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THE
MUJIC TIRADE
VOL. LIV. N o . 15. Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, April 13,1912
SINGLE COPIES. 10 CENTS.
PER VEAR.
New York as a Piano Market
N
EW YORK has long been the Mecca for business men from all sections of the country.
In fact, it was the spirit of Western merchandising which turned Gotham about a bit re-
garding its set views concerning the conduct of retail trade emporiums, and every year adds
newcomers in all special lines of industry who view New York as the best market in the country.
Western piano men have seen the possibilities of this great city, and it is growing every day. They
have planted their banners here and are enjoying the fruits of their enterprise.
The size of New York and its purchasing power are almost beyond comprehension. Just a few facts
worth considering when weighing up business possibilities here:
Its population, now past the five-million mark, at the time of the 1910 census was 4,766,832, which
meant that one out of every nineteen inhabitants of the United States lives in the metropolis.
The latest compilations of the Census Bureau recently issued invite other comparisons that will illus-
trate the magnitude of this city.
The total value of all of the 873,729,000 acres of farms of the entire country, with their buildings, was
$34,681,507,000, really only four times the assessed value of the reaky included within the 209,218 acres
that make up this city.
Of all wage earners in manufacturing industries in all America more than one out of every twelve
work in this city, and of every one hundred dollars' worth of manufactured products produced in the en-
tire country ten dollars' worth is made right here.
It is such facts as I have presented above which interest outside merchants and manufacturers.
They see here an outlet for products of all kinds which is enormous and they come here.
We profit by their brains, capital and enterprise, and with all such influences pushing her ahead it is
no wonder that New York is getting bigger all the time; and it is no wonder that piano men outside cast
longing eyes upon the possibilities here and open branches in our midst; and as Henry Eilers stated in The
Review offices not so long ago, if the piano men of the Pacific slope had such opportunities as are presented
in New York they would show results that would astonish the world.
It frequently takes outsiders to appreciate opportunities. This city makes, with its environs, the
greatest piano market in the world. While there are many thousands of pianos sold here annually—
numbers which would make the piano sales in any European city resemble thirty cents, or even a franc—
the surface has not been scratched, and it must be considered that New York is drawing unto itself each
twelvemonth a new population equal in size to Cleveland or Cincinnati, and there are some piano prospects
right there.