicians and mu- might do. He might engage the very best player- That truth might as well be kept in mind. And
sic-lovers if it is to succeed, as it should on its pianist he could find and then proceed further to the further truth is equally significant: that a com-
merits. Mark this lastly: the unintelligent buyer
engage for a series of recitals the very best singer
mercial grand player, if it ever existed, would do
never creates a demand for a musical instrument of
available; some artist whose name is everywhere more harm to the industry in one year than all
any kind. The intelligent, discriminating and criti- known, and who can be relied upon to draw a
the others could undo in ten. These be truths.
cal buyer must first be satisfied. The money is crowd. He might then arrange with his dealers
To be a missionary, to give the player mechan-
made from the general public, indeed, but the gen- to book a series of recitals, for this artist, guar-
ism its rightful musical place in the world, to
eral public needs to have a leader. The public anteeing so many appearances and so much money
destroy prejudice and to hold up higher and
will follow the bell-wether, which in this case is to the latter. The player-piano part would be kept higher ideals before the manufacturer and de-
the musical elite.
in the background and just casually announced. signer of pneumatic mechanisms; these are the
The player-piarto is not a fad. It is being sold
The rest would follow of itself.
possibilities and this the future of the grand
on its bare merit. Wonderful it is that the sale
No sensible man would, in such a case as this, player-piano.
THE GRAND PLAYER-PIANO-ITS POSSIBILITIES AND FUTURE.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
It will go far towards removing the slur which
has been cast on the player, with regard to its
"woodenness," monotony and hardness of phrasing.
But this is not all.
Published Every Saturday at 373 Fourth Avenue, NewLYork
SUBSCRIPTION, (including postage), United States and
Mexico, $2.00 per year; Canada, $3.50; all other coun-
tries, $4.00.
Telephones—Numbers 5982 and 5983 Madison Sq.
Connecting all Departments
NEW YORK, APRIL 27, 1912
The coming trade conventions, which will be in
full blast when the next issue of this Player
Section is on the press, will find themselves in a
position unusually favorable for discussion and
action among the broadest lines. Without the
distraction of an exhibition, although with the dis-
tractions of Atlantic City, it is to be hoped that the
associations will make some sensible attempt to
get new lines of thought on various important sub-
jects. Many of these latter are entirely without
the province of the Section. But some are dis-
tinctly within its province. We believe that one
of the big problems now pressing for solution in
the player trade is concerned with the supply of
mechanics for the work of player installation.
Manufacturers of pianos who have begun to put
forth a player line are obliged, naturally enough,
to erect departments of installation. Manufac-
turers who not only use, but make for themselves
their own player actions, are obliged to have manu-
facturing as well as installing departments. This
all means that a new type of mechanic will be re-
quired in the future; in fact, is being required now.
The problem involved in obtaining a supply of such
mechanics is of the utmost importance. And it
would seem that something ought to be done
about it.
Consider, for instance, the position of the manu-
facturer who is using a player action that he buys
wholesale from a specializing maker of such goods.
Plainly, there is nothing more important in the
whole process of making the player-piano that is
to be put forth than the installation of the player
mechanism. The player manufacturer will send a
man to the factory to instruct the mechanics who
are to install. But this expert cannot stay very
long in one place. And when he leaves the inen
whom he has been trying to instruct very often go
all to pieces. This means delay to the piano manu-
facturer, expense and dissatisfaction. While it is
not our business to instruct other men in the way
they shall run theirs, still it seems timely to sug-
gest that perhaps some sort of agreement might be
made between the player men and the piano manu-
facturers whereby, as a condition precedent to the
taking up of any given line of player actions by
any piano maker, the action manufacturer should be
required to supply a foreman installer and organ-
ize permanently the department of installation un-
der him. We respectfully suggest to the piano
men who will all gather at Atlantic City next
month, the propriety and good sense of such a
proceeding, even if no official action could be
taken with regard to it.
• .
.
There is, in fact, another side to the matter,
which would more properly come within the pur-
view of association talk than would the improve-
ments already noted. These latter are, after all,
largely private matters. But there is one decidedly
public matter which has to do with music rolls and
regarding which there is nothing like agreement.
We refer to the manner of marking for expression.
As things stand now, there is absolutely nothing
like uniformity either in the signs used or in the
manner of using them. The dotted expression line
is excellent, if it be well and carefully placed. But
it is safe to say that in a good many cases it is not
so placed. The editor of this Section has seen rolls
in which comparison with the score showed distinct
errors. Such carelessness need not, and should
not, be permitted. Another point has to do with
the indications for. the use of sustaining pedal.
These are usually conspicuous only by their ab-
sence. It is not enough to argue that the automatic
sustaining pedal perforations will solve the problem,
for the automatic sustaining pedal is neither de-
sired nor required by everybody. Without regard
to its artistic value—concerning which we have
sufficiently definite opinions—we must remember
that not everybody wants to leave the work of the
sustaining pedal to be performed automatically, and
we must also remember that not all player-pianos
are fitted with automatic devices for this pedal.
Would it not be a great deal better if the sus-
taining pedal markings were carefully inserted on
rolls after the manner of the score? This and
other similar matters concerning the physical make-
up of the roll ought to be subjects for discussion at
the coming convention.
