Classic Mode

Music Trade Review

Issue: 1912 Vol. 54 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
NO LULL I N J H E DEMAND
VIOLINS THAT SATISFY.
HOW DEALERS^RE HELPED.
For His Harmonicas and Accordeons Noted
by M. Hohner—Success of the New "Iron-
clad" Harmonicas—Some of the Exclusive
Features of Those Instruments.
The Manner in Which the Durro Line Stands
Up to the Mark—Fully Guaranteed in Every
Particular—No Let-up in Any Branch of the
Business, Says Samuel Buegeleisen, of Bue-
geleisen & Jacobson.
H. Schindler & Co. Provides, When Required,
Special Lithographed Packages or Envelopes
with Dealer's Name for the Packing of Its
Popular Line of Strings.
William J. Haussler, advertising manager for
M. Hohner, 116 East Sixteenth street, New York,
Buegeleisen & Jacobson, 113 University Place,
13 enthusiastic over business conditions. The
New York, importers and dealers in musical mer-
spring months to date have shown not the slight- chandise, are enjoying a spring season of more
est sign of diminishing sales. Instead general than ordinary activity. "Spring tonics have not
trade is improving steadily. The "Ironclad" series been needed as yet," said Samuel Buegeleisen to
of harmonicas recently marketed by M. Hohner
The Review representative, "and we do not antici-
are rapidly establishing a record for themselves. pate any letup, judging from present conditions."
The series includes four styles, numbers 30, 130, The Durro line of violins and accessories, of
230, and 330. Embodied in the "Iconclad" series which the firm is the sole importer, is increas-
is an exclusive Hohner feature, and one that is ing in popularity every day. The guarantee under
protected by the strongest kind of patent. This which Buegeleisen & Jacobson sell this product, is
patented feature consists of metal strips, heavily sufficient recommendation for the most skeptical
nickel-plated and consequently rustproof, so ar- dealer. Every Durro article is guaranteed in
ranged and constructed that the wooden partitions every particular, even to the tone of the violins.
of the harmonica, ordinarily exposed, are com- Any dissatisfied customer returning his purchase
pletely encased; thereby preventing the swelling to his dealer will immediately receive new or
or warping of the wood, and thus prolonging the his money as he may desire, and Buegeleisen
life of the instrument to a remarkable extent. & Jacobson make good to the dealer. During his
This improvement alone is enough to insure the chat with The Review Mr. Buegeleisen said that
quick success of the line. The instruments are at- it was remarkable how few complaints were regis-
tractively packed in boxes characteristic of all tered regarding Durro violins or supplies. The
Hohner packings.
Durro makes an impression which results in mak-
Accordeons, supplies and in fact the entire Hoh- ing sales. Satisfied customers are good advertis-
ner products are selling in a manner decidedly en-
ing and to this much of the present demand for
couraging. The factories at Trossingen, Germany, Durro goods is due.
are running to capacity and everything points to
Other branches of the business are active also.
a summer of unusual activity.
Stradella and Italian model accordeons are moving
briskly with harmonicas and mandolins maintain-
ing a splendid average. The Russian "Balalaika,"
COMBINE THEIR INTERESTS.
which won such immediate favor, is still in con-
John W. Roe and B. J. Harrison Form New
stant demand and is being utilized and featured
Corporation for Business Expansion.
in many first class orchestras.
John W. Roe. manufacturers of piano stools,
and B. J. Harrison Co., manufacturers of camp
chairs, both firms of Winsted, Conn., have com-
bined their businesses. Frederick H. Stone, who
has been elected president of the new firm, will
supervise the business personally. The vice-presi-
dent is Edward P. Jones, and the secretary Darwin
S. Moore.
THE PATON-PERRY CO.
"Made In America Quality"
MUSICAL MERCHANDISE
Ebony Pegs—Shell Picks, e t c
Send for sample* & prices
VISITING THE WESTERN TRADE.
Hermann Weiss, manager of the New York
office of Ch. Weiss, Trossingen, Germany, manu-
facturers of musical merchandise, left Sunday
night for a several weeks' trip among the trade be-
tween New York and Indianapolis. Mr. Weiss'
return trip will include Virginia and West Vir-
ginia.
A Satisfied Customer
is our best adrertlsement and moil-
clans using YORK Instruments arc
—satisfied.
YORK Instruments bava
been tested in the grind of experience,
with the fire of a public musical opin-
ion, and have not been found wanting.
This test has covered a period of 80
years and each year has made YOSK
a greater success. Does thla mean
anything to you? If you art on th»
anxious seat we want you to
LOOKING FOR THAT ORDER.
Musical merchandise dealers throughout the
State of Wisconsin are keeping their eyes wide
open for the order which it is understood that the
State will soon give for $1,800 worth of band in-
struments. About thirty instruments will be in-
cluded in the order and will be for the use of the
Second Regiment Band, of Marshfield, which is
the leading band of the Wisconsin State Guard.
Leominster, Mass.
Manufacturers of
In conjunction with the regular facilities offered
to the aggressive musical supply jobber by H.
Schindler & Co., Jamaica Plain District, Boston,
Mass., is its printing service. If a jobber wants
a special lithographed package, envelope, box or
wrapper, he can have it and be assured that the
quality of strings bearing his own advertisement
and reputation, is of the Schindler quality.
This gives a wide sway to individual needs and
requirements, and the additional value of the spe-
cial advertisement means a great deal. Many
houses give the Schindler Co. requisitions for so
many strings each week or each month, which is*
the proper way of ordering, as it insures a fresh
supply and unequalled satisfaction.
Do you wish to make five dollars? Then send
your ideas upon leading trade topics, embodied in
two hundred and fifty words, to The Review. You
will find full particulars elsezvhere in this issue.
CH. WEISS on a Harmonica stands for Highest Quality
•'LET US PROVE I T "
by sending our catalogue and dealers' proposition. Do
it today or some live one may do you out of your
chance.
J. W. York & Sons, Grand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
Manufacturers of the
"BRASS BAND" AND OTHER FAMOUS BRANDS
Factories at TROSSINGEN. GERMANY
NEW YORK. 393 BROADWAY
National Musical String Co.
UEGELEISEN
{? JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
USICAL
ERCHANDISE
WRITE FOR NEW CATALOG
A PROBLEM
™* SOLVED!
Warranted that ntlthtr Biw Sirtw Rings nir Caps tan (all oft • • Bow Sorows as abova Illastratod.
No advanoo In prloo If Violin Bows aro pirohasod aavta* tko Patontod Sorow Attaohod to Hit Frog.
W M . R. GRATZ I M P O R T CO.,
New Brunswiok, N. J .
16-17 loot UttStrMt, low York City
MUSICAL
Merchandise
Cincinnati
Chicago
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VICTOR CO. EXPANSION.
Old Buildings to Be Enlarged and New Build-
ings to Be Erected to Meet Demands from
Dealers—Plans Call for Expenditure of Mil-
lion Dollars—Will Have Great Resources.
Despite the vastness of the plant of the Victor
Talking Machine Co., its seeming ability to take
care of a volume of business in talking machines
and records, almost beyond conception, it is
nevertheless a fact that the company has found
it necessary to arrange for the enlargement of the
MUSIC TRADE
REVIEW
manufacturing department, through to Front
street, which will make this one of the largest
manufacturing buildings in America.
Buildings Nos. 6 and 7, now used entirely for
storage, should be torn down to permit of build-
ing No. 8, cabinet factory, being carried through
to Front street.
An entirely new building, specially constructed
for the purpose of the shipping department, to
take the place of buildings Nos. 9 and 10, to be
erected on Market street, extending from Front
to Second street. This new shipping department
will save the company much loss and inconve-
cover the requirements of this branch of the
business.
In submitting these plans Mr. Johnson said:
"At first glance the changes enumerated above
may appear to be radical and even extravagant,
but I do not hesitate in stating that the suggested
improvements and additions are absolutely neces
sary and should be completed as soon as possible.
It is true that some of the buildings recommended
to be torn down would be quite serviceable for
ordinary manufacturing purposes, but the greatest
economy and highest efficiency is so necessary to
the future of the Victor Talking Machine Co.