One might well go further by pointing out that
while the hew rolls mark an immense step for-
ward in regard to the possibility of good phrasing
(although the master player-pianist will never be
happy unless he can phrase to suit himself), at the
same time phrasing is not all. Dynamics and tone-
color must also be considered. Here we are
thrown back again upon the state of the expressive
marking of the roll. Unless this be done care-
fully and well, good playing for most people will
still be far from realization. It may be argued
that the record-rolls, with their reproduction of
actual note-duration after the manner of an indi-
vidual artist, will destroy the necessity for sustain-
ing pedal manipulation, since the tones that are
to be sounded will all be of proper duration.- But
this is a mistake. Tone-color comes from the
sympathetic vibrations of all strings through the
lifting of the damper-pedal. A sustaining pedal
device is therefore needed, and must be used. Rolls
should be marked accordingly. We commend this
suggestion to the gentlemen of the player trade.
CARDS OF DIRECTIONS
Now Attached to the Various Parts of Its
Player Mechanism by the Gulbransen-Dick-
inson Co.
(Special to The Review.)
Chicago, 111., April 23, 1912.
Tuners and others who have to handle pneumatic
playing mechanisms are often afraid to touch one
with which they are not familiar, simply because
it looks complicated and there are no directions at
hand for manipulating it. This is especially true
with regard to removing and replacing the various
parts, such as pneumatic stock, bellows, etc. On
this account, needed repairs to the piano part of a
player instrument are sometimes neglected, because
the pneumatic mechanism must be removed to get
'at them, and afterwards replaced properly.
To overcome this difficulty, the Gulbransen-
Dickinson Co. has begun to attach to various
ports of its player mechanism small and neat cards
which give simple and intelligible instructions for
the removal and replacement of bellows-system,
pneumatic stack and motor action. These are
fastened upon the left hand equalizer, and the front
of the vacuum chest, respectively, in which positions
they are easily seen and read.
In addition to this improvement, which is ap-
piied to the Gulbransen mechanisms before they
leave the factory, the company is also supplying
its customers with two other cards, to be attached
to the completed player-piano. One of these is
called "Hints and Suggestions to the Piano Tuner"
and is intended to provide simple helps in cases
of slight mal-adjustments in the player mechanism,
ab well as to suggest sensible methods of caring
for the player-piano. Furthermore, there is also a
large card containing directions for the user of
the instrument. It comprises suggestions for the
care of the player-piano, some helpful and accurate
remarks on "how to play with expression," and
full directions for inserting the roll, handling the
expression devices, re-winding, etc.
This new evidence of Gulbransen readiness and
tboughtfulness will be welcomed by manufacturers
and dealers who handle this mechanism.
SPECIAL PEERLESS ROOMS
To Be Arranged by Grinnell Bros, in Petroit
for' the Purpose of Demonstration—Peerless
Automatic Pianos Very Popular.
(Special to The Review.)
Detroit, April 23, 1912.
Grinnell Brothers are planning to make a special
department for the Peerless Automatic player-
pianos handled by them. Heretofore they have
been shown in the player-piano department on the
fourth floor, where the Steinways, Aeolians and
others hold forth. But there has been a good deal
of call for demonstrations of the Peerless Auto-
matic within the last few months and the firm has
concluded that it warrants a separate department.
The possibilities and future of the grand player-
Two
or three sound-proof rooms will be provided
piano are considered at some length in an article
for them—the exact plans are still in the making,
which appears in the present Section. It is how
the attitude of the trade has changed with regard but will be given out within a couple of weeks. The
to this subject. A few years ago the whole thing department will be in charge of H. Riley Fuller,
was regarded as a joke. To-day it is a serious and who is at the -head of Grinnell Brothers' entire
player department.
important matter. Elsewhere in this Section, but
Some of the best restaurants and cafes in De-
along directly the same line of general thought, we
The recent advance in music rolls is something have pointed out that this attitude of the trade troit have the Peerless Automatic as an entertain-
of the greatest importance and significance. For towards the player-piano as a musical instrument ment feature for their patrons. The more of them
some time past, this Section has pointed out that is also in process* of far-reaching and healthy put out, the larger the demand, which is the
the real weakness of the player trade lay in the change. This point is made the subject of a reason Grinnells are obliged to increase their ac-
commodations for them.
music. The player-piano itself is rapidly attaining special article in the present issue. In another ar-
a proximate perfection which would have been ticle suggestions are made—with what possible
hardly conceivable a few years ago. Meanwhile, future influence we are unable to say—regarding
EMPLOYES TO SHARE PROFITS.
the music roll has remained substantially what it certain desirable uniformities which we believe
was ten years ago. Of a sudden we have seen might be made the subject of agreed co-operation
At the annual meeting of C. W. Lindsay, Ltd.,
several notable advances. Each and every one of
among player 'manufacturers, without thereby lead-
Montreal, Que., the affairs of the company were
these is valuable. Yet, they are all narrow and
ing to any destruction of individuality. And, lastly, declared to be in such an excellent condition that
restricted in their application to the problems at there is a significant contribution to the art of
it was decided to permit the employes to par-
issue. The main feature of these new rolls is the player-pianism, treating of tone-color possibilities, ticipate in the profits. It was decided that all
fact that they are cut after the playing of an ar- which will be found suggestive to demonstrators
employes who have been in the company's service
tist and are indeed records of such playing. This and other player-pianists. Altogether, we consider
since March 1, 1911, and who remain with the
alone is a marked advance, since it permits better the present issue of the Section to be" distinctly
company until May 1 next will be awarded a
phrasing and more artistic renditions of music. valuable.
bonus of 5 per cent, on their salaries.

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