The Plant of the Victor Talking Machine Co., Camden, N. J.
plant to almost double its present capacity for nience now caused by having the shipping depart-
the purpose of properly handling the business now ment so far removed from the factory.
After the removal of the shipping department to
on the books or in s ; ght.
the proposed new building on Market street, build-
The matter of increasing the size of the plant
was taken up by the board of directors of the Vic- ings Nos. 9 and 10 will be materially enlarged
tor Co. on and at the annual meeting of the and rearranged to meet the requirements of an
stockholders of the company held last month, up-to-date warehouse where materials for all de-
Eldridge R. Johnson, president of the company, partments can be received and properly stored
pending their use in the manufacturing depart-
announced the following plans :
Building No. 3 to be enlarged to six stories (a? ments.
A new building is needed immediately for the
shown in accompanying illustration), to increase
record material and grinding department, now lo-
capacity of record plant.
cated in buildings Nos. 14 and 15. Plans are un-
Building No. 2 to be torn down and replaced by
an extension of buildings Nos. 1 and 3, machine der way for a building specially constructed to
COLUMBIA NOTES.
CLEVER VICTOR PUBLICITY.
J. W. Binder, now a Woodrow Wilson Presi-
dential campaign manager, with headquarters at
42 Wall street, New York, was a caller at the
Columbia general offices Monday.
Joseph H. Willson, Dominion manager for the
Dictaphone, spent the week-end at headquarters,
New York.
Kenneth N. Johns, manager of the Columbia
Phonograph Co., General, store at Detroit, Mich.,
with his wife, spent the latter part of the week in
New York. Mr. and Mrs. Johns were entertained
Sunday at the New Jersey home of President E.
D. East on.
J. "Dictaphone" Westervelt. outside traveler for
the Dictaphone, is back at headquarters after an
absence of several days among the trade in the
South. He reports business conditions in the
South as improving rapidly.
The Victor Talking Machine Co., Camden, N. J.,
is sending to its dealers several advertising sheets
and window posters. That the advertising is com-
piled with the customary Victor care goes without
saying. The posters and record lists are of the
highest quality and are typical examples of Victor
advertising art. In the letter accompanying the
advertising matter the company further impresses
upon the minds of the dealers the fact that it is
only necessary to get the people of their communi-
ties to come to the store and hear some of the won-
derful Victor records. After that it is astonishing
how quickly the Victrola will find its way into their
homes.
The dealers, following up the Victor Co.'s na-
tional campaign of advertising with enthusiastic
support, will find the Victor business coming to
them almost quicker than they can take care of it.
We propose to (/ire fit'e dollars a week for a
short, chatty expression of v : ews upon interesting
topics. Consult our special announcement elsewhere.
Bochart & Kipp, Manhattan, Kan., will shortly
open a new branch in Wamego, Kan., with a good
line of instruments.
that there should be no hesitancy on account of the
large outlay involved. I feel that the present
time is the great opportunity to put ourselves in
an impregnable position as not only the largest
and best manufacturers of talking machines, but
as the most economical manufacturer."
"To you who are not familiar with the vast ex-
tent of these additions to the Victor factories,"
says the Voice of the Victor, "let us impress their
magnitude on you by stating in cold print that on
the completion of these buildings we will more
than double the Moor space of our present plant.
Their completion and equipment will entail an ex-
penditure of upward of a million dollars."
PHONOGRAPHS FOR LECTURING.
According to a dispatch from San Diego, Cal.,
the phonograph will replace the human lecturer
on the sight-seeing automobiles operated in that
city. It is planned to put into service new double
decked cars carrying fifty passengers and the
phonographs have been decided upon from the
viewpoint of both economy and accuracy. If the
experiment proves a success there is a strong
possibility that phonographs will supplant lecturers
on sight-seeing cars in other cities.
PUSHING THE COLUMBIA LINE.
(Special to The Review.)
Washington, D. C, April 10, 1012
The F. G. Smith Piano Co. has been doing some
strong advertising in the local papers for the pur-
pose of calling attention to the fact that a modernly
equipped department with a full line of Columbia
Graphophones and Grafonolas and a complete lib-
rary of all listed Columbia disc records in the
handsome building of the company at 1217 F
street. Joseph H. Chase is manager.

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